Rand Luxury

What Rand Luxury does

RAND Luxury, Inc. is a privately held luxury event production company founded in 1993 by serial entrepreneur Bradford Rand and headquartered in Manhasset, New York. The company specializes in producing invitation-only automotive and lifestyle experiences targeting high-net-worth individuals, collectors, and luxury brand sponsors, with its flagship event being the annual Hamptons Concours d'Elegance held at a private Bridgehampton estate. Beyond the Concours, the company produces Casa Ferrari vehicle unveiling experiences, The Luxury Escape film festival hospitality lounges (Sundance, Tribeca, TIFF), and the RAND Luxury Motorcar Auction at the Nassau County Museum of Art.

The company generates revenue through two primary streams: corporate sponsorships from luxury automotive OEMs and dealers (Ferrari of Long Island, Aston Martin Long Island, McLaren Long Island, Manhattan Motorcars), financial institutions (Morgan Stanley), and lifestyle brands (Louis XIII, The Macallan, Cohiba), plus attendee donations and ticket revenue priced at $295 per guest pass and $395 per concours entrant. Events are marketed through earned media coverage in Forbes, CNBC, NYT, and Variety, direct VIP email outreach, and partnerships with Ferrari Club of America and Porsche Club of America. The charity positioning (with beneficiaries including Southampton Animal Shelter Foundation and South Fork Natural History Museum) provides tax-deductible giving incentives that anchor the invitation-only model.

RAND Luxury has no proprietary technology stack — the business is fundamentally a relationship-driven, services-based operation executed by a small team of fewer than 50 people across event production, business development, and sponsorship sales. The company's competitive position rests on Bradford Rand's 30+ year personal network across luxury auto OEMs, regional dealerships, car clubs, and HNW collectors, supplemented by event-execution capabilities at exclusive Hamptons and Manhattan venues. Distribution is regional (Northeast USA), and the upcoming inaugural Gansevoort Concours in lower Manhattan in June 2026 represents the company's first material geographic expansion.

Name

Rand Luxury

Legal name

RAND Luxury, Inc.

Website

https://www.randluxury.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Rand Luxury is a private event production company founded in 1993 that produces invitation-only luxury automotive and lifestyle experiences — including the flagship Hamptons Concours d'Elegance — for high-net-worth collectors, luxury brand sponsors, and charity beneficiaries in the Northeast US.

Ownership category

akta.pro rank

Product category

Luxury Event Production & Experiential Marketing

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK)

akta.pro secondary industries

Luxury Shopping & Private Appointments (HSACAMAK), Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG)

Keywords

• Luxury event production
• Automotive concours shows
• Lifestyle brand experiences
• Charity gala events
• Luxury automotive marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event Sponsorships: RAND Luxury generates significant revenue through corporate sponsorships at its events. Luxury brands, automotive dealerships, financial institutions, and lifestyle companies pay for visibility at events like the Hamptons Concours. Sponsors receive brand placement, VIP access, and direct engagement with high-net-worth attendees.
2. Event Tickets and Donations: Revenue is generated through guest passes and donation-based entries to events. For the Hamptons Concours, concours entrant vehicles require a $395 donation, with additional guest passes available. Events are marketed as exclusive, invitation-only charity occasions that sell out annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RAND Luxury is an event production company that creates luxury automotive and lifestyle experiences, most notably the Hamptons Concours d'Elegance. The company sells corporate sponsorships to luxury automotive brands and consumer-facing tickets and patron packages, with charitable giving woven into its events.

Product overview

Rand Luxury is an event production company specializing in luxury lifestyle experiences. The core product is the Hamptons Concours d'Elegance, an annual invitation-only automotive charity event featuring collector car exhibitions and competitions. Supporting products include Casa Ferrari vehicle unveiling experiences, The Luxury Escape film festival VIP hospitality suites, and RAND Luxury Motorcar Auction events. The company also produces automotive launch events for luxury brands including Lamborghini, Bugatti, Rolls-Royce, Aston Martin, Bentley, Maserati, and McLaren.

Differentiator

Problem solved

Functional benefit

Products and services

• Hamptons Concours d'Elegance
• Corporate Sponsorship Packages
• Patron & VIP Experience Packages

