SelvelOne
Third-generation outdoor advertising company headquartered in Kolkata, India, founded in 1945, providing traditional OOH, digital billboards, LED hardware, and event management services primarily to enterprise brands across Eastern and Northeastern India.
- Company typePrivate
- Founded1945
- HeadquartersKolkata, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What SelvelOne does
SelvelOne is a third-generation outdoor advertising company headquartered in Kolkata, India, founded in 1945 by Rusi B. Gimi and currently led by Chairman & Managing Director Numazar D Mehta. The company provides a full-stack suite of out-of-home (OOH) advertising solutions, spanning traditional static formats (billboards, foot-over bridges, traffic crossing displays), digital OOH (DOOH) with programmatic and dayparting capabilities, in-house LED hardware engineering and digital signage installation, and corporate event management services. SelvelOne serves enterprise brands and corporations as its primary customer segment, with a secondary focus on mid-market businesses and advertising agencies seeking premium inventory across Eastern and Northeastern India.
The technical platform centers on LED-powered digital billboards with remote content management and real-time updates, supported by what the company describes as the first comprehensive all-India OOH data measurement and analytical tool with methodology approved by World OOH, and anonymized consumer mobility data aggregated from multiple vendors. Revenue is generated primarily through advertising (traditional OOH and DOOH campaigns), hardware sales (LED displays and digital signage), and professional services (event management), with quote-based pricing tied to campaign scope, location, duration, and format. The go-to-market is sales-led via the Kolkata headquarters, supplemented by website-based inquiry, WhatsApp, and a content marketing presence targeting both enterprise and mid-market buyers. Notable advertiser relationships span automotive (Maruti, Audi, Yamaha, TVS), banking (HDFC, SBI, PNB), F&B (Coca-Cola, Britannia, Cadbury, Amul, Swiggy), telecom (Vodafone), retail (Pantaloons, Zepto), and jewelry (Tanishq), reflecting a diversified but enterprise-weighted client base.
SelvelOne firmographics
Firmographics- Name
- SelvelOne
- Legal name
- Selvel One
- Website
- https://selvelone.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Third-generation outdoor advertising company headquartered in Kolkata, India, founded in 1945, providing traditional OOH, digital billboards, LED hardware, and event management services primarily to enterprise brands across Eastern and Northeastern India.
- Ownership category
- akta.pro rank
SelvelOne industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industry
- OOH Production, Printing & Installation Services (BPAFALAL)
Keywords
Where SelvelOne is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
SelvelOne business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Traditional OOH Advertising: Revenue from billboard advertising, foot-over bridge advertising, and traffic crossing display advertising in high-traffic urban areas. Static formats including printed posters and painted hoardings for brand visibility.
- Digital OOH (DOOH) Advertising: Revenue from digital billboard campaigns with dynamic content, real-time updates, and programmatic targeting capabilities. Multiple ads can be displayed on single screens with dayparting support.
- Digital Signage Solutions (LED Hardware): Sale and installation of LED display hardware and digital signage solutions. In-house engineering team provides custom-fit solutions for various LED hardware requirements.
- Corporate Event Management: End-to-end corporate event planning and management services including customized event solutions, technology integration, and budget management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for all advertising services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SelvelOne product offering
Product offeringCore offering
SelvelOne is a third-generation outdoor advertising company that sells traditional OOH media (billboards, foot-over bridges, traffic-crossing displays), Digital OOH (DOOH) campaigns on LED screens with programmatic and dayparting capabilities, in-house LED hardware/digital signage solutions, end-to-end corporate event management, and supporting services including campaign strategy, media buying, monitoring/reporting, and data measurement & analytics.
Product overview
SelvelOne is a 3rd generation outdoor advertising company with over 75 years of experience, offering a comprehensive suite of OOH advertising solutions. The product portfolio is organized as: Traditional OOH (billboards, foot-over bridges, traffic crossing displays) as the core static advertising offerings; Digital OOH (DOOH) and Digital Billboards as the digital transformation layer enabling real-time content updates and programmatic advertising; Digital Signage Solutions (LED Hardware) as an add-on for inhouse hardware needs; and Corporate Event Management as an ancillary service. Supporting services include Campaign Strategy & Planning, Media Buying and Negotiations, and Monitoring and Reporting. The company also provides Data Measurements & Analytics tools including India-wide measurement methodology approved by World OOH and consumer mobility data analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional OOH Advertising Out-of-home advertising inventory including billboards, foot-over bridge advertising, and traffic-crossing displays that deliver static brand visibility in high-traffic urban areas across Eastern and Northeastern India.
