SiteCrafting Inc

What SiteCrafting Inc does

SiteCrafting Inc is a privately held, full-service web design and digital marketing agency founded in 1998 and headquartered in Tacoma, Washington. The firm operates with an in-house team of approximately 30 specialists spanning user experience research, accessibility testing, content strategy, branding, front-end and back-end development, managed hosting, and digital marketing, and delivers projects under four service pillars (Research, Strategy, Creative, Development) plus managed hosting and support.

The company has built a proprietary UX research platform, Sitka Insights, which combines site search, in-page feedback collection, content inventory, and analytics, and is deployed across client engagements including Washington State Fair, Alaska Seafood Marketing Institute, Mission Fed, and Vancouver Clinic. Core technology stack covers full-stack web development (HTML, CSS, JavaScript, PHP, SQL), content management systems (WordPress, DatoCMS), and integrations with third-party platforms including WooCommerce, ActiveNet, GA4 with AI Assistant, WAVE, and AChecker for accessibility testing. The firm adheres to WCAG 2.1 Level AA and Section 508 standards across projects.

SiteCrafting generates revenue through professional services engagements — primarily custom website design, development, and redesign projects for healthcare, government, nonprofit, and enterprise clients, plus retainer-based ongoing support. GTM is sales-led and consultative, anchored by long-tenured client relationships (notably 15+ years with MultiCare), case study-driven inbound interest, thought leadership content (articles, webinars, podcast), and community engagement across the Pacific Northwest and beyond. Pricing is not publicly disclosed; engagements are scoped and quoted on a project basis.

Name

SiteCrafting Inc

Legal name

SiteCrafting Inc

Website

https://sitecrafting.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

SiteCrafting Inc is a privately held, full-service web design and digital marketing agency founded in 1998 in Tacoma, WA, serving healthcare, government, nonprofit, and enterprise clients with strategy, design, development, and accessibility services supported by its proprietary Sitka Insights UX platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Design & Development Services: Full-service web design and development agency providing research, strategy, creative design, development, and ongoing support. Services are delivered through project-based engagements and retainer arrangements for existing clients. Revenue is generated through custom website builds, redesigns, and digital experience projects for enterprise, government, healthcare, and nonprofit clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

SiteCrafting is a full-service digital agency that designs, develops, and supports custom websites and digital experiences for healthcare, government, nonprofit, and enterprise clients. Its core service portfolio spans user research, UX design, accessibility testing, content strategy, branding, web design, full-stack development, API integration, and managed hosting, with the proprietary Sitka Insights platform used to gather user feedback and power on-site search across client projects.

Product overview

SiteCrafting Inc is a full-service digital agency offering a comprehensive portfolio of web design, development, and digital marketing services. The core product is their proprietary Sitka Insights platform—a user experience software combining search, feedback collection, alerts, and content inventory functionality. Additional offerings include The SiteCrafting Podcast (a community-driven content series) and an Accessibility Resources hub. The service architecture is organized into four main pillars: Research (User Experience, User Testing, User Research), Strategy (Consulting, Content Strategy, Marketing, Communications), Creative (Branding, Web Design, Campaigns, Graphic Design), and Development (Front-End, Web Development, API Integration, Technical Architecture), supplemented by Managed Hosting and Support services.

Differentiator

Problem solved

Functional benefit

Brands

• Sitka Insights: SiteCrafting's proprietary user experience software platform that provides search, feedback collection, alerts, and content inventory capabilities.

