Cohiba
Cohiba is a luxury cigar brand owned by General Cigar Co., Inc., producing and selling premium handcrafted cigars across core, limited-edition, and retired collections, distributed through premier US tobacconists and luxury experiential events targeting affluent adult connoisseurs.
- Company typePrivate
- Founded-
- HeadquartersSanta Rosa, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cohiba does
Cohiba is a luxury cigar brand owned and operated by General Cigar Co., Inc., a privately held Virginia-incorporated corporation. The company manufactures and sells premium handcrafted cigars across a Core Collection of nine lines (Red Dot, Riviera, Blue, Macassar, Black, Nicaragua, Royale, Connecticut, Rubicon), four Limited Edition series (Spectre, Weller by Cohiba, Serie M, C8), and a Retired/Vault tier (Edicion Diamante, XV, Luxury Selection). Core production occurs in the Dominican Republic, with select limited editions rolled in the United States at El Titan de Bronze in Miami's Little Havana. The underlying production technology is traditional rather than automated: tobacco is hand-tended, leaf-selected, blended by master blenders, aged for 3-4+ years (including in Dominican rum, Weller Bourbon, and sherry barrels), and rolled by skilled artisans, with limited editions reserved for the company's most experienced rollers.
Cohiba's revenue model is built on one-time sales of premium cigars through a curated network of tobacconists and cigar lounges across the United States, augmented by direct engagement via the brand website. A secondary revenue stream is experiential: events such as the Safari Tent Scotch and Cigar Tasting Experience at The Preserve Sporting Club in Rhode Island carry a $995 food, beverage and cigar minimum for up to 16 guests. The go-to-market motion is event-driven and luxury-partnership-led, including Sundance Film Festival, Miami Art Week, the Cohiba Cup polo event, Robb Report Car of the Year, Nobu Malibu, and the Concours Club. The target customer is affluent adult cigar connoisseurs (21+) seeking handcrafted luxury products, with the brand explicitly positioned under the "Experience Luxury" tagline and anchored by the iconic Red Dot trademark. Cohiba serves the United States market and holds no public listing, stock exchange listing, or ticker symbol.
Cohiba firmographics
Firmographics- Name
- Cohiba
- Legal name
- General Cigar Company Inc.
- Website
- https://cohiba.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Cohiba is a luxury cigar brand owned by General Cigar Co., Inc., producing and selling premium handcrafted cigars across core, limited-edition, and retired collections, distributed through premier US tobacconists and luxury experiential events targeting affluent adult connoisseurs.
- Ownership category
- akta.pro rank
Cohiba industry classification
Industry- Product category
- Premium Cigars
- NAICS
- Tobacco Manufacturing (312230), Beverage and Tobacco Product Manufacturing (312)
- SIC
- Tobacco Products (2100)
- akta.pro primary industry
- Cigars & Cigarillos Manufacturing & Brands (CRADAJAB)
Keywords
Where Cohiba is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cohiba business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Premium Cigar Sales: Cohiba generates revenue through the sale of premium handcrafted cigars across multiple product lines including core collections (Red Dot, Riviera, Blue, Macassar, Black, Nicaragua, Royale, Connecticut, Rubicon), limited editions (Spectre, Weller, Serie M, C8), and retired cigars (Edicion Diamante, XV, Luxury Selection). Products are sold through tobacconists and the brand's website.
- Cohiba Experience Events: Luxury experiential events including the Safari Tent Scotch and Cigar Tasting Experience at The Preserve Sporting Club in Rhode Island, featuring Cohiba cigars paired with Laphroaig scotch. Events require a $995 food, beverage and cigar minimum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | The Preserve Sporting Club Experience |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Cohiba product offering
Product offeringCore offering
Cohiba is a luxury cigar brand that manufactures and sells premium handcrafted cigars across multiple product lines including core collections (Red Dot, Riviera, Blue, Macassar, Black, Nicaragua, Royale, Connecticut, Rubicon), limited editions (Spectre, Weller by Cohiba, Serie M, C8), and retired cigars. The brand uses traditional methods from seed to smoke, with aged tobacco blends rolled by skilled artisans primarily in the Dominican Republic and Miami.
Product overview
Cohiba is a luxury cigar brand owned by General Cigar Co. The company's product portfolio consists of two main tiers: a Core Collection of full-time offerings including Red Dot, Riviera, Blue, Macassar, Black, Nicaragua, Royale, Connecticut, and Rubicon; and an Exclusive/Limited Edition series featuring Spectre, Weller by Cohiba, Serie M, and C8; plus a Retired/Vault section with Edicion Diamante, XV, and Luxury Selection. Each product line represents distinct tobacco blends, wrapper origins, and flavor profiles targeting luxury cigar enthusiasts.
