What Groupe Rossignol does

Groupe Rossignol is a French-founded (1907), privately-held multi-brand mountain sports company headquartered in Saint-Jean-de-Moirans (Grenoble), France, and owned by Swedish private equity firm Altor Equity Partners. It manufactures and distributes winter sports equipment (alpine and Nordic skis, snowboards, boots, bindings, poles, ice skates), apparel, footwear, and emerging mountain categories (trail running shoes, mountain bikes, e-MTBs) under six retained sub-brands: Rossignol, Dynastar, Lange, Look, Kerma, and Risport. Products reach consumers in 52 countries through owned retail stores in premium locations (Paris Marais, Paris St-Germain, Courchevel, Chamonix, Austria), direct-to-consumer e-commerce via Rossignol.com, specialty wholesale, and strategic hospitality and lifestyle partnerships (Club Med, AC Milan).

The Group operates an integrated production and R&D footprint: corporate headquarters and prototyping at Saint-Jean-de-Moirans, Look bindings manufacturing at Nevers (ranked #2 worldwide), Alpine ski production in Artés, Spain (78% of global alpine ski volume, 100% renewable energy, PEFC-certified wood sourcing), ski boot expertise and Risport ice skates in Montebelluna, Italy, and a central logistics warehouse at Saint-Étienne de Saint-Geoirs. A Milan-based global apparel and D2C hub supports non-French European operations, with regional sales offices in Park City (US) and Montréal (Canada). Proprietary technology includes the Hybrid Core 2.0 eco-designed ski construction (-20% fossil resource use, -24% GHG emissions), the Essential recyclable ski (77% recyclability rate, shared openly as a Bill of Materials for industry collaboration), and the AI-powered On Piste+ mobile feature (developed with CEA-LETI, 95% accuracy in skier skill recognition using smartphone GPS, accelerometer, and gyroscope sensors).

Revenue is hardware-led, generated across ski equipment sales, a growing apparel/softgoods category (25%+ of turnover with stated target of 50%), capsule collections (e.g., Rossignol x AC Milan), and emerging circular-economy streams (ski clothing rental via Lizee and Les Petits Montagnards). Customer segments include professional athletes (Olympians and World Cup racers), enthusiast mountain sports consumers, all-season mountain-lifestyle buyers, and B2B partners (Club Med for 50 years, Salesforce for ESG cloud infrastructure, Fairly Made for product traceability, MTB for end-of-life ski recycling). FY2023/2024 turnover was EUR 372 million. Leadership is provided by CEO Vincent Wauters (since February 2021) and newly appointed Chief Commercial Officer Adam Ketcheson (May 2025).

Name

Groupe Rossignol

Legal name

SKIS ROSSIGNOL SAS

Website

https://grouperossignol.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Groupe Rossignol is a French-owned (Altor Equity Partners) multi-brand mountain sports company manufacturing ski equipment, apparel, and footwear under six retained sub-brands for enthusiasts, professional athletes, and all-season mountain lifestyle consumers across 52 countries.

Ownership category

akta.pro rank

Product category

Winter Sports Equipment

NAICS

Sporting Goods Retailers (45911), Footwear Manufacturing (3162)

SIC

Sporting & Athletic Goods, Nec (3949), Footwear, (No Rubber) (3140)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Winter Sports Equipment Distribution (Ski, Snowboard, Ice) (CRAOAJAE), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)

Keywords

• Winter sports equipment
• Alpine ski manufacturing
• Ski bindings and boots
• Mountain sports apparel
• Outdoor sports footwear

Headquarters

HQ city

Saint-jean-de-moirans

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ski Equipment Sales: Core business revenue from alpine skis, Nordic skis, snowboards, bindings, ski boots, and poles under Rossignol, Dynastar, Lange, Look, Kerma, and Risport brands.
2. Apparel and Softgoods: Growing category representing 25%+ of turnover with target to reach 50%. Includes ski clothing, trail running footwear (Vercors, Vezor), lifestyle footwear, mountain bike apparel.
3. Ski Clothing Rental (Lizee): Rental service for ski outfits via partnership with Lizee, available for mountain stays in France and Italy. Part of circular economy initiative.
4. Capsule Collections and Collaborations: Limited edition collections with partners like AC Milan. Revenue from premium lifestyle products combining mountain performance with fashion appeal.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Groupe Rossignol designs, manufactures, and distributes winter sports equipment and all-season mountain sports apparel and footwear. The core portfolio includes alpine skis, Nordic skis, snowboards, ski boots, ski bindings, ski poles, ice skates, technical clothing, mountain bikes, and trail running shoes sold under the Rossignol, Dynastar, Lange, Look, Kerma, and Risport brands. Products are sold through owned retail, e-commerce, specialty retailers, and rental partnerships across 52 countries, with manufacturing concentrated in France, Italy, and Spain.

Product overview

Groupe Rossignol is a multi-brand mountain sports company operating as a portfolio of specialized sub-brands unified under corporate ownership. The core offering centers on ski equipment across the Rossignol (alpine skis, apparel), Dynastar (all-mountain and racing skis), Lange (premium ski boots), Look (ski bindings), Kerma (ski poles), and Risport (ice skates) brands. Beyond winter sports, the portfolio has expanded into all-season mountain activities including trail running footwear (Vercors, Vezor), apparel, mountain bikes, and e-MTBs. The company also operates the On Piste+ digital platform featuring AI-powered skiing analysis via smartphone sensors, complemented by the On Piste app for curated outdoor activity routes. Key innovations include the Essential Recyclable Ski (77% recyclability) and Hybrid Core 2.0 eco-designed ski construction technology. Products are manufactured primarily in Europe (France, Italy, Spain) with distribution across 52 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Rossignol: Iconic winter sports brand offering equipment, clothing, accessories for alpine skiing, Nordic skiing, and snowboarding with over 100 years of innovation
• Dynastar
• Lange
• Look
• Kerma
• Risport
• On Piste
• Vercors
• Vezor

Products and services

• Rossignol Sub-Brand (Alpine/Nordic Ski Equipment, Apparel, Snowboards) Iconic winter sports brand offering equipment, clothing, and accessories for alpine skiing, Nordic skiing, and snowboarding; product line developed through collaboration with professional athletes and refined over 118+ years of heritage.
• Dynastar Sub-Brand (Alpine Skis for Racing, Piste, Freeride, Touring) Specialist alpine skiing brand providing high-tech products for racing, piste, freeride, all-mountain, and touring segments, known for pioneering work in the women's ski segment and integrating Hybrid Core 2.0 eco-designed construction.
• Lange Sub-Brand (High-End Ski Boots) Premium ski boot specialist with 50+ years of heritage, serving racing, freeride, all-mountain, and piste segments with anatomical fit, precision, performance, and comfort.
• Look Sub-Brand (Ski Bindings) Historical bindings manufacturer synonymous with safety, performance, and precision, famous for the legendary Pivot binding used by alpine, freeride, and freestyle athletes worldwide; manufactured at the Nevers production site.
• Kerma Sub-Brand (Alpine Ski Poles) Alpine ski poles specialist developing lighter, stronger, and more durable poles for over 50 years, with safety wrist-strap innovation as a signature feature.
• Risport Sub-Brand (Premium Ice Skates) Premium ice skate brand setting the gold standard for nearly half a century, characterized by technology, passion, and professionalism in ice sports; designed and manufactured at the Montebelluna site.
• Vercors Long-Distance Trail Running Shoe Vercors is a long-distance trail running shoe designed for endurance runners seeking cushioning, performance, and long-lasting comfort across extended mountain running distances.
• Vezor High-Performance Trail Running Shoe Vezor is Rossignol's first high-performance trail running shoe, marking the brand's entry into trail running and complementing technical softgoods, active footwear, and mountain bike offerings.
• Essential Recyclable Ski Essential is the first recyclable ski with a 77% recyclability rate, manufactured from recycled, natural labeled, and bio-sourced materials, with publicly shared design specifications encouraging industry-wide circular economy adoption.
• Apparel and Footwear Collections Apparel and footwear collections include technical clothing for skiing, après-ski, and all-season mountain sports and lifestyle, covering ski jackets, pants, base layers, trail running shoes, and resort footwear.
• Mountain Bikes and Electric Mountain Bikes Mountain bikes and electric mountain bikes for summer outdoor activities, complementing the winter sports portfolio under the Rossignol brand.
• On Piste Mobile App and Digital Platform On Piste is a free mobile application and website (onpiste.com) offering curated outdoor activity routes for trail, Nordic walking, ski touring, and cycling, with RESPECT-labeled sustainable destinations and Handisport-accessible trails in partnership with the Federation Française de Handisport; includes On Piste+ AI-powered skier performance analysis feature using smartphone sensors.

