What Bailey Lauerman does

Bailey Lauerman is an independent, employee-owned full-service advertising agency headquartered in Omaha, Nebraska (1299 Farnam St., 9th Floor), founded in 1975 and operating for over 50 years. The firm provides integrated marketing services across strategy, creative, media, public relations, social, and design, organized both as a comprehensive integrated offering and as four modular à la carte practices: BLPR (public relations), BLME (media), BLDE (design), and BLMAKE (production). Its defining category positioning is built around 'The Everything In-Between' — the 92% of Americans living outside the top 10 largest cities — supported by the proprietary BL INTEL research platform (panel access of more than 1 million people, integrated with NetBase for social listening) and the in-house Flyover Media demand-side platform for programmatic buying.

The agency's product portfolio also includes influencer and creator services, strategic planning and research, creative and content development, and connections strategy spanning paid, earned, and owned media. Named enterprise clients span automotive (Bosch Mobility Aftermarket, Kendall Motor Oil), food and beverage (Panda Express, On The Border, Cuties), financial services (Flagstar Bank, Surest, Community America Credit Union, WoodmenLife), energy and utilities (OPPD, Phillips 66), agriculture (Cargill, Wholestone Farms), entertainment (AMC Theatres, Disney Epcot, Netflix), tourism (Nebraska Tourism), and transportation (Union Pacific).

Revenue is generated through professional services engagements — retainers, project-based campaigns, and modular service contracts — with pricing custom-quoted per scope; no standard tiers are publicly disclosed. Distribution is direct, anchored by a dedicated business development manager and consultative selling that leverages the agency's EIB demographic expertise. The firm is a member of AMIN Worldwide, an alliance of more than 50 independent marketing agencies, giving it international reach without M&A overhead. Leadership is led by CEO Greg Andersen and Chairman/Chief Creative Officer Carter Weitz, with disciplined department heads across finance, account leadership, media, PR/social, and integrated strategy; the May 2025 promotion of Aaron Jarosh to the newly created Head of Integrated Strategy role formalizes the agency's focus on AI integration and upstream social/PR involvement in strategic planning.

Name

Bailey Lauerman

Legal name

Bailey Lauerman & Associates

Website

https://baileylauerman.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Bailey Lauerman is an independent, employee-owned full-service advertising agency in Omaha, Nebraska, serving enterprise brands across automotive, food, financial, and entertainment sectors. Founded in 1975, it differentiates through proprietary research and media tools targeting the 92% of Americans outside major metros.

Ownership category

akta.pro rank

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Services: Full-service agency providing customized integrated marketing solutions across strategy, creative, media, PR, social, and design. Services are offered both as comprehensive integrated packages and as modular à la carte offerings through specialized practices (PR, Media, Design, Production).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Bailey Lauerman is a fully integrated, independent advertising agency delivering customized marketing solutions across research, strategic planning, branding, creative, design, production, media planning and buying, social, and public relations. Services are offered both as comprehensive integrated packages and as modular à la carte practices (BLPR, BLME, BLDE, BLMAKE). The agency operates proprietary platforms including BL INTEL (research platform with 1M+ panel access) and Flyover Media (in-house DSP), with a specialty focus on connecting brands with "The Everything In-Between" — the 92% of Americans living outside the top 10 largest cities.

Product overview

Bailey Lauerman is a fully integrated advertising agency offering a comprehensive portfolio of marketing services organized into integrated agency offerings and four modular/practice-specific service lines (BLPR, BLME, BLDE, BLMAKE). The core agency model provides strategic planning, creative development, media services, and PR/social under one roof. Key proprietary offerings include BL INTEL (research platform with 1M+ panel access), Flyover Media (in-house DSP), and The Everything In-Between (EIB) methodology for targeting the 92% of Americans outside major cities. The four modular practices allow clients to engage à la carte for public relations, media, design, or production services independently.

Differentiator

Problem solved

Functional benefit

Brands

• BLPR: Public relations and social media storytelling practice
• BLME (Media Practice)
• BLDE (Design)
• BLMAKE
• BL INTEL
• The Social Media Minute

Products and services

• BLPR (Public Relations)
• BLME (Media Practice)
• BLDE (Design)
• BLMAKE (Production)
• BL INTEL Research Platform
• Flyover Media DSP
• Influencer and Creator Services Services including project-based campaigns, brand-ambassador partnerships, and content creator collaborations. Includes strategic messaging, creative concepting, talent management, and paid amplification through a proprietary network of EIB-aligned influencers.
• Strategic Planning and Research Services Services including primary research, brand strategy, creative strategy, customer segmentation, persona development, marketplace trend analysis, and customer journey mapping.
• Creative and Content Development Services including concept development, integrated campaigns, UI/UX design, digital development, design systems, social content, corporate identity, film and video production, and 3D/motion graphics.
• Connections Strategy Services including communications architecture, paid media strategy, planning and buying, investment optimization, email marketing, social media, influencer programs, PR, and crisis communications.

