Andrew Will Winery
Andrew Will Winery is a family-owned Washington State winery producing approximately 4,500 cases annually of premium single-vineyard Bordeaux-style wines. Founded in 1989, it sells directly via two wine clubs and through distributors across 25+ US states and five countries.
- Company typePrivate
- Founded1989
- HeadquartersVashon, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Andrew Will Winery does
Andrew Will Winery is a family-owned Washington State winery founded in 1989 by Chris Camarda and now operating with second-generation winemaker Will Camarda. The winery produces approximately 4,500 cases per year of premium single-vineyard Bordeaux-style wines — primarily Cabernet Sauvignon, Merlot, and Cabernet Franc — sourced from four distinguished sites: the 30-acre Two Blondes estate vineyard (Yakima Valley AVA, planted 2000), Champoux Vineyard (Horse Heaven Hills), Ciel du Cheval (Red Mountain, sourced since 1989), and May's Discovery. Winemaking is intentionally traditional and terroir-driven, with no public tasting room and no AI or automation-based production technology disclosed.
The business sells through three revenue streams: direct-to-consumer e-commerce via andrewwill.com (gated behind account login), two subscription wine clubs (Will's Wine Club with twice-yearly $250-$380 shipments, and the quarterly Blind Tasting Group at $125-$245 per shipment), and a wholesale network of roughly 30 distributors covering 25+ US states plus five international markets (South Korea, Denmark, EU, UK, Singapore). Southern Glazer's Wine and Spirits is the largest single US wholesale partner (Florida and Texas). Pricing is not publicly disclosed on the website; transactions occur through the online store after login.
Andrew Will's competitive position rests on 35+ years of vineyard relationships, critical acclaim (94-96 points from Wine Advocate and Wine & Spirits; Forbes recognition for 2012 Champoux; Decanter calling the wines "some of the finest to be found in all of North America"), and a founder named among the 50 most influential winemakers in the world. The company is privately held with no external investors, no funding rounds, and no M&A activity disclosed. Headcount is in the 1-10 range with a self-described "tiny staff," and operations are anchored at Chris Camarda's Vashon Island residence and the Zillah estate vineyard.
Andrew Will Winery firmographics
Firmographics- Name
- Andrew Will Winery
- Legal name
- Andrew Will Winery
- Website
- https://andrewwill.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Andrew Will Winery is a family-owned Washington State winery producing approximately 4,500 cases annually of premium single-vineyard Bordeaux-style wines. Founded in 1989, it sells directly via two wine clubs and through distributors across 25+ US states and five countries.
- Ownership category
- akta.pro rank
Andrew Will Winery industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Andrew Will Winery is headquartered
LocationHeadquarters
- HQ city
- Vashon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Andrew Will Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wine Club Subscriptions: Two subscription-based wine clubs: Will's Wine Club (WWC) with two 6-bottle shipments per year offering 15% discounts, and Blind Tasting Group (BTG) with quarterly shipments of 3 or 6 bottles. Both provide recurring revenue with member benefits.
- Direct Wine Sales: E-commerce sales of wines directly to consumers through the winery website. Wines include single-vineyard blends from Ciel du Cheval, Champoux, Two Blondes, and Sorella, as well as varietal wines and Cuvee Lucia whites.
- Wholesale Distribution: Sales through distributor network across US states and international markets. Wholesalers and importers purchase wine in bulk for resale to restaurants and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Will's Wine Club (WWC) - Red only 6 bottles |
| Subscription | Annual | Will's Wine Club (WWC) - Red & White 6 bottles |
| Subscription | Monthly | Blind Tasting Group (BTG) - 3 bottle shipment |
| Subscription | Monthly | Blind Tasting Group (BTG) - 6 bottle shipment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Andrew Will Winery product offering
Product offeringCore offering
Andrew Will Winery produces and sells approximately 4,500 cases per year of premium, age-worthy, single-vineyard Bordeaux-style red wines from Washington State — primarily Cabernet Sauvignon, Merlot, and Cabernet Franc blends from Ciel du Cheval, Champoux, Two Blondes (estate), and May's Discovery vineyards. The winery sells directly to consumers via its e-commerce store and two subscription wine clubs (Will's Wine Club and Blind Tasting Group), and through wholesale distributors to restaurants and retailers across the US and selected international markets.
