Doohly
Doohly provides a web-based content management system and proprietary player software for operating digital out-of-home (DOOH) advertising networks, serving 100+ media owners, retailers, and venue operators across 13+ countries with tiered SaaS subscriptions.
- Company typePrivate
- Founded2020
- HeadquartersNorth Sydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Doohly does
Doohly is an Australian-headquartered software company that operates a web-based content management system (CMS) for digital out-of-home (DOOH) advertising networks. Founded in 2020 in Melbourne and now operating as a wholly-owned subsidiary of Canva following a March 2026 acquisition valued at approximately $30 million, Doohly enables screen network operators to deploy, schedule, manage, and monetize digital signage across distributed device fleets. Its core product is a centralized CMS paired with proprietary Doohly Player software that runs on Windows, Linux, and Android devices, supporting MP4, JPG, PNG, and HTML Package creative formats. The platform includes campaign scheduling, loop policy engines, real-time content updates, player management, and analytics/reporting.
Doohly monetizes through a tiered SaaS subscription model, with publicly listed Basic ($25/month) and Business ($55/month) tiers and quote-based enterprise pricing. The platform differentiates via a deep integration ecosystem: native Canva design integration, five programmatic SSP integrations (Vistar Media, Perion, Place Exchange, Youdooh, Screenverse) for automated pDOOH monetization, Seedooh for third-party play verification, and Mappedin for interactive wayfinding. The technology stack also includes dynamic content triggers based on weather, time, and presence detection data, plus a REST API with full OpenAPI specification for programmatic management.
Doohly serves a distributed base of 100+ networks across 13+ countries, processing over 1 billion creatives monthly and claiming 100% client retention since inception. Named customers span roadside DOOH (LUMO Digital), retail media (Hyper Media, Certeq, Habitat), residential signage (Abode), and workplace environments (Work Place Media), with the post-acquisition integration into Canva extending its reach into Canva's much larger SMB and marketer user base.
Doohly firmographics
Firmographics- Name
- Doohly
- Legal name
- Doohly Pty Ltd
- Website
- https://dooh.ly
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Doohly provides a web-based content management system and proprietary player software for operating digital out-of-home (DOOH) advertising networks, serving 100+ media owners, retailers, and venue operators across 13+ countries with tiered SaaS subscriptions.
- Ownership category
- akta.pro rank
Doohly industry classification
Industry- Product category
- Digital Signage and DOOH AdTech Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
- akta.pro secondary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
Keywords
Where Doohly is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Doohly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Software): Doohly operates a subscription-based SaaS model where customers pay monthly fees to access the digital signage CMS platform. Pricing is tiered (Basic at $25/month and Business at $55/month), with enterprise-scale pricing available upon contact. The subscription covers CMS access, player management, real-time updates, reporting, and support. Payment methods include credit card and direct debit.
- Screen Network Operations Software: Software fees for managing, scheduling, and tracking digital outdoor ad performance across screen networks. The platform serves as the operational layer for DOOH networks, enabling media owners to monetise screen inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic plan for small networks at $25/month |
| Subscription | Monthly | Business plan for expanding networks at $55/month |
| Subscription | Monthly | Enterprise plan - custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Doohly product offering
Product offeringCore offering
Doohly provides a web-based Content Management System (CMS) and proprietary Doohly Player software that allow media owners and retailers to deploy, manage, schedule, and monitor digital signage and DOOH advertising networks. The platform supports real-time content updates, multi-programmatic advertising via leading SSPs, third-party play verification, and a native Canva design integration. It serves as the operational layer for screen networks ranging from small single-site deployments to enterprise multi-country installations.
Product overview
Doohly is a unified digital signage platform providing an end-to-end CMS for digital out-of-home (DOOH) advertising networks. The core platform includes content management, scheduling, and reporting capabilities, supported by proprietary Doohly Player software for Windows and Android. The product portfolio includes tiered subscription plans (Basic at $25/month and Business at $55/month), a Canva integration for native content creation, programmatic DOOH support via multiple SSP partners (Vistar Media, Perion, Place Exchange, Youdooh, Screenverse), and Seedooh play verification. The platform serves 100+ networks across 13+ countries, processing over 1 billion creatives monthly.
Differentiator
Problem solved
Functional benefit
Products and services
- Doohly Platform (DOOH CMS) Unified web-based Content Management System for digital out-of-home networks that provides end-to-end screen network management, including content management, campaign scheduling, player management, programmatic readiness, real-time updates, and analytics. Sold to media owners, retail media operators, and venue network operators under subscription tiers (Basic at $25/month, Business at $55/month) and enterprise pricing.
- Doohly Player Proprietary content player software developed in-house by Doohly that turns digital screens into advertising and content delivery devices. Supports Windows, Linux, and Android operating systems and renders MP4, JPG, JPEG, PNG, and HTML Package creatives with loop-policy-driven playout from multiple campaigns.
Quantifiable outcome
- 100+ networks supported with 100% client retention since inception
- +4 more outcomes
Companies that use Doohly
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Doohly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature8 records
Doohly partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CanvacoreDoohly was acquired by Canva for approximately $30 million in March 2026. The acquisition extends Canva's platform beyond design into managing the full marketing lifecycle — from creative production to DOOH network deployment and measurement. Doohly's screen operations software integrates with Canva's design tools, and Doohly already had a native Canva integration prior to acquisition.
