Black Duck SeatCovers

What Black Duck SeatCovers does

Black Duck SeatCovers (legal entity Qualtarp Pty Ltd) is a privately held Australian manufacturer of heavy-duty, custom-fit vehicle seat covers, founded in 1984 and operating from a manufacturing facility at 17 Watt Link, Forrestdale, Western Australia. The company produces seat covers primarily from 14.9oz military-grade canvas treated for 24+ hours of water resistance, with an accessory range encompassing console lid covers, steering wheel sunshades, bug screens, branded caps and patches. A second product line, 4Elements®, is currently temporarily unavailable due to the closure of its long-standing supplier, with reintroduction planned via Australian manufacturers. The proprietary pattern library spans 3,072 cut files covering more than 3,500 vehicle makes/models, including Toyota, Ford, Holden, Mitsubishi and Nissan, and patterns are produced via a mobile pattern-making van and digitised for CNC cutting (up to 20 layers of material per cut, ~40 components per pattern). Airbag-compatible variants are dynamically tested against Australian Design Rules (ADR) requirements, and the company holds registered trade marks for BLACK DUCK® and 4Elements®.

The company serves a horizontal mix of end markets: Mining & Civil, Commercial transport, Agriculture, Recreation & 4WD (primary B2B/B2C segments), plus Families and Pet Owners (persona segments). Customers cited in the input include an individual courier/transport operator (Oats Delivery Service), an enterprise mining/civil buyer (David Jackson), a long-tenure agricultural operator (Jack Grundy, 20+ years of use) and a WA civil contractor fleet manager reporting $25,000 in avoided seat repairs across a 20-vehicle fleet. The go-to-market is sales-led: direct phone (1300 252 253) and website product-enquiry forms for tailored quotes, complemented by an authorised reseller network of more than 3,000 outlets across Australia and freight partners for distribution.

Revenue is generated through one-time unit sales with quote-based pricing that varies by vehicle make/model/year, seat configuration, material and colour (three standard colours plus optional Khaki, Navy Blue and Camo). Lead time for non-stock items is 1–2 weeks. The company is Australian-owned and operated, family-characterised in third-party fleet content, with no disclosed parent company, institutional investor or external funding. Revenue and headcount are not publicly disclosed; social and content channels include Facebook, Instagram, LinkedIn, YouTube (fitting videos) and an educational blog.

Name

Black Duck SeatCovers

Legal name

Qualtarp Pty Ltd

Website

https://blackduck.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Duck SeatCovers (Qualtarp Pty Ltd) is an Australian manufacturer of heavy-duty, custom-fit vehicle seat covers using 14.9oz military-grade canvas. The company serves mining, civil, agricultural, commercial and 4WD buyers through direct sales and a 3,000+ Australian reseller network.

Ownership category

akta.pro rank

Product category

Automotive Seat Covers

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (33636)

akta.pro primary industry

Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats) (IMACAKAA)

Keywords

• Custom seat covers
• Canvas seat covers
• Automotive accessories
• Vehicle protection
• Fleet interiors

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Seat Cover Product Sales: One-time sale of custom-fit heavy-duty seat covers and accessories (console lid covers, steering wheel sunshades, bug screens). Customers select make/model/year to receive tailored quotes. Covers are available in 12 material and colour combinations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Black Duck SeatCovers manufactures and sells custom-fit heavy-duty vehicle seat covers made from 14.9oz military-grade canvas, with airbag-compatible patterns dynamically tested to Australian Design Rules. All products are produced in-house at the Forrestdale, Western Australia facility from a proprietary library of more than 3,000 vehicle patterns covering passenger cars, 4WDs, commercial fleets and mining/agriculture vehicles. The company also markets accessories (console lid covers, steering wheel sunshades, bug screens) and branded merchandise, with distribution via direct phone/website sales and a national network of 3,000+ authorised resellers.

Product overview

Black Duck SeatCovers is an Australian-owned manufacturer of heavy-duty, custom-fit vehicle seat covers designed for the harsh Australian climate. The core product line consists of Canvas Seat Covers (14.9oz military-grade canvas with 24+ hour water resistance) and the 4Elements® sub-brand (waterproof, machine-washable fabric - currently unavailable). The company offers seat covers tailored to over 3,500 vehicle patterns across makes including Toyota, Ford, Holden, Mitsubishi, Nissan, and others, serving applications in recreation/4WD, mining/civil, commercial, and agriculture sectors. Accessory products include console lid covers, steering wheel sunshades, bug screens, branded caps, patches, and gift cards. All products are manufactured in Western Australia with airbag-compatible designs tested for ADR compliance.

