Good Drinks Australia

What Good Drinks Australia does

Good Drinks Australia, operating through its legal entity Gage Roads Brewing Co LTD, is Australia's largest independent craft brewer. Founded around 2004 and headquartered in Palmyra, Western Australia, the company produces and distributes a portfolio of owned craft brands (Matso's, Gage Roads, Alby Lager, Hello Sunshine, Rider) alongside licensed international labels (Miller, Coors, Magners, San Miguel, Rekorderlig). Production is anchored by a 100HL craft brewery in Palmyra producing more than 17 million litres annually, supported by a secondary brewery at Matso's Sunshine Coast (~200,000 litres/year) and the original Matso's Broome facility.

The company's go-to-market is sales-led through a national sales and marketing team with dedicated managers across retail, on-premise, independent retail, stadiums and exports, and events. Distribution reaches Australian retail chains, bottle shops, pubs, bars, restaurants, stadiums, and event operators, complemented by an experiential brand-in-hand events function delivering over one million product trial serves and a commitment to increased above-the-line advertising. Revenue is generated through B2B beverage sales and a hospitality vertical comprising three owned venues: Gage Roads Freo (Fremantle), Matso's Broome, and Matso's Sunshine Coast (Eumundi, Queensland).

Customer-facing channels are organized horizontally across business-to-business accounts and direct-to-consumer venues. The portfolio spans beer, cider, ready-to-drink, and forthcoming spirits categories via a planned distillery at the Sunshine Coast site. Recent growth signals include a 9% revenue uplift in 2023 against a softer market, the 2023 Rider launch (the company's largest product launch to date), the 2024 Matso's Sunshine Coast opening, and a 2026 operational infrastructure partnership with Macquarie Telecom to support scaling requirements.

Name

Good Drinks Australia

Legal name

Gage Roads Brewing Co LTD

Website

https://gooddrinks.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Good Drinks Australia is Australia's largest independent craft brewer, producing owned brands (Matso's, Gage Roads, Alby Lager, Rider) and distributing international labels across national retail, hospitality, and event channels via a national sales team and three owned venues.

Ownership category

akta.pro rank

Product category

Craft Brewing & Beverage Manufacturing

NAICS

Breweries (31212), Beverage Manufacturing (3121), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industry

Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer) (CRADAIAD)

Keywords

• Craft beer brewing
• Alcoholic beverage production
• Beer distribution
• Hospitality venues
• Cider and RTD

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Beer and Alcoholic Beverage Sales: Good Drinks Australia generates revenue through manufacturing, sales, distribution, and hospitality operations. The company produces and sells its own craft beer brands as well as distributes international brands. They also operate hospitality venues.
2. Hospitality Venues: The company operates owned venues including Gage Roads Freo, Matso's Broome, and Matso's Sunshine Coast, generating revenue through food, beverage, and entertainment services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Good Drinks Australia is a brewing and beverage company that manufactures, distributes and markets a portfolio of independent craft beer, cider, and ready-to-drink (RTD) brands in Australia. Its owned brands include Gage Roads, Matso's, Alby Lager, Hello Sunshine and Rider, complemented by distribution rights for international labels including Miller, Coors, Magners, San Miguel and Rekorderlig. The company also operates company-owned hospitality venues (brewpubs) that showcase its brands to consumers.

Product overview

Good Drinks Australia operates as a beverage company with a diversified portfolio of owned craft brands and licensed international labels. The core offering includes craft beers (Gage Roads, Alby Lager), alcoholic ginger beers and flavoured beverages (Matso's), cider (Hello Sunshine, Magners, Rekorderlig), and licensed international beers (Miller, San Miguel, Coors). Additionally, the company operates hospitality venues including brewpub/restaurants. The portfolio sits across beer, cider, and ready-to-drink (RTD) categories, with recent expansion into spirits through the Matso's Sunshine Coast distillery.

