PlanbookEdu
PlanbookEdu is a bootstrapped SaaS that provides a web-based, freemium lesson planning platform for K-12 teachers, with premium subscriptions, group licensing for schools, and Google Workspace integration.
- Company typePrivate
- Founded2004
- HeadquartersChapel Hill, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What PlanbookEdu does
PlanbookEdu (legally PlanbookEdu LLC) is a privately held, bootstrapped SaaS company that operates an online lesson planning platform for K-12 educators. Founded in 2004 by Erika Curry, a former K-12 teacher with M.A.T. and M.Ed. credentials, and Matt Curry, a computer science graduate and lead developer, the company is headquartered in Chapel Hill, North Carolina and runs with 1-10 employees. The platform is browser-based, hosted in the cloud, and requires no installation, with support for major browsers on Mac, PC, iPad, and iPhone.
The product centers on a web-based planbook that lets teachers create, organize, and reuse lesson plans; attach files and worksheets; align entries to Common Core, DoDEA, and Australia standards; share plans with colleagues, administrators, and substitutes; embed planbooks in school or personal websites; and export to Microsoft Word, PDF, or direct print. A Google Apps for Education integration is distributed through the Google Workspace Marketplace. Technical architecture is straightforward web SaaS, and over nearly two decades the platform has accumulated close to 100 million lesson entries and an estimated 2.5 million sheets of paper saved.
The business model is freemium and product-led. The free tier is offered permanently with no credit card required, and a 14-day premium trial converts to a $30/year subscription that unlocks enhanced sharing, file storage, collaboration, and priority support. Group/volume licensing ($27/user/year for 5-14 seats, declining to $21/user/year at 50-250 seats, with custom pricing above) addresses school and district procurement. Distribution is overwhelmingly self-serve via direct web signup, supplemented by earned media placements (Tech and Learning, NEA, Mashable) and the Google Marketplace channel. The company has never raised external funding.
PlanbookEdu firmographics
Firmographics- Name
- PlanbookEdu
- Legal name
- PlanbookEdu LLC
- Website
- https://planbookedu.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PlanbookEdu is a bootstrapped SaaS that provides a web-based, freemium lesson planning platform for K-12 teachers, with premium subscriptions, group licensing for schools, and Google Workspace integration.
- Ownership category
- akta.pro rank
PlanbookEdu industry classification
Industry- Product category
- K-12 Lesson Planning Software
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL), Digital Teaching Resources & Lesson Plan Libraries (EDAGAEAK)
Keywords
Where PlanbookEdu is headquartered
LocationHeadquarters
- HQ city
- Chapel Hill
- HQ country
- United States
- HQ region
- North America
Markets served
PlanbookEdu business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Premium Subscription: Annual subscription at $30/year for premium features including file storage, planbook sharing, and printing capabilities. Free basic tier available permanently with core lesson planning features.
- Group/Volume Licensing: Tiered volume pricing for schools and districts: $27/year per user (5-14 seats), $24/year per user (15-49 seats), $21/year per user (50-250 seats). Custom pricing for 250+ users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with core lesson planning features |
| Subscription | Annual | Premium annual subscription |
| Subscription | Annual | Group pricing for schools |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
PlanbookEdu product offering
Product offeringCore offering
PlanbookEdu provides a web-based lesson planning SaaS platform for K-12 educators, enabling teachers to create, organize, store, share, and export lesson plans from any browser without installing software. The platform offers a permanently free basic tier and a Premium subscription at $30 per year that adds enhanced file storage, sharing controls, and printing, with tiered group pricing available for schools and districts.
Product overview
PlanbookEdu is an online lesson planning platform for K-12 educators, offered as a free basic service with a Premium paid tier. The core product provides web-based lesson plan creation with file attachments, Common Core Standards support, sharing, and export capabilities. The Premium subscription ($30/year) adds enhanced file storage, sharing, and printing features. A Google Apps integration module is available for schools using Google Workspace for Education. Group discounts are offered for teams of 5 or more users.
Differentiator
Problem solved
Functional benefit
Products and services
- PlanbookEdu Lesson Planner Web-based lesson planning SaaS platform for K-12 teachers that allows educators to create, store, organize, share, and export lesson plans from any modern browser, with built-in Common Core, DoDEA, and Australia Standards alignment, file attachment, template reuse, collaboration, and export to Word and PDF.
