EverythingBranded

What EverythingBranded does

EverythingBranded (legal entity: Everything Branded Ltd), founded in 2010 and headquartered in Leicester, United Kingdom, is an online distributor of branded promotional merchandise serving B2B customers across the UK and, since 2017, the United States through its subsidiary Everything Branded.com. The company operates as part of the Everything Global Ltd Group and sells thousands of customizable SKUs spanning drinkware, writing instruments, bags, office products, clothing, keyrings, outdoor and leisure items, USB and tech products, trade show accessories and eco-friendly merchandise, distributed primarily via the everythingbranded.co.uk e-commerce platform under its self-described positioning as 'UK's number-one distributor' of promotional products.

The platform is built on KAL Group infrastructure and is anchored by an Instant Quote system for real-time pricing of custom orders, supported by an in-house graphic design team for artwork checking and an in-house production stack spanning screen printing, full-colour printing, embossing, engraving, laser engraving and etching. Beyond product sales, the company layers in managed fulfilment services — secure storage, picking, packing and shipping from strategically located facilities — and an Express service tier for urgent orders. Authorized distribution partnerships with premium global brands including The North Face, Columbia, Berghaus, Rab, Helly Hansen, CamelBak, Thule, Barbour, Samsonite, Parker and BIC provide authorized access to higher-end merchandise that competitors running generic catalogues cannot offer at the same depth. A charitable arm, EverythingCommunity, has supported over 250 projects and donated close to £150,000, with documented expansion to the USA.

EverythingBranded's revenue model is primarily one-time product sales with customization charges priced via quotation rather than publicly listed rates, accompanied by price-beat guarantee, 30-day payment terms for approved accounts, and service fees on top of product costs for the fulfilment, design and Express lines. Customer base spans corporates of all sizes (with marquee named logos including UEFA, Netflix, Samsung, Amazon, Nike, British Airways, BMW and Walt Disney), charities, event organizers and educational institutions. Go-to-market is hybrid: sales-led consultative engagement via account managers and phone/chat for complex custom orders (0116 366 0052), combined with direct-to-consumer self-service through the e-commerce site. The company is privately held with no disclosed external institutional funding and is led by founder-CEO Paul Rowlett.

Name

EverythingBranded

Legal name

Everything Branded Ltd

Website

https://everythingbranded.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

EverythingBranded is a UK-headquartered online distributor (founded 2010, Leicester) selling thousands of customizable branded promotional merchandise — pens, drinkware, bags, clothing and tech — to B2B corporates, charities and event organizers via e-commerce, in-house design and authorized premium-brand partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Promotional Products Sales: Core revenue stream from selling branded promotional merchandise including pens, drinkware, bags, clothing, tech products, and eco-friendly items. Revenue is generated through one-time product sales with customization charges, with pricing varying by quantity ordered, printing method, and product type.
2. Custom Printing and Branding Services: Additional revenue from printing services including screen printing, full-colour printing, embossing, engraving, laser engraving, and etching applied to promotional products. Charges are based on print colours, positions, and complexity of artwork.
3. Fulfilment and Storage Services: Managed services for storing, picking, packing, and shipping customer orders. Revenue generated through service fees on top of product costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

EverythingBranded is a UK-based promotional products distributor that supplies branded merchandise and corporate gifts to businesses. The company operates an e-commerce platform with an instant quote system and an extensive product catalog spanning apparel, drinkware, bags, tech accessories, stationery, and eco-friendly items. It provides in-house design, printing, and fulfillment services, allowing customers to source, customize, and ship promotional merchandise through a single supplier.

Product overview

EverythingBranded is the UK's leading distributor of promotional products and branded merchandise, offering thousands of customizable items across diverse categories. The product portfolio includes promotional drinkware (mugs, sports bottles, travel mugs), writing instruments (pens, pencils), bags (shopping, business, backpacks), office products (notebooks, folders, desk items), clothing (t-shirts, polo shirts, activewear, jumpers, hoodies), keyrings, outdoor/leisure products, USB and tech products, and eco-friendly merchandise. The company operates as a single unified e-commerce platform offering Instant Quote services, Express production for urgent orders, and fulfilment services. Core differentiators include in-house design services, diverse printing methods (screen printing, full-colour printing, embossing, engraving, laser engraving, etching), and partnerships with premium outdoor and lifestyle brands (The North Face, Columbia, Berghaus, Helly Hansen, CamelBak, Thule, Trespass). The company also operates EverythingCommunity as a charitable initiative providing grants and support to local charities.

