What TBH Creative does

TBH Creative is a privately held, woman-owned digital marketing and web design agency headquartered in Carmel, Indiana (Indianapolis metropolitan area), founded in 2004 by Tatum B. Hindman. The company operates as a professional services firm with a team of approximately 11 professionals delivering four core service pillars: digital strategy, web design and development, digital marketing, and branding. Additional specializations include in-house photography and video production, HubSpot implementation, and fractional CMO engagements. The technology stack relies on standard digital marketing and CMS infrastructure (WordPress, HubSpot, Google Analytics, Looker Studio) rather than proprietary platforms, and the agency offers both project-based and retainer engagements with transparent estimation and multi-year contract cadences.

TBH Creative serves a vertical-oriented client base with healthcare as the dominant specialty, particularly orthopedic practices and community health systems (OrthoIndy, Florida Orthopaedic Institute, Henry Community Health, OrthoVirginia, OrthoNebraska, Illinois Bone & Joint Institute). The agency also serves manufacturing and industrial clients (Primex Plastics, National Precast Concrete Association), professional services firms (Strategic Coach, Lushin & Associates), nonprofits and foundations (The Mind Trust, Franciscan Health Foundation), education institutions (NCAA Eligibility Center), and legal/retail segments. Sales are conducted through a sales-led GTM motion involving discovery calls, comprehensive planning phases (8-10 weeks), and a formalized "Marketing Partnership Master Plan" methodology, with project budgets ranging from under $25k to $250k+.

The agency has accumulated more than 20 years of operating history with a reported 99% client retention rate and 100% on-time/on-budget delivery. TBH Creative has earned consecutive Aster Awards in healthcare marketing from 2018 through 2026, along with repeated Clutch, UpCity, and Expertise rankings, including recognition as a top women-owned digital strategy company. The business is structured as TBH Creative LLC with no disclosed parent company, institutional investors, or funding rounds.

Name

TBH Creative

Legal name

TBH Creative LLC

Website

https://tbhcreative.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

TBH Creative is a woman-owned digital marketing and web design agency in Carmel, Indiana, founded in 2004, serving healthcare, manufacturing, professional services, nonprofit, and education clients with strategy, web design, branding, and digital marketing services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Web design services
• Digital marketing agency
• Brand strategy
• Search engine optimization
• Website redesign

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Professional Services: TBH Creative sells team time and expertise as a marketing strategy agency. Services are priced based on project scope, competition level, foundational work needed, collaboration requirements, reporting infrastructure, timeline urgency, design customization, and development complexities. They offer retainers and project-based engagements with transparent pricing during estimation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

TBH Creative is a strategic marketing and web design agency that sells professional services to businesses. Its core offerings revolve around four pillars: Digital Strategy (marketing planning, persona development, competitive analysis), Web Design and Development (custom websites, CMS implementation, responsive builds), Digital Marketing (paid advertising, SEO, email, social media, content, analytics), and Branding (visual identity, logo design, messaging, brand guidelines). Engagements are delivered through both project-based work and ongoing retainers, with a six-to-ten week Marketing Partnership Master Plan strategic engagement underpinning client relationships.

Product overview

TBH Creative is a digital marketing agency and web design firm offering strategic, creative, and technical services. The core portfolio consists of four main service pillars: Digital Strategy (marketing planning, persona development, competitive analysis), Web Design and Development (custom websites, CMS, responsive development), Digital Marketing (paid advertising, SEO, email, social media, content, analytics), and Branding (logo design, visual identity, messaging). Additional specialized services include photography, video production, and HubSpot integration. The agency employs a 'Marketing Partnership Master Plan' methodology for strategic engagements. Rather than a software product with modules, TBH Creative delivers professional services across these interconnected disciplines, typically working with clients on comprehensive marketing solutions rather than standalone projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Services Strategic marketing planning, competitive analysis, audience persona development, and campaign direction to guide marketing decisions for business clients.
• Web Design and Development
• Digital Marketing
• Branding Services
• Paid Advertising
• Search Engine Optimization (SEO)
• Email Marketing
• Social Media Marketing
• Analytics and Reporting
• Fractional CMO Services
• HubSpot Services

Quantifiable outcome

• 100% of campaigns launched on time, on budget
• +12 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartSites: Full-service digital agency offering web design, SEO, PPC, and branding with mid-market SMB-to-enterprise mix. Overlaps significantly with TBH Creative's service pillars and customer profile.
• Coalition Technologies: Full-service digital agency offering web design/development, SEO, and PPC. Comparable mid-market positioning and integrated service stack.
• WebFX: Full-service digital marketing and web design agency serving mid-market and enterprise clients across verticals including healthcare. Comparable in service scope (SEO, web design, content, paid media) and similar B2B/lead-gen value proposition.
• Directive: B2B and SaaS-focused digital marketing agency offering strategy, SEO, paid media, and content—closely aligned with TBH Creative's mid-market B2B services positioning and integrated service model.
• Lounge Lizard: Web design and digital marketing agency serving B2B and B2C brands with branding, web design, and marketing services. Overlaps in integrated creative + digital execution.
• KlientBoost: Performance marketing agency focused on paid acquisition, conversion optimization, and landing pages. Comparable on outcomes-driven positioning and creative services for lead-gen clients.
• Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and web design for mid-market clients. Similar project-based and retainer engagements with a results-driven positioning like TBH Creative.
• Thrive Agency: Full-service digital marketing agency offering web design, SEO, social media, and PPC for SMB and mid-market. Provides comparable integrated services with similar GTM motion.

Others

• HubSpot (Solutions Partner ecosystem): TBH Creative is a HubSpot solutions partner delivering HubSpot website builds, marketing automation, and CRM implementations. HubSpot's partner ecosystem both enables and indirectly competes with agencies like TBH Creative via DIY tools and other partners.

Broad incumbents

• WPP / Ogilvy: Global advertising holding companies offering the full spectrum of advertising, branding, and digital marketing services. They compete for the same enterprise healthcare and B2B clients as TBH Creative but at vastly larger scale, with broader portfolios and deeper resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tbhcreative
• LinkedInlinkedin.com/company/tbhcreative
• Instagraminstagram.com/tbhcreativellc
• Xx.com/tbhcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBH Creative