Simian
Simian B.V. is a Dutch online printing company operating three e-commerce brands (Reclameland, Drukland, Flyerzone) that produce customized print products in-house for 500,000-700,000 SMB and consumer customers across the Netherlands, Belgium, and France.
- Company typePrivate
- Founded2007
- HeadquartersWesterbroek, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Simian does
Simian B.V. is a Dutch online printing company founded in 2007 by Wouter Haan and headquartered in Westerbroek, Netherlands. It operates three e-commerce brands targeting distinct print segments: Reclameland (promotional and plate materials, founded 2007), Drukland (price-fighter brand acquired 2015), and Flyerzone (the Netherlands' oldest online print portal, founded 2000). Together the three sites serve an estimated 500,000-700,000 customers across the Netherlands, Belgium, and France, handling 1,500+ orders daily and producing approximately 50 million flyers per year.
The company's core technology stack centers on a fully in-house production facility spanning 23,000-35,000 m² equipped with offset and digital presses from Landa, Komori, HP Indigo, Canon, and Mutoh, plus finishing equipment from Polar (camera-enabled cutting), Horizon (JDF-integrated), and Zünd (precision cutting). Order-to-ship workflow is fully automated through barcode tracking that connects intake, production, finishing, and dispatch. The company holds FSC and PEFC chain-of-custody certifications for responsible paper sourcing and uses SSL-secured e-commerce infrastructure.
Simian's business model is direct-to-consumer transactional print e-commerce with pay-as-you-go pricing, standard 4-day delivery, and optional next-day service via its three branded storefronts. All production is internalized, eliminating outsourcing margin leakage. Revenue is generated from one-time purchase of customized print products including flyers, business cards, banners, posters, signage, textiles, and large-format materials. In February 2025, Simian was acquired by Print.Group (the Deventer-based holding behind Print.com), with founder Wouter Haan transitioning to a strategic role within Print.Group and the Westerbroek facility designated as the central production hub for Print.Group's operations across 9 European countries.
Simian firmographics
Firmographics- Name
- Simian
- Legal name
- Simian B.V.
- Website
- https://simian.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Simian B.V. is a Dutch online printing company operating three e-commerce brands (Reclameland, Drukland, Flyerzone) that produce customized print products in-house for 500,000-700,000 SMB and consumer customers across the Netherlands, Belgium, and France.
- Ownership category
- akta.pro rank
Simian industry classification
Industry- Product category
- Online Printing Services
- NAICS
- Printing (32311), Commercial Printing (except Screen and Books) (323111), Sign Manufacturing (339950)
- SIC
- Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)
- akta.pro secondary industries
- OOH Production, Printing & Installation Services (MPAAAKAJ), Prepress, Plate-Making & Artwork Services (IMALAKAM)
Keywords
Where Simian is headquartered
LocationHeadquarters
- HQ city
- Westerbroek
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Simian business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Online Print Product Sales: Simian operates three e-commerce print websites where customers directly purchase print products. All printing is done in-house at their production facility. Revenue comes from transaction-based sales of printed materials including flyers, banners, business cards, posters, signage, and promotional materials.
- B2C and B2B Print Services: Serves both consumers and businesses across Netherlands and Belgium through multiple branded websites. Customers can order customized print products with various customization options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard online ordering with 4-day delivery |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Simian product offering
Product offeringCore offering
Simian is an online printing company that sells customized printed products (flyers, business cards, banners, posters, signage, large-format prints, stickers, envelopes, and promotional materials) to businesses and consumers through three e-commerce storefronts. All printing is produced in-house at a large automated facility in Westerbroek using offset and digital presses, with orders delivered within 4 working days standard or next-day.
Product overview
Simian operates as an online printing company with three e-commerce brands (Reclameland, Drukland.nl, and Flyerzone) serving businesses and consumers in the Netherlands, Belgium, and France. All printing production is done in-house at their 35,000 m² facility in Westerbroek, featuring offset and digital printing presses from manufacturers like Landa, Komori, HP, and Canon, along with finishing equipment from Polar and Horizon. The company prints a wide range of products including flyers, business cards, letterhead, stickers, envelopes, banners, posters, signs, textiles, and large format prints on materials like dibond, forex, and canvas.
Differentiator
Problem solved
Functional benefit
Products and services
- Reclameland online printing service Simian's first brand, founded in 2007, specializing in promotional, exhibition, and plate materials including flyers, banners, signage, stickers, and trade show materials for SMB and consumer customers in the Netherlands and Belgium.
- Drukland.nl online printing service Price-focused online printing brand under Simian, offering fixed low pricing on flyers, business cards, and standard print products for cost-sensitive SMB and consumer buyers in the Netherlands (Drukland.nl), Belgium (Drukland.be), and French-speaking Belgium (fr.drukland.be).
- Flyerzone online printing service The oldest online print portal in the Netherlands, offering flyers and a curated range of print products to inspire and deliver print for SMB and consumer buyers.