Quantifiable outcome

• 74% lift in brand sentiment for On The Border social campaign
• +5 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered supporting, core and flagship.

• EngineeringExplained (Creator)supportingGTM or Marketing Partner · 1 February 2026YouTube creator partnered for Bosch Wiper Blades Route 66 road trip campaign celebrating shared centennial anniversaries with Bosch and Route 66.
• GearsandGasoline (Creator)supportingGTM or Marketing Partner · 1 February 2026Automotive content creator partnered for Bosch Wiper Blades Route 66 road trip campaign for cross-country journey down America's most iconic highway.
• Radius InsightscoreStrategic or Co-development Partner · 1 June 2025Collaboration with leading global independent research firm Radius Insights to conduct the 'Geography of Brand Connection' study surveying nearly 1,000 Americans across demographic, geographic, and political spectrums.
• On The Border (OTB)coreStrategic or Co-development Partner · 1 January 2025Ongoing client partnership for integrated marketing including social-first campaign work. Campaign addressing parenting dining chaos delivered 74% lift in brand sentiment and 8M+ impressions.
• MSG Sphere (Las Vegas)flagshipGTM or Marketing Partner · 1 November 2023MSG Sphere venue used for Bosch Wipers 'Night Vision Has Evolved' campaign extension during AAPEX and SEMA trade shows - turned the Sphere into the biggest, stormiest nocturnal eyeball in the world.
• AMIN WorldwidecoreStrategic or Co-development PartnerProud member of AMIN Worldwide, an alliance of over 50 independent marketing agencies. Membership allows agency to expand reach and gain powerful global and local insights, emerging trends and extensive industry expertise.
• NetBasesupportingTechnology or IntegrationSocial listening and analytics tool used as part of BL INTEL research platform to monitor EIB culture and current brand sentiment across social conversations.
• EIB Influencer NetworkcoreGTM or Marketing PartnerProprietary network of influencers and creators who are reflective of The Everything In-Between demographic, enabling authentic brand connections with this often-overlooked audience segment.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Carmichael Lynch: Minneapolis-based independent, employee-owned creative agency of comparable size, offering integrated advertising, brand strategy, and PR services to enterprise clients. Closely comparable on business model (independent, full-service), employee ownership, and Midwest heritage.
• The Martin Agency: Richmond, Virginia-based independent creative agency with award-winning integrated capabilities across consumer and B2B accounts. Comparable as a mid-size independent creative agency competing for enterprise brand work outside the top coastal markets.
• RPA (Rubin Postaer): Independent, full-service advertising agency in Los Angeles with deep automotive and retail client rosters. Comparable on independent ownership, full-service capabilities, and long-tenure enterprise client relationships (especially in automotive, where Bailey Lauerman also has Bosch exposure).
• 72andSunny: Larger independent creative agency known for brand work across consumer, entertainment, and tech clients. Comparable as an independent agency alternative to holding-company shops, though at a meaningfully larger scale and more urban footprint.
• Swanson Russell: Lincoln, Nebraska-based full-service marketing and communications agency with similar Midwest roots, employee-ownership culture, and a roster spanning agriculture, healthcare, outdoor, and consumer brands. Geographic and structural peer, both serving the same EIB demographic.
• Yes& (formerly Roska Direct): Independent full-service marketing agency offering integrated creative, media, PR, and data-driven campaigns to enterprise clients. Comparable on independent ownership, mid-size structure, and integrated service mix.
• Bernstein-Rein: Kansas City-based independent, employee-owned advertising agency focused on brand strategy, creative, media, and digital for consumer and B2B clients. Comparable on independent employee-owned structure and Midwest location.
• Valentine Group: Midwest-based independent creative and brand agency offering integrated advertising, design, and digital services to enterprise clients. Direct comparable on independent full-service positioning and regional US footprint.

Broad incumbents

• BBDO Worldwide: Global creative network within Omnicom Group offering integrated advertising, PR, and content services to enterprise clients including food, beverage, and consumer brands that overlap with Bailey Lauerman's roster (Panda Express, On The Border).
• McCann (Interpublic Group): Global full-service agency network within Interpublic Group, serving many of the same enterprise verticals (automotive, financial services, CPG) as Bailey Lauerman. Represents the holding-company scale competitor that mid-size independents compete against on multi-market enterprise pitches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bailey-lauerman
• Instagraminstagram.com/baileylauerman
• Xx.com/baileylauerman
• Facebookfacebook.com/baileylauerman

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bailey Lauerman