AppliancePartsPros
AppliancePartsPros is a US-based direct-to-consumer e-commerce retailer selling 2.1 million+ OEM replacement parts for household appliances and lawn/garden equipment, serving DIY homeowners with model-number search, parts diagrams, repair guides, and an Anthropic-powered AI chat assistant.
- Company typePrivate
- Founded1999
- HeadquartersNorthridge, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What AppliancePartsPros does
AppliancePartsPros (legal entity AppliancePartsPros.com, Inc.) is a private, US-based direct-to-consumer e-commerce retailer founded in 1999 that sells OEM (Original Equipment Manufacturer) replacement parts for household appliances and outdoor power equipment. The company operates exclusively through its own website at appliancepartspros.com, fulfilling orders from inventory with a stated 1.7-day average delivery time. Its primary customer segment is DIY homeowners seeking to repair washers, dryers, refrigerators, dishwashers, ovens, microwaves, lawn mowers, chainsaws, snow blowers, and similar equipment without hiring a professional technician. The company claims 15 million+ lifetime customers served and currently stocks 2.1 million+ parts across more than 200 brand pages.
The core technology is a self-serve e-commerce platform layered with several navigation and support tools: an interactive model-number locator covering roughly 20 appliance categories, visual parts diagrams with photo-matching, an extensive DIY repair blog, a community forum, and an AI-powered chat assistant named 'Max' built on Anthropic's Claude for real-time parts lookup and diagnostics. Payment processing is handled by Fiserv with PayPal as an alternative, and the site is supported by SSL-encrypted checkout. The company holds no disclosed patents and has not raised any outside funding.
The business model is purely transactional. Revenue is generated through one-time sale of individual OEM parts at wholesale-level pricing, with no subscription tier or recurring fee. Pricing is competitive with a Price Match Guarantee on identical OEM parts, a 365-day return policy, and a 1-year exchange-only warranty against factory defects on most parts. Distribution is 100% direct via the owned e-commerce site with no third-party marketplace or retail presence, and marketing is anchored on organic SEO, content marketing, social media, an email newsletter, and an affiliates program. Free technical support on all parts functions as both a retention lever and a conversion driver. The company is incorporated in California with operational headquarters in Cleveland, Tennessee, and runs with 51-100 employees.
AppliancePartsPros firmographics
Firmographics- Name
- AppliancePartsPros
- Legal name
- AppliancePartsPros.com, Inc.
- Website
- https://appliancepartspros.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AppliancePartsPros is a US-based direct-to-consumer e-commerce retailer selling 2.1 million+ OEM replacement parts for household appliances and lawn/garden equipment, serving DIY homeowners with model-number search, parts diagrams, repair guides, and an Anthropic-powered AI chat assistant.
- Ownership category
- akta.pro rank
AppliancePartsPros industry classification
Industry- Product category
- Appliance Parts Retail
- NAICS
- Appliance Repair and Maintenance (811412)
- SIC
- Wholesale-Hardware (5072)
- akta.pro primary industry
- Appliance Parts, Accessories & Installation Kits Retail (CRACACAJ)
- akta.pro secondary industry
- Appliance Parts Replacement (Belts, Hoses, Switches, Heating Elements) (HSAGANAM)
Keywords
Where AppliancePartsPros is headquartered
LocationHeadquarters
- HQ city
- Northridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AppliancePartsPros business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Appliance Parts Sales: One-time sale of OEM replacement parts for appliances (washers, dryers, refrigerators, dishwashers, ovens, etc.) and lawn & garden equipment. Customers purchase individual parts matched to their specific make and model. No subscription required; revenue is transactional per order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard OEM Parts Pricing |
| Other | Pay-as-you-go | 1-Year Manufacturer Warranty |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
AppliancePartsPros product offering
Product offeringCore offering
AppliancePartsPros operates a direct-to-consumer e-commerce platform selling over 2.1 million genuine OEM (Original Equipment Manufacturer) replacement parts for household appliances (washers, dryers, refrigerators, dishwashers, ovens, microwaves) and lawn/garden outdoor power equipment. Orders are fulfilled from company inventory with average 1.7-day delivery, and the platform bundles free technical support, interactive parts diagrams, a model number locator tool, and an AI-powered chat assistant (Max) to help DIY customers identify and purchase the correct parts for their specific make and model.
Product overview
AppliancePartsPros is an e-commerce platform specializing in OEM (Original Equipment Manufacturer) replacement parts for household appliances and outdoor power equipment. The core offering consists of over 2.1 million genuine replacement parts across major appliance and equipment brands, complemented by a suite of DIY support services including an AI-powered live chat assistant (Max), community forums, repair troubleshooting guides, and a model number locator tool. The company sells parts for appliances (washers, dryers, refrigerators, dishwashers, microwaves, ovens, etc.) and lawn/garden equipment (lawn mowers, chainsaws, tillers, snow blowers, etc.), bundled with free technical support, how-to videos, and parts diagrams to enable do-it-yourself repairs.