Products and services

• Sitka Insights Sitka Insights is SiteCrafting's proprietary software platform that combines search functionality, in-page feedback collection, content inventory, and analytics to support user research, content evaluation, and on-site search across client websites. It underpins SiteCrafting's research-first methodology and has been used to gather tens of thousands of user data points on enterprise, nonprofit, and government engagements.
• Web Design Web design services delivering brand-aligned, high-fidelity visual designs and UI for client websites. Includes style tiles, accessible design to WCAG Level AA and Section 508, and is targeted at healthcare, government, nonprofit, and enterprise clients seeking a refreshed digital presence.
• Web Development Full-stack web development covering back-end development, full-stack implementation, CMS configuration (WordPress, DatoCMS), and testing/quality assurance for enterprise, government, and nonprofit clients. Includes scalable, secure builds with managed hosting integration and SEO-aware technical foundations.
• Front-End Development Front-end development translating approved visual designs into semantic HTML, CSS, and JavaScript with WCAG Level AA accessibility, responsive layouts, performance optimization, and cross-browser compatibility. Targets clients requiring accessibility-compliant, mobile-first interfaces.
• User Experience Design UX design engagements producing wireframes and user-centered design plans that meet Section 508 and WCAG Level AA standards. Includes collaborative discovery and information architecture for healthcare, government, nonprofit, and enterprise clients undertaking website redesigns.
• User Research User research engagements using card sorting, competitor analysis, process mapping, surveys, top-task analysis, and user interviews to inform site redesigns. Often paired with the proprietary Sitka Insights platform to collect large-scale quantitative and qualitative user inputs.
• User Testing User testing engagements covering formative, summative/baseline, first-click, heuristic evaluation, and tree testing. Used to surface usability issues, prioritize redesign decisions, and validate information architecture across healthcare, government, and enterprise clients.
• Accessibility Testing Accessibility testing engagements ensuring WCAG 2.1 Level AA conformance and Section 508 compliance, covering navigation, structure, visual accessibility, keyboard navigation, and screen reader compatibility. Targeted at organizations with ADA-compliance or federal accessibility mandates.
• Content Strategy Content strategy engagements covering strategic content planning, seamless content migration, CMS training, and content governance frameworks. Targets organizations undergoing website redesigns where content consolidation and editorial governance are central to scope.
• Digital Marketing Digital marketing engagements spanning SEO, copywriting, SEM/digital advertising across Google and social platforms, social media marketing, and reporting/evaluation. Includes Generative Engine Optimization (AEO/GEO) for AI-driven search visibility, delivered through GA4 and Google Search Console analysis.
• Branding Brand development engagements covering verbal branding, visual branding, strategic brand development, and stakeholder-centered design processes. Provided as a standalone offering or to support brand-aligned website redesigns.
• Consulting Strategic consulting engagements including research and discovery, strategic planning and roadmapping, digital strategy support, and vendor/technology evaluation, delivered as standalone advisory or as the strategy phase preceding a build engagement.
• Communications Strategic communications engagements covering communications strategy, crisis communications support, and internal/external communications, integrated with website presence. Targets organizations where messaging and digital presence must operate as a unified system.
• Technical Architecture Technical architecture services designing scalable, secure, and adaptable digital foundations for client websites, including technology selection, interoperability planning, and resilient infrastructure design suitable for enterprise and government workloads.
• API Integration API integration services connecting client websites with third-party systems such as CRM, marketing automation, payment gateways, accounting, LMS, and ActiveNet registration. Used in engagements such as Kois Center's e-commerce + LMS + CRM ecosystem and Parks Tacoma's WordPress + ActiveNet integration.
• Managed Hosting Managed hosting services covering hosting strategy, vendor selection, scalable cloud or container-based infrastructure, security, backups and recovery, and ongoing monitoring and support, delivered through managed cloud hosting providers and content delivery networks.

Quantifiable outcome

• 16% increase in blog landing page impressions, 168% click increase on FIT Milk product page, 109% click increase on About page after SEO implementation
• +4 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core.