Differentiator

Problem solved

Functional benefit

Brands

• 4Elements®: A fabric product line for seat covers, currently temporarily unavailable due to supplier closure. Known for being cotton soft, heavy-duty, waterproof, and machine washable.

Products and services

• Canvas Seat Covers Heavy-duty custom-tailored vehicle seat covers manufactured from 14.9oz military-grade canvas with 24+ hour water resistance treatment. Covers are precision-cut to specific vehicle make, model and seat configuration (3,000+ cut files), feature airbag-compatible tear-away seams tested to ADR, and are available in multiple colours. Targeted at fleet operators in mining, civil, commercial and agriculture as well as 4WD enthusiasts and family vehicle owners.
• Console Lid Covers Protective covers for vehicle centre console lids, available in nine colours to coordinate with seat-cover options. Designed to protect console surfaces from wear, scratches and spills; sold as a separate accessory compatible with the canvas seat-cover line.
• Steering Wheel Sunshade Sun-protection accessory for vehicle steering wheels that shields the wheel from heat damage, improves grip comfort and protects against UV exposure. Sold as a separate accessory item.
• Bug Screens Protective mesh screens designed to prevent insects from entering the vehicle cabin while driving, sold as a separate accessory compatible with Black Duck vehicle protection products.
• Gift Cards Gift cards redeemable toward Black Duck seat-cover and accessory purchases, allowing recipients to specify their own vehicle make, model and configuration.
• Black Duck Cap Branded cap merchandise featuring the Black Duck logo, sold as an accessory item for brand enthusiasts and the 4WD community.
• Bred for Adventure Patch Branded patch merchandise featuring the 'Bred for Adventure' tagline, sold as a Black Duck accessory item for brand enthusiasts.

Quantifiable outcome

• Seats protected for 20+ years with minimal wear on driver seat cover after two decades of farm use
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Covercraft Industries: One of the largest US-based custom vehicle protection manufacturers, offering custom-fit seat covers, front-end covers, and interior protection. Directly comparable to Black Duck in product category and custom-fit go-to-market model, but at significantly larger scale.
• Wet Okole: US-based manufacturer of custom neoprene seat covers, focused on waterproof and sport/active lifestyle applications. Comparable to Black Duck as a custom-fit, material-specific seat cover specialist targeting outdoor and active vehicle owners.
• CalTrend: US manufacturer of custom-tailored seat covers with a focus on leather and neoprene materials. Comparable to Black Duck in custom-fit, model-specific manufacturing and B2C/B2B dual-channel distribution.
• ShearComfort: Canadian custom seat cover manufacturer with a broad pattern library and online configurator. Directly comparable to Black Duck's custom-fit, vehicle-specific model and pattern-library-led value proposition.
• Saddleman: US-based custom seat cover producer offering multiple material lines (canvas, neoprene, leatherette) for automotive, truck, and fleet applications. Comparable product mix and channel structure to Black Duck's canvas and fabric seat cover lines.
• Fia Inc. North American custom-fit seat cover manufacturer with multiple material tiers including heavy-duty canvas-style products. Directly comparable to Black Duck on custom-fit manufacturing and broad vehicle coverage.
• Coverking: US manufacturer of custom vehicle covers and seat covers, with a large pattern library and a multi-channel distribution model. Comparable to Black Duck in pattern-led custom fit and B2C/B2B dual go-to-market.

Regional players

• ARB 4x4 Accessories: Australia's largest 4WD accessories brand, offering a broad portfolio of vehicle protection and interior accessories. Comparable to Black Duck as a regional player serving the same Australian 4WD and adventure customer base.
• Ironman 4x4: Australian manufacturer of 4WD accessories including seat covers, suspension, and bull bars. Regional peer overlapping with Black Duck on Australian 4WD seat cover customers but with a much broader product range.
• TJM 4x4 Accessories: Established Australian 4WD accessories brand with distribution across mining, agriculture, and recreation segments. Comparable to Black Duck in serving the same Australian heavy-duty 4WD and commercial customer base, though with a much wider accessory portfolio.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4vZjNtHGxAL0Tkvn1t0OQg
• Facebookfacebook.com/BlackDuckSeatCovers
• LinkedInlinkedin.com/company/black-duck
• Instagraminstagram.com/blackduckseatcovers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Duck SeatCovers