What Edelman Brasil does

Edelman Brasil is the Brazilian operating entity of Daniel J. Edelman Holdings, Inc., a privately held global communications firm founded in 1952 and headquartered in Pinheiros, São Paulo. The firm provides strategic communication, public relations, advertising, and consulting services to enterprise and multinational clients in Brazil and Latin America. Its service portfolio spans media relations, crisis communication, corporate communications, brand reputation management, stakeholder engagement, and campaign development, with named campaign work for clients including Bradesco (ILP / Personal Longevity Indicator), Coca-Cola Brasil (Desejos para o Futuro), and 99.

The firm's core offering is supported by proprietary research infrastructure rather than a technology platform. The annual Edelman Trust Barometer, paired with the Edelman Trust Institute advisory arm, provides a data-driven trust methodology that anchors client engagements and thought leadership. Two specialized sub-brands extend the portfolio: Edelman Publicidade operates a dedicated advertising division on a separate subdomain, and Gen Z Lab produces cohort-specific behavioral research. The underlying technology stack is explicitly described as "Not applicable," reflecting that the firm is a professional services organization whose production input is senior communications talent rather than software.

Edelman Brasil generates revenue through professional-services engagements, combining project-based fees and ongoing retainers under a quote-based pricing model that is not publicly disclosed. Go-to-market is enterprise field sales: direct engagement, referrals, and industry reputation targeting large corporations across financial services, beverages, transportation, and consumer goods. The entity functions as the Latin America hub of a parent network spanning more than 30 countries across Africa, Asia-Pacific, Europe, Latin America, and the Middle East, enabling cross-border campaign execution. Recognition includes consecutive Highly Commended awards at the PRWeek Global Awards 2026 (Best Agency in Latin America and Global Agency of the Year) and the Índice de Equidade BR 2025 for LGBTQIA+ workplace inclusion.

Name

Edelman Brasil

Legal name

Daniel J. Edelman Holdings, Inc.

Website

https://edelman.com.br

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Edelman Brasil is the São Paulo–based Brazilian operating entity of global communications firm Edelman, providing strategic public relations, media relations, advertising, and brand reputation management services to enterprise and multinational clients across Brazil and Latin America.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Strategic communications consulting
• Corporate communications advisory
• Crisis communication management
• Brand reputation management

Headquarters

HQ city

Pinheiros

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communication Services: Professional services revenue generated through strategic communication consulting, public relations campaigns, brand reputation management, and media relations for corporate clients. Revenue is generated through project-based fees, retainers, and consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Edelman Brasil provides strategic communication and public relations services for enterprise clients, including media relations, crisis communications, corporate communications, stakeholder engagement, and brand reputation management. The firm complements these services with dedicated advertising capabilities through its Edelman Publicidade sub-brand and grounds its counsel in proprietary research from the Edelman Trust Barometer.

Product overview

Edelman Brasil is a global public relations and communications agency offering a unified service portfolio centered on strategic communication, public relations, and advertising services. The core offering includes communication consulting and media relations, supported by proprietary research through the Edelman Trust Barometer. The agency operates the Edelman Publicidade sub-brand for advertising and maintains a portfolio of campaign cases demonstrating client work across sectors including finance (Bradesco ILP), transportation (99), and consumer goods (Coca-Cola Brasil).

Differentiator

Problem solved

Functional benefit

Brands

• Edelman Trust Institute: Edelman's trust research and advisory arm that produces the annual Edelman Trust Barometer.
• Edelman Trust Barometer
• Edelman Publicidade
• Gen Z Lab

Products and services

• Strategic Communication and Public Relations Services Core public relations and strategic communication services including media relations, crisis communications, corporate communications, stakeholder engagement, brand reputation management, and campaign development and execution for large corporations and multinational companies operating in Brazil.
• Edelman Publicidade (Advertising Services) Creative advertising solutions and campaigns for clients in Brazil, operated through the dedicated Edelman Publicidade sub-brand, extending Edelman's communications offering with paid advertising and creative execution.

Quantifiable outcome

• Recognized as one of the Best Companies for LGBTQIA+ People to Work in Brazil (Índice de Equidade BR 2025)
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Weber Shandwick Brasil: Weber Shandwick's Brazilian arm is a direct global-network PR peer, offering integrated communications, brand marketing, and digital PR to enterprise clients across the same verticals as Edelman Brasil.
• FleishmanHillard Brasil: FleishmanHillard's São Paulo office competes head-to-head with Edelman Brasil for multinational PR mandates, with a similarly global network model and broad communications-services portfolio including public affairs and corporate comms.
• Ketchum Brasil: Ketchum's Brazilian office is a global-network PR competitor with comparable brand communications, corporate reputation, and digital services offerings targeting the same enterprise client base.
• MSL Group Brasil: MSL's Brazilian operation is a global-network PR peer (part of Publicis Groupe), offering corporate communications, consumer PR, and public affairs comparable to Edelman Brasil's portfolio.
• BCW Brasil: BCW (Burson Cohn & Wolfe) operates a Brazilian presence offering PR and integrated marketing communications, directly comparable to Edelman Brasil's full-service communications mandate.
• Burson Brasil: Burson's Brazilian operation is a directly comparable global PR network competitor, offering media relations, corporate communications, and reputation management to enterprise clients in the same market as Edelman Brasil.
• Ogilvy PR Brasil: Ogilvy's Brazilian office integrates PR within a creative advertising network — directly comparable to Edelman Brasil's combination of strategic comms plus the Edelman Publicidade sub-brand.
• Hill+Knowlton Brasil: Hill+Knowlton operates a São Paulo office competing for the same enterprise and public affairs mandates, with comparable global network resources and a similar integrated communications value proposition.

Regional players

• FSB Comunicação: FSB is one of Brazil's largest homegrown PR agencies, competing for the same enterprise and government-facing mandates but without the global network footprint of Edelman Brasil.
• Approach Comunicação: Approach is a leading independent Brazilian PR and integrated communications agency serving enterprise and consumer clients domestically — comparable service offering without global network scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@edelman
• LinkedInlinkedin.com/company/edelman
• Instagraminstagram.com/edelman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edelman Brasil