Farm To Fit

What Farm To Fit does

Farm To Fit is a privately held, Portland, Oregon-based subscription meal delivery service founded in 2011 by co-founders Dré Slaman (CEO) and G. Scott. The company prepares healthy, chef-made meals in a commercial kitchen at 5411 NE Lombard Street and delivers them weekly to customers' doors across the Portland metropolitan area, Southwest Washington (including Clark County), and since January 2022, Olympia, Lacey, and Tumwater. Its product portfolio spans calorie-based plans (Extra Small/Small/Medium/Large corresponding to portion-controlled and 1200/1600/2000 calorie tiers) plus specialty diet plans (Keto, Whole30, Paleo, Diabetic Friendly, Plant-Based, Low Carb), with add-on lines including Kids Lunch Club, Senior Meals, Corporate Lunch Program, HSA/FSA eligible meals, and gift cards.

The business operates a DTC subscription model with auto-renewing weekly deliveries (no obligation after the first two), supplemented by one-time orders and corporate accounts. Pricing is anchored at approximately $12-$13 per meal on the Extra Small plan, with weekly billing cadence. Customer acquisition relies on content marketing (29-page blog, social channels), SEO, email newsletters, and a partner/referral program. Fulfillment uses a contracted third-party delivery service plus two pickup points (Portland kitchen and Evergreen Tennis in Camas, WA), and a mobile app launched in May 2025 handles ordering and subscription management.

The company differentiates on three vectors: (1) sustainability operations — Plastic Neutral certification, recovery of 44,000 pounds of ocean-bound plastic, 5,000+ pounds of #5 plastics recycled in-house annually, and food waste under 5 pounds per week with all leftovers donated to local shelters; (2) domain specialization in dietary-specific segments, particularly the June 2024 launch of the Small Appetites/Extra Small plan targeting GLP-1 medication users; and (3) health-plan integration via May 2026 HSA/FSA payment acceptance for qualifying conditions. The company remains founder-controlled with no disclosed institutional funding or M&A activity beyond a 2015 Dinner At Your Door acquisition, and operates with a 1-10 person team.

Name

Farm To Fit

Legal name

Farm to Fit, LLC

Website

https://farmtofit.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Farm To Fit is a Portland-based, subscription-driven chef-prepared meal delivery service serving health-conscious consumers across the Pacific Northwest with calorie-based and specialty diet plans, distinguished by sustainability credentials and HSA/FSA payment integration.

Ownership category

akta.pro rank

Product category

Meal Delivery Services

NAICS

Food Service Contractors (72231), Special Food Services (7223)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ), Meal Preparation & Nutrition Support (Non-Medical) (HSABAAAC)

Keywords

• Meal delivery service
• Healthy meal plans
• Subscription meals
• Prepared meal delivery
• Dietary meal plans

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Weekly Meal Plan Subscriptions: Recurring weekly subscription meal plans with automatic weekly deliveries until cancelled. Customers select meal plans (Small/Extra Small/Medium/Large with dietary variants like Keto, Whole30, Paleo, Diabetic Friendly, Plant-Based) and are charged weekly. Subscriptions auto-renew with no obligation after first two deliveries.
2. One-Time Orders: Individual one-time meal orders outside of subscription plans, charged at checkout including delivery charges and a one-time refundable cooler deposit.
3. Corporate Lunch Program: Office lunch delivery service for businesses, positioning meal delivery as a workplace benefit and morale booster.
4. Gift Cards: Virtual and physical gift cards sold at full value with no expiration, redeemed as full or partial payment for products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Farm To Fit prepares healthy, ready-to-eat, chef-made meals in a Portland commercial kitchen and delivers them weekly to customers' doors under auto-renewing subscription plans. The core offering is organized into calorie-based tiers (Small ~1200 cal, Medium ~1600 cal, Large ~2000 cal, and Extra Small for reduced appetites) and specialty diet variants (Keto, Whole30, Paleo, Diabetic Friendly, Plant-Based, Low Carb/Boost). Customers also have access to a one-time-order option, gift cards, a Kids Lunch Club, a Senior Meals program, an HSA/FSA-eligible meals offering, and an office Corporate Lunch Program.

