Onyx+East

What Onyx+East does

Onyx+East is a privately held residential homebuilder founded in 2014 and headquartered in Indianapolis, Indiana. The company designs, develops, and constructs new-build townhomes and single-family detached homes in walkable, urban-adjacent neighborhoods across three U.S. states: Indiana, Florida, and Ohio. Active communities span Indianapolis, Carmel, and Fishers (IN); Tampa, St. Petersburg, and Valrico (FL); and Cincinnati and Columbus (OH), with pricing ranging from approximately $300,000 to over $900,000 depending on market and product. Core technical components include standardized smart-home packages (smart thermostats, locks, video doorbells, garage openers, EV-charger connectivity), Energy Star certified windows, high-efficiency HVAC systems, Hardie fiber cement siding, and in-house Design Studios for finish selection. The Build Experience assigns a dedicated Construction Superintendent to each home for milestone walkthroughs and progress updates, and every home carries a transferable 10-year structural warranty administered by PWSC alongside multi-year mechanical and (in Indiana) roof coverage.

The business model is direct-to-consumer home sales on a one-time transaction basis through on-site model homes, design studios, and sales counselors in each market, supplemented by a realtor referral program. Revenue is generated entirely through home sales with no recurring software or service component; buyer financing is facilitated via lender partnerships such as Mutual of Omaha Mortgage. Through its Black Opal affiliate, Onyx+East also operates a build-to-rent (BTR) vertical serving investor clients with single-family rental communities across all three states, with disclosed individual project investments ranging from $12 million to $51 million. The customer base spans first-time buyers, move-up buyers, relocation buyers, and urban/suburban professionals seeking connected, low-maintenance living near employment centers, trails, and schools. The company is led by CEO Kelli Lawrence and CFO Andy Lahr, employs between 51 and 500+ staff across regional offices and design studios, and has been recognized on the Inc. 5000 (2023, 2024) and IBJ Fast 25 (2022, 2023).

Name

Onyx+East

Legal name

Onyx+East

Website

https://onyxandeast.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Onyx+East is a private residential homebuilder founded in 2014 and headquartered in Indianapolis, designing and constructing new-build townhomes and single-family homes in walkable urban-adjacent communities across Indiana, Florida, and Ohio, with a build-to-rent affiliate called Black Opal serving investor clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Home Sales: Onyx+East generates revenue through direct sales of new construction townhomes and single-family homes to buyers. The company operates in three states (Indiana, Florida, Ohio) with communities in Indianapolis, Tampa, St. Petersburg, Columbus, and Cincinnati. Revenue is one-time per transaction with no recurring component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Onyx+East is a vertically-integrated residential homebuilder that designs, develops, and constructs new construction townhomes and single-family homes in walkable, urban-adjacent communities across Indiana, Florida, and Ohio. The company sells homes directly to buyers through model home sales centers and Design Studios, with a semi-custom build process, dedicated Construction Superintendents, and a transferable 10-year structural warranty. Through its Black Opal affiliate, it also develops build-to-rent single-family and townhome rental communities for investors.

Product overview

Onyx+East is a residential homebuilder offering new construction townhomes and single-family homes across Indiana, Florida, and Ohio markets. The company operates multiple named community sub-brands including Colere, Fulton, Nouveau, Flora, Nickel Row, Townes at Kennedy-King (Indiana); Alante, Vivir, Blanc (Florida); and Everly (Ohio). Each community offers distinct floorplans, finishes, and price points. The customer experience encompasses three core services: Build (construction transparency with dedicated superintendents), Design Studio (personalized finish selection), and Warranty (10-year structural warranty via PWSC plus regional coverage). Through its Black Opal affiliate, the company also operates a Build-to-Rent division offering rental single-family homes and townhomes across multiple markets including Marea, Monterey, Greenery, Mural Brownsburg, May Square, Mural Lewis Center, Haven, and Oakley Station.

Differentiator

Problem solved

Functional benefit

Brands

• Black Opal: Affiliate company offering build-to-rent development services, acquiring, designing, and building single-family homes for rent through a fully-integrated experience.

Products and services

• New Construction Townhomes Multi-story new construction townhomes offering low-maintenance living with features such as rooftop terraces, private garages, open-concept layouts, and smart home technology, sold directly to homebuyers across Indiana, Florida, and Ohio communities.
• New Construction Single-Family Homes Detached new construction single-family homes with customizable floorplans, premium finishes, and modern designs, available in select communities in Indiana, Florida, and Ohio for direct purchase by homebuyers.
• Build-to-Rent Development Services (Black Opal) Vertically-integrated build-to-rent development service covering site selection, financial analysis, zoning, vendor management, and construction of single-family and townhome rental communities, delivered to investors and capital partners across Indianapolis, Tampa, Columbus, and Cincinnati markets.
• Guided Build Experience Construction service providing transparency and guided education throughout a home's construction, with a dedicated Construction Superintendent delivering regular progress updates and scheduled walkthroughs at key milestones for Onyx+East homebuyers.
• Design Studio Selection Service Personalized design experience in which a Design Manager guides Onyx+East homebuyers through curated finish and feature selections including flooring, cabinetry, countertops, and fixtures, streamlining the custom home process while keeping budgets predictable.
• Comprehensive Home Warranty Program Standard warranty program bundled with every Onyx+East home, including 1-year materials/workmanship coverage, 2-year mechanical systems coverage (Indiana and Ohio), 4-year enhanced roof protection (Indiana), and a 10-year structural warranty administered by PWSC, supported by regional warranty teams and transferable to new owners.