Quantifiable outcome

• 95% accuracy in AI-based skill level recognition for On Piste+ feature
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Club MedflagshipStrategic or Co-development Partner · 14 November 202550-year partnership celebrating shared commitment to mountain sports excellence. Rossignol provides equipment and experiences for Club Med resorts worldwide, with focus on innovation and quality for all-inclusive mountain vacations.
• AC MilancoreGTM or Marketing Partner · 10 November 2025Capsule collection collaboration blending mountain performance and Milanese lifestyle. Includes Alpine Performance line (Forza AC Milan skis, technical jackets, pants, gloves, socks with PrimaLoft insulation) and Lifestyle selection (half-zip sweater, Retro Jacket). Available at AC Milan Official Stores and Rossignol stores.
• LizeecoreStrategic or Co-development Partner · 29 October 2025Ski clothing rental service partnership enabling flexible, sustainable mountain experiences. Service available for mountain stays in France and Italy, with delivery to Rossignol stores or pickup points near holiday destinations.
• SalesforceflagshipStrategic or Co-development Partner · 14 September 2023Expanded 12-year partnership to include Net Zero Cloud for carbon footprint measurement across Scope 1, 2, and 3 emissions. Also includes joint tree-planting initiative through 1t.org, planting one tree per ski pair sold online. Rossignol committed to planting 100,000 trees by 2030.
• Fairly MadecoreTechnology or Integration · 25 April 2023Product lifecycle transparency partnership providing QR codes on 150 Spring-Summer 2023 collection pieces. Enables consumers to trace origin, manufacturing, and environmental/social impacts of products through lifecycle analysis (ACV) covering 4 criteria: traceability, environmental impact, social impact, recyclability.
• Reforest'ActioncoreStrategic or Co-development PartnerReforestation partnership with 73,500 trees planted to date. Projects include Tanzania (25,000 trees 2020-2021), South Africa (17,000 trees 2021-2022), and ongoing commitment of 15,000 trees per year. Includes partnership with On Piste app for Run Forest challenge (10km = 10 trees).
• Protect Our Winters (POW)coreStrategic or Co-development PartnerEnvironmental advocacy partnership supporting outdoor enthusiasts in protecting mountain environments from climate change. During POW Days, 10% of worldwide sales from Rossignol website and stores during the last weekend of November are donated to POW.
• CEA-LETIcoreTechnology or IntegrationTechnology research partnership for development of On Piste+ AI feature. CEA-LETI contributed expertise in sensor technology and AI algorithms enabling smartphone-based 3D skier motion analysis with 95% accuracy across 4 skill levels.
• MTBcoreStrategic or Co-development PartnerRecycling partnership for end-of-life ski processing. MTB developed new crushing, sorting, separation, and material recovery technology enabling recycling of both conventional and Essential recyclable skis. Recycling Box tool operational from 2023.
• On PistecoreStrategic or Co-development PartnerDigital platform partnership offering 60+ sustainable adventure sport destinations, 1,700 ecosystem-respecting trails, and 30 adaptive sport-accessible routes. Platform includes free mobile app developed in France and partnership with Federation Française de Handisport for Handi'Spot labeling.
• Les Petits MontagnardsminorChannel Partner/ Reseller/ DistributorSki clothing rental partnership making Rossignol outfits available for rent on Les Petits Montagnards website. Service delivers to home or partner resort stations, with 6 silhouettes for men and 5 for women.
