What Casino Affiliate Programs does

Casino Affiliate Programs (CAP), operated by Affiliate Media, Inc., is a B2B online marketplace founded in 2000 and headquartered in Costa Mesa, California, that connects iGaming affiliate programs (advertisers and brands) with affiliates and publishers seeking to promote gambling-related offers. The platform's core product is a directory of more than 370 affiliate programs spanning 12 verticals — online casino, sports betting, online poker, crypto gaming, fantasy sports, lottery, dice, bingo, horse racing, esports, and social gaming — supplemented by a community Q&A forum with over 11,000 members, discussion forums, an educational blog, and a CAP Services Directory marketplace for iGaming vendors (SEO, hosting, payment services, domains, web design, consulting). Underlying technical capabilities include a licensed CAP Network Offers infrastructure that routes affiliate traffic internationally and to US states through licensed operators with real-time data and tracking, though no public API, SDK, or proprietary ML/AI capabilities are disclosed.

CAP generates revenue through a mix of recurring subscription and advertising streams: a freemium affiliate-program listing model (Basic free, Premium monthly), a Services Directory subscription tier priced at $499/month or $5,389/year (annual billing with a 10% discount), run-of-site banner advertising sold in packs on the directory and archived forum, and affiliate-referral commission economics via the CAP Network. The company is privately held under Affiliate Media, Inc. (with related entity Acquire.bet, a player acquisition agency) and has no disclosed external institutional funding. The go-to-market is marketplace-driven: affiliates self-serve into programs while advertisers list programs to capture affiliate-driven traffic. Geographically, CAP operates across more than 25 countries spanning North America, Europe, Oceania, South America, Asia, the Middle East, Africa, and the CIS, with no stated geographic restrictions. Leadership comprises Founder/Advisor Warren Jolly, VP of Product Arjun Jolly, and GM of Real Money Gaming Allan Stone; team size is in the 11–50 range with no public financial disclosure.

Name

Casino Affiliate Programs

Legal name

CasinoAffiliatePrograms.com

Website

https://casinoaffiliateprograms.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Casino Affiliate Programs (CAP) is a B2B marketplace, founded in 2000 and owned by Affiliate Media, Inc., that connects iGaming affiliate programs and service providers with more than 11,000 affiliates across 12 gambling verticals and 25+ countries.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing Platform

NAICS

Gambling Industries (7132)

akta.pro primary industry

B2B Lead Generation for Betting Suppliers (Platforms, Payments, KYC) (MPAEAMAL)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• IGaming affiliate programs
• Casino affiliate marketing
• Sports betting affiliates
• Affiliate network marketplace
• Online gambling directory

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Affiliate Program Directory Listings: Basic (free) and Premium tier listings for iGaming affiliate programs to gain exposure to affiliates searching for brands to promote. Premium includes enhanced listing, multiple brand listing, promo video, social media links, and newsletter feature.
2. Services Directory Listings: Monthly subscription at $499/month or annual at $5389/year for iGaming service providers to list their products and services to the CAP membership base of 11,000+ members.
3. Advertising - Banner Network: CAP Network Ads displayed on high-traffic pages including competitor listing pages and archived forum. Advertisers purchase banner packs, upload banners/links, and ads are reviewed and posted within 2 working days.
4. CAP Network Offers: Negotiated affiliate offers from iGaming advertisers. Affiliates join the CAP network to access exclusive commission opportunities from popular brands with guaranteed on-time monthly payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CAP operates a B2B online marketplace that connects iGaming affiliate programs (advertisers/brands in casino, sports betting, poker, crypto gaming, and other gambling verticals) with affiliates and publishers seeking to monetize their traffic. The platform includes a searchable affiliate program directory, a separate services directory for iGaming vendors (SEO, hosting, payments, web design), and an exclusive affiliate network that facilitates traffic routing between publishers and licensed iGaming operators.

Product overview

Casino Affiliate Programs (CAP) operates as a B2B platform connecting iGaming affiliates with gambling brands. The core offering consists of the CAP Affiliate Program Directory (listing over 370 programs across 11 verticals including casino, sports betting, poker, and crypto gaming), the CAP Services Directory (for finding iGaming service providers), the CAP Network Offers (exclusive commission opportunities), the CAP Questions Forum (Q&A community with 11,000+ members), and CAP Forums (discussion boards). Additional services include advertising solutions with Basic and Premium listing tiers, and educational blog content covering industry news and marketing strategies.