Differentiator

Problem solved

Functional benefit

Brands

• EverythingCommunity: The charitable arm of EverythingGlobal and EverythingBranded, focused on community support, grants, free business support, monthly networking events, and free monthly competitions for local charities. Founded by Paul Rowlett.

Products and services

• Promotional Apparel Custom-branded clothing items including t-shirts, polo shirts, jackets, and uniforms, decorated with company logos via screen printing, embroidery, or transfer printing. Targeted at businesses for staff uniforms, events, and corporate gifts.
• Promotional Drinkware Branded mugs, water bottles, travel tumblers, and drinkware customized with company logos and messaging for corporate gifting, events, and office use.
• Promotional Bags Custom-branded tote bags, drawstring bags, backpacks, and conference bags for trade shows, retail promotions, and corporate events.
• Promotional Tech & Audio Branded technology accessories including USB drives, power banks, wireless chargers, headphones, and speakers used as corporate gifts and promotional items.
• Promotional Office & Writing Branded pens, notebooks, desk accessories, and stationery customized with company logos for office use, conferences, and direct mail campaigns.
• Promotional Outdoor & Leisure Branded outdoor products including umbrellas, picnic items, sports gear, and leisure accessories for corporate events and outdoor promotions.
• Promotional Health & Personal Care Branded health and personal care items including first-aid kits, hand sanitizers, lip balms, and wellness products for corporate wellness programs and gifting.
• Promotional Home & Living Branded home and living products such as mugs, keyrings, coasters, and decorative items used as corporate gifts and merchandise.
• Promotional Tools & Auto Branded tools, tool kits, flashlights, and automotive accessories used as practical corporate gifts and trade incentives.
• Eco-Friendly Promotional Products Sustainable branded merchandise made from recycled, biodegradable, or renewable materials targeting environmentally conscious corporate clients.
• Event & Outdoor Merchandise Custom merchandise bundles for trade shows, conferences, festivals, and outdoor corporate events including lanyards, badges, banners, and giveaways.
• In-House Design & Printing Services Design, artwork preparation, screen printing, embroidery, engraving, and decoration services applied to promotional merchandise for business customers.
• Fulfillment & Distribution Services Warehousing, kitting, packaging, and direct-to-recipient distribution services for promotional merchandise, supporting large-scale and multi-location corporate campaigns.