Differentiator
Problem solved
Functional benefit
Brands
- Red Dot: A modern classic, synonymous with extravagant taste and complex flavor.
- Riviera
- Blue
- Macassar
- Black
- Nicaragua
- Royale
- Connecticut
- Rubicon
- Spectre
- Weller
- Serie M
- Cohiba C8
Quantifiable outcome
- Multiple industry awards including Cigar Dojo #14 Cigar of the Year, multiple Halfwheel Packaging of the Year awards, and multiple Robb Report Best of the Best awards
- +2 more outcomes
Companies that use Cohiba
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Cohiba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cohiba partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- Robb ReportcoreMultiple collaborations including Robb Report Car of the Year event in Miami at The Concours Club, Culinary Masters partnership for exclusive culinary events, and various Robb Report Best of the Best awards.
- Miami Beach Yacht ClubminorCohiba participated in Miami Art Week 2024, joining Robb Report's House of Robb event and VIP transfer to Miami Beach Yacht Club's Windows of the Sea yacht event.
- NobuflagshipCohiba partnered with Nobu Malibu to host a unique dining experience in Bel Air, California to celebrate the launch of Cohiba Riviera. Chefs from Nobu Malibu prepared an exquisite meal paired with spirits from Sassenach Whiskey and Cohiba cigars.
- El Titan de BronzecoreCollaboration for Serie M production - the first series of Cohiba cigars rolled in the United States. El Titan de Bronze, one of the finest boutique cigar manufacturers, crafts these cigars in their shop on Calle Ocho in Miami's Little Havana neighborhood.
- Weller BourboncoreOngoing collaboration between Cohiba and Weller Bourbon for Weller by Cohiba series. Exceptional Cohiba tobacco is aged in Weller Bourbon barrels (including Weller Antique 107, Weller Full Proof, and standard Weller Bourbon barrels), giving blends a unique, indulgent flavor with a smooth finish.
- LaphroaigcoreTwo iconic brands partnering at The Preserve Sporting Club in Rhode Island. Laphroaig scotch and Cohiba cigars are co-headlining attractions at the Safari Tent Scotch and Cigar Tasting Experience, a private two-hour tasting event in a rustic-yet-premium setting.
- The Concours ClubminorMiami's top test track where Cohiba and Robb Report partnered for Car of the Year event, hosting a cigar and cocktail party for Formula 1 drivers, top executives, and Miami's elite.
- Rand LuxuryminorCohiba partnered with Rand Luxury for their exclusive, invite-only Hamptons event featuring charity brunch, celebrity attendees, and luxury carmaker product launches.
- BourbonBlog.com / Tom FischerminorCigar World Masters Series featuring Sean Williams in discussion with bourbon expert Tom Fischer about bourbon and cigars, including deep dive into Weller by Cohiba.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Cohiba competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Cohiba social profiles
Digital presenceCohiba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cohiba leadership team
Management profileNumber of profiles
Profiles1 record
Cohiba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cohiba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cohiba
What does Cohiba do?
Cohiba is a luxury cigar brand that manufactures and sells premium handcrafted cigars across multiple product lines including core collections (Red Dot, Riviera, Blue, Macassar, Black, Nicaragua, Royale, Connecticut, Rubicon), limited editions (Spectre, Weller by Cohiba, Serie M, C8), and retired cigars. The brand uses traditional methods from seed to smoke, with aged tobacco blends rolled by skilled artisans primarily in the Dominican Republic and Miami.
Is Cohiba a public or private company?
Cohiba is a private company. It is classified as corporate owned and is currently operating.
When was Cohiba founded?
Cohiba was founded in -1. It employs 251 to 500 people.
Where is Cohiba based?
Cohiba is headquartered in Santa Rosa, United States, in the North America region.
How does Cohiba make money?
Two revenue lines are on record. Premium Cigar Sales are the primary driver. The others are cohiba Experience Events.
Does Cohiba have an API?
No public API is recorded for Cohiba.
What industry is Cohiba in?
Cohiba's product category is Premium Cigars. Its primary akta.pro industry code is CRADAJAB, Cigars & Cigarillos Manufacturing & Brands. Its NAICS code is 312230 and its SIC code is 2100.