Mad Media Madrid

What Mad Media Madrid does

Mad Media Madrid (legally MAD MEDIA SL) is a Madrid-based audiovisual production company founded in 2011, operating as a boutique creative studio with 1–10 employees. The firm offers full-service video production, commercial photography, fashion films, branded content, corporate video, TV commercials, documentaries, sports content, and music video production. It serves a globally distributed client base concentrated in fashion and luxury (Armani, Dior, Loewe, Stradivarius), automotive (Audi, Mercedes-Benz, Hyundai, Kia, Omoda), and media/publishing (Harper's Bazaar, Elle, Esquire, Cosmopolitan via Hearst Agency), with secondary work across consumer brands, nonprofits, corporate, and entertainment. The business model is project-based professional services: bespoke fees negotiated per project against scope, talent, equipment, location, and post-production complexity, with no public pricing and no recurring subscription/SaaS revenue. Distribution is split between direct brand engagement and channel relationships with major advertising and media agencies — most prominently Hearst Agency (Hearst España), Llorente y Cuenca, and Innocean Worldwide Europe — that commission production on behalf of their clients. Co-production partnerships (e.g., Grito Films) extend production capacity for larger campaigns.

Technically, Mad Media's capabilities center on end-to-end production and post-production in both photo and video rather than proprietary platforms. A notable differentiator is the studio's use of generative AI for synthetic fashion content: in the Stradivarius King's Day campaign (Dutch market, 2022), the team generated realistic digital models and Amsterdam environments without physical location work, an output described as indistinguishable from traditional production. The studio has executed projects internationally (Spain, Netherlands, Philippines, Tenerife, Mallorca) and publishes a trilingual website (Spanish, English, French) supporting cross-border client engagement.

Financially, the firm is privately held and appears bootstrapped, with no disclosed external investors, funding rounds, or acquisition activity. Revenue is not publicly reported. Brand and reputational capital is supported by an extensive Tier-1 brand portfolio and by 2020–2022 film-festival recognition for the 'Kalipay, El Sueño de Ana' humanitarian documentary (Bilbao International Film Festival Human Rights Award in both 2020 and 2022, plus selections at Paraná Internacional Films, Focus EEUU Festival, Active Non-Violence Festival, and Austral International Film Festival). Operating geographies are dominated by Spain with global reach on a project basis; ownership structure indicates founder-led independence with director Pablo Yarnoz appearing as a key creative lead across multiple productions.

Name

Mad Media Madrid

Legal name

MAD MEDIA SL

Website

https://madmediamadrid.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Mad Media Madrid is a Madrid-based boutique audiovisual production studio offering video, photography, fashion films, branded content, and corporate video for fashion, automotive, media, and consumer brand clients across Spain and international markets, with generative AI production capability and embedded agency channel partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Production Services: Mad Media Madrid generates revenue through project-based production fees for audiovisual content creation. Projects include commercial spots, fashion films, branded content, corporate videos, documentaries, music videos, sports videography, interviews, and events coverage. Revenue is earned through fixed project fees negotiated based on scope, talent, equipment, and post-production requirements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Mad Media Madrid is a Madrid-based audiovisual production studio that develops video productions, commercial photography, and visual content for brands, agencies, and companies seeking contemporary, cinematic communication. Its offering spans audiovisual production, photography, corporate video, fashion films, branded content, TV commercials, documentaries, music videos, sports videography, event coverage, and interview content, delivered through an integrated production and post-production workflow and complemented by AI-generated synthetic media capabilities.

Product overview

Mad Media Madrid is an audiovisual production company offering a comprehensive suite of visual content creation services. The core offerings span three main pillars: audiovisual production (video and commercial creation), photography, and corporate video. These are complemented by specialized production formats including fashion films, branded content for magazine collaborations, TV commercials, documentaries, music videos, sports content, and interview formats. The company operates from Madrid and serves brands, agencies, and companies seeking contemporary, cinematic visual communication across digital, advertising, and brand storytelling channels. A notable innovation is their AI-powered production capability, which enables synthetic media generation for campaigns without physical location shoots.

Differentiator

Problem solved

Functional benefit

Products and services

• Audiovisual Production (Producción Audiovisual) Full-service audiovisual production of videos, commercials, branded content, fashion films, documentaries, music videos, and sports content for brands, agencies, and companies.
• Commercial Photography (Fotografía) Commercial photography services for digital environments, advertising campaigns, fashion editorials, and brand communication.
• Corporate Video (Video Corporativo) Corporate video production for institutional communication, company profiles, and internal/external brand messaging.
• Fashion Film Production High-end fashion film production for editorial content, magazine collaborations, and brand campaigns featuring models, designers, and celebrities.
• Branded Content Production Branded audiovisual content creation integrating brands into editorial and entertainment formats for magazines and digital platforms.
• TV Commercial (Spot TV) Production Television commercial production for cinema, broadcast, and digital distribution.
• Documentary Production Documentary filmmaking covering humanitarian stories, brand narratives, and long-form editorial content, with capability for broadcast-grade output (e.g., RTVE premiere).
• Music Video Production (Videoclip) Music video production for artists and record labels, with deliverables distributed on YouTube and music streaming channels.
• Sports Content Production (Deporte) Athlete and extreme-sports videography, including promotional films, action coverage, and high-frame-rate slow-motion capture.
• Events Coverage Event audiovisual documentation and promotional content for corporate events, festivals, and special occasions.
• Interview Content Production Interview-format video content for editorial features, brand collaborations, and promotional campaigns.
• AI-Generated Synthetic Media Production Generative AI-powered production of synthetic video and photographic imagery for fashion and advertising campaigns, enabling hyper-realistic digital models, recreated locations, and natural motion sequences as an alternative to physical location shoots.

