OnCue
OnCue is a privately held community convenience store chain founded in 1966, operating 75+ locations across the United States with 1,800+ employees, selling made-to-order food, self-serve beverages, wine and craft beer, and multi-format fuel including EV charging.
- Company typePrivate
- Founded1966
- HeadquartersStillwater, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What OnCue does
OnCue is an employee- and family-owned community convenience store chain founded in 1966 and headquartered in Stillwater, Oklahoma. The company operates more than 75 company-owned stores across the United States, employing over 1,800 people. Each location combines a prepared-food program (The Grill, Roller Grill, OnCue Drive-Thru, self-serve drinks, wine, and local craft beer), a multi-format fuel offering (Top Tier Phillips 66 gasoline, diesel, EV charging, and compressed natural gas), and ancillary services such as car wash, lottery kiosks, dog parks, and restrooms. The retail proposition emphasizes made-to-order fresh food, a "community convenience" brand identity, and accessible fuel alternatives.
OnCue firmographics
Firmographics- Name
- OnCue
- Legal name
- OnCue
- Website
- https://oncueexpress.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- OnCue is a privately held community convenience store chain founded in 1966, operating 75+ locations across the United States with 1,800+ employees, selling made-to-order food, self-serve beverages, wine and craft beer, and multi-format fuel including EV charging.
- Ownership category
- akta.pro rank
OnCue industry classification
Industry- Product category
- Convenience Store Retail
- NAICS
- Convenience Retailers (445131), Limited-Service Restaurants (722513)
- SIC
- Retail-Convenience Stores (5412), Retail-Eating Places (5812)
- akta.pro primary industry
- Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH)
- akta.pro secondary industry
- Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)
Keywords
Where OnCue is headquartered
LocationHeadquarters
- HQ city
- Stillwater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OnCue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Convenience Retail Sales: OnCue generates primary revenue through the sale of prepared foods (burgers, salads, fried pickles, tacos, pizza), grab-and-go items, and retail products at its convenience store locations.
- Fuel Sales: Revenue from gasoline, diesel, EV charging, and CNG (compressed natural gas) sales. Fuel is sourced from Phillips 66 (Top Tier gasoline brand). The company also promotes fuel savings through the Fuel Forward app and Phillips 66 credit card program.
- Self-Serve Beverage Sales: Self-serve fountain drinks, coffee, and specialty beverages including the OnCue Jacked Energy line. The Rewards Drink Club drives repeat purchases with a buy-five-get-one-free structure.
- Wine and Craft Beer Sales: OnCue offers wine and local craft beer at select locations, serving as an additional revenue stream within the food and drinks category.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard convenience retail pricing for food and beverages |
| Transaction based/ take rate | Pay-as-you-go | Fuel pricing with savings programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
OnCue product offering
Product offeringCore offering
OnCue operates a chain of more than 75 community convenience store locations across the United States selling made-to-order hot food (burgers, salads, fried pickles, tacos, pizza), self-serve fountain and coffee drinks, wine and local craft beer, and multi-format fuel including Phillips 66 Top Tier gasoline, diesel, CNG, and EV charging. The retailer supports in-store purchases, drive-thru ordering, and digital ordering through its mobile app and OnCue Express platform, with a loyalty rewards program (Drink Club) and gamified coupon experience driving repeat engagement.
Product overview
OnCue is a community convenience store chain operating 75+ locations with over 1,800 employees. The company offers a unified convenience retail experience combining fresh food service (The Grill, Roller Grill, Self-Serve Drinks, Wine & Craft Beer), fuel products (Top Tier Phillips 66 Gasoline, Diesel, CNG, EV Charging), and digital services (OnCue Mobile App, Fuel Forward App, OnCue Rewards loyalty program). The portfolio is organized around three core pillars: made-to-order food and beverages, fuel and energy services, and customer loyalty through mobile applications and reward clubs. The OnCue Drive-Thru Menu service extends the food offering with drive-through convenience.
Differentiator
Problem solved
Functional benefit
Products and services
- OnCue Mobile App Standalone iOS and Android mobile application that allows OnCue customers to redeem offers, manage rewards, play gamified experiences for exclusive discounts, and access coupons by showing the app at the register.
- OnCue Rewards (Drink Club) Loyalty program offering points that spend like cash on every purchase, with dedicated fountain and coffee Drink Clubs providing a free drink after five purchases.
- OnCue Drive-Thru Menu Drive-thru food service at OnCue locations allowing customers to order and pick up made-to-order meals and grab-and-go items without leaving their vehicle.
- OnCue Fuel Services (Gasoline, Diesel, CNG, EV Charging) Multi-option fuel offering spanning Phillips 66 Top Tier certified gasoline, diesel, compressed natural gas (CNG) as an alternative fuel, and electric vehicle (EV) charging stations at OnCue store locations.
- Made-to-Order Hot Food Service (The Grill and Roller Grill) In-store made-to-order hot food service featuring burgers, salads, fried pickles, tacos, pizza at The Grill, and roller grill hot items, plus grab-and-go options for on-the-go meals.
