Affilka by SOFTSWISS
Affilka by SOFTSWISS is a B2B SaaS affiliate management platform for the iGaming industry, serving online casino and sportsbook operators worldwide. It centralizes partner tracking, commission calculation, multi-currency payouts, and reporting across 450+ operator websites and 4 billion+ annual clicks.
- Company typePrivate
- Founded2018
- HeadquartersValletta, Malta
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Affilka by SOFTSWISS does
Affilka by SOFTSWISS is a B2B SaaS affiliate management platform purpose-built for the iGaming industry, serving online casino operators, sportsbook operators, affiliate networks, and white-label brands globally. The platform centralizes affiliate program operations — partner onboarding, commission calculation, conversion tracking via S2S postbacks, multi-currency payment processing (Neteller, Skrill, Cryptoprocessing, wire transfer), media/landing management, and detailed reporting with cohort analysis — into a single back-office supporting 260+ fiat and crypto currencies. Differentiated features include a Commission Constructor for flexible RevShare/CPA/CPL/Hybrid plans, a Sub-affiliate Module for multi-level hierarchies, a Formula Constructor for custom analytical metrics, Deep Linking for direct event and betslip routing, and Google-certified click tracking compliant with Google Ads redirect policies.
Affilka operates on a quote-based enterprise SaaS model with multi-year contracts, selling direct to operators with no channel partners. Pricing is not publicly disclosed; integration and dedicated account management are bundled into the service offering, with typical integration timelines of around one month and as little as one day with active client cooperation. The platform powers over 450 iGaming websites and 460+ live brands, processes more than 4 billion clicks annually, and is ranked #1 in the StatsDrone Affiliate Software Report with 17.8% market share among non-proprietary software.
The company was launched in 2018 as an integral part of the SOFTSWISS Casino Platform and was spun off into an independent product in 2021, retaining the same engineering team. It is operated by Zellero Ltd., a private limited company registered in Valletta, Malta. Affilka is privately held with no disclosed external funding rounds, and has earned multiple industry recognitions including 'Affiliate Platform of the Year' at IGA Summit 2026 and shortlists across iGB Affiliate Awards, AffPapa, SiGMA Europe, and EGR Global B2B Awards.
Affilka by SOFTSWISS firmographics
Firmographics- Name
- Affilka by SOFTSWISS
- Legal name
- Zellero Ltd.
- Website
- https://affilka.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Affilka by SOFTSWISS is a B2B SaaS affiliate management platform for the iGaming industry, serving online casino and sportsbook operators worldwide. It centralizes partner tracking, commission calculation, multi-currency payouts, and reporting across 450+ operator websites and 4 billion+ annual clicks.
- Ownership category
- akta.pro rank
Affilka by SOFTSWISS industry classification
Industry- Product category
- iGaming Affiliate Management Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF)
- akta.pro secondary industry
- Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)
Keywords
Where Affilka by SOFTSWISS is headquartered
LocationHeadquarters
- HQ city
- Valletta
- HQ country
- Malta
- HQ region
- Europe
Offices1 record
Markets served
Affilka by SOFTSWISS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription for Affiliate Management Platform: B2B SaaS revenue model charging iGaming operators for access to affiliate management software. Pricing not publicly disclosed, requires contact for quotes. Integration and onboarding included in service.
- Professional Services: Implementation support, data migration services, and dedicated account management provided as part of customer onboarding and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise iGaming Operators - Custom SaaS Platform |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Affilka by SOFTSWISS product offering
Product offeringCore offering
Affilka is a B2B SaaS affiliate management software platform purpose-built for the iGaming industry (online casinos and sportsbooks). It enables operators to manage affiliates, track advertising campaigns, analyse referred players, optimise marketing spend, and process affiliate payouts through integrated payment systems. The platform is built by the same team that created the SOFTSWISS Casino Platform, combining proprietary technology with 15+ years of iGaming domain expertise.
Product overview
Affilka is a unified affiliate management software platform for the iGaming industry, developed by SOFTSWISS. The platform is offered as a single comprehensive product comprising multiple integrated feature modules: the core Affilka Platform providing overall affiliate program management, supplemented by dedicated modules for Affiliate Management, Built-in Payment Processing (Neteller, Skrill, Cryptoprocessing, wire transfer), Comprehensive Reporting with cohort analysis, Media Management, the Commission Constructor for flexible commission plans, Sub-affiliate Module for multi-tier structures, S2S Postbacks for conversion tracking, Custom Dynamic Tracking Parameters, Frontend API for interface customisation, Multiple Brands Integration for consolidated brand management, and Role-Based Access Control. Additional advanced modules include Formula Constructor for custom analytics metrics and Deep Linking for traffic routing. The platform supports 260+ currencies (fiat and crypto), processes over 4 billion clicks annually, and serves 450+ iGaming brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Affilka Platform Unified affiliate management software platform for the iGaming industry that enables operators to manage affiliate accounts, track advertising campaigns, analyse player activity, optimise marketing expenses, configure flexible commission plans (RevShare, CPA, CPL, Hybrid), process affiliate payouts via built-in payment systems (Neteller, Skrill, Cryptoprocessing, wire transfer), and consolidate multiple iGaming brands under a single program. Supports 260+ fiat and crypto currencies and serves 450+ online casino and sportsbook brands globally.