Quantifiable outcome

• Documentary 'Kalipay' premiered on RTVE and was viewed by more than 300,000 people
• +3 more outcomes

Named customers47 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• RTVE (Radiotelevisión Española)flagshipOthers · 15 June 2020Broadcast partner for documentary 'Kalipay'. The documentary premiered on RTVE's Documentos TV program, reaching over 300,000 viewers. This distribution partnership provided major reach for the documentary project.
• Hearst Agency (Hearst España)coreStrategic or Co-development PartnerLongstanding strategic partnership with Hearst España's branded content agency. Hearst Agency commissions Mad Media for production work on behalf of their magazine clients including Harper's Bazaar, Elle, Esquire, and Cosmopolitan. This partnership generates recurring project work including fashion films, branded content campaigns, celebrity interviews, and advertising spots. The relationship is characterized by collaborative creative development where Mad Media handles technical and creative production while Hearst manages client relationships and creative direction.
• Grito FilmscoreStrategic or Co-development PartnerCo-production partnership with Grito Films for large-scale audiovisual projects. The companies collaborate as co-producers on campaigns including Casa Mó for Multiópticas and other projects requiring additional production resources. Joint projects benefit from combined creative perspectives and expanded production capacity.
• Llorente y CuencaflagshipStrategic or Co-development PartnerStrategic communications agency partnership for branded content campaigns. Worked together on Casa Mó campaign for Multiópticas where Llorente y Cuenca provided strategic communications direction and Mad Media provided audiovisual production. The agency brought brand strategy while Mad Media executed creative production.
• Innocean Worldwide EuropecoreStrategic or Co-development PartnerPartnership with Innocean, Hyundai's global advertising agency, for branded content production. Mad Media collaborated with Innocean on the Hyundai 'Potencia tu Mundo' campaign featuring Alaska for IONIQ 5 launch. Innocean provided brand supervision and creative development while Mad Media executed video and photography production.
• Mad CrewminorOthersEquipment rental partner providing camera, lighting, and grip equipment for productions. Mentioned in equipment credits for various projects including VO music video (Sony FS5 II + Atomos Inferno rental) and Dani León skateboard project. Relationship is transactional vendor-based.
• CoolRoomsminorOthersHotel venue partner for productions. Used as location for VO music video shoot and Miguel Bernardeau Armani campaign. Provides exclusive property venues for fashion and branded content production.
• Universidad Autónoma de MadridminorOthersUniversity client for corporate video production for K-Node innovation hub project. Not a strategic partnership but a project-based client relationship.
• Kalipay Negrense FoundationminorOthersNonprofit organization led by Anna Balcells. Mad Media provided production services for documentary about the foundation's work combating child abuse in the Philippines. This was a pro-production partnership providing technical means for humanitarian documentary.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hogarth Worldwide: WPP-owned global content production company producing advertising, branded content, and translation services for major brands. Overlaps with Mad Media Madrid's commercial production work as part of a much broader services portfolio.
• MediaMonks (S4 Capital): Global content production and digital advertising agency producing commercials, branded content, and integrated campaigns for major brands. Comparable service categories but at enterprise scale across multiple geographies.
• The Mill: Global VFX, design, and commercial production company producing high-end commercials and branded content for major brands. Overlaps with Mad Media Madrid's premium commercial/fashion work but operates at vastly larger scale with in-house post-production.
• Anonymous Content: Global production company spanning commercials, branded content, and feature films. Comparable in producing premium brand campaigns and documentary-style storytelling, though at significantly larger scale.
• B-Reel: European creative production and technology company producing commercials, branded content, and digital experiences for global brands. Comparable in creative production capabilities and European base, with deeper technology integration.
• Partizan: Global commercial and music-video production company with offices in London, LA, Paris, and beyond. Comparable in delivering branded content, fashion films, and music videos for premium brands and agencies.

Direct peers

• Pulse Films: Global production company specializing in commercials, music videos, branded content, and documentaries. Comparable in music video production (e.g., Sofía Ellar, VO for Mad Media) and documentary storytelling credentials.
• Studio Bombo: Spain-based boutique production company producing commercials, branded content, and music videos for agencies and brands. Directly comparable in boutique scale, service mix, and reliance on agency referral work.
• Garaje Films: Madrid-headquartered boutique production studio specializing in commercials, fashion films, and branded content. Comparable creative positioning, boutique scale, and fashion/luxury client base to Mad Media Madrid.
• Canada Producciones: Madrid-based audiovisual production company producing commercials, branded content, and corporate films for Spanish and international brands. Directly comparable to Mad Media Madrid in scope, geography, and client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MadMediaMadrid
• Facebookfacebook.com/madmediamadrid
• LinkedInlinkedin.com/company/mad-media-madrid
• Instagraminstagram.com/madmediamadrid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Media Madrid