Name

Paddock Motorsport

Legal name

Paddock Motorsport LTD

Website

https://paddock-motorsport.com

Company type

Private

Founded year

2021

Operating status

Operating

Ownership category

akta.pro rank

Product category

Motorsport Racing Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Driver & Rider Management / Representation (MPAKAGAG), Motorsports & Racing Experiences (THAJAFAF), Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Motorsport racing team
• Race car rental
• VIP hospitality events
• Premium car storage
• Driver development academy

Headquarters

HQ city

Tamworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Racing Operations: Race team participation in British GT Championship, GT Cup, McLaren Trophy Europe, BRSCC Mazda MX5 Supercup. Revenue from driver programmes, race entries, car preparation and support services.
2. VIP Hospitality (Paddock Prestige Events): World-class VIP Hospitality packages at major sporting events including pre-event joining instructions, ticket management, garage tours, driver Q&A sessions, hosted grid walks, corporate gifts, catering by Michelin-trained chef. Priced from £200+VAT per race weekend.
3. Car Storage Services: Premium car storage including Gold Package (£45+VAT per week) and Platinum Package (£55+VAT per week). Services include climate controlled storage, 24/7 CCTV, battery conditioning, tyre pressure monitoring, wheel rotations, maintenance management.
4. Racing Car Rental: Fleet of racing cars available for hire from £950+VAT per day. Includes McLaren 570s GT4, Mazda MX5 Mk3 Supercup cars. Cars come fully prepared, transported and include team support.
5. Corporate Partnerships: Marketing and media activation services for partners, with prominent signage on car livery, garage tours, driver meet-and-greets, and hospitality access included in sponsorship packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Paddock Motorsport is a privately held racing team that fields entries in elite UK and European GT championships (British GT, GT Cup, McLaren Trophy Europe, BRSCC Mazda MX5 Supercup) using McLaren vehicles. Beyond race operations, the company sells racing car rentals, runs a VIP hospitality business (Paddock Prestige Events), operates premium climate-controlled car storage, and delivers a Driver Academy for amateur and professional racing drivers.

Product overview

Paddock Motorsport is a racing team and events business offering multiple integrated services: (1) Race car rental fleet including McLaren 570s GT4, Mazda MX5 Mk3 Supercup, Bentley GT3, and Nissan 350z GT2; (2) Racing programmes in British GT Championship (GT3/GT4), GT Cup Championship, McLaren Trophy Europe, and BRSCC Mazda MX5 Supercup; (3) Paddock Prestige Events for VIP hospitality and corporate experiences at racing events; (4) Paddock Premium Car Storage with Gold and Platinum membership tiers featuring climate control and security; (5) Driver Academy for career development and coaching. The company is founded by Le Mans winner Martin Plowman and competes with McLaren vehicles including the 720S GT3 Evo and Artura GT4.

Differentiator

Problem solved

Functional benefit

Brands

• Paddock Prestige Events: VIP hospitality arm of the race team offering exclusive hospitality packages at major sporting events and corporate experiences
• Paddock Premium Storage
• Driver Academy

Products and services

• British GT Championship Programme Race team participation in the British GT Championship competing in GT3 and GT4 categories with McLaren 720S GT3 Evo and Artura GT4 vehicles for amateur and professional drivers.
• GT Cup Championship Programme Race team participation in the GT Cup Championship competing in GT3 and GTH categories, with Mark Smith securing the 2025 GT3 Drivers' Championship.
• McLaren Trophy Europe Programme Race team participation in the McLaren Trophy Europe series with Artura Trophy Evo cars in Pro, Pro-Am and Am categories across European circuits.
• BRSCC Mazda MX5 Supercup Programme Race team participation in the BRSCC Mazda MX5 Supercup one-make championship for Mk3 Mazda MX-5 Supercup-spec vehicles available for hire.
• Racing Car Rental Rental of a fleet of fully prepared racing cars including McLaren 570s GT4, Bentley Continental GT3, Nissan 350z GT2, and Mazda MX5 Mk3 Supercup cars for track days, test days, eligible racing series, or static display, starting from £950+VAT per day with team support.
• Paddock Prestige Events (VIP Hospitality) World-class VIP hospitality and corporate experience packages at major motorsport events including pre-event joining instructions, ticket management, garage tours, driver Q&A sessions, hosted grid walks, corporate gifts and catering by a Michelin-trained chef, from £200+VAT per race weekend.
• Paddock Premium Car Storage Premium car storage service with Gold Membership from £45+VAT per week and Platinum Membership from £55+VAT per week, featuring climate controlled storage, 24/7 CCTV, battery conditioning, tyre pressure monitoring, wheel rotations, maintenance management, and concierge services for high-value vehicles.
• Driver Academy Driver development programme headed by Martin Plowman providing career management, intense driver coaching, fitness, nutrition, and marketing support to develop the next generation of amateur and professional racing drivers.
• Experience Days Corporate experience packages offering passenger laps with Martin Plowman, access to performance cars and 2-seater racing cars at UK circuits, combined with fine dining hospitality.

