Malwa Industries

Name

Malwa Industries

Legal name

Not explicitly disclosed in source data

Website

https://malwagroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Online gambling affiliate marketing

NAICS

Gambling Industries (7132)

akta.pro primary industry

iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)

Keywords

• Online gambling affiliate
• Casino affiliate marketing
• Crash game guides
• IGaming content
• Casino comparison site

Headquarters

HQ city

Ludhiana

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing Commissions: Malwa Industries earns commissions when users click on partner casino links and sign up or make deposits at those online gambling platforms. This is the primary revenue stream for the affiliate website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Malwa Industries operates malwagroup.com (aviator.com.in), an India-focused affiliate marketing website that publishes Aviator crash game guides, strategy articles, casino reviews, and promo codes, then refers players to licensed online casino partners where they can play the Aviator game for real money. The site also provides mobile app download instructions for Android (APK) and iOS, deposit and withdrawal tutorials tailored to Indian payment methods (UPI, Paytm, PhonePe, IMPS), and responsible gambling resources.

Product overview

Malwa Industries operates malwagroup.com, an affiliate marketing website focused on the Aviator crash game by Spribe. The primary offering is the Aviator Game itself - a Provably Fair crash-style gambling game where players bet on ascending multipliers. The site also provides mobile applications for Android and iOS, and acts as an affiliate recommending various licensed online casinos (Parimatch, Rajabets, Pin Up, Mostbet, Megapari, Vipking, etc.) where users can play the Aviator game for real money.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Affiliate Recommendations Editorial reviews, ratings, and redirect links for licensed online casinos (Parimatch, Rajabets, Pin Up, Mostbet, Megapari, Vipking, 4rabet, BC.Game, Stake, 1win, and others) where Indian users can play the Aviator crash game, with welcome bonus and INR payment information documented per casino.
• Aviator Game Information and Strategy Guides Editorial content service publishing game-mechanics explanations, strategy guides, prediction/predictor content, RTP and multiplier documentation (97% RTP; up to x1,000,000 multipliers), and live chat feature coverage for Indian Aviator players.
• Aviator Mobile App Download Guides Content and instructional resource directing Indian users to Android (APK) and iOS Aviator game applications, with download links published across partner casino pages.

Quantifiable outcome

• 19 casino partner reviews with detailed information on bonuses, payment methods, and game features
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• SpribecoreTechnology or IntegrationSpribe is the game developer that created the Aviator crash game. aviator.com.in operates as an official affiliate providing game information, reviews, and strategies for Aviator players. The site documents Spribe's Provably Fair technology and features.
• ParimatchcoreChannel Partner/ Reseller/ DistributorParimatch is an international online casino offering the Aviator game. Established in 1994, it features 8,000+ games and supports Indian payment methods including UPI and Paytm. aviator.com.in provides detailed reviews and promo codes for Parimatch.
• RajabetscoreChannel Partner/ Reseller/ DistributorRajabets is an online casino launched in 2021 and operated by Corpmove N.V. with Curacao license. It offers Aviator and 3,000+ games with Hindi language support and local Indian payment options.
• Pin UpcoreChannel Partner/ Reseller/ DistributorPin Up is a licensed online casino with 5,000+ games. The site features celebrity ambassadors including Disha Patani and Arjun Rampal. aviator.com.in provides reviews and promo code PUPAVIA71 for Pin Up users.
• MostbetcoreChannel Partner/ Reseller/ DistributorMostbet is a gaming site established in 2009 and operated by Bizbon N.V. with Curacao license. It offers 10,000+ games including Aviator with welcome bonus up to ₹45,000 + 250 free spins.
• MegaparicoreChannel Partner/ Reseller/ DistributorMegapari is an online casino established in 2019 and managed by Vdsoft & Script Development SRL with Anjouan license. It offers the Aviator game and supports multiple Indian payment methods including UPI, Paytm, and PhonePe.
• VipkingcoreChannel Partner/ Reseller/ DistributorVipking is an online casino operated by YouGMedia B.V. with Curaçao Gaming Authority license. It offers 7,000+ games and supports Hindi language with INR payments through UPI, AstroPay, and cryptocurrencies.
• 4rabetminorChannel Partner/ Reseller/ Distributor4rabet is an online casino launched in 2019 with Curacao license. It offers the Aviator game with welcome bonus up to ₹40,000 and supports Indian payment tools including PhonePe, GPay, and UPI.
• BC.GameminorChannel Partner/ Reseller/ DistributorBC.Game is a crypto-centric online casino offering the Aviator game with 200+ cryptocurrency deposit methods including UPI. Welcome bonus up to ₹140,000 for new players.
• StakeminorChannel Partner/ Reseller/ DistributorStake is an online casino launched in 2017 offering Aviator with competitive daily competitions and extensive cryptocurrency support. Features daily races with prizes up to ₹8,500,000.
• 1winminorChannel Partner/ Reseller/ Distributor1win is an online casino offering the Aviator game with welcome bonus up to 600% for cryptocurrency deposits. Supports multiple Indian banking methods including UPI and e-wallets.
• UFCminorGTM or Marketing PartnerSpribe has a partnership with UFC as documented on the site. Spribe is the game developer for Aviator, and aviator.com.in covers Spribe's games and partnerships.
• Gordon Moody (Gambling Therapy)minorGTM or Marketing PartnerThe site displays a partnership with Gordon Moody organization for responsible gambling support and gambling addiction assistance resources for Indian players.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Spribe: Developer and licensor of the Aviator crash game. Upstream counterpart rather than competitor, but the entire traffic model of aviator.com.in depends on Spribe's continued development and distribution of Aviator.

Direct peers

• AskGamblers: Long-running casino review and affiliate platform offering operator ratings, player reviews, and bonus listings. Direct peer in monetizing casino-intent traffic through affiliate partnerships.
• Better Collective: Sports betting and iGaming affiliate operator with deep SEO-driven content assets and operator partnerships. Comparable in business model (content → operator referrals) and customer overlap (online casino and betting players).
• Catena Media: Listed iGaming affiliate company operating casino review and sports betting sites globally. Direct peer in the affiliate-driven iGaming content and operator referral space.
• AffPapa: iGaming affiliate directory and partnership platform connecting affiliates with licensed operators. Direct peer serving the same affiliate-to-operator funnel as Malwa Industries' aviator.com.in.
• Web Partners: iGaming affiliate network connecting operators with affiliates and managing commission programs. Direct peer in the gambling affiliate ecosystem, though operating on the network/enablement side.
• Gambling.com Group: Publicly listed iGaming affiliate marketing operator running multiple country-specific casino and betting review sites. Closest direct peer given the shared business model of monetizing gambling-related organic traffic via operator referrals.
• Casino Guru: Independent casino review and affiliate site with extensive operator listings, player complaint resolution, and responsible gambling content. Direct peer in casino affiliate reviews and operator referral revenue.
• CasinoTopsOnline: Casino review and affiliate site covering online casinos, bonuses, and game guides across multiple geographies. Direct peer in content-driven casino affiliate marketing.

Broad incumbents

• Parimatch: Established international online gambling operator with 8,000+ games and Indian-market localization. Comparable in that it is one of Malwa Industries' core casino partners and represents the operator side of the same funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pop_susy
• Facebookfacebook.com/profile.php?id=61556867194867
• Instagraminstagram.com/rahulaviator

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malwa Industries