- Drukland.be physical retail store (Brugge) Combined retail showroom and customer service point in Brugge, Belgium, allowing walk-in SMB and consumer customers to engage with Drukland.be offerings alongside its online ordering experience.
Quantifiable outcome
- 1,500+ orders processed daily
- +3 more outcomes
Companies that use Simian
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Simian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Simian partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Print.Group (Print.com Holding)flagshipPrint.Group, the holding behind European print platform Print.com, acquired Simian including brands Reclameland, Flyerzone, Drukland, and the 23,000 m² production facility near Groningen. Print.Group aims to make production and fulfillment future-proof, having grown to 60+ million euros revenue across 9 European countries since 2019. Simian's facility becomes central production hub for all Print.Group brands. Existing Print.com Productions facility in Oss will be closed and operations moved to Groningen.
Scale indicators15 records
Recent moves8 records
Expansion highlights5 records
Simian competitors and assessment
Company assessmentDirect peers
- Print.com / Print.Group: Print.Group acquired Simian in February 2025 and is now the parent company. Print.com is a pan-European online print platform operating in 9+ countries, the most direct comparable in online commercial printing and Simian's strategic acquirer.
- Flyeralarm: Flyeralarm is a major German-based online commercial printer serving SMBs across Europe. Direct competitor in online print ordering, offset and digital production, and multi-brand marketing to similar customer segments.
- Onlineprinters: Onlineprinters (diedruckerei.de) is a German-founded online commercial printer serving European markets. Direct competitor in e-commerce printing platform model targeting SMBs with flyers, business cards, and promotional products.
- Saxoprint: Saxoprint (formerly a Bertelsmann subsidiary, now under Saxo Group) is a European online commercial printer. Comparable in offset/digital production and SMB-focused online ordering model.
- Pixartprinting: Pixartprinting is an Italian-based online commercial printer that became part of Cimpress. Direct competitor in pan-European online printing for SMBs with similar product breadth including large format and promotional items.
- Werk24 / Helloprint: Helloprint is a Dutch-founded European online printing marketplace connecting SMBs to print suppliers. Comparable in online-first SMB printing focus and pan-European ambition, operating in adjacent Benelux market.
Broad incumbents
- Vistaprint (Cimpress): Vistaprint is the global leader in online SMB printing, operating multiple brands across geographies. Directly comparable business model (online printing for SMBs and consumers) with broader geographic reach and larger scale.
Emerging players
- Cheapostprint: European online commercial printer focused on low-cost SMB orders. Comparable business model and target customer base, though smaller scale and less proprietary production infrastructure than Simian.
Regional players
- Drukkerij Zwart op Wit / Royal Dutch Printers: Regional Dutch commercial printers operating with offset and digital equipment. Direct overlap with Simian's product set but smaller scale and less e-commerce focus; representative of traditional Dutch print competition.
Others
- HP Indigo (Technology Partner): HP Indigo is the digital press technology vendor whose equipment Simian deploys. While not a competitor, it is the enabling technology ecosystem that anchors Simian's offset-quality digital production capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Simian social profiles
Digital presenceSimian compliance and trust
Trust signalCompliance3 records
Simian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simian leadership team
Management profileNumber of profiles
Profiles3 records
Simian subsidiaries and ownership
Company hierarchySubsidiaries3 records
Simian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simian
What does Simian do?
Simian is an online printing company that sells customized printed products (flyers, business cards, banners, posters, signage, large-format prints, stickers, envelopes, and promotional materials) to businesses and consumers through three e-commerce storefronts. All printing is produced in-house at a large automated facility in Westerbroek using offset and digital presses, with orders delivered within 4 working days standard or next-day.
Is Simian a public or private company?
Simian is a private company. It is classified as corporate owned and is currently operating.
When was Simian founded?
Simian was founded in 2007. It employs 51 to 100 people.
Where is Simian based?
Simian is headquartered in Westerbroek, Netherlands, in the Europe region.
How does Simian make money?
Two revenue lines are on record. Online Print Product Sales are the primary driver. The others are B2C and B2B Print Services.
Who are Simian's main competitors?
Direct peers on record are Print.com / Print.Group, Flyeralarm, Onlineprinters, Saxoprint, Pixartprinting and Werk24 / Helloprint. Vistaprint (Cimpress) is listed as a broad incumbent. Cheapostprint is listed as an emerging player. Drukkerij Zwart op Wit / Royal Dutch Printers is listed as a regional player. HP Indigo (Technology Partner) is listed as an others.
Does Simian have an API?
No public API is recorded for Simian.
What industry is Simian in?
Simian's product category is Online Printing Services. Its primary akta.pro industry code is IMAOACAC, Printing Operations (Rotary/Flat/Digital/Sublimation), with a secondary code of MPAAAKAJ, OOH Production, Printing & Installation Services. Its NAICS code is 32311 and its SIC code is 2750.