LivingWell Health Clubs

What LivingWell Health Clubs does

LivingWell Health Clubs is a private, multi-site health and fitness club operator affiliated with Hilton Worldwide Holdings Inc, headquartered in Watford, United Kingdom. The company runs 25+ clubs across the UK, Ireland, Germany, Switzerland, Malta, and the Czech Republic, including full-service sites with pools, spas, saunas, and group exercise studios, unmanned gym-only sites under the LivingWell Fitness brand, and a luxury adult-only spa venue (Kallima at Hilton London Syon Park). Core offerings are subscription memberships (tiered from £18 junior to £125 family per month, with corporate and public-sector discounts), day passes, prepaid personal training, group classes (Les Mills programmes plus yoga, Pilates, HIIT, aqua, and spinning), and MyZone wearable integration with discounted member pricing. Swim Now partnership delivers private swimming lessons at ten locations.

The operating model combines a direct-to-consumer channel (online booking portal at bookingsuk.livingwell.com plus on-site sales at each manned club) with a dedicated corporate membership sales function targeting UK employers. Distribution is augmented by third-party access aggregators (Hussle, GymFlex, Wellbeing). Technology infrastructure is light: a web-based member portal, club-level website pages, and social channels (Facebook, Instagram, X) for marketing. The company holds no patents or proprietary AI capabilities; its differentiation rests on Hilton brand affiliation, physical footprint, and amenity breadth (pools, thermal suites, classes) rather than technology.

Revenue is not publicly disclosed. Pricing evidence indicates a mid-market positioning with significant variance by club and tier; no funding rounds, M&A activity, or leadership changes are recorded, consistent with LivingWell operating as a stable subsidiary within Hilton's portfolio rather than an independent growth-stage business.

Name

LivingWell Health Clubs

Legal name

LivingWell Health Clubs

Website

https://livingwell.com

Company type

Private

Operating status

Operating

Headcount range

10,001+ employees

Short description

LivingWell Health Clubs operates 25+ Hilton-affiliated health and fitness clubs across the UK, Ireland, Germany, Switzerland, Malta, and Czech Republic, offering tiered memberships, personal training, group classes, spa, and swimming to individual consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Health Club and Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Health club memberships
• Fitness facilities
• Group exercise classes
• Personal training services
• Corporate wellness programs

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees across multiple tiers including Full, Daytime, Student/Junior, and Flexi options. Memberships provide access to gym facilities, pools, spas, classes and vary by club location. Some clubs offer corporate and public sector discounted memberships.
2. Day Passes: Single-visit day passes for non-members wanting casual access to facilities. Day passes do not require membership contracts.
3. Personal Training Sessions: Pre-paid personal training packages including 1-on-1 sessions, pair training, and multi-session bundles. Sessions are booked and prepaid through the online booking system.
4. Spa and Wellness Treatments: Spa treatments, massage services, and wellness experiences offered at select club locations, particularly at spa-focused venues like Kallima Health Club & Spa at London Syon Park.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

LivingWell Health Clubs operates a network of premium fitness clubs offering health club memberships that provide access to gym facilities, indoor swimming pools, saunas, steam rooms, group exercise classes, and member benefits. All members receive a complimentary Personalised Fitness for Life Programme with a tailored workout plan, and most memberships include complimentary access to other UK LivingWell clubs.

Product overview

LivingWell Health Clubs operates a network of health and fitness clubs across the UK, Ireland, and internationally, affiliated with Hilton Worldwide Holdings Inc. The core offering is a full-service health club membership providing access to gym facilities, swimming pools, thermal suites (saunas, steam rooms, spa pools), and group exercise classes. All members receive a complimentary Personalised Fitness for Life Programme with a tailored workout plan. The product portfolio centres on the LivingWell Health Club Membership supplemented by: Group Exercise Classes (Les Mills programmes, aqua classes, yoga, Pilates, HIIT, Spinning, and more); Personal Training (one-to-one and pair sessions available as prepaid packages); MyZone fitness wearable technology (discounted for members); Swim Now private swimming lessons (at select locations); and an Online Booking Portal for session reservations. Corporate Memberships extend access to businesses. The clubs range from full-service health clubs with pools and spas to gym-only facilities (LivingWell Fitness).

Differentiator

Problem solved

Functional benefit

Brands

• Myzone: Fitness technology wearable that tracks heart rate, monitors fitness progress, allows users to earn points and compete with friends

Products and services

• LivingWell Health Club Membership Full-service health club membership providing access to gym facilities, swimming pools, saunas, steam rooms, spa areas, group exercise classes, and member benefits including complimentary towels, parking, WiFi, and discounted food and beverages. Available in multiple tiers (Full, Daytime, Student/Junior, Family, Flexi) and at multiple price points across 25+ UK and international locations.
• Corporate Membership Business membership programme offering employees access to LivingWell health clubs with corporate rates, including free health awareness training days and corporate open weeks for participating companies. Targeted at small, medium and large UK-based companies seeking employee wellness benefits.
• Personalised Fitness for Life Programme A complimentary fitness assessment and tailored workout plan created for each member by certified fitness coaches during a one-to-one consultation, designed around individual goals, fitness levels, and lifestyle preferences. Included free with all LivingWell memberships.
• Group Exercise Classes Scheduled fitness classes including Les Mills programmes (Body Pump, Body Combat, Sh'Bam, Body Balance, CX Works), cardio classes (Spinning, Boxfit, HIIT, Circuits), aqua classes (Aqua Aerobics, Aquanatal, Water Circuits), and mind-body classes (Yoga, Pilates, Stretch and Meditation). Delivered via live instructor-led and virtual classes.
• Personal Training Sessions One-to-one and pair training sessions with certified personal trainers, available as prepaid packages (single session, 5-session bundle, or 10-session bundle) at most club locations. Trainers create bespoke workout programmes and provide technique guidance.
• Swim Now Private Swimming Lessons One-to-one and two-to-one private swimming instruction offered through partnership with Swim Now at select LivingWell club locations (Birmingham, Brighton, Bristol, Burton, East Midlands, London Syon Park, London Wembley, Newcastle Gateshead, Nottingham, and Tewkesbury), providing personalised tuition for all ages and abilities.
• Day Passes Single-visit day passes providing casual access to gym facilities and amenities without requiring a membership contract. Available at £8.95 per visit at Watford, with pricing varying by location.
• Spa and Wellness Treatments Spa treatments, massage services, and wellness experiences offered at select club locations, particularly at spa-focused venues like Kallima Health Club & Spa at London Syon Park, with adult-only luxury spa amenities.

