Waterloo Healthcare

What Waterloo Healthcare does

Waterloo Healthcare is a privately held US medical cart manufacturer founded in the 1970s and headquartered at 3730 E. Southern Avenue, Phoenix, Arizona. The company exclusively designs, manufactures, and sells mobile procedure carts for healthcare facilities, offering both aircraft-grade aluminum and steel construction across a portfolio spanning emergency/code carts, anesthesia carts, isolation carts, bedside/nurse server carts, medication carts, phlebotomy carts, and a deep set of specialty carts (Malignant Hyperthermia, Difficult Airway, Cast, Suture, Wound Care, IV, MRI, Wide). Its core technology is the proprietary UniCart fully welded unibody frame with self-closing ball bearing slides, customizable drawer configurations (3-, 6-, 9-, and 12-inch drawers with no extra customization charge), and a layered security stack ranging from key locks to WiFi-capable electronic keypads with controlled-substance drawer integration and HID proximity badge readers.

The company operates a hybrid go-to-market combining an online Build Your Cart configurator for self-serve mid-market buyers, direct inside and field sales, and channel sales through all major medical distributors (with white-glove delivery and on-site installation handled by partners). It sells across the United States and Canada, with a dedicated National Sales Manager for Canada and territory representatives covering regions including Florida and Tennessee. Revenue is generated primarily through one-time hardware sales of carts (anesthesia carts can exceed $5,000 and loaded code carts can exceed $4,000) plus accessories, accessory packages, and security locking systems. Its customer base spans hospital emergency departments, operating rooms, infection control units, sterile processing departments, bedside care, the Veterans Health Administration, forensic nursing programs (SANE), medical missions (Mercy Ships), and the long-term care segment via the Phoenix LTC sub-brand. Differentiators cited by the company include 50+ years of category leadership, durability validated by 1970s-vintage carts still in service, a 5-year warranty versus the industry-typical 1-year plastic-cart warranty, and brand recognition as 'the most recognized name in emergency carts.'

Name

Waterloo Healthcare

Legal name

Waterloo Healthcare

Website

https://waterloohealthcare.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Waterloo Healthcare is a privately held Phoenix-based manufacturer of aluminum and steel medical procedure carts — emergency, anesthesia, isolation, bedside, medication, and specialty carts — serving US and Canadian hospitals, the VA, long-term care facilities, and medical missions via distributor, direct, and self-serve channels.

Ownership category

akta.pro rank

Product category

Medical Carts

NAICS

Medical Equipment and Supplies Manufacturing (3391), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)

Keywords

• Medical procedure carts
• Hospital crash carts
• Anesthesia carts
• Medical cart manufacturing
• Healthcare storage solutions

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Cart Sales: One-time hardware sales of medical procedure carts including emergency carts, anesthesia carts, isolation carts, medication carts, and specialty carts. Both aluminum and steel construction options available with various sizes and configurations.
2. Accessories and Add-ons: Sales of cart accessories including IV poles, cardiac board mounts, oxygen tank brackets, waste baskets, glove box holders, tilt bins, wire baskets, sharps container brackets, and drawer divider sets.
3. Security Locking Systems: Sales of electronic and mechanical locking systems including key locks, mechanical push button locks, electronic keypads, proximity readers, and controlled substance drawers. Both standard and WiFi-capable options.
4. Accessory Packages: Pre-configured accessory packages for anesthesia and emergency carts including Standard and Deluxe options for both aluminum and steel cart lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Waterloo Healthcare manufactures and sells medical procedure carts (emergency/crash carts, anesthesia carts, isolation carts, bedside carts, medication carts, phlebotomy carts, and specialty carts) constructed from aluminum and steel with proprietary UniCart welded unibody frames. The company also offers electronic and mechanical security locking systems and a full line of cart accessories for hospital and healthcare facility customers in the US and Canada.

