What Whitestone Custom Homes does

Whitestone Custom Homes Ltd. is a privately held, semi-custom residential home builder founded in 1998 by Tim Rice and headquartered in San Antonio, Texas. The company operates across the Texas Hill Country — including San Antonio, New Braunfels, Boerne, Bulverde, Helotes, and Fair Oaks Ranch — selling customized single-family homes to retail homebuyers through model-home communities (Johnson Ranch, Highland Estates, Vintage Oaks), an inventory/move-in-ready channel, and a Build On Your Lot program that extends construction to customer-owned parcels within a 20-mile radius of active communities.

The core offering is built around a catalog of 102 floor plans (ranging from approximately 2,400 to 4,500+ square feet) that buyers can modify at no additional design cost using the company's proprietary CAD-based customization workflow. Whitestone distinguishes its "Practical Luxury" approach with upfront project estimation (pricing before architectural commitment), complimentary site evaluation, an off-site Design Studio for interior selections, and a tiered warranty (1-year bumper-to-bumper, 1–2 year mechanical, 1–10 year structural). Underlying technology is conventional construction tooling — special architectural CAD software for estimates and purchase orders, plus standard digital marketing infrastructure — with no disclosed AI, API, or software platform.

Whitestone generates revenue primarily through one-time custom home sales (priced per unit, with deposits of $500 initially and 5–10% at contract). Distribution is direct-to-consumer via on-site sales counselors, model-home tours (open Friday–Sunday), and a preferred-lender partnership with New American Funding. The company employs 11–50 staff, remains family-controlled (Tim Rice as founder/CEO, Delana Rice and Preston Rice in operations), and formalized a co-ownership structure in 2024 with President Katie Sachse as successor.

Name

Whitestone Custom Homes

Legal name

Whitestone Custom Homes Ltd.

Website

https://whitestonehomes.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Whitestone Custom Homes is a privately held San Antonio-based semi-custom home builder offering 102 customizable floor plans across the Texas Hill Country. Founded in 1998 by Tim Rice, it serves retail homebuyers through model homes, inventory sales, and a Build On Your Lot program.

Ownership category

akta.pro rank

Product category

Custom Home Building Services

NAICS

Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Custom home builder
• Residential construction
• Custom floor plans
• Build on your lot
• Home warranty services

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home Sales: One-time custom home sales with customer-specified floor plans and customization options. Revenue derived from home construction and sale, with design services included at no additional cost upon closing.
2. Inventory Home Sales: Pre-built move-in ready homes available for immediate purchase
3. Build On Your Lot Program: Custom home construction on customer-owned land within 20-mile radius of active communities

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Whitestone Custom Homes is a semi-custom home builder that designs and constructs single-family custom homes in the San Antonio and Texas Hill Country region. The company offers free architectural customization of a portfolio of 102 floor plans under its "Practical Luxury" trademark, with services spanning design, build on customer-owned lot, and move-in ready inventory homes.

Product overview

Whitestone Custom Homes operates as a custom residential home builder offering a unified service model. Their core offering combines custom home construction with their 'Practical Luxury' philosophy. The product portfolio centers on custom home building with 102 floor plans as the primary offering, supplemented by a Build On Your Lot program for customers owning their own land, move-in ready inventory homes, and model homes for viewing. Additional services include a Design Studio for interior selections, financing assistance through a partner lender, and a 10-year structural warranty. All customers receive free architectural design and customization of floor plans. The company serves the San Antonio, Texas metropolitan area including New Braunfels, Boerne, Bulverde, Helotes, and Fair Oaks Ranch.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Design and construction of single-family custom homes under the "Practical Luxury" trademark, with free architectural customization of a 102-plan portfolio for individual homebuyers in the Texas Hill Country region.
• Floor Plans Portfolio

Quantifiable outcome

• 10-year structural warranty coverage
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BBB (Better Business Bureau)coreOthersBBB Accredited Business with A+ rating, enhancing customer trust and credibility through third-party validation of business practices.
• Trade Partners NetworkcoreImplementation/ SI/ Consulting PartnerEstablished relationships with trade partners including SA Builders, NAHB membership, Shaw Floors, Brick, MG Building Materials, Whirlpool, Moen, Kent Moore Cabinets, Wilsonart, Lighting Connection, and GE Appliances. These partnerships enable quality construction materials and reliable subcontractor services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• M/I Homes: M/I Homes is a national custom home builder operating in Texas, Florida, the Midwest, and Mid-Atlantic regions with strong custom design capabilities. Similar custom home delivery model and comparable buyer demographics across multiple metros.
• Ashton Woods: Ashton Woods is a design-focused custom home builder with notable Texas (Houston, Austin, Dallas, San Antonio) operations. Closely comparable design center selection model, customizable floor plans, and personalization through partner programs.
• Drees Homes: Drees Homes is a family-owned custom home builder operating in Texas, the Southeast, and Midwest with semi-custom and custom offerings. Directly comparable custom design process, family-owned heritage, and high-end custom positioning.
• Toll Brothers: Toll Brothers is the largest luxury custom home builder in the U.S., operating across 20+ states with semi-custom and move-in-ready homes. Highly comparable custom design process, floor plan library, and high-end finishes offering to affluent move-up and luxury buyers.
• Grand Homes: Grand Homes is a Dallas-based luxury custom home builder with semi-custom floor plans and Design Studio selections. Directly comparable luxury positioning and customizable floor plan library for affluent Texas home buyers.
• David Weekley Homes: David Weekley Homes is a national private homebuilder with deep Texas presence, including San Antonio and Austin. Comparable custom/semi-custom floor plan flexibility, design centers, and customer-built approach serving similar move-up buyer profiles.
• Highland Homes: Highland Homes is a Texas-based custom home builder with strong DFW and Houston-CSA presence, offering customizable floor plans and design centers. Comparable product offering (customizable single-family custom homes with design center model) for similarly affluent Texas buyers.
• Perry Homes: Perry Homes is a Texas regional builder founded in 1967 serving Houston, Austin, San Antonio, and DFW with custom design options. Closely matches Whitestone's Texas Hill Country footprint and custom home model with design center selections.

Regional players

• Coventry Homes: Coventry Homes (Caviness & Cares Communities family) is a Texas-focused builder serving Houston, DFW, Austin, and San Antonio with semi-custom offerings. Comparable product positioning in Texas Hill Country-adjacent markets with similar semi-custom selection process.
• Pacesetter Homes: Pacesetter Homes is a Texas-focused home builder operating in select Texas markets with similar custom / semi-custom product positioning. Comparable regional custom home product offering for similar Texas buyer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/whitestonehomes
• YouTubeyoutube.com/user/WhiteStoneHomes23
• Facebookfacebook.com/WhitestoneCustomHomes
• Pinterestpinterest.com/wschltd
• LinkedInlinkedin.com/company/whitestone-custom-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitestone Custom Homes