Quantifiable outcome

• GT Cup GT3 Champion 2025 with 16 race wins from 19 starts
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Prostate Cancer UKcoreStrategic or Co-development PartnerCharitable partnership launched for 2026 British GT programme. Prominent signage on car livery, fundraising programme including portion of hospitality proceeds, charity auction lots, and on-event campaigns to raise funding and awareness.
• MetamarkminorOthersEstablished in 1992, designs, manufactures and supplies materials for the sign and allied graphics industries around the world. Products used for advertising and promotional campaigns.
• HalsominorOthersLeading expert in petroleum, gas, and oil supply across the country with over five decades of experience. Offers gas oil, diesel, and home heating oil to industrial, commercial, and domestic customers.
• SkechersminorOthersOne of the world's biggest footwear brands, over 30 years old. Based out of California, known worldwide for footwear, workwear brand and clothing collections.
• GtechniqminorOthersProduces ceramic coating and paint protection products designed for cars, boats, bikes and planes. Provides surface protection solutions.
• Ravenol UKminorOthersFounded in Germany in 1946, one of the world's leading suppliers of lubricants for both road and race cars. Internationally recognised quality management system.
• KEP Print GroupminorOthersFull-service commercial printer based in Tamworth, specialising in large format printing, digital and litho printing, print finishing, graphic design, direct mail, and fulfilment.
• APM CustomsminorOthersOne of Britain's leaders in vehicle wrapping. Formed in 2011, offers high quality design and wrapping for motorsport teams, commercial fleets and private vehicles.
• Attis SportsminorOthersFull service specialist Sports Insurance broker run by a passionate and dedicated team who care about clients. Aims to form long term relationships and provide stability in insurance programmes.
• Commercial Vehicle Direct LtdminorOthersWorks with manufacturers and dealerships to supply every make and model of VAN or TRUCK including Tipper, Dropside, Luton, Lowloader, Box Van, Curtainsider, Refrigerated, Pickup Truck, Flatbed, Minibus.
• Blam WebsitesminorOthersBirmingham-based web design company with over 20 years of experience. Long term history of motorsport marketing. CEO Grant Stain is a keen motorsport enthusiast and sponsor/supporter of the team.
• Workwear EastminorOthersSpecialises in high-quality workwear, custom band merchandise, and motorsport team apparel. Offers expert advice, top-notch embroidery, DTF prints, and screen printing.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• RAM Racing: UK-based GT team fielding Mercedes-AMG GT3s in British GT. Comparable as an independent British GT customer racing operation serving similar amateur and professional driver segments with corporate partnership programmes.
• Greystone GT: Independent GT team running McLaren machinery in British GT and McLaren Trophy Europe. Highly comparable in business model (customer racing team, McLaren-only), customer base (amateur and pro drivers) and event footprint.
• 2 Seas Motorsport: UK-based McLaren customer racing team competing in British GT and McLaren Trophy Europe with multiple McLaren 720S GT3 and Artura entries. Closest direct peer given shared McLaren platform, British GT presence and overlapping McLaren Trophy Europe programme.
• Beechdean Motorsport: British GT team running Aston Martin Vantage AMR GT3s. Directly comparable as a UK customer racing operation in the same championship with similar driver-development and corporate partnership offerings.
• Garage 59: McLaren customer racing team operating GT3 programmes in British GT and international GT racing. Comparable given shared McLaren platform and focus on customer GT racing with professional and amateur driver pairings.
• Inception Racing: McLaren-affiliated GT racing team competing in British GT and GT World Challenge Europe with McLaren 720S GT3s. Closely comparable as a McLaren customer racing team operating at similar championship level with similar driver and partner mix.
• Barwell Motorsport: Long-standing British GT and international GT3 team running Lamborghini Huracán GT3s. Comparable as a UK-based independent customer racing team competing in British GT with similar arrive-and-drive and corporate partnership offerings.
• Optimum Motorsport: Established British GT team fielding McLaren GT3 and GT4 cars in British GT and GT Cup. Directly comparable as a McLaren-aligned customer racing operation serving amateur and professional drivers in the same championships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paddock Motorsport