Quantifiable outcome

• Free personalized fitness plans for all members
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Hilton Worldwide Holdings IncflagshipStrategic or Co-development PartnerLivingWell Health Clubs are managed by and affiliated with Hilton Worldwide Holdings Inc. The LivingWell brand operates within Hilton hotels and properties, providing health and fitness services as part of the Hilton guest and member experience. LivingWell privacy practices are governed by Hilton's Data Protection Office and policies.
• ukactivecoreStrategic or Co-development PartnerLivingWell is a proud member of ukactive, the UK's leading trade body for the physical activity sector. LivingWell works alongside thousands of gyms and leisure centres to raise standards, share best practices, and help more people get active. The ukactive Mental Health in Motion report highlighted the vital role physical activity plays in improving wellbeing.
• Mind (Mental Health Charity)minorStrategic or Co-development PartnerSupported by mental health charity Mind, the ukactive report shared real-life experiences of people living with mental health conditions and highlighted the vital role physical activity plays in improving wellbeing. LivingWell supports mental health through movement as part of its wellness mission.
• MYZONEcoreTechnology or IntegrationMYZONE is the ultimate fitness technology partnered with LivingWell to ensure members are on the right track to getting healthier and fitter. It is proven to keep members motivated, establishing routine and driving healthy habits, allowing members to earn points, gain status rankings and compete with friends. LivingWell offers exclusive MYZONE discounts to members.
• Swim NowcoreTechnology or IntegrationSwim Now specializes in one-to-one and two-to-one private swimming lessons for all ages and ability levels at LivingWell club locations. Their highly skilled teachers have taught thousands of people to learn to swim. The bespoke service is individually tailored to meet each swimmer's goals and targets at locations including Birmingham, Brighton, Bristol, Burton, East Midlands, London Syon Park, London Wembley, Newcastle Gateshead, Nottingham, and Tewkesbury.
• Les MillscoreTechnology or IntegrationLivingWell clubs offer Les Mills group exercise classes including Body Pump, Body Combat, Body Balance, CX Works, and Sh'Bam. These are delivered through a combination of live instructor-led classes and Les Mills Virtual programming.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Everyone Active: Everyone Active operates 200+ UK leisure centres on behalf of local authorities, offering gyms, pools and group exercise. Comparable in amenity mix (pool-led) and family/corporate programmes, though typically positioned slightly below LivingWell on price.
• Total Fitness: Total Fitness is a UK mid-market health club chain with pools, group exercise and PT across ~15 sites. Comparable to LivingWell on mid-market positioning, family memberships and premium amenity focus.
• Virgin Active: Virgin Active runs premium health clubs in the UK and globally with strong group exercise, pool and spa offerings. Comparable to LivingWell on premium-tier membership, group class programming (similar Les Mills content) and family/corporate segments.
• Nuffield Health: Nuffield Health operates a network of UK health clubs co-located with Nuffield hospitals, offering gyms, pools, group exercise and PT. Closely mirrors LivingWell's hotel-anchored, amenity-rich club format and corporate wellness positioning.
• David Lloyd Leisure: David Lloyd is the UK's leading premium health, racquets and fitness club operator with ~100 sites across the UK and Europe. Directly comparable to LivingWell on premium multi-site membership model, family positioning, pools, spas, group exercise, and PT attach.
• The Gym Group: The Gym Group is a leading low-cost UK gym chain with 24/7 access at ~£20–£30/month. Comparable in scale and multi-site footprint but contrasts LivingWell's premium positioning — the most direct competitive threat on price.
• PureGym: PureGym is the UK's largest low-cost gym operator with 300+ sites across the UK and Europe. Direct competitor at the value end of the market, putting pressure on LivingWell's mid-market price band via aggressive expansion and corporate partnerships.
• Bannatyne Health Club: Bannatyne operates ~70 mid-to-premium UK health clubs with gyms, pools, spas and group exercise. Comparable to LivingWell in scale, mid-market price band (£40–£70/mo), spa amenities, and family membership options.

Regional players

• Better (GLL): Better, operated by GLL, runs public leisure centres across the UK under local authority contracts. Comparable in amenity mix (gym, swim, classes) and family/children's programming, but serves a different price and customer segment than LivingWell's premium private memberships.

Emerging players

• Anytime Fitness: Anytime Fitness is a 24/7 franchised gym operator with a strong UK and European footprint. Comparable to LivingWell's unmanned LivingWell Fitness Watford/Cambridge/Cobham/Northampton model — small-format, always-access, lower-amenity clubs at lower price points.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/livingwellleics
• Facebookfacebook.com/LivingWellHealthClubs
• Instagraminstagram.com/livingwellhealthclubsuk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LivingWell Health Clubs