Sure-Lok

What Sure-Lok does

Sure-Lok International, LLC is a Florida-based manufacturer of wheelchair securement and occupant restraint systems (WTORS) used to safely transport individuals using mobility devices in vehicles. Founded in 1994 and operating for over 30 years, the company engineers a portfolio of retractor systems (TITAN800, AL700 TITAN, FF600, FE500 manual belts), occupant restraint systems (lap, shoulder, and combination belts), OMNI cross-compatible anchorages, and accessories including the GO2 oxygen holder. Its proprietary Positive Lock Indicator (PLI) provides visual confirmation that securement fittings are locked into anchorages, and the full product line is engineered to comply with RESNA WC18 (WTORS sled impact at 30mph/20g), WC19 wheelchair compatibility, and FMVSS 222 school bus restraint standards.

The company serves three primary verticals: school bus fleets, public transit and paratransit operators (ADA-mandated door-to-door service), and personal mobility users. Sure-Lok generates revenue predominantly through hardware sales distributed via an authorized distributor network (with direct phone/fax/email ordering and customer service at 866-SURE-LOK), supplemented by a paid Training AQADEMY and Safe & Secure Training Program. Pricing is quote-based and not publicly disclosed. Sure-Lok operates as an affiliated brand under the Q'Straint corporate umbrella, sharing headquarters at 4031 NE 12th Terrace, Oakland Park, FL, with a secondary Pennsylvania facility, and reaches Australia and New Zealand through Norden Conversion. Q'Straint, the controlling entity, reports serving customers in over 50 countries, providing Sure-Lok with shared international reach and cross-brand interoperability through OMNI APPROVED anchorages.

Name

Sure-Lok

Legal name

Sure-Lok International, LLC

Website

https://sure-lok.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Sure-Lok International, LLC manufactures wheelchair securement and occupant restraint systems for school bus fleets, transit/paratransit operators, and personal mobility users. It sells hardware through an authorized distributor network and operates as an affiliated brand under Q'Straint.

Ownership category

akta.pro rank

Product category

Mobility and Transportation Safety Equipment

NAICS

Support Activities for Road Transportation (4884)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Paratransit & NEMT Vehicle Upfitting / Accessibility Equipment Providers (TLAFAKAL)

akta.pro secondary industry

Wheelchair-Accessible & Lift-Equipped School Transportation (EDAKAOAB)

Keywords

• Wheelchair securement systems
• Occupant restraint systems
• Transportation safety equipment
• Mobility accessibility hardware
• WTORS tie-down products

Headquarters

HQ city

Easton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wheelchair Securement Products: Sale of wheelchair securement retractors, manual belts, occupant restraints, floor anchor systems, and accessories. Products are sold through authorized distributors to transportation operators, school systems, and personal mobility customers.
2. Training Programs: Safe & Secure Training Program available for purchase online with major credit card.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sure-Lok manufactures and sells wheelchair securement retractors, manual belt securement systems, occupant restraints (lap, shoulder, and combination belts), floor anchor systems (OMNI Anchorages), and accessories such as the GO2 medical oxygen holder. Products are engineered for safe transportation of wheelchair users and comply with WC18, WC19, and FMVSS 222 standards, sold primarily through authorized distributors to school bus fleets, transit/paratransit operators, and personal mobility customers.

Product overview

Sure-Lok is a manufacturer of wheelchair securement and occupant restraint systems for transporting individuals with special needs. The product portfolio centers on a comprehensive wheelchair securement ecosystem consisting of four retractor models (TITAN800, AL700 TITAN, FF600, and FE500 Manual Belts), complemented by Occupant Restraint systems with lap belts, shoulder belts, and combination options. The OMNI Anchorages enable cross-brand compatibility with Q'Straint products. Supporting products include the GO2 Oxygen Holder for medical oxygen transport and General Accessories. All products are engineered for compliance with WC18 and WC19 transit safety standards.

Differentiator

Problem solved

Functional benefit

Brands

• TITAN800: Newest addition to the TITAN retractor series; features auto-tensioning, Positive Locking Indicator (PLI), and J-hook configuration. Designed to meet WC18 industry regulations and is compatible with WC19 wheelchairs.
• AL700 TITAN Retractors
• FF600 Retractors
• FE500 Manual Belts
• GO2 Oxygen Holder
• OMNI Anchorages

