PROLINE
PROLINE is a US manufacturer of modular ergonomic industrial workbenches, workstations, laboratory furniture, and material handling equipment, founded in 1978 and based in Haverhill, Massachusetts. It serves Fortune 500 industrial, electronics, aerospace, automotive, laboratory, and federal government customers with a platform-plus-modules accessory ecosystem and interactive 3D configurators.
- Company typePrivate
- Founded1978
- HeadquartersHaverhill, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What PROLINE does
PROLINE Industrial Workbenches is a US-based manufacturer of modular ergonomic industrial workbenches, workstations, laboratory furniture, and material handling equipment, founded in 1978 and headquartered at 10 Avco Road, Haverhill, Massachusetts. The company designs, engineers, and manufactures its products domestically, serving industrial production, electronics manufacturing, laboratory/cleanroom, aerospace and defense, automotive service, warehousing, and packaging environments. Its core technology is a platform-plus-modules architecture: a family of foundational workbench frames (Model HD, Ergoline EL/ELHD, MVSII Millennium, CHD, Dimension Next, Flex-Line, Basics, TSHD, PCP, ECB) onto which a universal library of interchangeable accessories — drawers, shelves, uprights, lighting, power supplies, casters, ESD ground kits, bin holders — mounts across all models, supporting load capacities up to 5,000 lbs and height adjustment via pull-pin, hand-crank, or electric programmable mechanisms.
The product portfolio extends into specialized verticals including cleanroom-compatible lab benches (Class 100 with HEPA filtration, epoxy resin / stainless steel / Chem-Guard surfaces), material handling stations (retractable ball transfers, mobile hydraulic scissor lifts, belt conveyors, flow racking), packaging benches, and computer/LAN workstations. Notable engineering capabilities include synchronized multi-station electric adjustments (e.g., eight linked 4-unit benches for 32-foot jet fighter wire harness assembly maintaining 1/8-inch tolerance) and custom RAL color matching.
PROLINE generates revenue through direct sales to enterprise customers, regional distributors such as Daneker Electronics, and federal procurement via GSA Schedule Contract GS-27F-030CA (Special Item Number 71 310, expiring July 31, 2025). Pricing is quote-based, supported by an interactive Build-a-Bench/Build-a-Pack-Bench/Build-a-Lab-Bench/Build-a-Chair 3D configurator suite and a Quick Ship program delivering stock models within 5 days. The company claims penetration across nearly every Fortune 500 company in America, operates with 51–100 employees, and is privately held with no disclosed external funding, subsidiaries, or M&A activity.
PROLINE firmographics
Firmographics- Name
- PROLINE
- Legal name
- PROLINE Industrial Workbenches
- Website
- https://1proline.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PROLINE is a US manufacturer of modular ergonomic industrial workbenches, workstations, laboratory furniture, and material handling equipment, founded in 1978 and based in Haverhill, Massachusetts. It serves Fortune 500 industrial, electronics, aerospace, automotive, laboratory, and federal government customers with a platform-plus-modules accessory ecosystem and interactive 3D configurators.
- Ownership category
- akta.pro rank
PROLINE industry classification
Industry- Product category
- Industrial Workbenches & Workstations
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310), Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- Laboratory Apparatus & Furniture (3821), General Industrial Machinery & Equipment (3560), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Lab Furniture, Facilities & Utilities (Benches, Casework, Gas/Water Systems) (HLAGAIAM)
- akta.pro secondary industry
- End-of-Line Integration & Packaging Line Systems (IMAHAOAN)
Keywords
Where PROLINE is headquartered
LocationHeadquarters
- HQ city
- Haverhill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PROLINE business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Industrial Workbench Sales: Direct sales of modular ergonomic workbenches including Model HD, Ergo-Line, MVSII, CHD, and specialty models. Products are sold as base units with optional accessories and customization options.
- Modular Accessories: Aftermarket sales of interchangeable accessories including drawers, shelves, uprights, lighting, power supplies, casters, and specialty options that mount to workbenches.
- Government Contract Sales: Sales through GSA Schedule (GS-27F-030CA) providing workbenches to federal government agencies under pre-negotiated terms.
- Custom Configuration Services: Custom workbench configurations and special orders including non-standard dimensions, colors (RAL matching), and specialized accessories for unique applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quick Ship Program - Stock models ship within 5 days |
| Unit Pricing | Multi-year contract | Custom Configuration - Build-to-order products |
| Unit Pricing | Multi-year contract | GSA Schedule - Federal government procurement |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
PROLINE product offering
Product offeringCore offering
PROLINE manufactures and sells modular ergonomic industrial workbenches, workstations, laboratory furniture, and material handling equipment for industrial, electronics, aerospace, and laboratory facilities. Products are built on a platform-plus-modules architecture with heavy-duty steel frames, height-adjustable mechanisms (manual, hand crank, and electric), and interchangeable accessories. All products are designed and manufactured at the Haverhill, Massachusetts facility in the USA.
Product overview
PROLINE is a manufacturer of industrial modular ergonomic workbenches, workstations, and material handling equipment. The product portfolio centers on a platform-plus-modules architecture built around core workbench models (Model HD, Ergoline EL/ELHD, Millennium MVSII, CHD, Dimension Next, Flex-Line, Basics) that serve as the foundational platform, with interchangeable modular accessories (drawers, shelves, electrical supplies, lighting, bin holders, casters, monitor arms, etc.) that mount universally across all models. The offering extends into specialized verticals including laboratory furniture (cleanroom benches, lab-grade surfaces in epoxy resin/stainless steel/Chem-Guard), material handling equipment (retractable ball transfers, scissor lifts, belt conveyors, flow racking), packaging benches, and computer/LAN workstations. All products are designed, engineered, and manufactured in the USA at the Haverhill, MA facility with over 40 years of history. The company emphasizes customization through interactive Build-a-Bench configurator tools and a Quick Ship program delivering within 5 days.