Quantifiable outcome
- 17.8% market share among non-proprietary affiliate software platforms as ranked by StatsDrone ASR
- +2 more outcomes
Companies that use Affilka by SOFTSWISS
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Affilka by SOFTSWISS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature15 records
Affilka by SOFTSWISS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SOFTSWISSfoundationalSOFTSWISS is the parent company that originally created Affilka as an integral part of the SOFTSWISS Casino Platform. The same team that built SOFTSWISS casino platform were at the roots of Affilka creation. In 2018, Affilka was separated as an independent product while maintaining technological heritage from SOFTSWISS.
Scale indicators8 records
Recent moves7 records
Expansion highlights2 records
Affilka by SOFTSWISS competitors and assessment
Company assessmentDirect peers
- MyAffiliates: Affiliate tracking software specifically designed for the online gaming industry, providing multi-brand tracking, commission management, and reporting. Competes with Affilka for iGaming operator clients across casino and sportsbook verticals.
- PartnerMatrix: Affiliate management software purpose-built for iGaming operators and agents, offering commission tracking, reporting, and multi-brand capabilities comparable to Affilka. Competes head-to-head for casino and sportsbook operator clients.
- Income Access (Paysafe): Affiliate marketing and analytics platform serving the iGaming and financial services verticals, with deep penetration among online gambling operators. Directly overlaps with Affilka on tracking technology, commission flexibility, and multi-brand management.
- CellXpert: iGaming affiliate tracking and management platform offering real-time statistics, commission plans, and reporting features for gambling operators. Targets the same casino and sportsbook affiliate market as Affilka.
- NetRefer (by Paysafe): Affiliate marketing platform specifically designed for the iGaming industry, offering similar tracking, commission management, and reporting capabilities for casino and sportsbook operators. Directly competes with Affilka for the same operator and affiliate customer base.
Others
- Tapfiliate: General-purpose SaaS affiliate tracking platform serving multiple verticals including e-commerce and SaaS. Adjacent competitor representing the threat of horizontal affiliate platforms expanding into iGaming.
- Post Affiliate Pro: General affiliate tracking software with industry-specific variants including gaming. Represents the broader affiliate tracking software category that competes with Affilka for cross-vertical SaaS buyers.
Broad incumbents
- BetConstruct: Established iGaming platform provider offering casino, sportsbook, and affiliate management solutions as part of a wider product portfolio. Competes indirectly by offering affiliate modules bundled with its core gaming platform.
- EveryMatrix: Large iGaming B2B platform provider offering casino, sportsbook, and PAM solutions, including affiliate management capabilities bundled within its broader product suite. Represents the bundled-platform threat to standalone affiliate SaaS providers like Affilka.
- SOFTSWISS (Casino Platform): Parent-origin iGaming platform provider from which Affilka was spun off, offering casino platform, sportsbook, and PAM solutions. Serves as both Affilka's heritage and a potential bundled competitor with its own affiliate tooling and operator relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Affilka by SOFTSWISS social profiles
Digital presenceAffilka by SOFTSWISS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affilka by SOFTSWISS leadership team
Management profileNumber of profiles
Profiles4 records
Affilka by SOFTSWISS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affilka by SOFTSWISS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affilka by SOFTSWISS
What does Affilka by SOFTSWISS do?
Affilka is a B2B SaaS affiliate management software platform purpose-built for the iGaming industry (online casinos and sportsbooks). It enables operators to manage affiliates, track advertising campaigns, analyse referred players, optimise marketing spend, and process affiliate payouts through integrated payment systems. The platform is built by the same team that created the SOFTSWISS Casino Platform, combining proprietary technology with 15+ years of iGaming domain expertise.
Is Affilka by SOFTSWISS a public or private company?
Affilka by SOFTSWISS is a private company. It is classified as unknown and is currently operating.
When was Affilka by SOFTSWISS founded?
Affilka by SOFTSWISS was founded in 2018. It employs 11 to 50 people.
Where is Affilka by SOFTSWISS based?
Affilka by SOFTSWISS is headquartered in Valletta, Malta, in the Europe region.
How does Affilka by SOFTSWISS make money?
Two revenue lines are on record. SaaS Subscription for Affiliate Management Platform is the primary driver. The others are professional Services.
Who are Affilka by SOFTSWISS's main competitors?
Direct peers on record are MyAffiliates, PartnerMatrix, Income Access (Paysafe), CellXpert and NetRefer (by Paysafe). Others are Tapfiliate and Post Affiliate Pro. Broad incumbents are BetConstruct, EveryMatrix and SOFTSWISS (Casino Platform).
Does Affilka by SOFTSWISS have an API?
Yes. Affilka offers multiple APIs: (1) Financial API - enables processing payments through non-integrated PSPs outside of the Affilka interface; (2) Reports API - allows data exports in CSV, XLSX, JSON, and XML formats, as well as accessing real-time statistics updated every 15 minutes; (3) Frontend API - enables interface customisation, allowing operators to design custom affiliate program landing pages, modify affiliate profile interfaces, and create custom admin interface views; (4) Postbacks API - supports server-to-server conversion tracking with multiple events (registration, first deposit, any deposit, player qualification, NGR) and custom parameters (clickID, webID).
What industry is Affilka by SOFTSWISS in?
Affilka by SOFTSWISS's product category is iGaming Affiliate Management Software. Its primary akta.pro industry code is MPAEAKAF, Player Account Management (PAM), CRM & Loyalty Platforms, with a secondary code of MPAEACAC, Sportsbook Platform & PAM Providers (B2B). Its NAICS code is 541512 and its SIC code is 8700.