Product overview

Farm to Fit is a Portland-based healthy meal delivery service operating on a subscription-based model. The core offering consists of calorie-based meal plans (Small/1200, Medium/1600, Large/2000, and Extra Small for small appetites) complemented by specialty dietary plans including Keto, Whole30, Paleo, Diabetic Friendly, Plant-Based, and Low Carb options. Additional services include Kids Lunch Club for families, Senior Meals for older adults, HSA/FSA eligible meal options for qualifying health conditions, and Corporate Lunch Program for businesses. The company delivers fresh, chef-prepared meals across Portland, Southwest Washington, and expanded areas including Olympia, Lacey, and Tumwater. The product portfolio functions as an integrated meal delivery ecosystem where customers select meal plans that match their dietary needs and caloric requirements, with customization options for allergens and food preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Meal Plan (1200 calorie) Calorie-based subscription meal plan at approximately 1200 calories per day for weight loss and smaller-appetite consumers; delivered weekly as part of the recurring subscription.
• Medium Meal Plan (1600 calorie) Calorie-based subscription meal plan at approximately 1600 calories per day providing balanced nutrition for moderate energy needs; delivered weekly on subscription.
• Large Meal Plan (2000 calorie) Calorie-based subscription meal plan at approximately 2000 calories per day for higher energy requirements; delivered weekly on subscription.
• Extra Small Meal Plan (Small Appetites) Portion-controlled subscription meal plan aimed at reduced-appetite consumers including GLP-1 medication users, seniors, and snackers, priced at approximately $12–$13 per meal; delivered weekly.
• Low Carb Meal Plan (BOOST) Low-carbohydrate subscription meal plan for customers following ketogenic or low-carb dietary approaches; delivered weekly.
• Keto Meal Plan Subscription meal plan following ketogenic-diet principles: high fat, moderate protein, very low carbohydrates; delivered weekly.
• Whole30 Meal Plan Subscription meal plan compliant with the Whole30 dietary reset — eliminating sugar, alcohol, grains, legumes, soy, and dairy; delivered weekly.
• Paleo Meal Plan Subscription meal plan based on paleo-diet principles featuring whole foods, lean meats, fish, fruits, and vegetables; delivered weekly.
• Diabetic Friendly Meal Plan Subscription meal plan designed for diabetes management, featuring low-glycemic-index foods and portion control for blood-sugar management; delivered weekly.
• Plant-Based Meal Plan Subscription meal plan prepared without animal products, featuring plant-based proteins and whole ingredients; delivered weekly.
• Kids Lunch Club Subscription school-lunch delivery service providing healthy, kid-approved ready-to-pack lunches for busy families.
• Senior Meals Subscription meal delivery service designed for seniors, offering balanced nutrition and convenience for older adults living at home.
• HSA/FSA Eligible Meals Meal purchase option allowing customers to pay with Health Savings Account (HSA) or Flexible Spending Account (FSA) funds when they have qualifying health conditions such as diabetes, metabolic health, heart health, hypertension, or weight management.
• Corporate Lunch Program Subscription office lunch delivery service delivering chef-prepared meals to Portland-area businesses for team meals, meetings, celebrations, and workplace wellness initiatives.
• Gift Cards Virtual and physical Farm To Fit gift cards sold at full value with no expiration, redeemable in full or part for any Farm To Fit products and subscriptions.
• One-Time Order Option Non-subscription, single-order purchase option for individual meal orders outside any recurring plan, charged at checkout including a delivery charge and a one-time refundable cooler deposit.

Quantifiable outcome

• Zero food waste maintained (under 5 pounds per week with all leftovers donated)
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Daily Harvest: National DTC subscription service delivering chef-prepared, dietitian-designed frozen meals and smoothie ingredients. Closely comparable direct-to-consumer subscription model with chef-prepared food, multiple diet plans, and weekly recurring delivery.
• CookUnity: Chef-prepared meal subscription service delivering rotating menus from professional chefs to subscribers nationwide. Mirrors Farm to Fit's chef-prepared, subscription-based model with multiple dietary plans and weekly deliveries.
• Factor (formerly Factor 75): Direct-to-consumer subscription service delivering freshly prepared, dietitian-designed meals with multiple diet plans including keto, calorie-controlled, and vegan. Same subscription mechanics, chef-prepared positioning, and weekly cadence as Farm to Fit.
• Sunbasket: Subscription-based prepared meal and meal kit service with multiple diet plans (keto, paleo, diabetic-friendly). Comparable product breadth across calorie-controlled and specialty-diet meal plans delivered weekly.
• Territory Foods: Chef-prepared, fresh meal delivery service operating regionally across multiple U.S. metros with weekly subscriptions and dietary customization. Closest analog in business model, geographic-regional rollout strategy, and chef-prepared positioning.
• Epicured: Subscription meal delivery service specializing in low-FODMAP, gluten-free, and medically-tailored meals for chronic conditions. Comparable focus on health-condition-driven meal plans and the overlap with Farm to Fit's diabetic-friendly and HSA/FSA-eligible offerings.
• BistroMD: Subscription meal delivery service built around physician-designed menus for weight loss, diabetic, and gluten-free diets. Overlaps with Farm to Fit's portion-controlled, diabetic-friendly, and specialty-diet meal plans targeting health-condition buyers.

Broad incumbents

• HelloFresh: Largest global meal kit subscription service with multi-diet plan offerings. Broader incumbent in the meal delivery category with overlapping diet variety (calorie-smart, vegetarian) and subscription mechanics, though meal kits (vs. prepared meals) is a different format.
• Freshly: Nationwide chef-prepared, fully-cooked meal subscription service (formerly independent, now owned by Nestlé). Closest historical mass-market analog to Farm to Fit's chef-prepared weekly subscription model before its national scaling.
• Blue Apron: Long-established national meal kit and prepared meal subscription service with multiple diet plans. Established incumbent in the meal subscription category serving a comparable consumer use case (convenient, portion-controlled, weekly deliveries).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@farmtofit2713
• Facebookfacebook.com/farmtofit
• LinkedInlinkedin.com/company/farm-to-fit-llc
• Instagraminstagram.com/farmtofit
• Xx.com/farmtofit

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm To Fit