• IF3 FestivalcoreGTM or Marketing PartnerPresenting partner of IF3 film festival, the international freestyle film festival. Partnership supports mountain sports culture and film content that resonates with Rossignol's brand values.
• Global Compact (UN)coreStrategic or Co-development PartnerRossignol member since December 3, 2015. UN initiative for voluntary corporate social responsibility commitment based on 10 principles covering human rights, labor standards, environment, and anti-corruption.
• Fashion PactcoreStrategic or Co-development PartnerSignatory to Fashion Pact along with other fashion and sports companies committed to addressing climate change, biodiversity, and ocean protection goals.
• 1t.orgcoreStrategic or Co-development PartnerRossignol joined as contributor to 1t.org, a World Economic Forum initiative launched at Davos 2021 aiming to plant 1 trillion trees by 2030. Partnership includes Salesforce collaboration for tree-planting commitments.
• Outdoor Sports Valley (OSV)minorStrategic or Co-development PartnerMembership in industry association mobilizing members for climate transition and sustainable mountain sports industry transformation.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Head: Multi-sport equipment company (alpine skis, bindings, ski boots, racquets) headquartered in Kennelbach, Austria. Direct competitor in alpine hardgoods and ski racing, with overlapping athlete sponsor portfolios.
• Salomon: Amer Sports subsidiary and a direct competitor in alpine ski boots, bindings, trail running shoes, and hiking footwear. Highly comparable to Rossignol's Lange boot brand, Look binding brand, and the new Vercors/Vezor trail running line.
• K2 Sports: US-based winter sports and outdoor equipment group (K2 skis, Marker bindings, Dalbello boots, Völkl skis). Comparable product portfolio in alpine hardgoods, with a similar multi-brand structure to Rossignol Group.
• Burton: US-based snowboarding hardware, boots, bindings, and apparel leader. Comparable in that Rossignol Group also produces snowboards, bindings, boots, and winter apparel — Burton is the dominant peer in the snowboard category.
• Nordica: Italian ski equipment and boot specialist (part of Tecnica Group). Most directly comparable to Lange for ski boots and to Rossignol/Dynastar for hardgoods, with a shared European premium heritage.
• Atomic: Austrian alpine and Nordic ski manufacturer owned by Amer Sports; competes head-to-head with Rossignol and Dynastar across alpine racing, all-mountain, and touring categories, and co-sponsors many of the same World Cup athletes.
• Völkl: German premium alpine and touring ski manufacturer owned by K2 Sports. Comparable to Dynastar on all-mountain and touring segments, with similar premium positioning and athlete-driven R&D.
• Fischer: Family-owned Austrian manufacturer of alpine and Nordic ski equipment, plus ski boots. A close comparable to Rossignol/Dynastar on the equipment side and a long-standing rival in Nordic and racing segments.

Broad incumbents

• Amer Sports: Parent company of Salomon, Atomic, Arc'teryx, Wilson, and other major sports brands; owned by Anta Sports. Operates at materially greater scale than Rossignol and is the dominant multi-brand ski, outdoor, and ball-sports competitor in Europe and globally.

Emerging players

• Hoka: Deckers-owned performance footwear brand that has rapidly scaled in trail running. Comparable to Rossignol's Vercors and Vezor trail running launches as the leading brand Rossignol must displace to scale its all-season footwear strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rossignol-group

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Rossignol