Products and services

• TITAN800 Retractors Automatic wheelchair securement retractor system engineered to meet WC18 industry regulations, featuring auto-tensioning, auto-lock, and the patented Positive Lock Indicator (PLI) for L Track applications. The strongest TITAN retractor with stronger webbing for WC18 compliance, designed for transit, paratransit, and school bus fleet operators.
• AL700 TITAN Retractors Wheelchair securement retractor in the TITAN series featuring PLI (Positive Lock Indicator) fittings as of February 2017 updates, providing operators visual confirmation of locked securement for fleet wheelchair transportation.
• FF600 Retractors Manual wheelchair securement retractor system equipped with PLI (Positive Lock Indicator) fittings as of February 2017 updates, providing visual lock confirmation for operators securing wheelchairs in transit vehicles.
• FE500 Manual Belts WC18 compliant manual belt wheelchair securement system for operators needing a non-retractor securement option for transporting wheelchair users.
• Occupant Restraints Safety restraint systems for wheelchair users during transportation, including lap belts, shoulder belts, and integrated combination belts. Features an updated ergonomic design with new style buckles and connectors for transit and paratransit fleet use.
• OMNI Anchorages Approved floor anchorages enabling cross-compatibility between Q'Straint and Sure-Lok retractors and manual belts, giving fleet operators a unified anchorage platform across both affiliated brands.
• GO2 Oxygen Holder Adaptable O2 holder designed to safely transport medical oxygen cylinders in any transportation vehicle for personal use by wheelchair-using passengers.
• General Accessories Supporting accessories used in conjunction with Sure-Lok wheelchair securement and occupant restraint systems to complete fleet installations.
• Safe & Secure Training Program Training and learning solutions available for purchase online via the Training Academy, teaching fleet operators and teams how to properly secure wheelchair passengers using Sure-Lok equipment.

Quantifiable outcome

• Students are 50 times more likely to arrive at school safely if they travel by school bus than if they drive themselves or go with friends
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Q'StraintcoreOthersSure-Lok and Q'Straint are part of the same corporate family (Q'Straint/Sure-Lok). Both brands operate from the same headquarters at 4031 NE 12th Terrace, Oakland Park, FL. OMNI APPROVED anchorages allow cross-compatibility between Q'Straint and Sure-Lok products. Jean-Marc Girardin is founder/executive chairman at Q'Straint.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Q'Straint: Q'Straint is the sister brand of Sure-Lok under the same corporate family, manufacturing wheelchair securement and occupant restraint systems with a substantially overlapping product line and customer base. They are the most direct comparable, with OMNI-approved cross-compatible anchorages unifying the two brands.
• AMF-Bruns: AMF-Bruns is a German manufacturer of wheelchair securement systems, ramps, and loading aids for accessible vehicles and paratransit. It directly competes with Sure-Lok in supplying wheelchair tie-downs to transit and paratransit operators across Europe and beyond.
• IMMI (Indiana Mills & Manufacturing): IMMI produces occupant restraint systems and wheelchair securements for school buses, transit, and commercial vehicles. Its CAPS wheelchair securement line competes head-to-head with Sure-Lok's TITAN series in the school and transit channels.
• Freedman Seating Company: Freedman Seating supplies bus seating, including wheelchair securement and passenger restraint systems, to transit and paratransit OEMs and operators. It is a direct competitor in the same bus and paratransit procurement channels as Sure-Lok.
• BraunAbility: BraunAbility manufactures wheelchair-accessible vehicles, wheelchair securement systems, and mobility lifts. It sells into the same paratransit, school, and personal-mobility channels as Sure-Lok and competes in adjacent hardware categories (ramps, lifts, securements).
• Vantage Mobility International (VMI): VMI converts minivans into wheelchair-accessible vehicles and supplies securement hardware for paratransit and personal-mobility use. It is a direct competitor in the accessible-vehicle upfitting market that Sure-Lok supplies components into.

Emerging players

• Bruno Independent Living Aids: Bruno manufactures scooter and wheelchair lifts plus securement solutions for personal vehicles. It is a partial-overlap competitor focused on the personal-mobility end of the market rather than mass-transit fleets.

Regional players

• MobilityWorks: MobilityWorks is the largest US retailer and converter of wheelchair-accessible vans, often specifying securement hardware for its fleet conversions. It is comparable as a downstream channel partner/competitor for personal-mobility securement rather than a manufacturer head-to-head.

Broad incumbents

• Invacare: Invacare is a large durable medical equipment manufacturer producing wheelchairs, mobility scooters, and related positioning products. Its WC19-compatible wheelchairs are designed to integrate with securement systems like Sure-Lok's, making it an adjacent incumbent in the mobility ecosystem.
• Stryker: Stryker is a broad medical device incumbent with mobility, EMS, and transport-related product lines. While not a direct wheelchair-securement competitor, it is a comparable scaled player in adjacent patient transport and safety markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Sure_Lok
• Facebookfacebook.com/SureLok
• LinkedInlinkedin.com/company/sure-lok

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sure-Lok