What Magic Online does

Magic Online is a French cloud hosting and telecom operator providing integrated internet access, VMware-based private cloud, VoIP and unified communications, managed services and cybersecurity to over 20,000 businesses across France. Founded in 1990 and headquartered in Champs-sur-Marne, the company operated for over thirty years as an independent operator before joining the CELESTE Group in 2025, with services continuing under existing customer portals (cp.magic.fr, commande.magic.fr, assistance.groupemagiconline.com).

The core technology stack centers on a multi-operator network architecture spanning Orange, SFR, Bouygues, Covage and Axione — providing fiber, VDSL, SDSL, ADSL and 4G/5G connectivity with claimed 99.999% high-availability bandwidth and coverage of more than 10 million fiber sockets in France. Magic Cloud (Cloud Privé VMware) is the flagship product: a multi-tenant VMware vCloud Director deployment exposed via a RESTful vCloud API, offered in tiered configurations (S through 3XL) with vCPU, RAM, storage, and IPv4 allocations ranging from entry-level (4 vCPU/4GB/160GB) to high-end (128 vCPU/128GB/3TB). Adjacent capabilities include VPN MPLS, SD-WAN, Microsoft 365, hosted VoIP/SIP Trunk (with Microsoft Teams integration), managed firewall via Fortinet with IPS, externalized backup via Acronis, anti-spam via SpamExperts, security audits and penetration testing, and disaster recovery planning (PRA). Infrastructure is supervised 24x7 by NOC and SOC teams using centralized deployment consoles, with multitenant client isolation via MPLS VPN and IPSEC.

The business model is subscription-based across cloud and connectivity, with managed-services and professional-services revenue streams on top. Pricing is publicly disclosed for Magic Cloud tiers (e.g., Magic Cloud XL at €2,640/year annual or €220/month on a 2-year term), with add-ons for Plesk panels, additional RAM, CPU, storage and IPv4. Go-to-market mixes dedicated account managers (enterprise/field sales), an inside-sales phone support line for mid-market, and a self-serve online ordering portal (commande.magic.fr) for SMB self-provisioning. Customer segments span SMB, mid-market and enterprise businesses, with a secondary focus on French public-sector and collectivites seeking sovereign infrastructure. The customer base of 20,000+ businesses and the breadth of recurring service contracts point to a distributed, recurring-revenue model, with services now transitioning operationally under CELESTE Group while customer interfaces remain unchanged.

Name

Magic Online

Legal name

Magic Online

Website

https://magic.fr

Company type

Private

Founded year

1990

Operating status

Acquired

Headcount range

11–50 employees

Short description

Magic Online is a French telecom operator and cloud hosting provider delivering internet access, VMware private cloud, VoIP, managed services and cybersecurity to more than 20,000 businesses across France. Operating since 1990, it joined the CELESTE Group in 2025.

Ownership category

akta.pro rank

Product category

Cloud Hosting and Telecom Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Security Systems Services (except Locksmiths) (561621), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC)

Keywords

• Cloud hosting services
• Business internet access
• Managed cybersecurity
• VMware private cloud
• VoIP telephony

Headquarters

HQ city

Montreuil

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Cloud hosting and VPS services: Subscription-based cloud private VMware services with tiered offerings from S to 3XL, offering virtual machines with various CPU, RAM, storage and IP configurations
2. Internet access services: Fiber optic (mutualized and dedicated), VDSL, SDSL, and ADSL internet connectivity services with high availability guarantees
3. VoIP and telephony services: Hosted telephony and trunk SIP services including Teams integration, provided by CELESTE
4. Managed services: Infogérance (managed services), externalized backup, security audits, firewall, disaster recovery planning (PRA)
5. Microsoft 365 services: Email and collaborative tools services through Microsoft 365 partnership
6. VPN and network services: VPN MPLS, SD-WAN services for enterprise network connectivity
7. Cybersecurity services: Security audits, penetration testing, and firewall management services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Magic Online is a French cloud hosting provider (hébergeur cloud) and telecom operator delivering Magic Cloud — a multi-tenant VMware private cloud platform available in tiered VM sizes (S to 3XL) — alongside business internet connectivity (mutualized fiber, dedicated fiber, VDSL, SDSL, ADSL) over a multi-operator network with 99.999% availability guarantees. The portfolio also encompasses hosted VoIP/SIP Trunk telephony, MPLS VPN and SD-WAN networking, and managed services including cybersecurity audits, managed firewall, Acronis-powered backup and PRA, SpamExperts email security, and Microsoft 365 collaboration tools.

