Frances Roy Agency

What Frances Roy Agency does

Frances Roy Agency is a privately held, full-service creative marketing and advertising agency founded in 2016 by Shantelle Dedicke and headquartered in Valparaiso (Niceville area), Florida. The firm operates as a single integrated practice rather than a modular product or platform business, with no proprietary technology stack. Its offerings span brand strategy, graphic and print design, digital marketing (website, social, email), media planning and placement, and public relations, supplemented by specialized add-on services such as Nonprofit Event ROI Analysis, Enneagram in the Workplace team assessments, Blue Ocean Strategy workshops, and SWOT exercises. The agency also produces the Hello Frances podcast as a branded thought-leadership asset, with episodes running since September 2019.

The agency's go-to-market is relationship- and community-led rather than product-led. Client acquisition occurs through direct outreach, website inquiries, referrals, and deep involvement in the Emerald Coast nonprofit and business ecosystem. Named logos span hospitality (Newman-Dailey Resort Properties, Saltwater Restaurants across nine concepts, Grand Boulevard), restaurants and consumer (Black Bear Bread Co., Rock Out Climbing Gym), real estate and professional services (Emerald Coast Title Services, Ruckel Properties, SimpleHR), and a notable concentration of nonprofit and civic clients (Mattie Kelly Arts Foundation, Destin Charity Wine Auction Foundation, Audubon Florida, Alaqua Animal Refuge, Choctawwachee Basin Alliance, Boys and Girls Clubs of the Emerald Coast, Fort Walton Beach Chamber of Commerce, Sinfonia Gulf Coast).

Revenue is generated through professional services engagements, combining project-based fees and retainer arrangements. Pricing is quote-based and not publicly disclosed, and the agency operates without intermediaries or marketplace channels. The team is founder-led and independent, with no disclosed institutional or external equity, no subsidiaries, and no parent company. Senior leadership is directly involved in client engagement, and the firm emphasizes strategy-led, customized creative over templated execution as its primary differentiation.

Name

Frances Roy Agency

Legal name

Frances Roy Agency

Website

https://francesroy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Frances Roy Agency is a privately held, full-service creative marketing and advertising agency in Northwest Florida serving SMBs, nonprofits, and regional enterprises with brand strategy, design, digital marketing, media, and public relations services.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Brand strategy services
• Creative marketing agency
• Digital marketing services
• Public relations services
• Advertising agency

Headquarters

HQ city

Valparaiso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Advertising Services: Frances Roy Agency generates revenue through providing comprehensive marketing and advertising services including brand strategy, design, digital marketing, social media management, public relations, and media services. Revenue is derived from project-based fees, retainer arrangements, and ongoing creative partnerships with clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Frances Roy Agency is a full-service creative marketing and advertising agency delivering brand strategy, visual design, digital marketing, media planning and placement, and public relations services to clients in Northwest Florida. The agency provides integrated creative services under a single team, with additional specialized offerings including nonprofit event ROI analysis, Enneagram workplace assessments, Blue Ocean Strategy sessions, and SWOT exercises. Revenue is generated through project-based fees, retainer arrangements, and ongoing creative partnerships.

Product overview

Frances Roy Agency is a full-service creative marketing and advertising agency offering strategy, design, digital marketing, media, and public relations services. The agency operates as a single integrated offering rather than a modular software platform. Core services include brand strategy, visual design, digital marketing (social media, email, website), media planning, and PR. The agency also produces the Hello Frances Podcast as branded content. Additional specialized services include Nonprofit Event ROI Analysis, Enneagram in the Workplace Team Assessments, Blue Ocean Strategy Sessions, and SWOT Exercises. The agency serves diverse clients from local businesses to regional brands across the Northwest Florida area.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services

Quantifiable outcome

• Client replaced one full-time marketing director with '10 full-time marketing directors for half the price'
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brown Bag Marketing: Atlanta-based independent full-service creative agency of similar size serving SMB and mid-market clients across the Southeast. Highly comparable boutique positioning, service mix (strategy, design, digital, PR), and customer profile.
• Ervin & Smith: Omaha, NE independent full-service creative agency of comparable size providing brand, digital, PR, and media services to mid-market clients. Closely matches Frances Roy's boutique integrated positioning and service breadth.
• Falls Communications: Cleveland-based independent agency offering integrated marketing, PR, branding, and digital services. Similar boutique full-service profile targeting mid-market and nonprofit clients.
• Bailey Lauerman: Omaha-based independent creative agency of similar scale providing brand strategy, design, content, and digital services. Closely comparable in size, service mix, and relationship-led positioning toward mid-market clients.

Broad incumbents

• Luckie & Company: Birmingham, AL-based independent full-service agency with brand, advertising, digital, PR, and media capabilities. Comparable Southeast regional identity and integrated service offering, though at larger scale.
• Doe-Anderson: Louisville, KY-based independent full-service agency with brand strategy, advertising, digital, and PR capabilities. Comparable full-service offering with a similar regional-stronghold identity in the Midwest/Southeast.
• The Buntin Group: Nashville-based independent full-service agency with brand strategy, creative, digital, PR, and media offerings. Comparable integrated model with similar mid-market/regional client orientation in the Southeast.
• Jackson Marketing Group (EP+ Co.): Greenville, SC-based full-service marketing agency serving automotive, tourism, and nonprofit verticals. Overlaps with Frances Roy in tourism/restaurant and nonprofit client segments and integrated service mix.
• The Tombras Group: Knoxville, TN-headquartered independent full-service agency offering strategy, creative, media, digital, and PR. Larger and more diversified than Frances Roy, but operates the same integrated-services model for regional and national clients.
• Marcus Thomas LLC: Cleveland-based independent full-service agency offering advertising, digital, PR, and media services. Comparable integrated-services model, although materially larger and with broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/francesroyagency
• LinkedInlinkedin.com/company/frances-roy-agency
• Instagraminstagram.com/francesroyagency
• Pinterestpinterest.com/francesroyagency
• Xx.com/francesroyteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frances Roy Agency