Other Side Group

What Other Side Group does

Other Side Group is a privately held marketing and communications consulting firm based in Cazenovia/Syracuse, New York, founded circa 2007–2008. The firm specializes in brand journalism, content production, and social media strategy, with a stated methodology the firm calls "social writing" — written content designed to be simultaneously optimized for search engines and valuable enough to be shared on social platforms. Its primary vertical is higher education institutions, with Syracuse University appearing as a named and recurring client across consulting, training, and internal communications work; non-profits are an explicitly listed secondary vertical.

The firm's core products and services are human-delivered professional services rather than software. Offerings include social media strategy consulting, content production and editorial services, custom content strategy development for institutions, and structured training workshops (Twitter 101/102, Facebook 101/102, Blogging 101/102) delivered in person at Syracuse University's TEDCenter or virtually via Google+ Hangouts and Skype. The firm has no proprietary technology platform; its underlying delivery relies on standard social channels, a content-marketing blog, and community events such as the Social Media Breakfast Syracuse series it organizes.

Commercially, the firm operates a quote-based professional services model with no publicly disclosed pricing, no productized subscription offering, and no marketplace or channel presence. Go-to-market is built on thought leadership — conference speaking at venues such as SXSW, eduWeb, BlogWorld LA, and Social Media Week NYC — combined with content marketing (its blog "Ad Your Comment Here"), community organizing (Social Media Breakfast Syracuse), and direct sales into higher-education and non-profit buyers in the Northeast US. Founder Kate Brodock is the principal operator and primary public face of the firm.

Name

Other Side Group

Legal name

Other Side Group

Website

https://othersidegroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Other Side Group is a privately held Syracuse, NY-based marketing and communications consulting firm that provides brand journalism, social media strategy, content production, and training workshops, primarily serving higher education institutions and non-profits in the Northeast US.

Ownership category

akta.pro rank

Headquarters

HQ city

Cazenovia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Social media strategy consulting and content production services for organizations and individuals
2. Professional Development Training: Workshop and training sessions on Twitter, Facebook, and blogging delivered in-person at Syracuse University or virtually via Google+ Hangouts or Skype
3. Speaking Engagements: Thought leadership through speaking at industry conferences and events

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Other Side Group is a brand journalism and social media consulting firm that produces "social writing" content designed to be optimal for both search engines and social sharing. It delivers consulting engagements, training workshops (Twitter, Facebook, blogging), and content strategy development primarily to higher education institutions and non-profit organizations.

Product overview

Other Side Group is a brand journalism and marketing communications services company that provides social media consulting, content production, and training services. Their core offerings include social writing services (content production optimized for social sharing and SEO), training workshops on Twitter, Facebook, and blogging at multiple proficiency levels, content strategy development consulting, and event-based learning through their Social Media Breakfast Syracuse series. The company operates as a services/consulting firm rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Ologie: Ologie is a branding and marketing agency focused on higher education and non-profit clients, offering content strategy, social media, and brand journalism-adjacent services. Highly comparable in vertical mix and service line.
• Beaconfire-RedEngine: Beaconfire-RedEngine is a digital agency serving higher education and non-profit organizations with strategy, content, and social media services. Overlaps directly with Other Side Group's customer segments and service mix.
• mStoner: mStoner is a digital marketing agency that specializes exclusively in higher education marketing, branding, and content strategy. It is the closest direct competitor to Other Side Group given the shared higher-ed vertical focus and content-led approach.
• Influence & Co. Influence & Co. is a content marketing and strategy agency that helps brands create and distribute content across digital channels. Comparable to Other Side Group's brand journalism and content production model.
• Carnegie Communications: Carnegie Communications is a higher education marketing and enrollment agency serving colleges and universities with branding, content, and digital strategy services. Directly comparable to Other Side Group's higher-ed content and consulting offering.
• SimpsonScarborough: SimpsonScarborough is a higher education marketing, branding, and communications agency with deep vertical specialization in colleges and universities. It overlaps with Other Side Group's higher-ed client base and content/communications work.
• The Cyphers Agency: The Cyphers Agency is a small digital marketing and social media consultancy offering strategy, content creation, and training to mission-driven organizations. Closely matches Other Side Group's size, service mix, and non-profit/higher-ed orientation.

Broad incumbents

• Walker Sands: Walker Sands is a full-service B2B marketing and PR agency offering content, social media, and communications services at much larger scale. Comparable services but broader portfolio and not higher-ed specialized.
• Shift Communications: Shift Communications is a public relations and social media agency offering integrated communications services to technology and consumer brands. Overlaps with Other Side Group's PR/comms positioning but at much larger scale and broader scope.

Emerging players

• Contently: Contently is a content marketing platform that combines a freelancer network with strategy tools, intersecting with Other Side Group's brand journalism methodology through a tech-enabled rather than pure-services delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/othersidegroup
• LinkedInlinkedin.com/company/other-side-group
• Xx.com/Othersidegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Other Side Group