Differentiator

Problem solved

Functional benefit

Brands

• Gage Roads Brew Co: Proudly independent Australian-owned craft brewery inspired by the coastal lifestyle of Western Australia. Produces Single Fin Summer Ale, Huey All Natural Lower-Carb Lager, Side Track All Day XPA, Hazy As Hazy Pale Ale, Air Time Low Carb Lager, Yeah Buoy Non-Alcoholic XPA, and Pinky's Sunset Crisp Apple Cider.
• Matso's
• Alby Lager
• Hello Sunshine
• Rider
• Miller (Genuine Draft & Chill)
• Coors
• Magners Irish Cider
• San Miguel
• Rekorderlig Cider

Products and services

• Matso's
• Gage Roads
• Alby Lager
• Hello Sunshine
• Rider
• Miller Genuine Draft
• Miller Chill
• Magners Irish Cider
• San Miguel
• Coors
• Rekorderlig Cider
• Gage Roads Freo
• Matso's Broome Brewery
• Matso's Sunshine Coast

Quantifiable outcome

• 9% growth in 2023 in a softer market

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Macquarie TelecomcoreTechnology or Integration · 25 March 2026Good Drinks Australia signed a network and security deal with Macquarie Telecom to address operational vulnerabilities exposed by seasonal demand spikes and business growth. The agreement provides a SASE network setup alongside SD-WAN and security services, targeting issues including cloud archive rules, authentication platform mismatches, backup access resilience, and firewall security gaps. The implementation has already eliminated visible downtime during network upgrades and improved visibility for cyber incident response.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lion (Lion Beer Australia): One of Australia's two dominant brewers (owned by Kirin), producing mainstream lagers (XXXX Gold, Tooheys, James Squire) plus craft brands. Directly comparable as a national-scale Australian brewer competing for the same on-premise and retail shelf space, though materially larger and broader in portfolio.
• Carlton & United Breweries (CUB / Asahi Beverages): Australia's other major brewer (owned by Asahi Group), producing Carlton Draught, VB, Great Northern and other mass-market and craft labels. Comparable as the principal incumbent competing with Good Drinks for retail ranging, tap handles, and consumer occasions.
• Heineken Australia: Global brewer with Australian operations (Heineken, Sol, Dos Equis, Strongbow). Comparable as a multinational brewer competing for the same on-premise and retail channels, and as a relevant comparable for Heineken's cider portfolio (Strongbow) which overlaps with Magners/Rekorderlig distributed by Good Drinks.

Direct peers

• Coopers Brewery: Australia's largest remaining family-owned independent brewer (South Australia), producing Coopers Original Pale Ale, Sparkling Ale and a growing craft portfolio. Closely comparable to Good Drinks as a large independent Australian brewer with multi-state distribution and a family/independent ownership narrative.
• Stone & Wood Brewing: Australian independent craft brewer (Northern Rivers, NSW) producing Pacific Ale, Green Coast Lager and other craft brands with national distribution. Highly comparable as an independently owned, national craft brewer targeting similar on-premise and independent retail channels.
• Mountain Goat Beer: Melbourne-based independent craft brewer (now part of the Lion-owned craft portfolio but operating as a standalone brand). Comparable as an Australian craft brand with national on-premise presence and a similar premium positioning to Gage Roads and Matso's.
• Colonial Brewing Co: WA-origin independent craft brewer (Margaret River) now operating East Coast venues and breweries. Highly comparable to Good Drinks given shared WA roots, venue-led growth strategy, and pursuit of national craft distribution.
• White Rabbit Brewing: Independent-leaning Australian craft brewer (Geelong, VIC), now owned by Lion but retained as a standalone brand. Comparable as a national craft brand competing for similar on-premise listings and consumer occasions.
• James Boag's (Boag's Brewing): Tasmanian premium lager brand owned by Lion. Comparable to Alby and Gage Roads as an Australian premium lager positioning targeting similar retail and on-premise occasions.

Emerging players

• BrewDog: International independent craft brewer with Australian market presence and own-brand retail venues. Comparable as a multi-brand craft operator leveraging both packaged distribution and own-venue brand experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/good-drinks-australia-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Drinks Australia