Genesee Health Plan

Name

Genesee Health Plan

Legal name

Genesee Health Plan

Website

https://geneseehealthplan.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Health Care Services Millage: County property tax millage (0.998 mills) providing approximately $9 million annually in dedicated funding for health care coverage, case management, and dental coverage for seniors and veterans. Voters approved the millage in 2006, 2012, 2018, with renewal on November 2026 ballot.
2. Federal Navigator Grant: Federal Navigator Cooperative Agreement Award from Centers for Medicare & Medicaid Services (CMS) enabling enrollment services in Healthcare.gov Marketplace for Genesee, Saginaw, and Bay counties
3. MI Impact Grant: $1.5 million grant from Michigan Department of Labor and Economic Opportunity (LEO) to expand Medicaid enrollment and programming through Community Health Workers
4. State Grants and Partnerships: Various grants from Michigan Health Endowment Fund, Community Foundation of Greater Flint, MDHHS, CDC, and other state/federal sources for specific programs including WISEWOMAN, Healthy Start, Vaccine Equity, and cardiovascular health

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Genesee Health Plan (GHP) is a nonprofit health care organization that provides no-cost basic health coverage to uninsured and underinsured adult residents of Genesee County, Michigan. Core benefits include doctor visits, mental health counseling, prescription drugs, labs, mammograms, cancer screenings, and dental care for seniors and veterans. GHP also delivers enrollment assistance for Medicaid, Healthy Michigan Plan, Medicare, and the HealthCare.gov Marketplace, along with community outreach programs such as Community Health Workers embedded in schools.

Product overview

Genesee Health Plan (GHP) is a nonprofit health care organization that operates as a county-funded health coverage program for uninsured and underinsured residents of Genesee County, Michigan. The core offering is basic health coverage for adults age 19+, providing preventive services including doctor visits, cancer screenings, prescription drugs, outpatient mental health services, labs, and X-rays. The product portfolio includes enrollment assistance for Medicaid, Medicare, and Healthcare.gov Marketplace, plus specialized dental programs for seniors and veterans. GHP also offers a range of community support programs including Community Health Workers in schools, Health Navigation for chronic disease management, Prescription Assistance, WISEWOMAN women's health, emPOWER Genesee utility assistance, and Flint Rx Kids maternal-infant cash support. The organization is funded by the Genesee County Health Care Services Millage and does not appear to offer technical API products or digital platform integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Genesee Health Plan (GHP) Health Coverage Basic health care coverage for uninsured and underinsured Genesee County residents age 19 and older, including doctor visits, mental health counseling, prescription drugs, labs, mammograms, and cancer screenings.
• Senior Dental Program Free dental coverage for qualifying seniors over age 60, including cleanings, dentures, fillings, extractions, oral exams, oral surgery, and X-rays.
• Veteran Dental Program Free dental coverage for veterans who do not have dental coverage, including cleanings, dentures, denture relines and repairs, fillings, extractions, oral exams, oral surgery, and X-rays.
• Prescription Assistance Program Helps patients obtain prescriptions not covered by their health plan by assisting with free or reduced-cost medications from pharmaceutical companies.
• Community Health Workers (CHW) Program Community-based health workers embedded in Flint Community Schools and Genesee County to improve access to health coverage, connect families with medical homes, and eliminate barriers to healthcare.
• Health Navigation Program Personal support for managing long-term diseases with registered nurse navigators providing disease management education for asthma, diabetes, high blood pressure, high cholesterol, mental health, and pain management.
• emPOWER Genesee Program Helps Flint and Genesee County residents connect with utility assistance, health coverage enrollment, food, clothing, transportation, and financial education resources.
• WISEWOMAN Program Helps women ages 35-64 who meet income guidelines lower their risk for heart disease and stroke through healthy lifestyle behavior changes.
• Medicaid and Marketplace Enrollment Services Enrollment assistance into Medicaid, Healthy Michigan Plan, Medicare, and HealthCare.gov Marketplace, supported by a federal Navigator Cooperative Agreement Award from CMS for Genesee, Saginaw, and Bay counties.
• Flint Rx Kids Cash prescription program providing $1,500 during pregnancy and $500 monthly for the first year to pregnant moms and babies in Flint.
• Ensuring Successful Return Program supporting formerly incarcerated individuals re-entering the community with healthcare access and resources.
• Flu/Immunization Resources Provides flu shots and immunizations in partnership with Genesee County Health Department, covering back-to-school immunizations and COVID-19 vaccines.
• Car Seat Inspection Station Monthly car seat inspection station held every fourth Friday from 12-4pm to ensure children are safely transported.

