Net Natives
- Company typePrivate
- Founded2008
- HeadquartersBrighton, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
Net Natives firmographics
Firmographics- Name
- Net Natives
- Legal name
- Net Natives
- Website
- https://netnatives.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Net Natives industry classification
Industry- Product category
- Higher Education Marketing Services
- NAICS
- Colleges, Universities, and Professional Schools (6113), Educational Support Services (611710), Advertising Material Distribution Services (54187)
- SIC
- Services-Educational Services (8200), Services-Employment Agencies (7361), Communications Services, Nec (4899)
- akta.pro primary industry
- Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG)
Keywords
Where Net Natives is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Net Natives business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Akero Platform Subscription: Annual license subscription for Akero platform access, including training, support services, research dashboards, and customizable builders for forms, landing pages, email templates, and automation workflows.
- Professional Services: Market research, enrollment strategy, creative strategy, advertising services, and technology implementation. Includes services such as audience analysis, brand tracking, competitive analysis, market mapping, creative concepting and production, content marketing, lead generation, and conversion rate optimization.
- Student Marketplace Access: AI-powered advertising placement across digital landscape targeting students during decision-making moments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Akero Platform - Annual Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Net Natives product offering
Product offeringCore offering
Net Natives provides student recruitment, social marketing, social advertising, and digital marketing services for higher education institutions. The company combines a proprietary enrollment technology platform (Akero) with specialized marketing services including strategy, creative, advertising, market research, and lead generation to drive measurable enrollment outcomes for universities and colleges across the US and UK.
Product overview
Net Natives operates as a student and education marketing agency offering a portfolio of specialized products and services for higher education enrollment. The core technology offering consists of Akero, a proprietary subscription-based enrollment platform that integrates advertising delivery, landing pages, form builders, email automation, and CRM connectivity. Complementing Akero is Student Marketplace, an AI-powered content targeting product that uses natural language processing for programmatic advertising. The company also provides research resources including the National Clearing Survey and the Higher Education Marketing Survey (HEMS) conducted with Times Higher Education. Service offerings span market research, enrollment strategy, creative strategy, advertising and lead generation, and enrollment attribution—all powered by the Akero technology ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Akero: An AI-powered enrollment marketing platform that integrates advertising, landing pages, and CRM functionality. It provides enrollment attribution, form builders, landing page builders, email templates, automation workflows, and student recruitment pipelines.
Products and services
- Akero Akero is Net Natives' proprietary subscription-based enrollment technology platform that connects advertising, landing pages, and CRM systems. It provides customizable builders for forms, landing pages, and email templates, along with automation workflows, inquiry management, and student recruitment pipeline tracking. The platform supports enrollment attribution by connecting advertising delivery to institutional CRMs.
- Student Marketplace
Quantifiable outcome
- 32% increase in tuition revenue for SCU Leavey School of Business
- +9 more outcomes
Companies that use Net Natives
Customer profileNamed customers21 records
Segments1 record
Ideal customer profiles2 records
Net Natives technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature4 records
Net Natives partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- EducationDynamicscoreNet Natives has joined EducationDynamics to advance a new model for higher education growth. This strategic combination brings together Net Natives' enrollment marketing technology and services with EducationDynamics' resources and scale. The partnership aims to create a comprehensive higher education growth platform.
- HubSpotcoreIntegration partnership enabling HubSpot CRM connectivity with Net Natives' Akero platform. Webinar conducted on HubSpot integration demonstrating how institutions can leverage combined capabilities for enrollment marketing automation.
- Slate (Preferred Partner Program)coreNet Natives is a Platinum member of the Slate Preferred Partner Program, enabling distribution through Slate's widely-used higher education CRM and enrollment management platform.
- SnapchatminorSnapchat HQ recognized Net Natives and University of Hull's pioneering AR Lens work, highlighting the campaign as exactly what Snapchat users want. Partnership enables innovative student engagement through Snapchat's platform.
