The Concours Club

Name

The Concours Club

Legal name

The Concours Club

Website

https://theconcoursclub.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Automotive Resort and Private Motorsports Club

NAICS

Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Private motorsports club
• Luxury automotive resort
• Driving circuit membership
• Vehicle storage services
• High-performance driving instruction

Headquarters

HQ city

Opa Locka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Initiation Fees: One-time initiation fee required to join the private club, granting access to all facilities and member-only experiences.
2. Annual Membership Dues: Recurring annual fees paid by members for continued access to the club's facilities, events, and services.
3. Event Hosting and Private Bookings: Revenue from hosting private events including corporate functions, social gatherings, product launches, and driver training sessions at the club's world-class facilities.
4. Vehicle Storage and Auto Loft Garages: Private garage and storage offerings for members to store and maintain their automotive collections.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Concours Club operates a private, membership-based automotive resort and country club centered on a 2+ mile FIA-certified driving circuit. It sells exclusive memberships that grant access to the circuit, professional driving instruction, vehicle storage and Auto Loft garages, the Verge restaurant, hospitality amenities, and signature events, while also booking private corporate events at its Pininfarina-designed Event Campus.

Product overview

The Concours Club is a private motorsport resort and automotive country club offering a comprehensive portfolio of luxury experiences centered around its 2+ mile FIA-certified driving circuit. The core product suite includes the circuit with GPX Live Camera System for real-time telemetry coaching, the members-only Verge restaurant by Chef Brad Kilgore, vehicle storage solutions ranging from secured spaces to premium Auto Lofts, and an Event Campus designed by Pininfarina for private events. Members enjoy professional driving instruction, access to BMW M2 CS race car fleet, padel and pickleball courts, and exclusive access to signature events. The club operates on a membership model with limited availability and prioritizes applicants referred by existing members.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Membership Invitation-only membership granting individuals and their guests access to the club's driving circuit, restaurants, vehicle storage, Auto Loft garages, padel and pickleball courts, signature events, and concierge services. Requires a $375,000 initiation fee and $35,000 in annual dues.
• Driving Circuit Access and Lap Bookings Access to a 2+ mile FIA-certified circuit featuring a 2,100-foot straightaway, 46-foot driving surface, more than 7 unique configurations, and a 200-foot irrigated skid pad for member lap sessions and driving programs.
• Professional Driving Instruction One-on-one coaching, autocross, hot laps, and teen driver education delivered by professional instructors with Formula 1 and Le Mans experience, supported by real-time telemetry and video review systems.
• BMW M2 CS Race Car Fleet Exclusive access to factory-built BMW M2 CS race cars for members and guests participating in driving programs and lap sessions.
• Verge Restaurant Members-only restaurant offering sophisticated American cuisine curated by Culinary Director Chef Brad Kilgore, with a wine program led by Master Sommelier Dan Pilkey.
• Auto Loft Garages Fully finished private garage spaces designed by DMAC Architecture for members to store and display vehicle collections and entertain guests steps from the circuit.
• Secured Vehicle Storage Secured individual storage spaces available to members for storing valuable automotive collections at the club's Opa Locka facility.
• Private Event Hosting Booking of the club's facilities for corporate events, team building, vehicle unveilings, product launches, performances, celebrations, and driver training sessions.
• Event Campus Venue Pininfarina-designed motorsport-based event campus with separate entrance, exit, paddock, skid pad, and pit lane, available for member events and private bookings.

Quantifiable outcome

• First motorsport-based event campus within minutes of a major metro area
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• XO (Private Aviation)minorGTM or Marketing Partner · 1 January 2024XO, the world's premier private aviation network, served as The Concours Club's official aviation partner for the 2024 F1 Miami Grand Prix. Ticket holders for The Concours Club Lounge enjoyed special benefits and activations through XO.
• RUF North AmericacoreStrategic or Co-development Partner · 1 January 2023RUF, the boutique Porsche-based manufacturer, announced it will open its North American headquarters at The Concours Club. RUF representatives Alois and Estonia Ruf attended the Flat Six Fest announcement at the club, with the event recreating the town of Pfaffenhausen where RUF was born.
• PininfarinacoreStrategic or Co-development Partner · 1 January 2022Italian design house Pininfarina conceived and designed the Event Campus at The Concours Club, the first and only motorsport-based event campus located within minutes of a major metro area.
• ArtefactominorStrategic or Co-development PartnerBrazilian furniture design house Artefacto partnered with The Concours Club to offer members access to high-end home furnishings. Artefacto's design experts provide turn-key solutions for Auto Lofts and member homes, featuring sustainable natural fiber pieces and high-quality interiors.
• SEED School of MiamiminorOthersThe Concours Club has partnered with The SEED School of Miami for four consecutive years, hosting graduation ceremonies and providing internship opportunities. The school serves students from families below 200% poverty level with a mission to guide them toward graduation.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Apex Motor Club: Apex Motor Club in Maricopa, Arizona operates a private motorsport facility with membership tiers, track days, and event hosting—a near-direct analogue to Concours Club's private membership racing-resort concept.
• The Thermal Club: The Thermal Club is a private motorsport country club in Coachella Valley, California, with a multi-configuration racing circuit, luxury villas, and membership-based access—directly comparable in concept, scale, and target member to The Concours Club.
• Monticello Motor Club: Monticello Motor Club is a private motorsport facility in New York offering members-only track access, driver instruction, and storage. Closely mirrors Concours Club's member-only circuit and UHNW enthusiast positioning on the East Coast.
• Atlanta Motorsports Park: Atlanta Motorsports Park is a private members-only road course and karting facility in Dawsonville, GA, offering similar membership structure, instruction, and event programming for driving enthusiasts.
• Spring Mountain Motor Resort & Country Club: Spring Mountain in Nevada is a private members/resort motorsport facility tied to Cadillac/V-Series performance with residential real estate—comparable business model blending membership, instruction, and luxury real estate around a private track.
• Palmer Motorsports Park: Palmer Motorsports Park is a private members-only road course in Massachusetts designed by an FIA-spec architect, with comparable member access, instruction programs, and high-end enthusiast positioning.

Broad incumbents

• Soho House: Soho House operates a global network of private members-only clubs targeting creative professionals, with similar membership-only access economics, hospitality programming, and event revenue—though broader in concept and not motorsport-focused.

Emerging players

• Exotics Racing: Exotics Racing operates supercar driving experiences at various tracks—comparable to the recreational driving instruction side of Concours Club but at a lower price point and without the private club ecosystem.
• Dream Racing: Dream Racing in Las Vegas offers exotic car driving experiences and track rentals at a public-access facility—overlapping with Concours Club's driving experience and instruction products but operating a less exclusive, pay-per-use model.

Regional players

• Audrain Motorsport: Audrain Motorsport is a New England-based automotive heritage organization that hosts concours events, tours, and driving experiences—comparable to Concours Club's signature events (Flat Six Fest, Arte Veloce) but as an event organizer rather than facility operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCYqzWUcFoLAIKN79aGs0YA
• Facebookfacebook.com/TheConcoursClub
• Instagraminstagram.com/theconcoursclub
• Xx.com/theconcoursclub
• LinkedInlinkedin.com/company/theconcoursclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Concours Club