Greenspace

What Greenspace does

Greenspace is a London-based design consultancy founded in 2003 by Adrian Caddy, operating today as Greenspace Limited under the leadership of founder Adrian Caddy, Creative Partner Lee Deverill, and Managing Partner Lene Nielsen. The firm provides strategy, brand, digital, and experiential design services to a globally distributed client base that spans architecture, fashion, mobility, property, sports, hospitality, healthcare, and beverage sectors, including named clients such as Nike, Adidas, Heineken, Aston Martin, Bentley, Volvo, Battersea Power Station, Zaha Hadid Architects, and Bicycle Therapeutics. Its work is organised around a proprietary 'Creating Legacy' methodology that frames each engagement around the question of what enduring value the client wants to leave behind, differentiating the firm through long-horizon strategic thinking rather than tactical campaign output.

The service offering is delivered as four interconnected pillars (Strategy, Brand, Digital, Experiential) rather than discrete products, with sector specialisations including place branding, hospitality branding, biotech branding, and mobility branding layered on top. Revenue is generated on a professional services model through direct client engagement and enterprise field sales, with no publicly disclosed pricing, subscription, or platform component. The firm operates from a single London studio at Somerset House on the Strand (with a registered office at Charles House, Regent Street), employs between 11 and 50 people, and is independently held with no external institutional investment or parent company. Beyond client work, Greenspace maintains '21 Silver Linings' as a self-initiated sub-brand and purpose-driven content platform, and operates across geographies including the UK, Spain, Kenya, Rwanda, Canada, and Saudi Arabia.

Name

Greenspace

Legal name

Greenspace Limited

Website

https://thegreenspace.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenspace is a London-based independent design consultancy, founded in 2003, that provides strategy, brand, digital, and experiential design services to global enterprise clients across architecture, fashion, mobility, property, hospitality, and life sciences.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design Consultancy Services: Greenspace generates revenue through providing design consultancy services including strategy, branding, digital design, and experiential design for clients across architecture, fashion, finance, mobility, property, sports, and other sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Greenspace is a London-based design consultancy that provides strategy, brand, digital, and experiential design services to forward-thinking brands. Its work spans brand strategy, naming, visual identity, copywriting, UX/UI design, web and app design, film and animation, environmental graphics, and place-making. The firm is organized around a proprietary 'Creating Legacy' methodology that frames every engagement around the question of what lasting value a client wants to leave behind.

Product overview

Greenspace is a London-based design consultancy founded in 2003 that operates as a single unified service offering rather than a platform-plus-modules architecture. The company provides strategy, brand, digital, and experiential services organized around its core methodology of 'Creating Legacy' — helping forward-thinking brands develop enduring positive impacts. The four service pillars (Strategy, Brand, Digital, Experiential) function as interconnected capabilities rather than standalone products, applied across diverse sector specializations including architecture, hospitality, biotech, mobility, fashion, and property development. The portfolio showcases completed projects as case studies demonstrating expertise rather than separate product lines customers can purchase independently.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic services including auditing, insights, legacy planning, narrative development, and training to help clients define their long-term brand vision.
• Brand Services Comprehensive branding services including naming, branding, copywriting, literature, and packaging design for brand creation and evolution.
• Digital Services Digital design and development services including UX/UI design, web design, app design, film making, animation, social media, and content creation.
• Experiential Services Physical experience design including retail environments, environmental graphics, and interactive installations for brand experiences.
• Legacy Consultancy Long-term strategic consultancy focused on creating enduring positive legacies for brands, combining a strategy-led approach with intelligent design and authentic storytelling.

Quantifiable outcome

• Heineken Greenspace generated €4.7 million of media value at launch and has hosted over 400 events
• +2 more outcomes

Named customers28 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• OMAminorStrategic or Co-development PartnerWorked with OMA as part of the bidding team for the St James's Gate Guinness Quarter redevelopment project alongside other internationally renowned architects.
• Pilbrow & PartnersminorStrategic or Co-development PartnerCollaborated with Pilbrow & Partners as part of the architectural team for the St James's Gate cultural quarter development bid.
• Grant AssociatesminorStrategic or Co-development PartnerPartnered with Grant Associates in the interdisciplinary team developing the St James's Gate regeneration proposal.
• WilkinsonEyrecoreStrategic or Co-development PartnerLong-standing client relationship for architecture and brand projects, including the Battersea Power Station conversion.
• Gehry PartnerscoreStrategic or Co-development PartnerCollaborated on the Battersea Power Station project, with Gehry Partners designing Battersea Prospect Place developments.
• Foster + PartnerscoreStrategic or Co-development PartnerWorked together on Battersea Power Station project, with Foster + Partners designing Battersea Roof Gardens.
• U+I Group PLCcoreStrategic or Co-development PartnerCommissioned by U+I Group PLC to lead the creative team for the St James's Gate Guinness Quarter redevelopment bid in Dublin.
• Reef GroupcoreStrategic or Co-development PartnerDeveloped place positioning strategy and identity for Tribeca London, Reef Group's biotech-focused development in King's Cross.
• HB ReaviscoreStrategic or Co-development PartnerCollaborated on the Worship Square workplace development brand identity and communications strategy.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Studio Dumbar: Independent design studio with strong identity, motion, and brand experience capabilities. Comparable in craft and creative ambition to Greenspace, but primarily serves a different (DACH/EU) geography.

Direct peers

• Bulletproof: Independent, London-rooted brand and packaging design agency. Comparable to Greenspace's brand and packaging offerings, with overlap in premium consumer, beverage, and hospitality clients.
• Moving Brands: Independent, multi-disciplinary brand and experience design consultancy combining strategy, identity, and digital. Closely comparable in size, structure, and creative approach to Greenspace.
• Wolff Olins: Global brand consultancy delivering brand strategy, identity, and experience design for enterprise clients. Directly comparable in offering and target customer profile to Greenspace's brand and digital services.
• Imagination: London-headquartered creative agency with deep expertise in brand experience, placemaking, and visitor attractions (including the original Guinness Storehouse work). A direct peer given Greenspace's place-making heritage and shared London market.
• Ragged Edge: London-based independent brand consultancy delivering strategy, naming, and identity for challenger and enterprise brands. Comparable to Greenspace in independent positioning and brand-design focus.
• Pentagram: Partner-led, multi-disciplinary design consultancy operating across strategy, brand, digital, and experiential work for global brands. Closest structural analogue to Greenspace in business model and creative positioning.
• Saffron Brand Consultants: Independent global brand consultancy with strong strategy and identity capabilities. Comparable to Greenspace in being founder-led, mid-sized, and focused on heritage-rich, cross-sector brand work.
• Landor & Fitch: Large global branding and design consultancy covering brand strategy, identity, and experience design. Overlaps with Greenspace's full-service brand and experiential capabilities for enterprise clients.

Broad incumbents

• Brand Union (Superunion): Large WPP-owned brand consultancy network offering strategy, identity, and experience design. A broad incumbent that competes with Greenspace for the same enterprise brand mandates at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenspace
• Instagraminstagram.com/the_greenspace
• Xx.com/thegreenspace

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenspace