What Agenda Software does

Agenda Software is a German vertical software vendor that develops and sells business administration software solutions (betriebswirtschaftliche Software-Lösungen) to law firms (Kanzleien), accounting offices (Buchhaltungsbüros), and small and medium enterprises (KMU). Founded in 1982 and headquartered in Rosenheim, Bavaria, the company pioneered digitization of the German professional services sector with its DATASS system, which was among the first products to give every office employee access to a personal computer. The company serves approximately 380,000 users and employs more than 420 people across offices in Rosenheim, Berlin, and Ludwigshafen am Rhein, operating primarily in the DACH region.

The company's product portfolio centers on a unified Agenda Business Software Solutions platform built around intuitive UX/UI, cross-platform compatibility with minimal system requirements, and a free customer support hotline. DATASS remains the foundational product that established Agenda's category leadership, while ongoing product development emphasizes intuitively operable, future-ready software for administrative and business economics workflows. The technology approach prioritizes ease of use, interoperability across customer hardware environments, and high-touch service quality rather than AI-driven automation or platform extensibility.

Agenda operates a sales-led, direct distribution model targeting SMB and mid-market professional services buyers in the DACH region. Revenue is generated through subscription and recurring software licensing. The company is privately held, has never accepted external investment, and has grown entirely organically over more than 40 years, deliberately maintaining legal and financial independence. Its go-to-market leverages employer branding, regional sales presence, and word-of-mouth within the German professional services ecosystem rather than digital marketing or platform channels.

Name

Agenda Software

Legal name

Agenda Software

Website

https://agenda-karriere.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Agenda Software is a German vertical SaaS vendor founded in 1982, providing business administration software to law firms, accounting offices, and SMEs across the DACH region, serving roughly 380,000 users from offices in Rosenheim, Berlin, and Ludwigshafen am Rhein.

Ownership category

akta.pro rank

Product category

Business Administration Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Business administration software
• Law firm software
• Accounting office software
• SME digitization solutions
• Betriebswirtschaftliche Software

Headquarters

HQ city

Rosenheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: Provides business economics software solutions to law firms, accounting offices, and SMEs. The company has been operating for over 40 years with organic growth, suggesting a sustainable software licensing and subscription model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Agenda Software develops and sells proprietary business economics (betriebswirtschaftliche) software — including its foundational DATASS platform and the broader Agenda Business Software Solutions suite — to digitize and simplify office management, administrative, and accounting workflows for law firms (Kanzleien), accounting offices (Buchhaltungsbüros), and small-to-medium enterprises (KMU) in the DACH region. The company serves roughly 380,000 users with software designed for intuitive UX/UI, cross-platform compatibility with minimal system requirements, and a free customer support hotline.

Product overview

Agenda Software offers a unified platform of business management software solutions, consisting primarily of DATASS (their pioneering digitization product that transformed the industry) and their comprehensive Agenda Business Software Solutions platform. DATASS established them as digitalization pioneers by bringing PCs to every office worker in their target markets. The current product suite provides intuitive, easy-to-use business software for law firms, accounting offices, and small-to-medium enterprises, serving approximately 380,000 users with maximum performance and minimal requirements. The platform emphasizes user experience (UX/UI), universal compatibility, and a free customer support hotline. With over 40 years of operational history and organic growth, the company remains legally and financially independent while continuously developing future-oriented, intuitively operable software.

Differentiator

Problem solved

Functional benefit

Products and services

• DATASS A pioneering business administration and digitization software solution for law firms, tax/accounting offices, and SMEs. It established Agenda Software as the first company to put a PC on every office worker's desk in the German professional services industry.
• Agenda Business Software Solutions A comprehensive business management software platform providing intuitive, user-friendly solutions for law firms (Kanzleien), accounting offices (Buchhaltungsbüros), and small-to-medium enterprises (KMU). Delivers maximum performance with minimal system requirements, runs on any customer system, and is backed by a free customer support hotline.

Quantifiable outcome

• 380,000 users benefit from simplified work processes
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Green Agenda PartnersminorOthersPartnerships for sustainability and climate responsibility, justice, and economic responsibility through conscious resource management.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wolters Kluwer (Addison / DATEV-konkurrente Lösungen): Wolters Kluwer is a global information services and software provider whose German legal and tax software portfolio (including Addison) competes with Agenda in Kanzleien workflows. It is a broader incumbent offering overlapping capabilities as part of a wider portfolio.
• Sage Group: Sage is a global provider of accounting, payroll, and ERP software for SMBs, with established presence in Germany. It competes broadly with Agenda across Buchhaltungsbüro and KMU segments as a larger incumbent with broader international reach.
• SAP Business One: SAP Business One is a global ERP suite targeted at German Mittelstand and KMUs. While broader than Agenda's vertical focus, it competes for the same business-administration software wallet at German SMEs.
• Microsoft Dynamics 365 Business Central: Dynamics 365 Business Central is Microsoft's cloud ERP for SMBs and is increasingly adopted by German Mittelstand. As a broad incumbent, it competes with Agenda for the unified business management software budget at German SMEs.

Emerging players

• sevDesk: sevDesk is a fast-growing cloud-native German accounting SaaS for freelancers, SMBs, and Buchhaltungsbüros. It represents an emerging, cloud-first challenger to Agenda's legacy on-prem DATASS-style offerings in the same target verticals.
• Lexoffice (Haufe Group): Lexoffice is the cloud-native SMB accounting SaaS sibling to Lexware within Haufe Group, targeting German KMUs and small tax advisors. It is a more modern, cloud-first alternative whose trajectory and feature velocity pressure Agenda's roadmap.

Direct peers

• Lexware (Haufe Group): Lexware is a leading German SMB accounting, payroll, and business management software suite under Haufe Group. It directly competes with Agenda in the German Buchhaltungsbüro and KMU segments with comparable product breadth and pricing model.
• DATEV: DATEV is the dominant German cooperative providing tax, accounting, and ERP software to Kanzleien and Buchhaltungsbüros. It is the most directly comparable vertical SaaS peer to Agenda Software, serving the same German SMB professional-services market with overlapping software suites.
• RA-Micro: RA-Micro is one of the most widely used legal practice management software suites in Germany, serving Kanzleien with case management, accounting, and document workflows. It is a direct competitor to Agenda in the German law-firm vertical.
• Buhl (Buhl Data Service / WISO): Buhl Data Service is a German software vendor offering WISO tax/accounting software and SMB business solutions. It directly overlaps with Agenda in German Buchhaltungsbüro and KMU software segments, particularly around tax preparation workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AgendaSoftware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agenda Software