Simian

What Simian does

Simian B.V. is a Dutch online printing company founded in 2007 by Wouter Haan and headquartered in Westerbroek, Netherlands. It operates three e-commerce brands targeting distinct print segments: Reclameland (promotional and plate materials, founded 2007), Drukland (price-fighter brand acquired 2015), and Flyerzone (the Netherlands' oldest online print portal, founded 2000). Together the three sites serve an estimated 500,000-700,000 customers across the Netherlands, Belgium, and France, handling 1,500+ orders daily and producing approximately 50 million flyers per year.

The company's core technology stack centers on a fully in-house production facility spanning 23,000-35,000 m² equipped with offset and digital presses from Landa, Komori, HP Indigo, Canon, and Mutoh, plus finishing equipment from Polar (camera-enabled cutting), Horizon (JDF-integrated), and Zünd (precision cutting). Order-to-ship workflow is fully automated through barcode tracking that connects intake, production, finishing, and dispatch. The company holds FSC and PEFC chain-of-custody certifications for responsible paper sourcing and uses SSL-secured e-commerce infrastructure.

Simian's business model is direct-to-consumer transactional print e-commerce with pay-as-you-go pricing, standard 4-day delivery, and optional next-day service via its three branded storefronts. All production is internalized, eliminating outsourcing margin leakage. Revenue is generated from one-time purchase of customized print products including flyers, business cards, banners, posters, signage, textiles, and large-format materials. In February 2025, Simian was acquired by Print.Group (the Deventer-based holding behind Print.com), with founder Wouter Haan transitioning to a strategic role within Print.Group and the Westerbroek facility designated as the central production hub for Print.Group's operations across 9 European countries.

Name

Simian

Legal name

Simian B.V.

Website

https://simian.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Simian B.V. is a Dutch online printing company operating three e-commerce brands (Reclameland, Drukland, Flyerzone) that produce customized print products in-house for 500,000-700,000 SMB and consumer customers across the Netherlands, Belgium, and France.

Ownership category

akta.pro rank

Product category

Online Printing Services

NAICS

Printing (32311), Commercial Printing (except Screen and Books) (323111), Sign Manufacturing (339950)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

akta.pro secondary industries

OOH Production, Printing & Installation Services (MPAAAKAJ), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Online printing services
• Commercial printing
• Digital and offset printing
• Large format printing
• Print on demand

Headquarters

HQ city

Westerbroek

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Online Print Product Sales: Simian operates three e-commerce print websites where customers directly purchase print products. All printing is done in-house at their production facility. Revenue comes from transaction-based sales of printed materials including flyers, banners, business cards, posters, signage, and promotional materials.
2. B2C and B2B Print Services: Serves both consumers and businesses across Netherlands and Belgium through multiple branded websites. Customers can order customized print products with various customization options.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Simian is an online printing company that sells customized printed products (flyers, business cards, banners, posters, signage, large-format prints, stickers, envelopes, and promotional materials) to businesses and consumers through three e-commerce storefronts. All printing is produced in-house at a large automated facility in Westerbroek using offset and digital presses, with orders delivered within 4 working days standard or next-day.

Product overview

Simian operates as an online printing company with three e-commerce brands (Reclameland, Drukland.nl, and Flyerzone) serving businesses and consumers in the Netherlands, Belgium, and France. All printing production is done in-house at their 35,000 m² facility in Westerbroek, featuring offset and digital printing presses from manufacturers like Landa, Komori, HP, and Canon, along with finishing equipment from Polar and Horizon. The company prints a wide range of products including flyers, business cards, letterhead, stickers, envelopes, banners, posters, signs, textiles, and large format prints on materials like dibond, forex, and canvas.

Differentiator

Problem solved

Functional benefit

Products and services

• Reclameland online printing service Simian's first brand, founded in 2007, specializing in promotional, exhibition, and plate materials including flyers, banners, signage, stickers, and trade show materials for SMB and consumer customers in the Netherlands and Belgium.
• Drukland.nl online printing service Price-focused online printing brand under Simian, offering fixed low pricing on flyers, business cards, and standard print products for cost-sensitive SMB and consumer buyers in the Netherlands (Drukland.nl), Belgium (Drukland.be), and French-speaking Belgium (fr.drukland.be).
• Flyerzone online printing service The oldest online print portal in the Netherlands, offering flyers and a curated range of print products to inspire and deliver print for SMB and consumer buyers.
• Drukland.be physical retail store (Brugge) Combined retail showroom and customer service point in Brugge, Belgium, allowing walk-in SMB and consumer customers to engage with Drukland.be offerings alongside its online ordering experience.

Quantifiable outcome

• 1,500+ orders processed daily
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Print.Group (Print.com Holding)flagshipStrategic or Co-development Partner · 12 February 2025Print.Group, the holding behind European print platform Print.com, acquired Simian including brands Reclameland, Flyerzone, Drukland, and the 23,000 m² production facility near Groningen. Print.Group aims to make production and fulfillment future-proof, having grown to 60+ million euros revenue across 9 European countries since 2019. Simian's facility becomes central production hub for all Print.Group brands. Existing Print.com Productions facility in Oss will be closed and operations moved to Groningen.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Print.com / Print.Group: Print.Group acquired Simian in February 2025 and is now the parent company. Print.com is a pan-European online print platform operating in 9+ countries, the most direct comparable in online commercial printing and Simian's strategic acquirer.
• Flyeralarm: Flyeralarm is a major German-based online commercial printer serving SMBs across Europe. Direct competitor in online print ordering, offset and digital production, and multi-brand marketing to similar customer segments.
• Onlineprinters: Onlineprinters (diedruckerei.de) is a German-founded online commercial printer serving European markets. Direct competitor in e-commerce printing platform model targeting SMBs with flyers, business cards, and promotional products.
• Saxoprint: Saxoprint (formerly a Bertelsmann subsidiary, now under Saxo Group) is a European online commercial printer. Comparable in offset/digital production and SMB-focused online ordering model.
• Pixartprinting: Pixartprinting is an Italian-based online commercial printer that became part of Cimpress. Direct competitor in pan-European online printing for SMBs with similar product breadth including large format and promotional items.
• Werk24 / Helloprint: Helloprint is a Dutch-founded European online printing marketplace connecting SMBs to print suppliers. Comparable in online-first SMB printing focus and pan-European ambition, operating in adjacent Benelux market.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint is the global leader in online SMB printing, operating multiple brands across geographies. Directly comparable business model (online printing for SMBs and consumers) with broader geographic reach and larger scale.

Emerging players

• Cheapostprint: European online commercial printer focused on low-cost SMB orders. Comparable business model and target customer base, though smaller scale and less proprietary production infrastructure than Simian.

Regional players

• Drukkerij Zwart op Wit / Royal Dutch Printers: Regional Dutch commercial printers operating with offset and digital equipment. Direct overlap with Simian's product set but smaller scale and less e-commerce focus; representative of traditional Dutch print competition.

Others

• HP Indigo (Technology Partner): HP Indigo is the digital press technology vendor whose equipment Simian deploys. While not a competitor, it is the enabling technology ecosystem that anchors Simian's offset-quality digital production capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/simianbv
• Facebookfacebook.com/simianbv
• LinkedInlinkedin.com/company/simian-b.v.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simian