Quantifiable outcome
- Saves teachers time on lesson planning and reduces repetitive data entry through copy/reuse functionality
- +2 more outcomes
Companies that use PlanbookEdu
Customer profileSegments3 records
Ideal customer profiles2 records
PlanbookEdu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
PlanbookEdu partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google (Google Apps for Education)corePlanbookEdu is listed in the Google Workspace Marketplace and integrates with Google Apps for Education. The platform works with Google's suite of tools for schools using Google for email, calendar, and document management, providing a unified solution.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
PlanbookEdu competitors and assessment
Company assessmentDirect peers
- Chalk.com (Planboard): Planboard by Chalk.com is a direct competitor offering online lesson planning tools for K-12 teachers, with similar freemium pricing and standards-aligned planning features. Closely comparable in product scope and target persona.
- Common Curriculum: Common Curriculum is a lesson planning platform specifically built for K-12 teachers with standards alignment and sharing features. Directly comparable in functionality, target customer, and delivery model.
- Teachers Pay Teachers (TpT): TpT is a marketplace and lesson-planning resource platform serving the same K-12 teacher audience, with paid teacher resources and lesson plan content. Overlaps significantly on teacher workflow around lesson preparation.
Emerging players
- Nearpod: Nearpod provides K-12 lesson creation and delivery tools with interactive presentations and standards-aligned content. Comparable on lesson planning workflow but broader in instructional delivery scope.
- Pear Deck: Pear Deck offers lesson planning and interactive presentation tools for K-12 teachers, with templates and standards integration. Comparable on planning workflow and teacher persona, but more focused on live instruction.
- BetterLesson: BetterLesson provides K-12 teachers with coaching, curriculum resources, and lesson planning tools. Overlaps on lesson planning resources and teacher professional development audience.
- Canva for Education: Canva for Education provides lesson planning templates, worksheets, and instructional design tools for K-12 teachers. Comparable on the teacher lesson creation workflow with a stronger design and content library angle.
- Curipod: Curipod is an AI-powered lesson creation and delivery platform for K-12 teachers, generating interactive lessons from prompts. Represents the AI-native next generation of lesson planning tools competing for the same teacher persona.
Broad incumbents
- Google Classroom: Google Classroom is a free, broadly adopted K-12 classroom management and assignment platform with deep Google Workspace integration. As a free incumbent with massive school distribution, it pressures standalone lesson planning tools.
- Microsoft Education (Teams for Education): Microsoft's education suite, including Teams for Education and OneNote Class Notebook, bundles lesson planning and classroom workflows into the broader Microsoft 365 ecosystem used by many schools. Represents broad incumbent competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PlanbookEdu social profiles
Digital presencePlanbookEdu financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlanbookEdu leadership team
Management profileNumber of profiles
Profiles2 records
PlanbookEdu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlanbookEdu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlanbookEdu
What does PlanbookEdu do?
PlanbookEdu provides a web-based lesson planning SaaS platform for K-12 educators, enabling teachers to create, organize, store, share, and export lesson plans from any browser without installing software. The platform offers a permanently free basic tier and a Premium subscription at $30 per year that adds enhanced file storage, sharing controls, and printing, with tiered group pricing available for schools and districts.
Is PlanbookEdu a public or private company?
PlanbookEdu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PlanbookEdu founded?
PlanbookEdu was founded in 2004. It employs 1 to 10 people.
Where is PlanbookEdu based?
PlanbookEdu is headquartered in Chapel Hill, United States, in the North America region.
How does PlanbookEdu make money?
Two revenue lines are on record. Premium Subscription is the primary driver. The others are group/Volume Licensing.
Who are PlanbookEdu's main competitors?
Direct peers on record are Chalk.com (Planboard), Common Curriculum and Teachers Pay Teachers (TpT). Emerging players are Nearpod, Pear Deck, BetterLesson, Canva for Education and Curipod. Broad incumbents are Google Classroom and Microsoft Education (Teams for Education).
Does PlanbookEdu have an API?
No public API is recorded for PlanbookEdu.
What industry is PlanbookEdu in?
PlanbookEdu's product category is K-12 Lesson Planning Software. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAFACAL, Teacher-Led Digital Lesson Packages & Instructional Resources. Its NAICS code is 61171 and its SIC code is 7372.