Quantifiable outcome

• 100% of millage funds spent directly on patient care, verified through annual independent audits
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Michigan Department of Labor and Economic Opportunity (LEO)coreGTM or Marketing Partner · 5 December 2023LEO awarded GHP over $1.5 million through the MI Impact Grant program to expand Medicaid enrollment and programming. Grant supports Community Health Workers to be mobile and embedded in the community to assist with enrollment into Medicaid and other state assistance programs.
• Sovita Credit UnioncoreGTM or Marketing Partner · 1 January 2020Sovita Credit Union has partnered with GHP since 2020 as official sponsor of the Health Heritage Essay Contest and Scholarship Contests. They have provided $1,500 scholarships to two Genesee County high school seniors annually for four years, utilizing their community partners including school and healthcare connections to promote the contest.
• Michigan State University College of Human MedicinecoreStrategic or Co-development Partner · 1 January 2018MSU College of Human Medicine has collaborated with GHP since 2018 to provide research support, deliver healthcare services, and share health-related information with community members. Partnership includes Flint Center for Health Equity Solutions (FCHES) Community Consortium co-chaired by GHP CEO Jim Milanowski. MSU was awarded the 2023 Community Partnership Award.
• Huntington BankcoreGTM or Marketing PartnerHuntington Bank serves as official event sponsor for GHP's annual Health Care Hall of Fame Awards Ceremony. Also supports emPOWER Genesee program.
• Genesee Health SystemcoreStrategic or Co-development PartnerGHS has partnered with GHP since 2006 on mental health services, providing outpatient mental health counseling and psychiatric services to community members who did not meet GHS criteria. GHS CEO Danis Russell received the 2025 Visionary Leadership Award. Partnership on mental health millage that passed in 2021.
• Henry Ford Genesys HospitalminorStrategic or Co-development PartnerSupports emPOWER Genesee program which helps residents connect with utility assistance, financial assistance, healthcare resources and community resources. Also supports CHW program at their downtown and east locations.
• HAP CareSourceminorGTM or Marketing PartnerAward sponsor for Health Care Hall of Fame Awards. Partnership to support healthcare access in Genesee County.
• Hurley FoundationminorGTM or Marketing PartnerPartner sponsor for Health Care Hall of Fame Awards ceremony.
• Mott Children's HospitalminorStrategic or Co-development PartnerPartnership with Mott Children's Hospital for monthly community car seat checks and installations at GHP office and Mott Community College since 2017.
• Flint Community SchoolscoreChannel Partner/ Reseller/ DistributorGHP Community Health Workers have been providing services in Flint Community Schools since May 2015. CHWs stationed at all Flint schools to improve access to health coverage, connect families with medical homes and community resources, health education and eliminate barriers to healthcare.
• Genesee County Community Action Resource Department (GCCARD)minorStrategic or Co-development PartnerPartnership with GCCARD for monthly car seat inspection program providing safety checks and new car seats to low-income families.
• Genesee County Health DepartmentcoreStrategic or Co-development PartnerGHP partners with GCHD for immunization programs, COVID-19 vaccine distribution, and receives Medicaid Outreach grants for enrollment services.
• Greater Flint Health CoalitionminorStrategic or Co-development PartnerGFHC has provided grants to GHP for enrolling families and children into Medicaid through the 'Connecting Kids to Coverage' program and CASES (Earned Income Credit) program enrollment.
• FISH Inc. of Grand BlancminorChannel Partner/ Reseller/ DistributorBarb Smith of FISH Inc. partnered with GHP to have a Community Health Worker onsite during food pantry distribution to connect visitors with healthcare and community resources.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hamilton Community Health Network: Federally Qualified Health Center based in Genesee County serving the same uninsured/underinsured population in Flint. Directly comparable as a safety-net primary care provider, and GHP refers vision and other services to HCHN affiliates.
• Genesee Community Health Center: Genesee County FQHC providing primary medical, dental, and behavioral health services to underserved residents — directly overlapping GHP's target population and provider network in the same geography.
• Genesee Health System: Community mental health authority for Genesee County and a longstanding GHP partner (since 2006) on outpatient mental health and psychiatric services. Direct peer in behavioral health navigation for the same population.

Broad incumbents

• Molina Healthcare: National Medicaid managed care organization with significant Michigan presence. Comparable as a safety-net health coverage provider for low-income populations, but operates at national scale and underwrites risk versus GHP's county-funded model.
• Health Alliance Plan (HAP): Michigan-based nonprofit health plan serving individuals, employer groups, and Medicaid members. Comparable as a Michigan-focused coverage provider with overlapping mission around community access, but broader commercial portfolio than GHP's targeted uninsured focus.
• McLaren Health Plan: Michigan-based health plan affiliated with McLaren Health Care (whose COO chairs GHP's board). Operates commercial and Medicaid products in the same Genesee County market as GHP, with overlapping provider network relationships.
• Priority Health: Michigan-based nonprofit health plan serving individuals and employer groups, including significant Medicaid and Medicare Advantage lines. Comparable as a Michigan nonprofit health plan with safety-net product offerings.
• Blue Cross Blue Shield of Michigan: Dominant Michigan health insurer with the broadest commercial, Medicare, and Medicaid portfolio in the state. Comparable as the incumbent health coverage provider serving the same geography where GHP operates.

Others

• Greater Flint Health Coalition: Genesee County community health coalition that has provided grants to GHP (e.g., Connecting Kids to Coverage). Comparable as a regional health-improvement ecosystem player in the same service area, though operating as a convener/funder rather than direct service provider.
• Michigan Association of Health Plans: Statewide industry trade association that has recognized GHP with its Pinnacle Award. Comparable as the ecosystem body representing Michigan health plans including GHP's peers and counterparts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/geneseehealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesee Health Plan