Product overview
Andrew Will Winery is a Washington State winery producing premium single-vineyard wines from four distinct vineyards: Two Blondes (estate vineyard in Yakima Valley), Champoux Vineyard (Horse Heaven Hills), Ciel du Cheval (Red Mountain), and May's Discovery. The portfolio centers on Bordeaux varietals—Cabernet Sauvignon, Merlot, and Cabernet Franc—along with limited white wines under the Cuveé Lucia label. The winery offers two wine subscription clubs: Will's Wine Club (WWC) providing twice-yearly curated case selections with discounts, and the Blind Tasting Group (BTG) delivering quarterly exclusive bottlings. Founded in 1989, the winery makes approximately 4,500 cases annually and sells directly through its online store with distribution across multiple U.S. states and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Sorella Flagship Bordeaux-style red blend from Andrew Will Winery, primarily Cabernet Sauvignon with Merlot and Cabernet Franc, featuring fruit from Champoux Vineyard's oldest Block 1 vines; sold via the online store and through distributors to fine-wine buyers.
- Champoux Vineyard Wines Single-vineyard red wines sourced from the 175-acre Champoux Vineyard in Horse Heaven Hills AVA, featuring Cabernet Sauvignon, Merlot, and Cabernet Franc; includes the flagship Sorella blend. Sold to wine collectors, restaurants, and retailers.
- Ciel du Cheval Vineyard Wines Single-vineyard red wines from the 102-acre Ciel du Cheval Vineyard on Red Mountain, featuring Merlot and Cabernet Sauvignon; sourced since Andrew Will's first vintage in 1989. Sold via DTC and wholesale channels.
- Two Blondes Vineyard Wines Single-vineyard estate wines from Andrew Will's 30-acre Two Blondes estate vineyard in Zillah, Washington (Yakima Valley AVA), featuring Cabernet Sauvignon, Merlot, Cabernet Franc, and Malbec. Sold to wine enthusiasts via DTC and wholesale channels.
- Cuveé Lucia White wine and rosé lineup from Columbia Valley fruit, including Sémillon, Sauvignon Blanc, and Rosé; named in memory of Annie Camarda, mother of Lucia and Will. Sold via DTC channels and through distributors.
- Will's Wine Club (WWC) Subscription wine club offering two 6-bottle shipments per year (April and October) with Red-only or Red & White options at $250–$380 per shipment. Includes 15% discount on club selections and all single-vineyard wines, plus access to annual events including the Fall Open House.
- Blind Tasting Group (BTG) Quarterly subscription wine club shipping 3-bottle ($125 plus ground shipping) or 6-bottle ($245 plus ground shipping) sets of exclusive wines made solely for the club, including Grenache, Tempranillo, Petit Verdot, and Syrah. Charged in March, June, September, and December.
Quantifiable outcome
- 94-96 point ratings from Wine Advocate and Wine & Spirits on multiple vintages
- +2 more outcomes
Companies that use Andrew Will Winery
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Andrew Will Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Andrew Will Winery partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Two Blondes Vineyard (CAMB)coreAndrew Will's estate vineyard, Two Blondes, is a joint venture between Chris Camarda and Bill & Melody Fleckenstein. Named for their wives (both blonde). CAMB stands for Chris, Annie, Melody and Bill. The 30-acre vineyard in Yakima Valley provides estate fruit for Andrew Will wines.
- Champoux Vineyard ConsortiumcoreChampoux Vineyard (175 acres, planted 1972) is owned and run by a consortium of partners including Andrew Will. Other partners include Quilceda Creek, Woodward Canyon, and Powers. Paul Champoux retired as owner/manager in 2014.
- Specialty Imports (Alaska)minorWholesale distribution partner for Andrew Will wines in Alaska.
- Southern Glazer's Wine and SpiritscoreMajor wholesale distribution partner covering Florida and Texas markets.
- David Bowler Wines (New York)minorDistribution partner for New York, New Jersey, and Pennsylvania markets.
- Wine2UKoreaminorInternational distribution partner for South Korea.
- American Wines (Denmark)minorInternational distribution partner for Denmark.
