What Pacesetter Homes does

Pacesetter Homes is a privately-held Texas homebuilder founded in 2007 by Qualico as a subsidiary operating under the parent's 75-year homebuilding platform. The company builds and sells single-family residential homes in planned communities across the Austin, Dallas, and Fort Worth metropolitan areas, operating approximately 30 communities (14 in Austin, 16 in Dallas) with 40 to 75 floor plans per region and price points ranging from roughly $240,000 to $750,000.

The company's core product is conventionally constructed single-family housing, augmented by smart home technology features that earned a 2022 McSam Award for Smart Home Technology and a 2023 Best Use of Technology recognition. Homes are sold through direct field sales supported by New Home Concierge teams, a structured Realtor partnership program with commission incentives, and a preferred lender network for buyer financing coordination. The company does not disclose revenue, unit deliveries, or backlog data.

Pacesetter generates revenue almost entirely from one-time sales of newly constructed homes, with pricing varying by community, lot premium, floor plan, and selected features. The customer base consists of individual homebuyers and families, including first-time buyers, move-up buyers, and multi-generational households, sourced through direct marketing, the company website, referral programs, and Realtor channel partners. Operational scale and bulk purchasing benefits are inherited from parent Qualico, which provides shared services, trade relationships, and back-office infrastructure.

Name

Pacesetter Homes

Legal name

Pacesetter Texas

Website

https://pacesetterhomestexas.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacesetter Homes is a privately-held Texas homebuilder and Qualico subsidiary that constructs and sells single-family homes across approximately 30 communities in the Austin, Dallas, and Fort Worth metros, serving individual homebuyers and families through direct field sales and Realtor partnerships.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

Residential Building Construction (23611), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• New home construction
• Residential homebuilder
• Single-family homes
• Planned community developer
• Homebuilding services

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Home Sales: Pacesetter Homes generates revenue through direct sales of newly constructed residential homes to buyers. The company builds homes in planned communities across Austin and Dallas, Texas markets. Revenue is generated from the sale of completed homes (quick move-ins) and to-be-built homes, with pricing varying by community, floor plan, and features selected.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Pacesetter Homes is a residential homebuilder that designs, constructs, and sells new single-family homes in planned communities across the Austin and Dallas, Texas metropolitan areas. The company offers both quick move-in completed homes and to-be-built custom homes, with multiple floor plan options at varying price points, supported by a preferred lender network, an in-house warranty program, and a New Home Concierge service guiding buyers from community selection through closing.

Differentiator

Problem solved

Functional benefit

Products and services

• New Home Construction - Austin Region Design, construction, and sale of newly built single-family homes across 14 planned communities in the Greater Austin, Texas metropolitan area, including communities such as Whisper Valley, Easton Park, Crosswinds, Blanco Vista, Saddle Creek, Saddle Creek Twinhomes, Cool Water at Sonterra, Trace, Grande Estates, Triada, Center 45, Village At Manor Commons, Avery Centre, Village at Three Oaks, and Orchard Ridge. Buyers can choose from approximately 40+ floor plans ranging from about 1,149 to 2,786 sq.ft., with pricing roughly $247,900 to $599,900.
• New Home Construction - Dallas Region Design, construction, and sale of newly built single-family homes across 16 planned communities in the Greater Dallas, Texas metropolitan area, including Elevon, Keeneland, Leonard Trails, La Terra at Uptown Celina, Clearview Ranch, Heartland, Walden Pond, River Ranch, The Reserve at Spiritas Ranch, Sutton Fields, Timberbrook, Creekview Meadows, Meadow Run, Park Hills, Nelson Lake, and Town Park. Buyers can choose from approximately 75 floor plans ranging from about 1,175 to 4,144 sq.ft., with pricing roughly $239,960 to $749,980.
• Quick Move-In Homes Completed, spec homes available for faster purchase and move-in across Austin and Dallas communities, allowing buyers to bypass the multi-month to-be-built construction timeline. Pricing varies by community, floor plan, and lot.
• To-Be-Built Homes Custom new home construction where buyers select a floor plan, community, and lot, then work with Pacesetter through the build process with regular New Home Concierge updates, personalization choices, and a preferred lender network for financing.
• Realtor Partnership Program Structured program for licensed real estate agents to register prospective homebuyers with Pacesetter Homes, receive commissions on closed referrals, and obtain support from dedicated New Home Specialists throughout the purchase agreement and construction process.

Quantifiable outcome

• Over 75 years of homebuilding excellence through parent company Qualico
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• QualicocoreOthers · 1 January 2007Qualico founded Pacesetter Homes in 2007 in Austin, TX. Pacesetter is part of the Qualico family of companies, backed by 75 years of homebuilding experience. Qualico develops communities and offers housing options delivering superior value. Pacesetter operates as a subsidiary under the Qualico umbrella.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Meritage Homes: Publicly-traded production homebuilder with strong Texas footprint in Austin, Dallas, Houston, and San Antonio. Directly comparable first-time and move-up buyer focus, energy-efficient construction emphasis, and similar community-based sales model.
• Taylor Morrison: Major regional homebuilder with deep Texas operations including Austin and Dallas. Closely comparable to Pacesetter in product positioning across entry-level to luxury, with overlapping community portfolios in core Texas metros.
• KB Home: Production homebuilder with significant Austin and Dallas-Fort Worth presence. Competes in similar entry-level price bands with comparable build-to-order customization approach and similar target buyer demographics.
• Tri Pointe Homes: Regional production homebuilder with established Texas operations. Directly comparable move-up and premium buyer focus, similar community-based sales approach, and overlapping Austin/Dallas market presence.
• Century Communities: Top-10 US homebuilder with strong Texas footprint in Austin, Dallas, Houston, and San Antonio. Comparable entry-level to first-move-up buyer focus and similar community-based volume production model.
• Perry Homes: Texas-focused regional homebuilder headquartered in Houston with major Austin and Dallas operations. Closely comparable product positioning across entry-level to luxury, similar community footprint, and overlapping buyer segments.

Broad incumbents

• Toll Brothers: Luxury-focused national homebuilder with strong Texas presence including Austin and Dallas-Fort Worth. Competes with Pacesetter's premium and luxury floor plans (above $500K) within shared submarkets.
• D.R. Horton: Largest US homebuilder by volume with major presence across Texas including Austin and Dallas-Fort Worth. Competes directly with Pacesetter in entry-level and move-up segments, with substantially greater scale, broader product lines, and national footprint.
• PulteGroup: National homebuilder with established Texas operations through Centex and Pulte brands. Targets similar first-time, move-up, and active adult buyer segments in Austin and Dallas metros.
• Lennar Corporation: Top-tier national homebuilder with significant Austin and Dallas-Fort Worth operations. Direct competitor in the entry-level to move-up price points where Pacesetter is concentrated, with greater scale and operational efficiency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pacesetterhome
• Facebookfacebook.com/pacesetterhomes
• LinkedInlinkedin.com/company/pacesetter-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacesetter Homes