Quantifiable outcome

• 700+ guests and 200+ motorcars at 2025 Hamptons Concours
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Ferrari of Long IslandcoreGTM or Marketing PartnerPrimary automotive partner for the Hamptons Concours, providing Ferrari vehicles for display and judging. Long-standing partnership spanning multiple years of events.
• Ferrari Club of AmericacoreGTM or Marketing PartnerNational Ferrari owner club with regional chapters. Partners with RAND Luxury for Hamptons Concours events, providing access to collector community.
• Porsche Club of AmericacoreGTM or Marketing PartnerNational Porsche owner club. Partners with RAND Luxury for Hamptons Concours events, providing access to Porsche collector community.
• Maserati of Long IslandcoreGTM or Marketing PartnerLong Island dealership partner for automotive events, providing Maserati vehicles for display and showcase at RAND Luxury events.
• Aston Martin Long IslandmajorGTM or Marketing PartnerRegional Aston Martin dealership partner for luxury automotive events in the Hamptons region.
• McLaren Long IslandmajorGTM or Marketing PartnerRegional McLaren dealership partner for automotive showcase events.
• Manhattan MotorcarsmajorGTM or Marketing PartnerManhattan-based luxury automotive dealership partner for events.
• Long Island Sports CarsmajorGTM or Marketing PartnerRegional sports car dealership partner for automotive events.
• Louis XIII (Rémy Martin)majorGTM or Marketing PartnerPremium cognac brand providing spirits for tastings at Hamptons Concours events. Major sponsor with logo placement.
• Morgan StanleymajorGTM or Marketing PartnerFinancial services firm sponsoring Hamptons Concours as AAA-level sponsor, providing brand visibility to affluent attendees.
• CohibamajorGTM or Marketing PartnerPremium cigar brand providing lounge and tastings at automotive events.
• Apollo JetsminorGTM or Marketing PartnerPrivate jet services company sponsoring Hamptons events for brand visibility among affluent travelers.
• The MacallanmajorGTM or Marketing PartnerPremium Scotch whisky brand providing tastings and sponsorship at luxury automotive events.
• Southampton Animal Shelter FoundationcoreStrategic or Co-development PartnerPrimary charity beneficiary of Hamptons Concours d'Elegance events. Benefits from attendee donations and proceeds from annual charity event.
• South Fork Natural History Museum and Nature CentercoreStrategic or Co-development PartnerCharity beneficiary of Hamptons Concours d'Elegance events in 2025 and 2026.
• Baker House 1650majorStrategic or Co-development PartnerLuxury venue partner for Casa Ferrari Hamptons event in East Hampton, providing exclusive estate setting for Ferrari vehicle reveals.
• LamborghinicoreGTM or Marketing PartnerHas produced automotive launch events for Lamborghini as part of luxury automotive brand portfolio.
• BugatticoreGTM or Marketing PartnerHas produced automotive launch events for Bugatti as part of luxury automotive brand portfolio.
• Rolls-RoycecoreGTM or Marketing PartnerHas produced automotive launch events for Rolls-Royce as part of luxury automotive brand portfolio.
• BentleycoreGTM or Marketing PartnerHas produced automotive launch events for Bentley as part of luxury automotive brand portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Gooding & Company: Collector-car auction house that also produces concours-style preview events at Pebble Beach and Amelia Island. Partial overlap with Rand Luxury: shares the HNW collector and concours ecosystem, but monetizes via auction commissions rather than event sponsorships.
• Bonhams Cars: International auction house with a major collector-car division operating at concours venues. Comparable to Rand Luxury through shared HNW collector audience and automotive-event adjacency.
• RM Sotheby's: Global collector-car auction house hosting marquee sales alongside major concours (Monterey, Amelia). Adjacent to Rand Luxury's Motorcar Auction product, competing for the same collector audience and consignment inventory.

Direct peers

• Salon Privé: U.K.-based invitation-only luxury concours and supercar event. Operates the same judged-collector-car format with luxury brand sponsorship, providing a clear geographic-mirror of Rand Luxury's U.S. concours model.
• Cavallino Classic: Ferrari-focused concours and owners event held in Palm Beach. Directly comparable to Rand's Casa Ferrari and Hamptons Concours judging categories, with the same Ferrari collector community and Ferrari OEM sponsorship dynamics.
• Amelia Island Concours d'Elegance: Long-running annual concours held in Florida featuring judged collector vehicles and major luxury sponsorships. Operates the same HNW concours-event model as Rand Luxury but in a different U.S. region.
• The Quail, A Motorsports Gathering: Invite-only luxury automotive gathering at The Quail Lodge during Monterey Car Week. Closely aligned with Rand's Hamptons Concours in audience (HNW collectors), exclusivity model, and curated concours judging format.
• Pebble Beach Concours d'Elegance: The most prestigious classic-automobile concours in the world, held annually at Pebble Beach. Directly comparable to Rand Luxury's Hamptons Concours: same invitation-only collector-car judging format, same HNW audience, and same reliance on luxury OEM sponsorships.

Others

• Quintessentially: Global luxury lifestyle concierge and private-members club. Comparable to Rand Luxury through shared HNW audience and luxury-event/experience offerings, but operates a membership-based concierge model rather than a flagship annual event.
• Hagerty Drivers Club: Membership club and media/events company serving car enthusiasts and collectors. Adjacent to Rand Luxury through shared automotive-collector audience and concours-event ecosystem, but monetizes via media and membership rather than event production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwIwfnCJDY_RK5ik8TSVpMg
• Xx.com/RANDLuxury

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rand Luxury