Cohiba

What Cohiba does

Cohiba is a luxury cigar brand owned and operated by General Cigar Co., Inc., a privately held Virginia-incorporated corporation. The company manufactures and sells premium handcrafted cigars across a Core Collection of nine lines (Red Dot, Riviera, Blue, Macassar, Black, Nicaragua, Royale, Connecticut, Rubicon), four Limited Edition series (Spectre, Weller by Cohiba, Serie M, C8), and a Retired/Vault tier (Edicion Diamante, XV, Luxury Selection). Core production occurs in the Dominican Republic, with select limited editions rolled in the United States at El Titan de Bronze in Miami's Little Havana. The underlying production technology is traditional rather than automated: tobacco is hand-tended, leaf-selected, blended by master blenders, aged for 3-4+ years (including in Dominican rum, Weller Bourbon, and sherry barrels), and rolled by skilled artisans, with limited editions reserved for the company's most experienced rollers.

Cohiba's revenue model is built on one-time sales of premium cigars through a curated network of tobacconists and cigar lounges across the United States, augmented by direct engagement via the brand website. A secondary revenue stream is experiential: events such as the Safari Tent Scotch and Cigar Tasting Experience at The Preserve Sporting Club in Rhode Island carry a $995 food, beverage and cigar minimum for up to 16 guests. The go-to-market motion is event-driven and luxury-partnership-led, including Sundance Film Festival, Miami Art Week, the Cohiba Cup polo event, Robb Report Car of the Year, Nobu Malibu, and the Concours Club. The target customer is affluent adult cigar connoisseurs (21+) seeking handcrafted luxury products, with the brand explicitly positioned under the "Experience Luxury" tagline and anchored by the iconic Red Dot trademark. Cohiba serves the United States market and holds no public listing, stock exchange listing, or ticker symbol.

Name

Cohiba

Legal name

General Cigar Company Inc.

Website

https://cohiba.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Cohiba is a luxury cigar brand owned by General Cigar Co., Inc., producing and selling premium handcrafted cigars across core, limited-edition, and retired collections, distributed through premier US tobacconists and luxury experiential events targeting affluent adult connoisseurs.

Ownership category

akta.pro rank

Product category

Premium Cigars

NAICS

Tobacco Manufacturing (312230), Beverage and Tobacco Product Manufacturing (312)

SIC

Tobacco Products (2100)

akta.pro primary industry

Cigars & Cigarillos Manufacturing & Brands (CRADAJAB)

Keywords

• Premium cigars
• Handcrafted cigars
• Luxury tobacco
• Cigar manufacturing
• Aged tobacco blends

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Premium Cigar Sales: Cohiba generates revenue through the sale of premium handcrafted cigars across multiple product lines including core collections (Red Dot, Riviera, Blue, Macassar, Black, Nicaragua, Royale, Connecticut, Rubicon), limited editions (Spectre, Weller, Serie M, C8), and retired cigars (Edicion Diamante, XV, Luxury Selection). Products are sold through tobacconists and the brand's website.
2. Cohiba Experience Events: Luxury experiential events including the Safari Tent Scotch and Cigar Tasting Experience at The Preserve Sporting Club in Rhode Island, featuring Cohiba cigars paired with Laphroaig scotch. Events require a $995 food, beverage and cigar minimum.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cohiba is a luxury cigar brand that manufactures and sells premium handcrafted cigars across multiple product lines including core collections (Red Dot, Riviera, Blue, Macassar, Black, Nicaragua, Royale, Connecticut, Rubicon), limited editions (Spectre, Weller by Cohiba, Serie M, C8), and retired cigars. The brand uses traditional methods from seed to smoke, with aged tobacco blends rolled by skilled artisans primarily in the Dominican Republic and Miami.

Product overview

Cohiba is a luxury cigar brand owned by General Cigar Co. The company's product portfolio consists of two main tiers: a Core Collection of full-time offerings including Red Dot, Riviera, Blue, Macassar, Black, Nicaragua, Royale, Connecticut, and Rubicon; and an Exclusive/Limited Edition series featuring Spectre, Weller by Cohiba, Serie M, and C8; plus a Retired/Vault section with Edicion Diamante, XV, and Luxury Selection. Each product line represents distinct tobacco blends, wrapper origins, and flavor profiles targeting luxury cigar enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Red Dot: A modern classic, synonymous with extravagant taste and complex flavor.
• Riviera
• Blue
• Macassar
• Black
• Nicaragua
• Royale
• Connecticut
• Rubicon
• Spectre
• Weller
• Serie M
• Cohiba C8

Quantifiable outcome

• Multiple industry awards including Cigar Dojo #14 Cigar of the Year, multiple Halfwheel Packaging of the Year awards, and multiple Robb Report Best of the Best awards
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Robb ReportcoreGTM or Marketing Partner · 1 January 2024Multiple collaborations including Robb Report Car of the Year event in Miami at The Concours Club, Culinary Masters partnership for exclusive culinary events, and various Robb Report Best of the Best awards.
• Miami Beach Yacht ClubminorGTM or Marketing Partner · 1 January 2024Cohiba participated in Miami Art Week 2024, joining Robb Report's House of Robb event and VIP transfer to Miami Beach Yacht Club's Windows of the Sea yacht event.
• NobuflagshipGTM or Marketing Partner · 19 May 2023Cohiba partnered with Nobu Malibu to host a unique dining experience in Bel Air, California to celebrate the launch of Cohiba Riviera. Chefs from Nobu Malibu prepared an exquisite meal paired with spirits from Sassenach Whiskey and Cohiba cigars.
• El Titan de BronzecoreStrategic or Co-development PartnerCollaboration for Serie M production - the first series of Cohiba cigars rolled in the United States. El Titan de Bronze, one of the finest boutique cigar manufacturers, crafts these cigars in their shop on Calle Ocho in Miami's Little Havana neighborhood.
• Weller BourboncoreStrategic or Co-development PartnerOngoing collaboration between Cohiba and Weller Bourbon for Weller by Cohiba series. Exceptional Cohiba tobacco is aged in Weller Bourbon barrels (including Weller Antique 107, Weller Full Proof, and standard Weller Bourbon barrels), giving blends a unique, indulgent flavor with a smooth finish.
• LaphroaigcoreGTM or Marketing PartnerTwo iconic brands partnering at The Preserve Sporting Club in Rhode Island. Laphroaig scotch and Cohiba cigars are co-headlining attractions at the Safari Tent Scotch and Cigar Tasting Experience, a private two-hour tasting event in a rustic-yet-premium setting.
• The Concours ClubminorGTM or Marketing PartnerMiami's top test track where Cohiba and Robb Report partnered for Car of the Year event, hosting a cigar and cocktail party for Formula 1 drivers, top executives, and Miami's elite.
• Rand LuxuryminorGTM or Marketing PartnerCohiba partnered with Rand Luxury for their exclusive, invite-only Hamptons event featuring charity brunch, celebrity attendees, and luxury carmaker product launches.
• BourbonBlog.com / Tom FischerminorGTM or Marketing PartnerCigar World Masters Series featuring Sean Williams in discussion with bourbon expert Tom Fischer about bourbon and cigars, including deep dive into Weller by Cohiba.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/cohiba
• Facebookfacebook.com/Cohiba

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cohiba