Quantifiable outcome

• Homes typically feature Energy Star certified windows and high-efficiency HVAC systems designed to lower utility costs
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Black OpalcoreStrategic or Co-development PartnerBlack Opal is an affiliate company of Onyx+East that specializes in build-to-rent development services. Through Black Opal, Onyx+East offers a full range of development services and builds high-quality, single-family homes for rent. The build-to-rent model targets fast-growing markets with thoughtfully designed rental communities.
• PWSCcoreStrategic or Co-development PartnerPWSC (Professional Warranty Service Corporation) administers the 10-year structural warranty for Onyx+East homes. This warranty is transferable to new owners and covers key structural elements including beams, trusses, load-bearing walls, and foundation.
• Pritt ElectricminorOthersPritt Electric is a vendor partner providing electrical services and supplies. Joseph Smith, Supervisor at Pritt Electric, has provided testimonial praising Onyx+East construction quality and professionalism.
• Mutual of Omaha MortgageminorOthersMutual of Omaha Mortgage is a lender partner offering financing programs for Onyx+East homebuyers. They may contribute up to 1% of the loan amount toward eligible closing costs or rate buydown on FHA loans.
• SCS ConstructionminorOthersSCS Construction is a subcontractor partner that has praised Onyx+East as an excellent company with great design, quality, and professional leadership.
• Foundations by ThompsonminorOthersFoundations by Thompson is a partner company whose Director of Operations Aaron White has praised Onyx+East's professionalism and responsiveness.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Beazer Homes: Public homebuilder focused on entry-level to move-up buyers in the Sun Belt and Mid-Atlantic, with explicit emphasis on energy-efficient new construction (Net Zero ready). Comparable product positioning, target demographic, and energy-efficiency marketing approach to Onyx+East.
• M/I Homes: Public, Columbus, Ohio-headquartered for-sale homebuilder with strong Midwest and Sun Belt focus (including Tampa) and mid-market to move-up price points. Closely comparable geographic footprint, product mix (single-family + townhomes), and target buyer as Onyx+East, making it the most directly comparable public peer.
• Dream Finders Homes: Public homebuilder with operations across the Sun Belt (notably Jacksonville-headquartered, with Florida, the Carolinas, Texas, Colorado, and the Mid-Atlantic). Comparable private-company DNA to Onyx+East's founder-led, growth-oriented profile, with overlapping for-sale product and mid-market price points.
• LGI Homes: Public homebuilder focused on first-time and move-up buyers in entry-level price points across the Sun Belt and Midwest. Overlaps with Onyx+East on entry-tier product, geographic region, and buyer demographics, though LGI is significantly larger and more affordability-anchored.
• Century Communities: Public homebuilder with a strong Mountain West, Texas, and Southeast presence, focused on affordable to move-up price points. Comparable as a geographically diverse, mid-sized public homebuilder competing for similar first-time and move-up buyers in Sun Belt metros.
• Tri Pointe Homes: Public homebuilder with move-up and luxury positioning in markets overlapping with Onyx+East (e.g., Florida, Carolinas, and Midwest). Comparable semi-custom / lifestyle-positioned product and direct-to-buyer sales motion in walkable, amenity-rich submarkets.
• David Weekley Homes: Large private homebuilder known for design choices, customer experience, and energy-efficient construction in Sun Belt and Mountain West markets. Comparable as a privately held, design-forward homebuilder with strong customer-experience differentiation rather than lowest-price positioning.
• Mattamy Homes: Largest private homebuilder in North America, with operations across the U.S. Sun Belt and Midwest. Comparable for-sale product, scale ambition, and entry-level to move-up positioning; relevant because both firms are privately held and competing for similar infill/walkable land in shared metros.

Emerging players

• American Homes 4 Rent: Public single-family rental REIT with a portfolio of ~50,000 homes including new-build-built-to-rent communities in markets overlapping Onyx+East's Black Opal footprint. Comparable as an institutional-scale BTR operator; relevant competitor for land, capital, and renter demand for Black Opal's build-to-rent single-family product.

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder by volume, with nationwide operations across entry-level, move-up, luxury, and active adult segments. Acts as a broad incumbent competitor in every Onyx+East market, with materially greater capital resources, land bank depth, and ability to absorb price competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OnyxAndEast
• LinkedInlinkedin.com/company/onyxandeast
• Instagraminstagram.com/onyxandeast
• Xx.com/onyxandeast

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onyx+East