LIZEE
Lizee SAS is a French B2B SaaS company founded in 2019 that provides a Circular Management System (CMS) and managed logistics for retail brands deploying omnichannel rental and second-hand programs, primarily serving 40+ sport, outdoor, and technical equipment brands across Europe.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LIZEE does
Lizee SAS is a French B2B SaaS company founded in 2019 that operates a Circular Management System (CMS) platform for retail brands deploying omnichannel rental and second-hand/re-commerce programs. The software provides unit-level traceability of each article across web, store, and application channels, with features including real-time stock synchronization, AI-guided reconditioning SOPs by product category, dynamic pricing algorithms, residual value tracking, and native bidirectional connectors to major ERP and CRM systems. A complementary managed logistics offering operates through 10 European warehouses for item reception, quality control, reconditioning, and redistribution, allowing customers to launch circular programs within a 90-day onboarding window from catalog audit.
Lizee targets primarily sport and technical equipment brands and retailers facing complex inventory challenges in seasonal and high-value rental and resale, with a customer base of 40+ European brands including Rossignol, Millet, Vaude, Decathlon, Virgin Megastore, Adolfo Dominguez, and King Jouet. The platform reports an NPS of 90, with 80,000+ products in circulation, 87%+ stock rotation rates, and 96.3% compliance. The company has expanded its customer base beyond the original sport/outdoor vertical into fashion (via the March 2024 acquisition of Freepry) and B2B/industrial (via the Lizee Industry sub-brand).
The business model combines recurring SaaS subscription revenue with managed logistics services revenue on a quote-based enterprise pricing structure. Lizee has raised approximately €10.2M in equity funding across rounds in 2020 (~$1.1M), 2021 (~$1.6M seed), and January 2023 (€7M Series A) from investors including Speedinvest, Alante Capital, Demeter, Lyra Ventures, MAIF Impact, Ring Capital, Volta Circle, and Fashion For Good, supplemented by €2M in non-dilutive bank funding. The company is led by co-founders Anna Balez (CEO), Timothée Emery (CTO/COO), and Tanguy Frécon (Chairman), and is headquartered in Paris, France with operations across Western Europe (France, Germany, Austria).
LIZEE firmographics
Firmographics- Name
- LIZEE
- Legal name
- Lizee SAS
- Website
- https://lizee.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lizee SAS is a French B2B SaaS company founded in 2019 that provides a Circular Management System (CMS) and managed logistics for retail brands deploying omnichannel rental and second-hand programs, primarily serving 40+ sport, outdoor, and technical equipment brands across Europe.
- Ownership category
- akta.pro rank
LIZEE industry classification
Industry- Product category
- Circular Economy Retail Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Services-Management Services (8741)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where LIZEE is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
LIZEE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model providing access to the Circular Management System (CMS) platform. The platform handles omnichannel rental management, second-hand/re-commerce operations, stock management, and analytics. Pricing is likely tiered based on volume or feature access.
- Circular Logistics Services: Managed logistics services for circular operations including item reception, quality control, reconditioning, and redistribution through European warehouses.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
LIZEE product offering
Product offeringCore offering
Lizee sells a SaaS Circular Management System (CMS) that enables sport and technical equipment brands and retailers to operate omnichannel rental and second-hand/re-commerce programs. The platform unifies inventory, rental flows, refurbishment, dynamic pricing, and ERP/CRM integration, and is complemented by managed circular logistics services through a network of 10 European warehouses.
Product overview
Lizee offers a unified SaaS platform called the Circular Management System (CMS) for the retail circular economy, with two primary business models: Omnichannel Rental (Location Omnicanale) and Re-commerce (Second-hand). The CMS serves as the single piloting system managing both rental and second-hand flows, designed primarily for sports and technical equipment brands. A secondary brand, Lizee Industry, extends solutions to B2B and industrial sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Lizee CMS (Circular Management System) Core SaaS platform for the retail circular economy. Manages complex stock, optimizes rotation, and orchestrates logistics operations for omnichannel rental and second-hand services. Designed for sports and technical equipment brands and retailers.
- Location Omnicanale (Omnichannel Rental) Omnichannel rental solution that enables consistent rental service across web, store, and app distribution channels with real-time stock synchronization, in-store pickup/return, and unit-level article traceability.