• DatoCMScoreTechnology or IntegrationSiteCrafting leverages DatoCMS as the headless content management system for client projects, including the Washington State Fair Event Center redesign. The restructured data model in DatoCMS improves content organization and simplifies site maintenance for administrators.
• Google Analytics 4 (GA4)coreTechnology or IntegrationSiteCrafting uses Google Analytics 4 for tracking and measuring website performance across client projects. GA4's AI Assistant feature isolates and tracks visits from AI platforms (ChatGPT, Gemini, Claude), enabling SiteCrafting to measure AI-driven traffic as part of their AEO/GEO strategy.
• Google Search ConsolecoreTechnology or IntegrationUsed by SiteCrafting to track SEO performance and monitor how brands are cited inside AI Overviews and AI Mode through Search Generative AI Performance Reports. Part of their holistic SEO and AI visibility strategy.
• ActiveNetcoreTechnology or IntegrationThird-party registration system integrated with WordPress for Parks Tacoma. SiteCrafting connected ActiveNet with WordPress, enabling the Parks Tacoma team to manage events in a single system and residents to easily view program information and register from any device. Previously the integration was difficult to use on mobile.
• WAVE and ACheckercoreTechnology or IntegrationAccessibility testing tools used by SiteCrafting during web development and accessibility testing engagements. WAVE and AChecker are used alongside manual evaluation to identify a wide range of accessibility barriers in client websites.
• WCAG (Web Content Accessibility Guidelines)coreTechnology or IntegrationSiteCrafting builds to WCAG 2.1 Level AA standards and tests for Section 508 compliance. They reference WCAG as the benchmark for accessibility across all client projects.
• WooCommercecoreTechnology or IntegrationE-commerce platform integrated with the Kois Center website by SiteCrafting's development team. Part of the customized microservice ecosystem including e-commerce, CRM, accounting software, purchasing portal, and learning management system.
• Third-party CRM, Accounting, and LMS platformscoreTechnology or IntegrationSiteCrafting integrated multiple third-party applications (CRM, accounting software, learning management system) with the Kois Center website, creating a decentralized ecosystem that enables data synchronization and single sign-on across platforms.
• Nielsen Norman Group (Nielsen's 10 Heuristics)coreTechnology or IntegrationSiteCrafting's UX team uses Nielsen's 10 Usability Heuristics during heuristic evaluations of client websites. Multiple usability experts independently review sites using these best practices to identify severity and scope of usability issues.
• WordPress CMScoreTechnology or IntegrationWordPress is one of the primary content management systems used by SiteCrafting for client website builds. Used for Parks Tacoma (integrated with ActiveNet), among other projects.
• Cloud Hosting VendorscoreTechnology or IntegrationSiteCrafting partners with managed cloud service providers for client hosting needs. Recommends managed cloud services, dedicated environments, or container-based setups based on client requirements for speed, uptime, redundancy, and scalability.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kanopi Studios: Kanopi Studios is a web design and development agency of comparable size specializing in CMS, custom builds, and digital strategy for mission-driven organizations. Directly comparable to SiteCrafting in service scope, team scale, and focus on accessibility and content-driven websites.
• TBH Creative: TBH Creative is a B2B web design and digital marketing agency based in the Pacific Northwest. It serves similar mid-market and enterprise clients with services overlapping SiteCrafting's web design, development, and SEO offerings.
• 10up: 10up is a web design and development agency specializing in WordPress and content platforms for enterprise, publishing, and nonprofit clients. Directly comparable in technical stack emphasis (WordPress, CMS), client verticals, and accessibility focus.
• Big Duck: Big Duck is a branding and marketing agency focused exclusively on nonprofit organizations. Closely comparable to SiteCrafting's nonprofit segment work, helping nonprofits with branding, websites, and communications strategy.
• Lounge Lizard: Lounge Lizard is a full-service digital agency offering web design, development, branding, and digital marketing. Comparable in service breadth and mid-market positioning, with similar custom design and development deliverables.
• CI Web Group: CI Web Group is a digital agency providing web design, development, SEO, and digital marketing services. Comparable in service mix and middle-market client focus, and similarly offers integrated SEO and content strategy.

Broad incumbents

• Bounteous: Bounteous is a large digital experience agency offering strategy, design, development, and analytics at scale. Overlaps with SiteCrafting's full-service offerings but operates at significantly larger scale and enterprise tier.
• Perficient: Perficient is a large global digital consultancy providing web development, content management, and digital strategy. Comparable in technology services but operates at a much larger scale with broader industry coverage.
• Slalom: Slalom is a large consulting firm with a digital experience practice covering web, design, and strategy. Overlaps with SiteCrafting's strategy and digital experience services, particularly in healthcare and government verticals.

Regional players

• NewCity Marketing: NewCity Marketing is a Pacific Northwest digital agency with similar services including web design, development, and marketing strategy. Comparable in regional positioning and client verticals, though based in the Portland area rather than Tacoma.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sitecrafting
• LinkedInlinkedin.com/company/230690
• Instagraminstagram.com/sitecrafting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SiteCrafting Inc