Mutual of Omaha Mortgage

Name

Mutual of Omaha Mortgage

Legal name

Mutual of Omaha Mortgage, Inc.

Website

https://mutualmortgage.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Mortgage Lending

NAICS

Real Estate Credit (522292), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA)

akta.pro secondary industries

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD), Government Wholesale Lending (FHA/VA/USDA) (FSALACAE), Cash-Out Refinance Origination (FSALAAAF), Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL), Wholesale Mortgage Lending (Broker Channel) (FSALACAA), Reverse Mortgage Brokerage & Lead Generation (FSALAIAB)

Keywords

• Mortgage lending
• Home loan origination
• Reverse mortgage services
• VA loan programs
• Residential mortgage financing

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Mortgage Origination Fees: The company generates revenue through origination fees charged on mortgage loans, including conventional loans, FHA loans, VA loans, USDA loans, reverse mortgages, and investment property loans. Revenue is earned at loan closing as a percentage of the loan amount.
2. Interest Income: Revenue generated from the interest spread on held mortgage loans. The company originates loans and may hold them in portfolio or sell them on the secondary market.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Mutual of Omaha Mortgage originates and underwrites a full suite of residential mortgage products for individual consumers, including conventional, FHA, VA, USDA, jumbo, construction, renovation, and reverse mortgage (HECM) loans, distributed through a nationwide network of loan officers, online applications, a wholesale broker channel, and real estate agent referral partnerships. It is the nation's largest reverse mortgage lender with 21.5% HECM market share and operates as a wholly-owned subsidiary of Mutual of Omaha Insurance Company.

Product overview

Mutual of Omaha Mortgage offers a comprehensive mortgage lending platform serving home buyers, refinancing homeowners, and real estate investors across 48 states. The core product portfolio centers on traditional mortgage products including Conventional, FHA, VA, USDA, and Jumbo loans, complemented by specialized offerings such as Reverse Mortgages (HECMs), Construction Financing, Home Equity Loans, and Renovation loans (FHA 203(k), Fannie Mae HomeStyle, Freddie Mac CHOICERenovation, VA Rehab). The company also provides investment property financing through DSCR-based Wealth Builder Loans and relocation mortgage solutions including bridge loans. A proprietary MORE Rewards loyalty program offers commission rebates to borrowers working with partner real estate agents. The company serves as the nation's largest reverse mortgage lender with 21.5% market share, while also maintaining significant presence in VA loans and conventional mortgage origination. Loan calculators and digital tools support the origination process alongside traditional loan officer relationships.

Differentiator

Problem solved

Functional benefit

Brands

• MORE Rewards: A rewards program that connects home buyers and sellers with experienced local real estate agents nationwide, offering commission rebates (19% for non-veterans, 21% for veterans) and home search tools.
• Keller Home Loans

Products and services

• Conventional Loans
• FHA Loans
• VA Loans
• USDA Loans
• Jumbo Loans
• Construction Financing
• Home Equity Loans
• Reverse Mortgage (Mutual Reverse)
• Wealth Builder Loan
• FHA 203(k) Renovation Loan
• Fannie Mae HomeStyle Renovation
• Freddie Mac CHOICERenovation
• VA Rehab Loan
• Bridge Loans
• Cash-Out Refinance
• Rate-and-Term Refinance
• FHA Streamline Refinance
• VA Interest Rate Reduction Refinance Loan (IRRRL)
• MORE Rewards Program
• Wholesale / Third-Party Origination (TPO)

Quantifiable outcome

• 21.5% market share in reverse mortgage lending (nation's largest HECM lender)
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NAMB (National Association of Mortgage Brokers)coreStrategic or Co-development Partner · 17 February 2026Mutual of Omaha Mortgage serves as the exclusive sponsor for NAMB's Certified Reverse Mortgage Specialist (CREV) certification program, which provides mortgage professionals with advanced training in reverse mortgage lending for senior homeowners. The partnership aims to address growing interest in reverse mortgage products among baby boomers and Gen X homeowners.
• Berkshire Hathaway HomeServicescoreGTM or Marketing PartnerBerkshire Hathaway HomeServices is a partner in the MORE Rewards program, connecting home buyers and sellers with experienced local real estate agents. Customers working with MORE Rewards agents receive commission rebates.
• United Real EstatecoreGTM or Marketing PartnerUnited Real Estate is a partner in the MORE Rewards program, connecting home buyers and sellers with experienced local real estate agents nationwide. Customers working with MORE Rewards agents receive commission rebates.
• Keller WilliamscoreGTM or Marketing PartnerKeller Williams is a partner in the MORE Rewards program, connecting home buyers and sellers with experienced local real estate agents. Customers working with MORE Rewards agents receive commission rebates.
• Longbridge FinancialminorOthersMutual of Omaha Mortgage and Longbridge Financial were involved in a lawsuit regarding alleged improper reverse mortgage advertising practices. The parties agreed to settle the lawsuit, executing a confidential binding term sheet on January 28, 2026.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NewRez (formerly New Penn Financial): National mortgage lender and servicer with retail and wholesale channels, including a strong reverse mortgage offering through NewRez Reverse. Comparable product mix including HECM, conventional, FHA, and VA lending.
• Guild Mortgage: Mid-to-large national retail mortgage lender with comparable product breadth (conventional, FHA, VA, USDA, renovation, reverse) and a similar loan officer-led distribution model focused on customer experience.
• loanDepot: Major national mortgage originator with retail, wholesale (LDWholesale), and joint venture channels. Comparable across conventional, FHA, VA, and HELOC products, with similar geographic breadth and digital origination investments.
• Caliber Home Loans: Large national mortgage originator and servicer offering purchase, refinance, and specialty products. Comparable across retail and wholesale channels, with similar focus on government lending (FHA/VA/USDA).
• Finance of America Reverse: Pure-play reverse mortgage lender among the largest HECM originators in the U.S. Direct competitor in the same reverse mortgage category where Mutual of Omaha holds the #1 position.
• United Wholesale Mortgage: The largest U.S. wholesale mortgage lender, operating exclusively through the broker channel. Direct peer to Mutual of Omaha's wholesale/3PO channel via moomwholesale.com, with comparable focus on broker partnerships and government lending.
• CrossCountry Mortgage: Top-10 U.S. retail mortgage lender with a rapidly growing branch network, offering purchase, refinance, renovation, and specialty products. Comparable retail-led model and product breadth, including jumbo and government lending.
• Fairway Independent Mortgage: Top-10 U.S. retail mortgage lender offering conventional, government, and renovation loans through a branch-based loan officer model. Comparable retail-channel mortgage business with similar product breadth.
• Longbridge Financial: Top reverse mortgage lender and direct HECM competitor. The two companies share the reverse mortgage origination category and were involved in a 2026 advertising lawsuit settlement, underscoring head-to-head competition in HECM.

Broad incumbents

• Rocket Mortgage: Largest U.S. retail mortgage lender by volume. Directly comparable as a nationwide mortgage originator offering conventional, FHA, VA, USDA, and Jumbo loans with both retail and broker channels; differs in scale and public-company transparency.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MutualMortgage
• YouTubeyoutube.com/channel/UCZL4mE2L0U9k3SDz6pQuUQg
• Facebookfacebook.com/MutualMortgage
• LinkedInlinkedin.com/company/mutualmortgage
• Instagraminstagram.com/mutualofomahamortgage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mutual of Omaha Mortgage