Oxalis

What Oxalis does

Oxalis Company Limited, operating as Oxalis Adventure, is a privately held Vietnamese adventure tourism company founded on June 8, 2011, and headquartered in Phong Nha, Quang Tri Province. The company specializes in multi-day cave exploration and jungle trekking expeditions within the UNESCO World Heritage-listed Phong Nha-Ke Bang National Park and Tu Lan Cave System, with a portfolio of 16+ tour products ranging from single-day introductory trips (VND 2,000,000) to the flagship six-day Son Doong Cave Expedition priced at USD 3,000 / VND 79,500,000 per person. Oxalis holds the exclusive operating license from the National Park Management Board to conduct tours into Son Doong, the world's largest cave, and partners with Howard Limbert and the British Vietnam Caving Expedition Team for technical and safety expertise. Safety systems use international-standard caving equipment from France, Switzerland, and the UK, supported by satellite communications, professional safety assistants, and a 3:1 staff-to-guest ratio on premium expeditions.

The company's business model is direct-to-consumer: customers book tours via oxalisadventure.com with included pickup from Dong Hoi airport or train station, on fixed departure dates for individuals or private departures for groups and media. Conservation-mandated annual caps (1,000 Son Doong, 500 Hang Ba, 600 Tu Lan guests) act as both a regulatory constraint and pricing-power mechanism. Vertical integration extends to five owned accommodation properties (Chày Lập Farmstay, Blue Diamond Retreat, Tú Làn Lodge, Oxalis Home, Commander Lodge) and a wholly owned safari subsidiary, Katien Safari, which operates wildlife tours in Cat Tien National Park. Additional revenue lines include a Son Doong 5D VR experience at the Phong Nha Caves Exploration Museum and customized corporate team-building programs.

Oxalis employs over 500 local staff from Phong Nha and Tan Hoa communities, many of whom transitioned from illegal logging and hunting into sustainable tourism employment. The Oxalis Foundation funds community programs including free swimming and safety training for over 300 children annually, and the company reports it has helped reduce poverty in Tan Hoa village from 85.7% in 2010 to 2% in 2024. Operational certifications include International Travel Business License No. 44-002/2014/TCDL-GPLHQT issued by the Vietnam National Administration of Tourism. The customer base is geographically diversified global adventure travelers aged 18-70, with secondary segments including conservation-focused tourists and families; UOB cardholder and returning-guest (Xiều) discount programs support retention.

Name

Oxalis

Legal name

Oxalis Company Limited

Website

https://oxalisadventure.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Oxalis Adventure is a privately held Vietnamese adventure tour operator, founded in 2011, that runs cave exploration and jungle trekking expeditions in Phong Nha-Ke Bang National Park. It is the sole licensed operator of tours into Son Doong, the world's largest cave, serving global adventure travelers across 16+ tour products and five owned accommodations.

Ownership category

akta.pro rank

Product category

Adventure Tourism

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Canyoning, Caving & Technical Exploration (THAJABAG), Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ), Rainforest & Jungle Ecotourism Tours (THAAAEAF), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Adventure tourism
• Cave exploration
• Jungle trekking
• Eco-tourism
• Expedition tours

Headquarters

HQ city

Thái Bình

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Adventure Tour Operations: Multi-day and day adventure tours exploring caves (Son Doong, Tu Lan, Hang Tien, Hang En, Hang Va, Hang Ba) and jungle treks in Phong Nha-Ke Bang National Park. Tours range from 1-6 days with varying difficulty levels. Pricing varies from VND 2,000,000 to VND 79,500,000 per person.
2. Accommodation Services: Revenue from owned and operated accommodations including Chay Lap Farmstay, Blue Diamond Retreat, Tú Làn Lodge, Oxalis Home, and Commander Lodge. These provide pre and post-tour lodging for adventure tour customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Oxalis Adventure is a Vietnam-based adventure tour operator that runs multi-day cave expeditions and jungle trekking experiences primarily in Phong Nha-Ke Bang National Park. The company sells guided adventure travel packages focused on caving, jungle trekking, and related nature-based outdoor activities to international travelers.