- Grupo Meddis (EU)minorInternational distribution partner for European Union excluding Denmark.
- Bancroft Wines (UK)minorInternational distribution partner for United Kingdom.
- Magnum Wines (Singapore)minorInternational distribution partner for Singapore.
- Patrick Rawn / Two Mountain WinerycorePatrick Rawn (with brother Matthew) owns Two Mountain Winery and manages the Two Blondes vineyard. They come from long-time Yakima Valley farming families and manage several notable vineyards in the region.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Andrew Will Winery competitors and assessment
Company assessmentDirect peers
- Quilceda Creek Vintners: Washington State cult Cabernet producer and co-member of the Champoux Vineyard consortium alongside Andrew Will. Highly comparable as a small-production, critically acclaimed Bordeaux-style specialist targeting collectors.
- Powers Winery: Washington winery and fellow Champoux Vineyard consortium member. Comparable in small-scale premium Washington production model.
- Woodward Canyon: Long-established Washington winery and fellow Champoux Vineyard consortium member. Comparable size, family-owned structure, and Bordeaux-style portfolio focus.
- Long Shadows Vintners: Washington premium wine venture featuring multiple world-class winemakers producing Bordeaux and Rhône-style wines. Comparable premium positioning and craft focus.
- Betz Family Winery: Washington State premium Bordeaux-style producer with similar small case production, critical acclaim, and family/founder-led identity. Closely aligned on production scale and price point.
- Cayuse Vineyards: Walla Walla-based cult producer known for single-vineyard wines. Comparable on small production, cult following, and high-end critic recognition, though focused on Rhône varietals rather than Bordeaux.
- Leonetti Cellar: Iconic Walla Walla-based premium Bordeaux-style winery with similar small-production, allocation-based model and comparable critic reputation. Both target the same ultra-premium Washington collector segment.
- DeLille Cellars: Woodinville-based premium Bordeaux-style blend specialist. Comparable in philosophy (single-vineyard and estate sourcing), critic reputation, and DTC/subscription model.
- L'Ecole No 41: Historic Walla Walla Valley family-owned premium winery with Bordeaux-style focus and similar DTC + wholesale distribution model. Comparable on scale and direct-to-consumer emphasis.
Broad incumbents
- Château Ste. Michelle: Largest Washington State winery and dominant regional incumbent. Provides context for the broader Washington wine category, though at much greater scale and price tier than Andrew Will.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Andrew Will Winery social profiles
Digital presenceAndrew Will Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Andrew Will Winery leadership team
Management profileNumber of profiles
Profiles7 records
Andrew Will Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Andrew Will Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Andrew Will Winery
What does Andrew Will Winery do?
Andrew Will Winery produces and sells approximately 4,500 cases per year of premium, age-worthy, single-vineyard Bordeaux-style red wines from Washington State — primarily Cabernet Sauvignon, Merlot, and Cabernet Franc blends from Ciel du Cheval, Champoux, Two Blondes (estate), and May's Discovery vineyards. The winery sells directly to consumers via its e-commerce store and two subscription wine clubs (Will's Wine Club and Blind Tasting Group), and through wholesale distributors to restaurants and retailers across the US and selected international markets.
Is Andrew Will Winery a public or private company?
Andrew Will Winery is a private company. It is classified as family owned and is currently operating.
When was Andrew Will Winery founded?
Andrew Will Winery was founded in 1989. It employs 1 to 10 people.
Where is Andrew Will Winery based?
Andrew Will Winery is headquartered in Vashon, United States, in the North America region.
How does Andrew Will Winery make money?
Three revenue lines are on record. Wine Club Subscriptions are the primary driver. The others are direct Wine Sales and wholesale Distribution.
Who are Andrew Will Winery's main competitors?
Direct peers on record are Quilceda Creek Vintners, Powers Winery, Woodward Canyon, Long Shadows Vintners, Betz Family Winery, Cayuse Vineyards, Leonetti Cellar, DeLille Cellars and L'Ecole No 41. Château Ste. Michelle is listed as a broad incumbent.
Does Andrew Will Winery have an API?
No public API is recorded for Andrew Will Winery.
What industry is Andrew Will Winery in?
Andrew Will Winery's product category is Premium Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5180.