Product overview

Waterloo Healthcare is a specialized manufacturer of medical carts with over 50 years of experience, offering a comprehensive portfolio of aluminum and steel procedure carts designed for healthcare environments. The core product lines include Emergency/Crash Carts for cardiac emergencies, Anesthesia Carts for operating rooms, Bedside/Nurse Server Carts for patient care, Isolation Carts for infection control, Medication Carts, and various Specialty Carts (Malignant Hyperthermia, IV, Cast, Difficult Airway, Suture, Wound Care, Wide, and MRI carts). The company also offers a full range of Security Locking Systems (key locks, mechanical push button, electronic keypads with WiFi capability, and proximity badge readers), accessory packages, and individual cart accessories. All carts feature the company's proprietary Unicart construction, self-closing ball bearing slides, and customizable drawer configurations with no extra charge.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Carts (Crash Carts / Code Carts) Mobile storage carts designed for rapid response to cardiac emergencies, storing life-saving medications and equipment. Available in aluminum and steel with multiple drawer configurations, transport locks, and color-coded options for easy identification. For hospital emergency departments and code response teams.
• Anesthesia Carts Procedure carts designed for operating rooms to store critical supplies, equipment, and controlled substances for anesthesiologists. Feature tall configurations to accommodate numerous drawers, optional controlled substance drawers with dual-credential locks, and wider models for optimized workstation height. For hospital operating room and anesthesia departments.
• Bedside Carts (Nurse Server Carts) Mobile workstations positioned near patient beds for storing everyday supplies and medications required for routine care. Feature configurable drawer space and ergonomic designs for point-of-care use. For hospital bedside and nurse station environments.
• Isolation Carts Specialized carts for storing personal protective equipment (PPE) including gowns, masks, gloves, and face shields outside patient isolation rooms. Feature deep drawers, typically yellow-colored for rapid identification, and mounting options for glove boxes and waste baskets. For hospital infection control and isolation units.
• Medication Carts Secure mobile carts designed for medication storage and distribution throughout healthcare facilities. Feature electronic locks and controlled substance drawer options. For hospital pharmacy and medication management teams.
• Phlebotomy Carts Specialized carts for phlebotomy procedures, designed to organize and transport blood draw supplies and equipment. For hospital phlebotomy and laboratory departments.
• Malignant Hyperthermia Cart X-Tall specialty cart designed for storing emergency treatment supplies for malignant hyperthermia, a life-threatening reaction to certain anesthesia drugs. For hospital surgical and anesthesia departments.
• Difficult Airway Cart 6-drawer tall cart designed for storing emergency airway management equipment and supplies. For hospital respiratory therapy and emergency departments.
• Cast Cart 5-drawer tall cart designed for orthopedic cast application supplies and equipment. For hospital orthopedic departments.
• IV Cart 4-drawer junior short cart designed for IV therapy supplies and equipment storage. For hospital IV therapy and infusion departments.
• Suture Cart 5-drawer junior medium cart designed for suture and wound closure supplies. For hospital emergency and surgical departments.
• Wound Care Cart 4-drawer cart designed for wound care treatment supplies and dressings. For hospital wound care and outpatient departments.
• MRI Cart Cart specifically designed for MRI environments, meeting safety requirements for use in magnetic resonance imaging areas. For hospital radiology and MRI departments.
• Phoenix LTC Carts Long-term care carts designed for extended care facilities, featuring durable construction for institutional environments. For long-term care and skilled nursing facilities.
• Security Locking Systems Comprehensive suite of locking solutions including key locks, mechanical push button locks, lever/breakaway systems, gate locks, and advanced electronic keypad locks with optional WiFi capability and proximity badge reader integration. For healthcare facilities requiring cart access control and controlled substance security.
• Cart Accessories Wide range of cart add-ons including IV poles, cardiac boards, oxygen tank holders, waste baskets, wire baskets, sharps containers, glove box holders, tilt bins, dividers, and tray systems. For healthcare facilities customizing their Waterloo carts for specific clinical workflows.

Quantifiable outcome

• Carts built in the 1970s are still in service today, demonstrating exceptional product longevity
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered supporting, core and minor.

• DSI (Distributor Spotlight)supportingChannel Partner/ Reseller/ Distributor · 1 January 2024DSI featured as a distributor spotlight partner, highlighting the distributor relationship and collaborative efforts in serving hospital customers with Waterloo cart solutions.
• Major Medical DistributorscoreChannel Partner/ Reseller/ DistributorWaterloo Healthcare partners with all major medical distributors for product distribution. Distributors offer additional services including white-glove delivery, on-site accessory installation, and debris removal. Prime vendor relationships can facilitate smooth cart replacement transitions.
• CompX Security ProductssupportingTechnology or IntegrationCompX provides electronic locking technology for Waterloo medical carts. Steve Brothers, National Distribution Manager, conducted an interview with Aaron McMahon of CompX Security Products highlighting special features of the locking systems.
• Mercy ShipsminorOthersWaterloo Healthcare donated tens of thousands of dollars' worth of medical carts to Mercy Ships to support their medical mission operations aboard hospital ships.

Scale indicators4 records

Expansion highlights6 records

Direct peers

• Capsa Healthcare: Capsa Healthcare is a direct competitor that manufactures mobile medical workstations, medication carts, and procedure carts for hospitals and long-term care facilities, overlapping with Waterloo's emergency, anesthesia, and bedside cart lines.
• Harloff Company: Harloff is a direct competitor specializing in medical carts including crash carts, anesthesia carts, and isolation carts with comparable steel construction and locking options serving the same hospital customer base as Waterloo.
• Armstrong Medical Industries: Armstrong Medical manufactures medical carts, procedure carts, and EMS equipment, directly competing with Waterloo in crash carts, anesthesia carts, and specialty clinical carts used in hospital settings.
• Pedigo Products: Pedigo manufactures stainless steel and metal medical carts, stretchers, and surgical equipment, providing direct competition in hospital and surgical cart categories where Waterloo's anesthesia and specialty carts compete.
• Blickman Industries: Blickman manufactures medical furniture, stainless steel equipment, and utility carts for hospitals and surgical environments, competing with Waterloo's steel cart lines and specialty carts in clinical settings.
• Lakeside Manufacturing: Lakeside manufactures stainless steel carts and mobile equipment for healthcare, foodservice, and material handling, offering competing procedure and utility carts in hospital and clinical environments.
• Ergotron: Ergotron's StyleView line of medical carts includes point-of-care computer carts and powered carts for EMR workflows, offering competing mobile workstation solutions to Waterloo's bedside and medication carts.
• Howard Medical: Howard Medical manufactures point-of-care medical carts, medication delivery carts, and mobile workstations serving hospitals and clinics, directly overlapping with Waterloo's bedside and medication cart categories.

Broad incumbents

• Midmark Corporation: Midmark is a larger medical equipment manufacturer offering procedure carts alongside a broader portfolio of exam tables, diagnostic equipment, and veterinary solutions; competes with Waterloo in hospital cart categories but with a much wider product range.
• Detecto: Detecto, now part of Cardinal Health, manufactures medical scales, carts, and stainless steel healthcare equipment, competing with Waterloo's steel medical carts and broader hospital equipment categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Waterloo_HCare
• YouTubeyoutube.com/channel/UC15yGJXsxnzbsjmTUV_3wKA
• LinkedInlinkedin.com/company/waterloo-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterloo Healthcare