Rethink Innovations

What Rethink Innovations does

Rethink Innovations is a founder-owned, women-owned commercial audio visual (AV) and security systems integrator headquartered in Mt. Laurel, New Jersey. Founded in 2006 by Allyson and Eric Christoffersen, the company designs, installs, and maintains customized AV, access control, digital signage, and video surveillance systems for commercial clients. It serves four primary verticals — corporate, senior living, retail, and houses of worship — with primary geographic coverage in the Mid-Atlantic (NJ, PA, DE, NY metro) and demonstrated capability to deliver multi-country international rollouts (notably Varonis offices in Ireland, Israel, London, and Paris). Customers include recognizable enterprise names such as Varonis, Fanatics NYC, Korn Ferry, Sonos, Acuity Brands, University of Pennsylvania, and Essity, alongside mid-market accounts like Medford Leas, First Presbyterian Church of Moorestown, and Legacy Advisors.

The company's core technology stack consists of certified integration with industry-leading equipment vendors — Crestron, QSC, Extron, Shure, and Digital Projection — supplemented by work with Samsung, Barco, Logitech, Marshall Electronics, Epson, Neat, and others. On top of this integration layer sits a small portfolio of proprietary offerings: AV.Node, a touchless QR-code-based conference room control platform launched in 2020 in response to the pandemic; a Custom Ceiling Camera Lift (Plenum-compliant, drop-camera mechanism compatible with Polycom, Lifesize, Cisco, and Vidyo); and a Digital Signage Sanitizing Station with integrated hand sanitizer dispenser. AV.Node is web-based, requires no app download, and uses random generated codes for secure logon, positioning it as a software-adjacent recurring-revenue candidate.

Revenue is generated primarily through project-based professional services for AV system design and installation, supplemented by managed-services maintenance contracts for preventive maintenance, firmware/software updates, and technical support. The firm operates a consultative B2B field-sales motion with quote-based project pricing and multi-year service agreements; it does not publish standard pricing or revenue figures. The business is bootstrapped, has no external funding, no parent company, and no M&A history, and is led by the co-founder team with a total team of approximately 9 employees as of 2025-2026.

Name

Rethink Innovations

Legal name

Rethink Innovations

Website

https://myrethink.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Rethink Innovations is a New Jersey-based, founder-owned commercial audio visual and security systems integrator serving corporate, senior living, retail, and house-of-worship clients across the Mid-Atlantic with proprietary touchless control software and certified multi-OEM installations.

Ownership category

akta.pro rank

Product category

Commercial Audio Visual Integration

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

akta.pro secondary industry

UI/UX Engineering & Front-End Modernization (BPAEAFAH)

Keywords

• Commercial AV integration
• Audio visual solutions
• Security surveillance systems
• Digital signage solutions
• Conference room technology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. AV System Design and Installation: Custom design and installation of commercial audio visual systems including digital signage, video conferencing, wireless presentations, sound masking, control systems, and conference room scheduling systems. One-time project-based revenue.
2. Security and Surveillance Systems: Integration of custom security and access control systems, video surveillance, and monitoring solutions. One-time installation with potential ongoing maintenance.
3. Maintenance and Service Contracts: Ongoing maintenance and service agreements for installed systems including preventive maintenance, software/firmware updates, and technical support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rethink Innovations is a commercial audio visual and security integration company that designs, installs, and maintains customized AV systems, digital signage, video conferencing, sound masking, access control, and video surveillance for corporate, senior living, retail, and houses of worship clients in the Mid-Atlantic region. The company also develops and sells AV.Node, a proprietary touchless conference room control software accessed via QR code on personal smartphones, and manufactures custom ceiling camera lifts for video conferencing setups.

Product overview

Rethink Innovations is an AV integration company offering a portfolio of technology solutions centered on audio visual systems, security and surveillance, and touchless control technology. Their core offerings include Audio Visual Solutions (custom commercial AV systems including video conferencing, digital signage, wireless presentations, and sound masking), AV.Node (proprietary touchless conference room control software accessed via QR code on personal devices), Security & Surveillance systems (access control and video surveillance), Digital Signage Sanitizing Station (digital signage with integrated hand sanitizer dispenser), and Custom Ceiling Camera Lifts (proprietary hardware for video conferencing cameras).