- Times Higher EducationcoreCo-publishing partner for the Higher Education Marketing Survey (HEMS), an annual benchmarking report providing global budget and enrollment insights for higher education institutions.
- U.S. News & World ReportcoreCo-publishing partner for the Higher Education Marketing Survey 2026, providing global budget and enrollment benchmarks for higher education institutions in partnership with Times Higher Education.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Net Natives competitors and assessment
Company assessmentEmerging players
- Hatchwise: Branding and digital agency with notable higher-education case work; partial overlap with Net Natives' creative and digital marketing service lines but not exclusively focused on higher ed.
Direct peers
- EducationDynamics: Largest US higher-education marketing and enrollment services company; directly comparable in offering, customer base, and go-to-market, and is in fact the strategic acquirer of Net Natives as of June 2026.
- mStoner: Digital agency purpose-built for higher education, providing strategy, web, content, and enrollment marketing services; closely comparable positioning, customer profile, and size to Net Natives.
- Spark451: Higher-education marketing agency offering branding, creative, digital, and full enrollment marketing services; comparable size and agency-plus-tech positioning, serving the same university marketing and admissions buyers.
- encoura: Higher-education marketing and research platform (formerly known as the National Research Center for College & University Admissions) that combines enrollment marketing services with proprietary student intent data; overlaps directly with Net Natives' data and agency offering.
- Carnegie Communications: Higher-education marketing agency specializing in enrollment, search, and creative services for universities; very similar service model and target buyers, and a long-standing competitor for US university marketing budgets.
- OHO Interactive: Digital marketing agency focused on higher education and nonprofit clients, offering websites, content strategy, and enrollment marketing; comparable in vertical focus, customer base, and digital-first service mix.
- InStride: Specialist in employer-funded education and university partnership marketing; serves higher-education institutions on enrollment and partnership growth, with a comparable vertical-only go-to-market.
- TargetX (by Liaison International): Higher-education CRM and enrollment marketing platform (now part of Liaison) serving the same university admissions and marketing buyers with overlapping CRM-integrated marketing capabilities.
Broad incumbents
- Royall & Company (EAB): Part of EAB, Royall is a long-established higher-education enrollment marketing firm serving large US universities; broader portfolio and significantly larger scale than Net Natives, but directly overlapping in enrollment marketing services and CRM-integrated solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Net Natives social profiles
Digital presenceNet Natives compliance and trust
Trust signalCompliance1 record
Net Natives financial estimates
Financial estimateRevenue estimate
Valuation estimate
Net Natives leadership team
Management profileNumber of profiles
Profiles15 records
Net Natives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Net Natives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Net Natives
What does Net Natives do?
Net Natives provides student recruitment, social marketing, social advertising, and digital marketing services for higher education institutions. The company combines a proprietary enrollment technology platform (Akero) with specialized marketing services including strategy, creative, advertising, market research, and lead generation to drive measurable enrollment outcomes for universities and colleges across the US and UK.
Is Net Natives a public or private company?
Net Natives is a private company. It is classified as corporate owned and is currently operating.
When was Net Natives founded?
Net Natives was founded in 2008. It employs 51 to 100 people.
Where is Net Natives based?
Net Natives is headquartered in Brighton, United Kingdom, in the Europe region.
How does Net Natives make money?
Three revenue lines are on record. Akero Platform Subscription is the primary driver. The others are professional Services and student Marketplace Access.
Who are Net Natives's main competitors?
Hatchwise is listed as an emerging player. Direct peers are EducationDynamics, mStoner, Spark451, encoura, Carnegie Communications, OHO Interactive, InStride and TargetX (by Liaison International). Royall & Company (EAB) is listed as a broad incumbent.
Does Net Natives have an API?
No public API is recorded for Net Natives.
What industry is Net Natives in?
Net Natives's product category is Higher Education Marketing Services. Its primary akta.pro industry code is EDAFAMAG, Enrollment Yield, Matriculation & Onboarding Platforms. Its NAICS code is 6113 and its SIC code is 8200.