- CanvacoreDoohly offers a native Canva integration allowing users to access Canva's design platform directly within the Doohly CMS to create, edit, and upload content without switching tools. Users access Canva via the Creative Library tab in Doohly.
- Vistar MediacoreVistar Media is a Supply Side Platform (SSP) integrated with Doohly's multi-programmatic feature. Network operators can assign Vistar Media to their devices to sell screen inventory programmatically. Configuration requires API Token, Default Network ID, Default Venue ID, and Minimum Ad Duration.
- SeedoohcoreSeedooh is a third-party play verification platform integrated with Doohly. Network operators can enable Seedooh reporting at the booking, campaign, device, and frame level to ensure transparent and verified reporting of ad plays. Supports OMA standardised device categories.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Doohly competitors and assessment
Company assessmentEmerging players
- Screenverse: Screenverse is an emerging programmatic DOOH platform that monetises screen inventory and integrates with DOOH CMS layers. It is comparable as a partner/integrated player in the same multi-programmatic stack and targets overlapping network operator customers.
- Kitcast: Kitcast is a digital signage platform optimised for Apple TV devices with a SaaS CMS aimed at retail, hospitality and SMB. It is comparable to Doohly as a subscription CMS targeting smaller screen networks with hardware-specific deployment paths.
Direct peers
- Broadsign: Broadsign is the leading DOOH-focused CMS platform serving large media owner networks globally. It is the closest direct competitor to Doohly in delivering content management, scheduling, and programmatic enablement for DOOH screens, with overlapping customer profiles (roadside, retail, venue networks).
- Yodeck: Yodeck is a digital signage SaaS platform serving SMBs with affordable subscription tiers, Raspberry Pi player support, and content scheduling. It overlaps directly with Doohly in the entry-level SMB digital signage segment.
- Vistar Media: Vistar Media is the dominant SSP for programmatic DOOH and offers CMS-adjacent tools for inventory management. It is a partner of Doohly via the multi-programmatic integration but also competes as a vertically integrated DOOH software + monetisation stack targeting the same network operators.
- SpinetiX: SpinetiX provides digital signage media players combined with a cloud CMS (Elementi), targeting enterprise and integrator-led deployments. It is comparable as a vertically integrated hardware + CMS competitor in the same DOOH/screen network market.
- Place Exchange: Place Exchange is a leading programmatic DOOH marketplace and SSP integrated with Doohly. It competes with Doohly's full monetisation stack by offering both supply-side tooling and audience targeting that network operators could otherwise obtain through Doohly + partner SSPs.
- OptiSigns: OptiSigns is a cloud-based digital signage platform with SMB-friendly pricing, strong CMS features and hardware-agnostic player support. It competes directly with Doohly's Basic/Business tiers for small and mid-sized networks.
Broad incumbents
- STRATACACHE: STRATACACHE is a major enterprise digital signage provider with hardware, software (CMS), and media network capabilities serving large retail, stadium and venue networks globally. It competes for the same enterprise DOOH/network operator RFPs at a much larger scale.
- Scala (Intel): Scala is a long-standing enterprise digital signage CMS provider (now part of Intel) serving retail, banking, healthcare, and venue networks. It is comparable as an incumbent enterprise CMS alternative to Doohly's higher-end plans, with much deeper legacy deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Doohly social profiles
Digital presenceDoohly compliance and trust
Trust signalCompliance1 record
Doohly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doohly leadership team
Management profileNumber of profiles
Profiles2 records
Doohly funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doohly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doohly
What does Doohly do?
Doohly provides a web-based Content Management System (CMS) and proprietary Doohly Player software that allow media owners and retailers to deploy, manage, schedule, and monitor digital signage and DOOH advertising networks. The platform supports real-time content updates, multi-programmatic advertising via leading SSPs, third-party play verification, and a native Canva design integration. It serves as the operational layer for screen networks ranging from small single-site deployments to enterprise multi-country installations.
Is Doohly a public or private company?
Doohly is a private company. It is classified as corporate owned and is currently operating.
When was Doohly founded?
Doohly was founded in 2020. It employs 1 to 10 people.
Where is Doohly based?
Doohly is headquartered in North Sydney, Australia, in the Oceania region.
How does Doohly make money?
Two revenue lines are on record. SaaS Subscription (Software) is the primary driver. The others are screen Network Operations Software.
Who are Doohly's main competitors?
Emerging players on record are Screenverse and Kitcast. Direct peers are Broadsign, Yodeck, Vistar Media, SpinetiX, Place Exchange and OptiSigns. Broad incumbents are STRATACACHE and Scala (Intel).
Does Doohly have an API?
Yes. Doohly provides a REST API accessible via https://help.dooh.ly/reference with endpoints covering Campaigns, Reports, Bookings, Creatives, Devices, Loop Policies, Tags, Product Categories, Seedooh, and Frames. The API supports programmatic management of digital signage campaigns, device registration, creative uploads, booking management, and reporting. An OpenAPI specification is available at https://help.dooh.ly/llms.txt for developer integration. Developer documentation is at help.dooh.ly/reference.
What industry is Doohly in?
Doohly's product category is Digital Signage and DOOH AdTech Software. Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks, with a secondary code of MPAAAKAB, Digital Out-of-Home (DOOH) Advertising. Its NAICS code is 5132 and its SIC code is 7372.