Product overview

Magic Online is a French cloud hosting and telecom operator (hébergeur cloud et opérateur télécom) that has joined the CELESTE Group. The company offers a multi-service portfolio centered around connectivity, cloud infrastructure, managed services, and unified communications. The core product family consists of Magic Cloud — a VMware-based private cloud platform available in multiple tiers (S through 3XL) — alongside business internet access (fiber, VDSL, SDSL, ADSL), VPN MPLS and SD-WAN networking services, and hosted VoIP/telephony (SIP Trunk, Teams integration). These are complemented by managed services including server administration (Infogérance), Acronis-powered backup and disaster recovery (PRA), managed firewall/cybersecurity via Fortinet, SpamExperts anti-spam, security audits, and Microsoft 365 collaboration tools. The infrastructure spans multiple French datacenters with a multi-operator network architecture (Orange, SFR, Bouygues, Covage, Axione) delivering 99.999% uptime and coverage of over 10 million fiber sockets. Services are managed through a client portal (cp.magic.fr), a command/order portal (commande.magic.fr), and exposed via a vCloud RESTful API.

Differentiator

Problem solved

Functional benefit

Products and services

• Magic Cloud (Cloud Privé VMware) Private VMware cloud infrastructure delivered on managed 24x7 infogérés equipment with multi-tenant client traffic isolation via MPLS VPN and IPSEC. Configurable vCPU, RAM, storage, and public/private IP allocations in tiered sizes for businesses needing virtualized infrastructure with full RESTful API control.
• Accès Internet (Fibre, VDSL, SDSL, ADSL) Business internet access services spanning mutualized and dedicated fiber, VDSL, SDSL and ADSL, leveraging a multi-operator architecture (Orange, SFR, Bouygues, Covage, Axione) with over 10 million fiber sockets of coverage in France and 99.999% high-availability bandwidth guarantees.
• Téléphonie VoIP / ToIP (SIP Trunk, Teams) Hosted IP telephony services including SIP Trunk, call groups, hosted telephone PBX, and Microsoft Teams telephony integration for business voice communications.
• Infogérance (Managed Services) Managed services covering server administration, monitoring, 24x7 NOC/SOC supervision, disaster recovery planning (PRA), security audits, and penetration testing for business IT infrastructure.
• Firewalls / Cybersécurité (Fortinet-managed) Managed firewall and cybersecurity services powered by Fortinet, providing network security, SSL-VPN, intrusion prevention (IPS), DDoS protection, and automatic patching of vulnerabilities such as FortiOS security updates.
• Sauvegarde Externalisée (Acronis Backup) Externalized backup and disaster recovery service powered by Acronis providing managed server backup, cloud storage, and business continuity capabilities for clients.
• Audit de Sécurité Security audit and penetration testing services that help customers evaluate and improve the security posture of their IT infrastructure.
• PRA (Plan de Reprise d'Activité) Business continuity and disaster recovery planning service that leverages the NOC/SOC infrastructure to provide rapid recovery capabilities for client services.
• VPN MPLS Site-to-site VPN service using MPLS protocol for secure, private enterprise network communications across multiple business locations.
• SD-WAN Software-Defined Wide Area Network solution that dynamically manages multiple network connections and optimizes traffic across distributed enterprise sites.
• Serveurs Dédiés Dedicated physical server hosting services providing exclusive use of hardware for enterprise clients needing maximum performance and direct server control.
• Hébergement Mutualisé Shared web hosting service offering affordable multi-tenant hosting tiers (Performance, Premium, VPS) under the Magic Online umbrella covering domains such as webmo.fr, phpnet.org and nuxit.com.
• Plateforme AntiSpam (SpamExperts) Anti-spam email security platform powered by SpamExperts that filters inbound and outbound email traffic for spam and malware protection.
• Microsoft 365 Microsoft 365 productivity and collaboration suite bundled and resold alongside Magic Online's connectivity and hosting portfolio, including Teams telephony integration via CELESTE.
• Plateforme Exchange (Hosted Exchange Email) Hosted Microsoft Exchange email platform providing mailbox hosting, OWA webmail access, and MAPI connectivity for business email services.