Quantifiable outcome

• 5-star rated customer service on reviews platforms
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Neu+coreStrategic or Co-development Partner · 25 June 2026Everything Branded announced partnership with Neu+ as featured on the company's blog. The partnership represents a new strategic collaboration announced in June 2026.
• Paddock MotorsportminorStrategic or Co-development PartnerMotorsport partnership under the EB x Paddock Motorsport branding. Collaboration in the motorsports sector for brand visibility and promotional merchandise.
• Leicester RidersminorStrategic or Co-development PartnerEB x Leicester Riders partnership with the basketball team. Provides branded merchandise and promotional products for the sports organization.
• Douthit Sport MotorminorStrategic or Co-development PartnerMotorsport partnership under EB x Douthit Sport Motor branding. Collaborative promotional efforts in motorsports.
• British Touring Car Championship (BTCC)coreStrategic or Co-development PartnerEB X BTCC partnership providing promotional merchandise and branded products for the premier UK motorsport championship.
• FM CompanyminorStrategic or Co-development PartnerEB X FM Company branding partnership. Collaboration details not extensively documented.
• Keep AttackingminorStrategic or Co-development PartnerEB x Keep Attacking partnership. Focus on athletic/fitness brand collaboration.
• GreshamminorStrategic or Co-development PartnerEB X Gresham partnership collaboration. Details limited in available documentation.
• The North FacecoreChannel Partner/ Reseller/ DistributorBrand partnership offering custom-branded The North Face outdoor clothing, jackets, and accessories. Products can be personalized with embroidery for brand visibility.
• BICcoreChannel Partner/ Reseller/ DistributorOfficial BIC promotional pens distributor offering plastic pens, stylus pens, and various branded writing instruments.
• Parker PenscoreChannel Partner/ Reseller/ DistributorAuthorized promotional Parker Pens distributor providing branded executive writing instruments.
• OspreycoreChannel Partner/ Reseller/ DistributorBrand partnership for custom-branded Osprey backpacks, travel bags, and outdoor gear with embroidery customization.
• ColumbiacoreChannel Partner/ Reseller/ DistributorOfficial Columbia outdoor clothing brand partner for custom-branded jackets, fleeces, and outdoor apparel.
• BerghauscoreChannel Partner/ Reseller/ DistributorBrand partnership offering custom-branded Berghaus outdoor clothing, footwear, and accessories with embroidery options.
• RabcoreChannel Partner/ Reseller/ DistributorAuthorized Rab outdoor clothing brand partner for promotional mountain and climbing apparel.
• Helly HansencoreChannel Partner/ Reseller/ DistributorBrand partnership providing custom-branded Helly Hansen workwear, outdoor clothing, and safety apparel.
• CamelbakcoreChannel Partner/ Reseller/ DistributorPromotional Camelbak hydration products including water bottles, hydration packs, and drinkware with branding.
• ThulecoreChannel Partner/ Reseller/ DistributorBrand partnership for Thule backpacks, luggage, and travel cases with personalized branding. Thule has been making quality bags since 1942.
• TrespasscoreChannel Partner/ Reseller/ DistributorCustom-branded Trespass outdoor clothing including jackets, duffel bags, and backpacks with embroidery personalization.
• SenatorcoreChannel Partner/ Reseller/ DistributorOfficial Senator promotional pens distributor. Senator products are manufactured in Germany to highest quality specifications with EU manufacturing, safety, and environmental standards compliance.
• MustocoreChannel Partner/ Reseller/ DistributorCustom-branded Musto sailing, shooting, and outdoor sports clothing and accessories with embroidery options.
• Hydro FlaskcoreChannel Partner/ Reseller/ DistributorBranded Hydro Flask drinkware products including water bottles, coffee mugs, and food containers.
• BarbourcoreChannel Partner/ Reseller/ DistributorBrand partnership for custom-branded Barbour country clothing, wax jackets, and accessories.
• SamsonitecoreChannel Partner/ Reseller/ DistributorBranded Samsonite luggage, business bags, and travel accessories for corporate gifting.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• 4imprint Group: Public UK/US-headquartered promotional products distributor; the closest direct competitor and category benchmark against which EverythingBranded positions itself as 'UK's leading distributor'. Operates a similar direct/online promotional merchandise model with a wide product range.
• Brand Addition: UK-based promotional merchandise and branded products distributor serving enterprise clients across Europe; competes with EverythingBranded in branded merchandise, custom print, and corporate gifting.
• BAM (BAM Corporate): European promotional products supplier offering branded merchandise, gifts, and customisation; comparable assortment, customisation services, and B2B customer base to EverythingBranded.
• National Pen (Pens.com): US-based direct-to-consumer and B2B promotional writing instruments and gifts company; the most direct US counterpart in pens, drinkware, and customised gifts, with a similar online, instant-quote model.
• Halo Branded Solutions: Large US promotional products distributor offering custom branded merchandise, in-house decoration, and enterprise account management; directly comparable business model and product breadth.
• Crestline: US promotional products company offering branded merchandise, custom decoration, and online ordering; overlaps EverythingBranded's e-commerce-led promo product offering.
• Discount Mugs: US online promotional products company specialising in custom drinkware, bags, and gifts; comparable in product mix (mugs, bottles, bags) and direct/online GTM.

Broad incumbents

• PCNA (Polyconcept): Large US-based group owning multiple promotional product brands (Leeds, Bullet, Koozie) and supplying the promo channel; larger incumbent with deeper sourcing and decoration infrastructure.
• SanMar: Large US apparel and accessories wholesaler serving the imprintable/decorated apparel market; adjacent incumbent whose wholesale catalogue overlaps EverythingBranded's promotional clothing category.

Emerging players

• Swag.com: Digital-first US swag and corporate gifting platform; an emerging online-led peer targeting the same SMB and enterprise custom-branded merchandise use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/everythingbrand
• YouTubeyoutube.com/channel/UC2AZuKjvRdbtZJ7VX8k-sgw
• Facebookfacebook.com/everythingbrandedCA
• LinkedInlinkedin.com/company/everythingbranded.co.uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EverythingBranded