Anvil Mobile

Name

Anvil Mobile

Legal name

Anvil Mobile Limited

Website

https://anvilmobile.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Wendens Ambo

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time sales of 5G/4G routers, antennas, and accessories. Products include the XR-5G-241 Cone Router, Teltonika routers, DrayTek routers, Robustel routers, and various antenna models.
2. SIM Card Subscriptions: Recurring monthly or annual subscriptions for 5G data SIM cards across multiple UK networks (EE, O2, Three, Vodafone). Fixed IP SIMs available with 12-24 month contract terms. Pricing ranges from £19.99 to £28.99 per month for unlimited 5G data.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Anvil Mobile sells 5G and 4G cellular hardware (routers, antennas, signal testers, DIN rail kits) and recurring mobile data SIM card subscriptions across the four major UK networks (EE, O2, Three, Vodafone), bundled with its proprietary SD-WAN Pro bonding solution and connectivity management platform. The company targets both individual consumers through an online store and business/enterprise customers via bespoke sales-led packages for IoT, fleet, CCTV, and industrial connectivity use cases.

Product overview

Anvil Mobile is a UK-based provider of 5G hardware and connectivity solutions. The product portfolio centers on 5G and 4G cellular routers (including XR-5G-241 Cone Router, Teltonika RUTX50, RUT241, RUT951, and Robustel R5020), complemented by 4G/5G antennas (Fullband GXS606, MIMORAD, FB4GMAG7), and 5G SIM cards across major UK networks (O2, Three, Vodafone, EE). The offering is unified by SD-WAN Pro, a software-defined WAN solution that bonds multiple internet connections (including 5G routers and fixed lines) for enhanced reliability up to 500Mbps. This core connectivity platform is supported by complementary accessories including signal testers and DIN rail mounting kits, with managed services including real-time connectivity analytics and automatic failover.

Differentiator

Problem solved

Functional benefit

Products and services

• 5G Routers
• 4G/LTE Routers
• 4G/5G Antennas
• 5G SIM Cards
• SD-WAN Pro
• SD-WAN Pro 5G USB/LAN Module
• Travel Buddy 4G MiFi Router
• Signal Tester CS2389
• Teltonika DIN Rail Kit

Quantifiable outcome

• 99.99% connectivity uptime (less than 53 minutes downtime per year)
• +1 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• StripecoreTechnology or IntegrationStripe is Anvil Mobile's primary payment processor for credit/debit card transactions on the e-commerce platform. Stripe is described as one of the leaders in electronic payment for ecommerce, providing security, reliability and dynamism for payment services. PCI DSS certified payment gateway.
• GoCardlesscoreTechnology or IntegrationGlobal bank payment network for collecting bank-to-bank payments from customers worldwide, for one-off or variable amounts. Enables Direct Debit payments for recurring SIM subscriptions and service charges.
• Access PaySuite (formerly Eazipay)supportingTechnology or IntegrationDirect Debit services provider for businesses of all types and sizes. Provides seamless, secure and affordable Direct Debit collection with cloud-based payment platform and customer support.
• Everything Everywhere Ltd (EE)coreTechnology or IntegrationUK mobile network operator providing cellular services to Anvil Mobile customers. Anvil provides SIM cards and connectivity solutions using EE's network infrastructure for 4G/LTE and 5G services.
• Vodafone LtdcoreTechnology or IntegrationUK mobile network operator providing cellular services to Anvil Mobile customers. SIM cards available on Vodafone network for 5G data and Fixed IP services.
• Three UK LtdcoreTechnology or IntegrationUK mobile network operator providing cellular services to Anvil Mobile customers. Public Fixed IP Unlimited Data SIMs available on Three network.
• O2 LtdcoreTechnology or IntegrationUK mobile network operator providing cellular services to Anvil Mobile customers. UK 5G Unlimited Data SIMs available on O2 network.
• TeltonikacoreTechnology or IntegrationIndustrial router manufacturer whose products (RUT series, TRB series) are sold through Anvil Mobile's e-commerce platform. Full range of 4G/LTE and 5G industrial routers, gateways, and accessories.
• DrayTekcoreTechnology or IntegrationRouter manufacturer whose products (Vigor series) are sold through Anvil Mobile. Provides 5G/LTE routers with Wi-Fi 6 capabilities and firewall features for SMEs.
• RobustelsupportingTechnology or IntegrationIndustrial cellular router manufacturer whose R5020 5G router is sold through Anvil Mobile. Provides rugged 5G/4G routers for IoT and enterprise connectivity applications.
• FullbandsupportingTechnology or IntegrationAntenna manufacturer providing MIMO antennas, panel antennas, and magnetic mount antennas sold through Anvil Mobile. Products include MIMORAD, GXS606, FB4GMAG series, and PUK Dome antennas.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cradlepoint (Ericsson): Provider of 4G/5G wireless edge routers and NetCloud-managed SD-WAN solutions for enterprises (acquired by Ericsson). Directly comparable to Anvil on 5G/4G router hardware, SD-WAN with cellular failover, and enterprise vertical use cases such as retail, healthcare, and fleet.
• CSL Group: Provider of managed IoT connectivity (routers + SIMs) focused on critical connectivity for security, healthcare, and infrastructure. Directly comparable to Anvil's CCTV, healthcare, and renewable energy vertical focus and similar router-plus-SIM bundled model.
• Arkessa: IoT/M2M managed connectivity provider (now part of Wireless Logic) offering multi-network SIMs and global cellular connectivity. Comparable to Anvil on multi-network SIM technology, managed connectivity, and IoT-focused go-to-market.
• Wireless Logic: UK-headquartered IoT/M2M connectivity specialist offering multi-network SIMs, managed connectivity, and router solutions across Europe. Closest direct peer to Anvil Mobile given overlapping multi-network SIM proposition, vertical IoT focus, and UK market footprint.
• Eseye: Global IoT connectivity provider offering multi-IMSI/steering SIMs, routers, and managed connectivity platforms. Comparable to Anvil on multi-network SIM technology, IoT vertical coverage, and managed connectivity services, though at significantly larger scale.
• Peplink (Pepwave): Manufacturer of SD-WAN routers with multi-WAN bonding and failover technology, the closest direct analogue to Anvil's SD-WAN Pro bonding product. Comparable in the multi-link bonding technology proposition and enterprise/branch SD-WAN use cases.
• Velos IoT (formerly JT IoT): IoT/M2M connectivity provider offering global multi-network SIMs and connectivity management platforms. Comparable to Anvil on multi-network SIM offerings, Fixed IP SIM products, and IoT vertical applications.
• Pangea (Pangea Connected): UK-based IoT/M2M connectivity reseller offering multi-network SIMs and managed connectivity to channel partners and enterprises. Closely comparable to Anvil on the multi-network SIM proposition, UK channel focus, and M2M/IoT vertical use cases.

Broad incumbents

• EE Business: UK mobile network operator's enterprise division providing business mobile, IoT, and 4G/5G connectivity services. A core carrier partner of Anvil and a direct competitor for enterprise connectivity contracts in the UK market.
• Vodafone Business IoT: UK mobile network operator offering business SIMs, IoT connectivity, and 5G solutions to enterprise customers direct. A key partner of Anvil and a major competitive incumbent in the same UK enterprise connectivity market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Anvil_Mobile
• Facebookfacebook.com/anvilmobile
• LinkedInlinkedin.com/company/anvil-mobile-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anvil Mobile