Quantifiable outcome

• 99.999% high availability bandwidth guarantee
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• CELESTEcoreStrategic or Co-development PartnerMagic Online has joined the CELESTE group, a telecom operator dedicated to businesses and public collectives. CELESTE operates its own fiber optic network and sovereign datacenters, offering innovative and customized solutions including internet, VoIP, mobile, cloud hosting, and cybersecurity services.
• OrangecoreTechnology or IntegrationInfrastructure operator partner providing network connectivity (fiber optic, copper, 4G/5G). Part of multi-operator architecture ensuring redundancy and optimization of network paths.
• SFRcoreTechnology or IntegrationInfrastructure operator partner providing network connectivity services as part of multi-operator network architecture.
• Bouygues TelecomcoreTechnology or IntegrationInfrastructure operator partner providing network connectivity as part of multi-operator architecture.
• CovagecoreTechnology or IntegrationInfrastructure operator partner in multi-operator network architecture providing fiber connectivity services.
• AxionecoreTechnology or IntegrationInfrastructure operator partner in multi-operator network architecture.
• VMwarecoreTechnology or IntegrationTechnology platform provider for Magic Cloud private VMware solutions. Magic Online offers VMware Cloud Director-based private cloud services with various configurations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• OVHcloud: Largest French cloud hosting provider offering private/public cloud, dedicated servers, and connectivity — directly comparable to Magic Online's VMware private cloud, dedicated servers, and fiber internet services, and a primary domestic competitor.
• Scaleway: French cloud provider (Iliad group) offering bare-metal servers, virtual instances, and object storage. Competes directly with Magic Cloud across SMB and developer segments in France.
• Ikoula: French cloud and managed-hosting specialist with VMware private cloud, dedicated servers, and managed services — closely comparable product mix to Magic Online and overlapping customer base among French SMBs and enterprises.

Broad incumbents

• SFR Business: B2B telecom arm of SFR providing fiber, SD-WAN, cloud, and cybersecurity to French businesses. Comparable enterprise connectivity and managed-services portfolio and a Magic Online upstream partner.
• CELESTE: French B2B telecom operator with own fiber network and sovereign datacenters, now Magic Online's parent. Comparable product set (fiber, cloud, VoIP, security) for enterprise and public-sector customers in France.
• Orange Business: Enterprise arm of Orange, providing connectivity, cloud, managed services, and security to French businesses and public sector. Significant overlap with Magic Online across internet, MPLS, and managed services, but at much greater scale.
• Bouygues Telecom Entreprises: B2B division of Bouygues Telecom offering fiber, mobile, hosted telephony, and cloud services to French enterprises. Direct overlap with Magic Online's connectivity and VoIP portfolio and a network partner.

Regional players

• Hub One: French B2B telecom operator (Tavria group) specializing in connectivity, managed services, and cyber for airports, logistics, and large enterprises. Comparable enterprise telecom and managed-services offering within France.
• Infomaniak: Swiss-based cloud and hosting provider offering sovereign cloud, email, and web hosting in Europe. Comparable positioning (sovereign European cloud + managed services) for European SMBs, though geographically focused on Switzerland and the French-speaking market.

Emerging players

• Free Pro: B2B arm of Free (Iliad) offering fiber, cloud, and telecom services to French SMBs and enterprises. Emerging challenger with comparable product mix targeting the same French business customer base as Magic Online.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/magiconlinefr
• YouTubeyoutube.com/channel/UCe2iK-gVwKB7H6AtVbJUdQw
• LinkedInlinkedin.com/company/celeste
• Facebookfacebook.com/Magic-Online-187923327897169

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Online