MICE Neurol

What MICE Neurol does

MICE Neurol is a Singapore-based event technology company founded in 2014 that provides an integrated platform serving event organizers, corporate event teams, and academic and association clients. The company operates in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry with an 11–50 person team headquartered at 176 Orchard Road, The Centrepoint, #05-05, Singapore, and maintains a US contact presence.

The company's core technology combines a proprietary event technology platform with self-built hardware. The platform spans a Registration Platform with multi-language and multi-currency support, an Onsite check-in system, customizable Badging solutions (sticker, fabric, plastic, paper art, and butterfly badge formats), an Event App for attendee engagement, an award-winning Virtual Platform with live streaming and accessibility features, and a Live Analytics dashboard. Distinctively, the company designs and builds its own self-service kiosks — the Luminate Kiosk, iLuminate Standing Kiosk, and Deconstructed Kiosk — providing hardware-level differentiation from peers using off-the-shelf equipment. Add-on modules include Gamification (with AI-powered personalized recommendations), Table Allocation, SEO-optimized event Websites, and an Abstract Portal for academic conferences. Professional services include secretariat services, social media management, email marketing, compliance documentation (PCI-DSS, ISO 27001, GDPR, PDPA, HIPAA, SOC 2, DISA STIG, KYC/KYB), and payment tracking.

MICE Neurol generates revenue through subscription or contract-based platform licensing, project-based professional services, hardware sales of proprietary kiosks, and payment-tracking subscriptions. The go-to-market is sales-led via direct teams in Singapore and the United States, supplemented by event-driven engagement including quarterly networking events co-organized with Singapore hotels, educational webinars, a fortnightly newsletter ('5 Finds on Friday'), and content marketing through blog articles and YouTube. Pricing is quote-based and not publicly disclosed. The company self-describes as an 'Award Winning Event Tech Company,' though specific award names are not listed.

Name

MICE Neurol

Legal name

MICE Neurol

Website

https://miceneurol.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MICE Neurol is a Singapore-based event technology company that provides an integrated platform for registration, onsite badging, virtual events, analytics, and professional services, serving event organizers, corporate event teams, and academic associations across Singapore and the United States.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Audience Engagement & Interactivity Tools (Polling, Q&A, Chat, Gamification) (THAHAOAD)

akta.pro secondary industries

Membership, Accreditation & Credentialing Registration Systems (THAHAFAG), Integration & Managed Services for Hybrid Events (Platform Integrations, Ops, Support) (THAHAOAO)

Keywords

• Event management software
• Event registration platform
• Virtual event hosting
• Onsite badging solutions
• Attendee engagement tools

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Event Technology Platform Licensing: Licensing of event technology platform including registration, badging, event app, virtual platform, and analytics. Subscription or contract-based pricing for access to the platform.
2. Professional Services: On-site support services including full-service registration and badging, secretariat services, social media management, and email marketing. Project-based engagements for event execution.
3. Kiosk and Hardware Solutions: Provision of self-service kiosks (Luminate Kiosk, iLuminate Standing Kiosk, Deconstructed Kiosk) and badge scanning solutions for onsite events.
4. Payment Tracking Systems: Payment and invoice tracking systems for event organizers, enabling real-time financial monitoring and reporting for event cash flow management.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MICE Neurol provides an integrated event technology platform for event organizers and corporate event teams, combining online registration, on-site check-in and self-service badging kiosks, a virtual event platform, a mobile event app, and live analytics. The offering is supplemented by professional services including secretariat support, social media management, email marketing, compliance documentation, and payment/invoice tracking.