- Digital OOH (DOOH) Advertising Digital billboard and screen campaigns enabling dynamic content, motion/animation, real-time updates, programmatic targeting, multiple ads on a single screen, and dayparting functionality in prime urban locations.
- Digital Signage Solutions (LED Hardware) Sale and installation of LED display hardware and digital signage solutions delivered by an in-house team of specialist engineers for custom-fit, high-performance display needs with remote management and diagnostics capabilities.
- Corporate Event Management End-to-end business event management services delivering tailored solutions for corporate gatherings, including technology integration and budget management aligned to company objectives.
- Campaign Strategy & Planning Strategic campaign planning services that design targeted OOH advertising campaigns tailored for brand success.
- Media Buying and Negotiations Media buying and negotiation services securing optimal advertising placement and pricing across OOH inventory.
- Monitoring and Reporting Campaign monitoring and reporting services that track OOH advertising performance and results.
- Data Measurements & Analytics Comprehensive data measurement and analytical tool covering all-India OOH with methodology approved by World OOH, supplemented by anonymized consumer mobility data sourced from multiple vendors.
Companies that use SelvelOne
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
SelvelOne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SelvelOne partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
SelvelOne competitors and assessment
Company assessmentDirect peers
- Laqshya Media Group: Laqshya Media Group is one of India's largest outdoor and transit media companies offering OOH, DOOH, and event solutions. Directly comparable to SelvelOne in offering traditional and digital OOH plus event management across multiple Indian states.
- Times Innovative Media Limited (Times OOH): Times OOH operates a pan-India portfolio of billboards, transit, airport, and digital OOH media. Comparable to SelvelOne as a multi-format Indian OOH operator serving enterprise advertisers across regions.
- Madison OOH: Madison OOH is the outdoor arm of Madison World, providing billboards, transit, and DOOH advertising across India. Closely comparable business model to SelvelOne across traditional and digital OOH plus campaign planning.
- Jagran Engage: Jagran Engage is the OOH arm of Jagran Prakashan, operating traditional and digital OOH networks across North India. Comparable as a regional-to-national OOH operator transitioning into DOOH and analytics.
Regional players
- Platinum Outdoor (Priti Soin): Platinum Outdoor is an established Indian OOH company with airport, transit, and billboard inventory. Comparable in offering, but focuses primarily on North/West India versus SelvelOne's Eastern/Northeastern footprint.
Broad incumbents
- JCDecaux India: JCDecaux is the world's largest OOH company, with significant presence in India across street furniture, transit, and DOOH. Comparable as a global incumbent offering premium OOH formats and digital measurement capabilities.
- Clear Channel Outdoor: Clear Channel Outdoor is a global OOH leader with billboards, transit, and DOOH assets. Relevant as a broad incumbent shaping global OOH standards and measurement practices that SelvelOne also references.
Emerging players
- Doohfy: Doohfy is an India-focused programmatic DOOH platform aggregating digital screens across multiple cities. Comparable as an emerging DOOH-focused player pursuing programmatic and data-driven OOH buying.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SelvelOne social profiles
Digital presenceSelvelOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
SelvelOne leadership team
Management profileNumber of profiles
Profiles1 record
SelvelOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SelvelOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SelvelOne
What does SelvelOne do?
SelvelOne is a third-generation outdoor advertising company that sells traditional OOH media (billboards, foot-over bridges, traffic-crossing displays), Digital OOH (DOOH) campaigns on LED screens with programmatic and dayparting capabilities, in-house LED hardware/digital signage solutions, end-to-end corporate event management, and supporting services including campaign strategy, media buying, monitoring/reporting, and data measurement & analytics.
Is SelvelOne a public or private company?
SelvelOne is a private company. It is classified as family owned and is currently operating.
When was SelvelOne founded?
SelvelOne was founded in 1945. It employs 101 to 250 people.
Where is SelvelOne based?
SelvelOne is headquartered in Kolkata, India, in the Asia region.
How does SelvelOne make money?
Four revenue lines are on record. Traditional OOH Advertising is the primary driver. The others are digital OOH (DOOH) Advertising, digital Signage Solutions (LED Hardware) and corporate Event Management.
Who are SelvelOne's main competitors?
Direct peers on record are Laqshya Media Group, Times Innovative Media Limited (Times OOH), Madison OOH and Jagran Engage. Platinum Outdoor (Priti Soin) is listed as a regional player. Broad incumbents are JCDecaux India and Clear Channel Outdoor. Doohfy is listed as an emerging player.
Does SelvelOne have an API?
No public API is recorded for SelvelOne.
What industry is SelvelOne in?
SelvelOne's product category is Outdoor Advertising. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFALAL, OOH Production, Printing & Installation Services. Its NAICS code is 54185 and its SIC code is 7310.