Differentiator

Problem solved

Functional benefit

Brands

• AV.Node: Touchless A/V control software that allows users to control conference room systems via smartphone by scanning a QR code. No app download required; web-based platform with no additional hardware typically needed.

Products and services

• Audio Visual Solutions Custom design, installation, and maintenance of commercial audio visual systems including digital signage, video conferencing, wireless presentations, sound masking, control systems, conference room scheduling systems, and smart boards for commercial clients.
• AV.Node Proprietary touchless A/V control software that enables users to control conference room AV systems by scanning a QR code with their personal smartphone. Web-based platform with no app download required, capable of controlling Audio DSP, 3rd party devices, relays, TVs, projectors, and phones with secure logon via randomly generated codes.
• Security & Surveillance

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• CrestroncoreTechnology or IntegrationCertified installer for Crestron control systems and automation technology. Crestron is a leading manufacturer of AV control systems, touch screens, and automation solutions used in commercial installations.
• QSCcoreTechnology or IntegrationCertified installer for QSC audio products including amplifiers, processors, and loudspeakers designed for commercial AV applications.
• ExtroncoreTechnology or IntegrationCertified installer for Extron video switching, distribution, and control systems used in commercial AV installations.
• ShurecoreTechnology or IntegrationCertified installer for Shure microphone systems including ceiling array microphones (MXA910) and wireless presentation solutions.
• Digital ProjectioncoreTechnology or IntegrationCertified installer for Digital Projection projectors and display solutions for commercial applications.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AVI-SPL: Largest US commercial AV integrator offering design, integration, and managed services across all verticals. Direct competitor for enterprise AV integration projects but with vastly greater scale, geographic coverage, and global service capabilities compared to Rethink's regional boutique model.
• Diversified: Large national AV systems integrator providing commercial AV, digital signage, and collaboration solutions. Competes in similar enterprise verticals (corporate, retail, education) but operates at significantly larger scale with broader geographic footprint.

Direct peers

• HB Communications: Mid-size commercial AV integrator serving Northeast US markets with design, installation, and managed services. Highly comparable to Rethink in regional focus, service portfolio, and enterprise client profile (corporate, education, healthcare).
• Cenero: Commercial AV integrator and collaboration services provider serving enterprise clients with conferencing, digital signage, and managed services. Directly comparable business model and target verticals to Rethink's corporate and senior living segments.
• Solutionz: National commercial AV integration company specializing in video conferencing, digital signage, and collaboration solutions. Comparable to Rethink in service offering and enterprise client focus, though serving a broader geographic area.
• Ford Audio-Video: Regional commercial AV integrator with offices across multiple US markets, providing design-build services for corporate, education, and houses of worship. Highly comparable to Rethink in service portfolio and vertical mix, including worship segment specialization.
• Bluewater Technology Group: Commercial AV integrator providing design, installation, and managed services for enterprise clients. Similar business model to Rethink with comparable focus on conference rooms, digital signage, and video conferencing deployments.
• IVCi: Commercial AV integrator specializing in video conferencing, collaboration, and managed services for enterprise clients. Comparable to Rethink in service portfolio and target market, though with broader geographic reach and managed services emphasis.
• CCS Presentation Systems: National AV integrator providing design, installation, and service for corporate, education, and government clients. Directly comparable to Rethink across multiple service lines (conference rooms, digital signage, control systems) with broader geographic footprint.
• Magee Systems: Commercial AV and security systems integrator serving corporate, education, and government clients. Notable overlap with Rethink's combined AV and security/surveillance service offering, serving similar Mid-Atlantic and East Coast markets.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rethinkinnov
• Facebookfacebook.com/rethinkinnovations
• LinkedInlinkedin.com/company/rethink-innovations

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rethink Innovations