Differentiator
Problem solved
Functional benefit
Products and services
- OEM Appliance Parts
- Lawn & Garden Parts
Companies that use AppliancePartsPros
Customer profileSegments1 record
Ideal customer profiles1 record
AppliancePartsPros technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature3 records
AppliancePartsPros partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Anthropic, PBCcoreAnthropic provides the AI technology powering the company's live chat assistant 'Max'. Anthropic processes conversation content transmitted from the Chat Service to generate AI-powered responses for parts lookup and appliance diagnostics. Anthropic does not use conversation data to train its general AI models.
- Fiserv, Inc.coreFiserv processes payment transactions on behalf of AppliancePartsPros.com. Credit card and financial payment information is encrypted using SSL technology and processed through Fiserv's secure payment infrastructure.
- PayPalcorePayPal is referenced as a third-party payment processor alongside Fiserv, offering customers an alternative payment method for purchasing parts on the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AppliancePartsPros competitors and assessment
Company assessmentEmerging players
- iFixit: DIY repair community and parts retailer known for its open-source repair manuals and tool kits. Overlaps in repair-content depth and audience; partial overlap in parts sales (electronics-leaning).
Direct peers
- RepairClinic: Direct competitor selling OEM appliance parts online with model-number lookup, troubleshooting videos, and a community forum. Targets the same DIY homeowner segment with a similar content-and-commerce approach.
- Reliable Parts: Distributor and retailer of OEM appliance parts serving both DIY and professional service technicians across North America. Comparable parts catalog and customer overlap in the DIY segment.
- eSpares: UK-based e-commerce retailer of appliance and spare parts with model-number search, repair guides, and a community forum. Operates the same DIY e-commerce model in a different geography.
- PartSelect: Direct competitor operating an e-commerce platform for OEM appliance parts with model-number search, parts diagrams, repair guides, and customer support. Closely aligned business model, customer base (DIY homeowners), and product offering to AppliancePartsPros.
Broad incumbents
- Encompass Parts: Distributor of replacement parts for consumer electronics, appliances, and HVAC serving both consumers and service organizations. Larger B2B-focused distributor with adjacent product breadth.
- Sears PartsDirect: Long-running OEM parts portal from Sears with model-based parts lookup for major appliance brands. Backed by the broader Sears Home Services network and competes broadly in the appliance parts aftermarket.
- Amazon (Appliance Parts Store): Massive general e-commerce marketplace hosting thousands of OEM and aftermarket appliance parts sellers. Competes broadly on price, selection, and Prime shipping in the same DIY purchase occasions.
- Whirlpool Parts & Accessories: OEM-direct parts portal for Whirlpool-owned brands (Whirlpool, Maytag, KitchenAid, Amana, JennAir). Illustrates the brand-direct threat AppliancePartsPros faces and a potential partnership counterparty.
- The Home Depot (Appliance Parts): Big-box retailer carrying OEM and aftermarket appliance parts both online and in-store. Competes on convenience, same-day pickup, and broader home-improvement basket, though narrower OEM depth per brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AppliancePartsPros social profiles
Digital presenceAppliancePartsPros compliance and trust
Trust signalCompliance3 records
AppliancePartsPros financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppliancePartsPros leadership team
Management profileNumber of profiles
AppliancePartsPros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppliancePartsPros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppliancePartsPros
What does AppliancePartsPros do?
AppliancePartsPros operates a direct-to-consumer e-commerce platform selling over 2.1 million genuine OEM (Original Equipment Manufacturer) replacement parts for household appliances (washers, dryers, refrigerators, dishwashers, ovens, microwaves) and lawn/garden outdoor power equipment. Orders are fulfilled from company inventory with average 1.7-day delivery, and the platform bundles free technical support, interactive parts diagrams, a model number locator tool, and an AI-powered chat assistant (Max) to help DIY customers identify and purchase the correct parts for their specific make and model.
Is AppliancePartsPros a public or private company?
AppliancePartsPros is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AppliancePartsPros founded?
AppliancePartsPros was founded in 1999. It employs 51 to 100 people.
Where is AppliancePartsPros based?
AppliancePartsPros is headquartered in Northridge, United States, in the North America region.
How does AppliancePartsPros make money?
One revenue line is on record: appliance Parts Sales.
Who are AppliancePartsPros's main competitors?
iFixit is listed as an emerging player. Direct peers are RepairClinic, Reliable Parts, eSpares and PartSelect. Broad incumbents are Encompass Parts, Sears PartsDirect, Amazon (Appliance Parts Store), Whirlpool Parts & Accessories and The Home Depot (Appliance Parts).
Does AppliancePartsPros have an API?
No public API is recorded for AppliancePartsPros.
What industry is AppliancePartsPros in?
AppliancePartsPros's product category is Appliance Parts Retail. Its primary akta.pro industry code is CRACACAJ, Appliance Parts, Accessories & Installation Kits Retail, with a secondary code of HSAGANAM, Appliance Parts Replacement (Belts, Hoses, Switches, Heating Elements). Its NAICS code is 811412 and its SIC code is 5072.