- Re-commerce (Second-life) Second-life service for refurbishment and resale of used equipment, handling trade-ins, AI-guided quality control, standardized reconditioning, compliance certification, and remarketing from European or client warehouses.
- Lizee Industry B2B and industrial circular solutions for heavy industry, logistics, and industrial equipment sectors, extending the core CMS capabilities outside the retail vertical.
Quantifiable outcome
- Stock rotation rate improvement of 4.2 points year-over-year
- +5 more outcomes
Companies that use LIZEE
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
LIZEE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
LIZEE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FreeprycoreLizee acquired Freepry, a French startup specializing in managing second-hand clothing flows in physical stores. The acquisition strengthens Lizee's ability to cover all physical and online contact points for clients. Freepry had assisted over 400 companies in the second-hand market, making this a significant strategic acquisition for market consolidation.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
LIZEE competitors and assessment
Company assessmentEmerging players
- Cirplus: European B2B marketplace and SaaS for recycled and circular materials. Tangentially comparable as European circular economy infrastructure player targeting similar regulatory tailwinds.
- ReturnGO: Returns management and exchange SaaS for e-commerce brands. Emerging player with partial overlap on the recommerce and reverse logistics workflow adjacent to Lizee's core.
- Loop Returns: Returns and exchange platform for Shopify brands, increasingly expanding into recommerce. Adjacent SaaS in the post-purchase circular workflow with some functional overlap to Lizee's modules.
Direct peers
- Trove (branded resale): White-label resale-as-a-service platform for brands (Patagonia, REI, Eileen Fisher), offering branded buyback and trade-in storefronts. Closely comparable to Lizee's re-commerce module.
- Reflaunt: Circular fashion SaaS enabling brands to integrate resale and rental into existing e-commerce experiences. Direct competitor in fashion/apparel circular commerce, overlapping with Lizee's post-Freepry footprint.
- Reverse Logistics Group: Provides returns management and recommerce services for retailers and brands across Europe, combining software and operational infrastructure — mirrors Lizee's hybrid SaaS-plus-managed-services model.
- Recurate: US-based SaaS platform enabling brands to launch and manage peer-to-peer and brand-managed resale programs. Direct competitor to Lizee in providing white-label recommerce technology for retail brands.
Broad incumbents
- Optoro: Returns and recommerce technology platform helping retailers manage returned and excess inventory through optimized disposition. Comparable as broader retail returns/recommerce incumbent with overlapping SaaS-plus-logistics approach.
- Vestiaire Collective: Global luxury and fashion resale marketplace. Not a direct SaaS peer but a meaningful reference point for brand-operated resale economics and consumer adoption of circular commerce in Europe.
- I:CO (now I.CO): Global circular services provider for fashion and apparel brands, offering collection, sorting, and recommerce at scale. Comparable as established incumbent in the broader circular retail services market Lizee addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LIZEE social profiles
Digital presenceLIZEE financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIZEE leadership team
Management profileNumber of profiles
Profiles3 records
LIZEE subsidiaries and ownership
Company hierarchySubsidiaries1 record
LIZEE funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIZEE M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIZEE
What does LIZEE do?
Lizee sells a SaaS Circular Management System (CMS) that enables sport and technical equipment brands and retailers to operate omnichannel rental and second-hand/re-commerce programs. The platform unifies inventory, rental flows, refurbishment, dynamic pricing, and ERP/CRM integration, and is complemented by managed circular logistics services through a network of 10 European warehouses.
Is LIZEE a public or private company?
LIZEE is a private company. It is classified as venture growth investor backed and is currently operating.
When was LIZEE founded?
LIZEE was founded in 2019. It employs 11 to 50 people.
Where is LIZEE based?
LIZEE is headquartered in Paris, France, in the Europe region.
How does LIZEE make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are circular Logistics Services.
Who are LIZEE's main competitors?
Emerging players on record are Cirplus, ReturnGO and Loop Returns. Direct peers are Trove (branded resale), Reflaunt, Reverse Logistics Group and Recurate. Broad incumbents are Optoro, Vestiaire Collective and I:CO (now I.CO).
Does LIZEE have an API?
No public API is recorded for LIZEE.
What industry is LIZEE in?
LIZEE's product category is Circular Economy Retail Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 518 and its SIC code is 5040.