Differentiator
Problem solved
Functional benefit
Products and services
- Model HD Heavy Duty Workbench Modular ergonomic heavy-duty workbench with independent four-leg design supporting up to 5,000 lbs, the company's flagship platform used by industrial production and lab areas across Fortune 500 companies; compatible with nearly the entire modular accessory line and available with optional ESD-safe laminate surfaces.
- Ergoline (EL) Hand Crank Height-Adjustable Workbench
Quantifiable outcome
- Model HD tested to 5,000 lbs capacity
- +3 more outcomes
Companies that use PROLINE
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
PROLINE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PROLINE partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- U.S. General Services Administration (GSA)corePROLINE holds GSA Schedule Contract GS-27F-030CA under Special Item Number 71 310 for Industrial and Institutional Furniture. This enables federal government agencies to procure PROLINE workbenches, ESD workbenches, worktables, and storage cabinets through the GSA Advantage marketplace. The contract runs through July 31, 2025.
- Daneker ElectronicsminorRegional distributor specializing in workstations that presented PROLINE Ergo-Line workbenches to Young Windows and facilitated the sale of 15 custom-configured workstations. Daneker Electronics operates as a regional sales partner for PROLINE products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PROLINE competitors and assessment
Company assessmentDirect peers
- IAC Industries: IAC Industries manufactures ergonomic industrial workbenches, workstations, and laboratory furniture with modular configurations. It competes head-to-head with PROLINE in the same North American customer base across electronics manufacturing, lab, and industrial assembly use cases.
- BenchPro: BenchPro is a US manufacturer of ergonomic industrial workbenches with height-adjustable and modular product lines. It directly overlaps with PROLINE's Model HD, Ergo-Line, and MVSII offerings in the same electronics, packaging, and assembly end markets.
- Lista International: Lista International produces modular industrial workstations, workbenches, and tool storage for industrial and laboratory customers. Its product portfolio and target customers overlap closely with PROLINE's modular workbench and accessories offering.
- Strong Hold: Strong Hold (part of S&S) manufactures heavy-duty industrial workbenches, cabinets, and workstations comparable to PROLINE's Model HD and ECB enclosed cabinet lines. It serves similar industrial, automotive, and aerospace customers in North America.
- Durham Manufacturing: Durham Manufacturing makes industrial workbenches, storage cabinets, and material handling equipment sold through industrial distribution. It is a direct competitor in PROLINE's core industrial workbench and storage category.
- Rousseau Metal: Rousseau Metal designs and manufactures modular workstations, shelving, and storage systems for industrial and laboratory environments, directly comparable to PROLINE's modular workbench and accessory platform.
- Kewaunee Scientific: Kewaunee Scientific is a manufacturer of laboratory furniture, casework, and scientific products. It directly overlaps with PROLINE's laboratory furniture line (HDSS, DNL, CR-MVSII, lab cabinets/casework).
- Southworth Products: Southworth Products manufactures lifts, positioners, and material handling equipment including scissor lifts and ergonomic workstations that directly overlap with PROLINE's Mobile Hydraulic Scissor Lift and material handling product lines.
Broad incumbents
- Stanley Black & Decker (Vidmar / Stanley Storage): Stanley Black & Decker's Vidmar and Stanley Storage brands sell industrial storage cabinets and workstations. As a much larger incumbent, it competes with PROLINE in modular industrial storage and workstation accounts across enterprise customers.
- HNI Corporation (Allsteel / Hon): HNI Corporation, through its Allsteel and The HON Company brands, is a broad office and institutional furniture incumbent with industrial-grade products. It serves overlapping customers with broader portfolio breadth than PROLINE but competes in select industrial and institutional workstation deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
PROLINE social profiles
Digital presencePROLINE financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROLINE leadership team
Management profileNumber of profiles
Profiles1 record
PROLINE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROLINE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROLINE
What does PROLINE do?
PROLINE manufactures and sells modular ergonomic industrial workbenches, workstations, laboratory furniture, and material handling equipment for industrial, electronics, aerospace, and laboratory facilities. Products are built on a platform-plus-modules architecture with heavy-duty steel frames, height-adjustable mechanisms (manual, hand crank, and electric), and interchangeable accessories. All products are designed and manufactured at the Haverhill, Massachusetts facility in the USA.
Is PROLINE a public or private company?
PROLINE is a private company. It is classified as family owned and is currently operating.
When was PROLINE founded?
PROLINE was founded in 1978. It employs 51 to 100 people.
Where is PROLINE based?
PROLINE is headquartered in Haverhill, United States, in the North America region.
How does PROLINE make money?
Four revenue lines are on record. Industrial Workbench Sales are the primary driver. The others are modular Accessories, government Contract Sales and custom Configuration Services.
Who are PROLINE's main competitors?
Direct peers on record are IAC Industries, BenchPro, Lista International, Strong Hold, Durham Manufacturing, Rousseau Metal, Kewaunee Scientific and Southworth Products. Broad incumbents are Stanley Black & Decker (Vidmar / Stanley Storage) and HNI Corporation (Allsteel / Hon).
Does PROLINE have an API?
No public API is recorded for PROLINE.
What industry is PROLINE in?
PROLINE's product category is Industrial Workbenches & Workstations. Its primary akta.pro industry code is HLAGAIAM, Lab Furniture, Facilities & Utilities (Benches, Casework, Gas/Water Systems), with a secondary code of IMAHAOAN, End-of-Line Integration & Packaging Line Systems. Its NAICS code is 333310 and its SIC code is 3821.