Product overview

MICE Neurol offers an integrated event technology platform combining core registration and badging solutions with specialized add-on modules. The platform architecture centers on the Registration Platform as the foundation, complemented by Onsite check-in services and Badging solutions. Add-on capabilities include the Virtual Platform for hybrid events, Gamification, Table Allocation, Live Analytics, Abstract Portal, and SEO-optimized websites. The company also provides professional services including Secretariat Services, Social Media Management, Email Marketing, Compliance Documentation, and Payment Tracking. This modular approach allows event organizers to select and combine components based on event requirements, from basic registration-only events to comprehensive hybrid event experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Registration Platform Core online event registration system with customizable forms, flexible payments, group registration, social sign-in, multi-language and multi-currency support, and tailored registration paths for global event organizers.
• Onsite Check-in and Self-Service Kiosks On-site registration and badging solution featuring proprietary self-service kiosks (Luminate Kiosk, iLuminate Standing Kiosk, Deconstructed Kiosk), on-the-spot badge printing, and trained staff support for streamlined attendee check-in.
• Badging Solutions Customizable badge solutions including pre-printed and on-site printed options (sticker labels, fabric labels, plastic cards, paper art cards, butterfly badges) with personalized QR codes and access control integration.
• Event App Mobile event companion featuring interactive agenda, networking tools, gamification, real-time updates, live polling, Q&A, and resource library access for enhanced attendee engagement.
• Virtual Event Platform Award-winning virtual and hybrid event platform providing live streaming, video on-demand uploads, session surveys, mass mailing, live analytics, and accessibility features including closed captioning and screen reader compatibility.
• SEO-Optimized Event Websites Custom event website creation service with responsive design, mobile optimization, domain management, HTTPS encryption, and integrations with payment gateways and streaming services.
• Gamification Module Event gamification solution with live polling, interactive quizzes, leaderboards, points, badges, social sharing, and AI-powered personalized recommendations deployed through the Event App.
• Table Allocation Digital seating arrangement tool enabling attendees to self-select seats and invite others, with real-time updates and automated finalized seating chart generation for banquets and dinners.
• Live Analytics Dashboard Real-time analytics dashboard tracking registrations, session attendance, check-ins, lead capture, website traffic, and social media engagement with custom data model support.
• Abstract Portal Abstract submission and peer review management platform for academic and association conferences, supporting submission organization, evaluation, decision workflows, and digital poster display deployment.
• Secretariat Services Full-scope event management service covering pre-event planning (venue sourcing, budget management, program development), on-site coordination (registration, operations, speaker liaison), and post-event activities (feedback analysis, financial reconciliation, follow-up).
• Social Media Management Social media amplification service for events including content creation, live coverage, community management, hashtag monitoring, paid advertising campaigns, and post-event reporting.
• Email Marketing Targeted attendee email communication service featuring personalized messaging, custom HTML email design, automated reminder notifications, scheduled sending, and merge mail functionality for segmentation.
• Compliance Documentation Specialized compliance documentation support for events in regulated industries, including PCI-DSS, ISO 27001, GDPR, PDPA, HIPAA, SOC 2, DISA STIG, and KYC/KYB frameworks.
• Payment Tracking Granular payment and invoice tracking system providing real-time cash flow monitoring, secure payment gateway integration, and financial reporting for event organizers.

Quantifiable outcome

• Reduced wait times and streamlined check-in processes through self-service kiosks
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cvent: Industry-leading end-to-end event management platform covering registration, onsite, mobile apps, virtual events, and venue sourcing. Most direct full-suite competitor to MICE Neurol's integrated platform, just at vastly greater scale and capital base.
• Bizzabo: Event experience operating system offering registration, onsite check-in, mobile apps, and virtual events. Closely mirrors MICE Neurol's product architecture and mid-to-enterprise target customer.
• Whova: Event app and registration platform widely used by associations, academic conferences, and corporate events. Strong overlap on attendee engagement, agenda/networking, and registration capabilities targeting a similar mid-market cohort.
• Aventri (Eventsair): Registration and event management platform with strong association, conference, and tradeshow focus. Comparable on attendee management, abstract handling, and onsite check-in workflows.
• EventMobi: Canadian-Singapore-region event app and engagement platform with registration, gamification, and live analytics. Similar mid-market positioning and modular offering to MICE Neurol.
• Splash: Event marketing platform offering branded registration pages, onsite, and email marketing. Overlaps on the marketing-driven event experience and corporate event team persona MICE Neurol targets.
• Hopin (RingCentral Events): Virtual and hybrid events platform with onsite check-in and registration extensions post-rebrand. Directly comparable to MICE Neurol's Virtual Platform and onsite integration.
• Airmeet: Virtual and hybrid events platform with registration, networking, and engagement features. Targets similar mid-market event organizers with virtual-first offerings.

Broad incumbents

• Eventbrite: Large-scale ticketing and event management platform serving both consumers and B2B organizers. Overlaps on registration and ticketing but is broader consumer-oriented and not a direct specialist in MICE enterprise workflows.

Emerging players

• Hubilo: Event platform combining registration, virtual venue, and AI-driven networking. Smaller scale but competitively overlapping on hybrid and virtual event experiences targeting enterprise event organizers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@miceneurol
• LinkedInlinkedin.com/company/mice-neurol
• Facebookfacebook.com/miceneurol

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MICE Neurol