- Wine and Local Craft Beer Alcoholic beverage offering of wine and locally sourced craft beer available at select OnCue convenience store locations.
Companies that use OnCue
Customer profileSegments1 record
Ideal customer profiles1 record
OnCue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OnCue partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Phillips 66coreOnCue is a branded Phillips 66 fuel station offering Top Tier Phillips 66 Gasoline at its convenience store locations. The partnership includes co-branded Phillips 66 Credit Card and access to the Fuel Forward app for customer savings on fuel purchases.
- Fuel ForwardcoreFuel Forward is a mobile app partnership enabling OnCue customers to save 20 cents per gallon on their first fill-up and 5 cents per gallon on subsequent purchases. The app integrates with Phillips 66 branded locations.
- SubwayminorSubway operates as a food service brand within OnCue convenience stores, offering submarine sandwiches as part of OnCue's food and drink offerings.
- Dairy QueenminorDairy Queen operates as a food service brand within OnCue convenience stores, offering ice cream and Blizzard treats as part of OnCue's food and drink product mix.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
OnCue competitors and assessment
Company assessmentDirect peers
- QuikTrip: Private, Tulsa-based convenience store chain with a leading foodservice program and similar Plains/South-central footprint. Closest direct comparable on geography, foodservice differentiation, and family/private ownership profile.
- Kwik Trip: Family-owned regional c-store operator known for strong in-store food and bakery programs. Comparable on private ownership, regional density, and emphasis on fresh prepared food over fuel-only economics.
- Casey's General Stores: Public Midwest-focused c-store chain with a leading foodservice (pizza, made-to-order) program and aggressive new-store expansion. Comparable on foodservice-led growth strategy and adjacent Plains/Midwestern geography to OnCue.
- Sheetz: Family-owned c-store chain famous for made-to-order food, MTO beverages, and a polished mobile app/loyalty program. Closest comparable on foodservice quality, digital engagement, and culture/employer brand positioning.
- Wawa: Private East-Coast c-store operator with a highly regarded foodservice/hoagie program and strong loyalty ecosystem. Comparable on foodservice-led value proposition and best-in-class mobile app engagement, though geographically distant.
- Maverik: PE-backed Western c-store chain with active M&A history (e.g., Kum & Go acquisition). Comparable on foodservice investment, multi-fuel offerings, and growth-via-new-build/M&A strategy relevant to OnCue's next phase.
- RaceTrac: Private, large-format c-store chain offering fresh food, coffee, and fuel across the South and Midwest. Comparable on store size, fresh food offering, and the strategy of building destination convenience beyond fuel.
Broad incumbents
- 7-Eleven: Global c-store leader (parent Seven & i) with broad foodservice (Slurpee, hot food) and a national footprint. Competitive overlap and benchmark for foodservice, app engagement, and loyalty scale, though not region-specific.
- Pilot Travel Centers: Large travel-center operator (now part of Berkshire Hathaway) offering hot food, beverages, and fuel at highway locations. Comparable on foodservice + multifuel model at scale, though focused on interstate travel centers rather than neighborhood c-stores.
- Murphy USA: Public fuel-led c-store chain with growing fresh-food and loyalty programs. Comparable on the fuel + convenience combo, drive-thru formats, and rewards partnerships with major card networks (Phillips 66 parallel).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OnCue social profiles
Digital presenceOnCue financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnCue leadership team
Management profileNumber of profiles
OnCue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnCue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnCue
What does OnCue do?
OnCue operates a chain of more than 75 community convenience store locations across the United States selling made-to-order hot food (burgers, salads, fried pickles, tacos, pizza), self-serve fountain and coffee drinks, wine and local craft beer, and multi-format fuel including Phillips 66 Top Tier gasoline, diesel, CNG, and EV charging. The retailer supports in-store purchases, drive-thru ordering, and digital ordering through its mobile app and OnCue Express platform, with a loyalty rewards program (Drink Club) and gamified coupon experience driving repeat engagement.
Is OnCue a public or private company?
OnCue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OnCue founded?
OnCue was founded in 1966. It employs 501 to 1,000 people.
Where is OnCue based?
OnCue is headquartered in Stillwater, United States, in the North America region.
How does OnCue make money?
Four revenue lines are on record. Convenience Retail Sales are the primary driver. The others are fuel Sales, self-Serve Beverage Sales and wine and Craft Beer Sales.
Who are OnCue's main competitors?
Direct peers on record are QuikTrip, Kwik Trip, Casey's General Stores, Sheetz, Wawa, Maverik and RaceTrac. Broad incumbents are 7-Eleven, Pilot Travel Centers and Murphy USA.
Does OnCue have an API?
No public API is recorded for OnCue.
What industry is OnCue in?
OnCue's product category is Convenience Store Retail. Its primary akta.pro industry code is CRAHABAH, Foodservice-Led Convenience Stores (QSR/Hot Food Focus), with a secondary code of CRAHAKAA, Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads). Its NAICS code is 445131 and its SIC code is 5412.