Differentiator

Problem solved

Functional benefit

Brands

• CAP Offers Network: Network of exclusive affiliate offers from iGaming and sports betting brands with negotiated commission rates and guaranteed on-time payments.
• CAP Services Directory

Products and services

• CAP Affiliate Program Directory A searchable online directory listing more than 370 iGaming and sports betting affiliate programs spanning 11+ categories including Online Casino, Online Sports Betting, Online Poker, Crypto Gaming, Fantasy Sports, Lottery, Dice, Bingo, Horse Racing, eSports, and Social Gaming. Affiliates use it to find, compare, and join affiliate programs to promote.
• CAP Services Directory An online marketplace connecting iGaming businesses with service providers across categories including Business Consulting, Copyright, Domains, Hosting, Payment Services, SEO, and Web Design.
• CAP Network Offers An exclusive affiliate network connecting publishers with negotiated commission offers from iGaming and sports betting advertisers, with real-time tracking and guaranteed on-time monthly payments. Routes affiliate traffic internationally and to US-state-licensed operators.
• CAP Questions Forum (Q&A Community) A Q&A community with more than 11,000 members where iGaming affiliates and operators discuss topics including SEO, Email Marketing, Web Design, iGaming Laws and Regulations, and iGaming Conferences.
• CAP Forums Discussion forums covering industry updates, gambling affiliate topics, program-specific discussions, and archived content from iGaming industry events and conferences.
• CAP Advertising Services B2B advertising offering run-of-site banner ads displayed on CAP's high-traffic pages including competitor listing pages and archived forum. Advertisers upload banners, ads are reviewed and posted within 2 working days.

Quantifiable outcome

• One of the largest B2B websites in iGaming with over 11,000 members
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gambling.com Group: Public gambling affiliate marketing company operating a portfolio of comparison and review websites across casino, sports betting, and other verticals. Direct competitor to CAP in connecting players with iGaming operators via affiliate traffic, with overlap in SEO-driven content strategy.
• Better Collective: Public sports betting and iGaming affiliate marketing company operating a global portfolio of comparison sites and community platforms. Competes with CAP for affiliate traffic routing into sports betting and casino operators across multiple geographies.
• Catena Media: Public affiliate marketing company historically focused on online gambling, sports, and financial services. Operates a large directory of iGaming and sports betting programs and is a direct competitor in the affiliate-discovery and lead-generation layer of iGaming.
• AskGamblers: Online casino review and affiliate platform with a strong community forum. Competes with CAP's casino-focused directory and Q&A community in connecting affiliates and players to iGaming brands.
• Affilka by SOFTSWISS: Affiliate tracking platform built specifically for iGaming operators, providing real-time stats, postbacks, and commission management. Competes with CAP's CAP Network by offering a turnkey platform that brands can use directly instead of relying on a directory/network intermediary.
• Income Access (Paysafe): Affiliate marketing and analytics platform serving iGaming and financial services operators. Provides tracking, reporting, and program management that competes with CAP's network and analytics value proposition for advertiser-side spend.
• NetRefer: Affiliate tracking and program management software purpose-built for iGaming. Competes directly with CAP Network Offers on the platform/technology layer that brands use to manage affiliates.
• PartnerMatrix: Affiliate and agent management system serving iGaming operators, with multi-brand commission tracking and reporting. Direct competitor on the affiliate SaaS side that can reduce advertiser reliance on directory-based affiliate sourcing.
• Cellxpert: Affiliate tracking and analytics SaaS for iGaming with a focus on smarter commission models and player tracking. Competitor to CAP Network on the platform layer brands use to recruit and manage affiliates.
• OddsChecker: Sports betting odds comparison and affiliate platform with a strong UK presence. Comparable to CAP in operating a comparison/directory model that drives affiliate traffic into sportsbook operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/igamingaffnet
• Facebookfacebook.com/casinoaffiliateprograms
• LinkedInlinkedin.com/company/casino-affiliate-programs%20
• Instagraminstagram.com/casinoaffiliateprograms

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casino Affiliate Programs