Product overview

Oxalis Adventure operates a comprehensive portfolio of adventure tour products centered on cave exploration and jungle trekking in Vietnam. The core offerings include multi-day expedition tours (rated levels 1-6 by difficulty) to famous cave systems including Son Doong (world's largest cave), Tu Lan Cave System, and Hang Ba. Tour products range from single-day experiences (HT1, TL1, NP1) to 6-day expeditions (SD4), with family-friendly options (TF1, TF2). Accompanied accommodation properties include Chày Lập Farmstay, Blue Diamond Retreat, Tú Làn Lodge, Commander Lodge, and Oxalis Home. The company also offers team building corporate services, partner safari experiences (Katien Safari in Cat Tien), and a Son Doong 5D VR museum experience. All tours are led with international-standard safety equipment and feature conservation-focused practices with local community integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Cave Expeditions
• Jungle Trekking Tours

Quantifiable outcome

• Poverty rate in Tan Hoa reduced from 85.7% (2010) to 2% (2024) through sustainable tourism
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The British Vietnam Caving Expedition TeamcoreStrategic or Co-development PartnerLong-term strategic partnership with Howard Limbert as Technical & Safety Director. The team has explored over 300 caves in Phong Nha over 30 years, including the discovery and survey of Son Doong Cave. They provide cave safety expertise, equipment selection, and professional training for Oxalis guides.
• Phong Nha-Ke Bang National Park Management BoardcoreStrategic or Co-development PartnerOfficial partnership for exclusive access to operate tours within the National Park. Oxalis collaborates with the park on conservation efforts and operates under government licensing (License No. 44-002/2014/TCDL-GPLHQT).
• Garmin VietnamminorGTM or Marketing PartnerPartnership announced in June 2026 to bring exciting benefits and offers to the outdoor community, from trekkers and hikers to adventure lovers. Includes co-marketing activities.
• UNESCOcoreStrategic or Co-development PartnerClose consultation with UNESCO in developing the Hang Ba Deep Jungle Expedition. The expedition was developed with consideration for World Heritage site preservation and IUCN guidelines.
• IUCNcoreStrategic or Co-development PartnerClose consultation with IUCN (International Union for Conservation of Nature) in developing conservation-focused wildlife tourism experiences.
• UOB VietnamminorGTM or Marketing PartnerBanking partnership offering 10% discount for UOB cardholders booking Oxalis tours. Part of co-marketing initiative between UOB and Phong Nha-Ke Bang National Park.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• World Expeditions: Australia-based adventure tour operator running multi-day guided expeditions across remote and challenging terrains globally. Comparable to Oxalis in product format (multi-day guided adventure packages), target customer (experienced adventure travelers), and pricing tier.
• Mountain Travel Sobek: Pioneer in adventure travel since 1969, offering high-end multi-day expeditions including trekking, wildlife, and cultural immersion in remote destinations. Direct overlap with Oxalis on premium guided expedition format and expedition-grade customer base.
• Geographic Expeditions (GeoEx): US-based operator of small-group, high-end adventure expeditions worldwide. Closely matches Oxalis's positioning: small group sizes, multi-day expedition format, premium pricing, focus on unique natural and cultural sites.
• Wild Frontiers: UK-based adventure tour operator focused on off-the-beaten-path destinations with small-group expeditions. Comparable to Oxalis in targeting experienced travelers seeking remote, authentic adventure experiences at premium price points.
• KE Adventure Travel: UK-based adventure operator specializing in trekking, climbing, and expedition-style trips globally. Directly comparable to Oxalis on multi-day guided adventure expedition format, difficulty-rated product portfolio, and UK/international customer base.
• Exodus Travels: UK adventure and cultural tour operator with global multi-day itineraries. Overlaps with Oxalis on guided adventure trip format, difficulty-graded products, and similar target demographic of active adult travelers.
• Natural Habitat Adventures: US-based adventure travel company specializing in nature and wildlife-focused expeditions in partnership with World Wildlife Fund. Comparable to Oxalis on conservation-led positioning, small-group premium expeditions, and partnership-driven credibility.

Broad incumbents

• Intrepid Travel: Large global adventure tour operator with strong sustainability positioning. Comparable to Oxalis on adventure tour model and community/ESG focus, though Intrepid operates at significantly broader scale across many destinations and tour types.
• G Adventures: Global adventure travel brand offering small-group tours across 100+ countries. Comparable on adventure tour format and community-based tourism ethos, though G Adventures is far broader and operates at scale Oxalis has not approached.
• National Geographic Expeditions: Premium global expedition brand operated by Lindblad/National Geographic. Comparable to Oxalis on premium positioning, exclusive access to iconic natural sites, and small-group expedition format; significantly broader portfolio and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/OxalisAdventure?sub_confirmation=1
• Facebookfacebook.com/OxalisAdventures
• Instagraminstagram.com/oxalisadventure
• Xx.com/oxalisadventure
• LinkedInlinkedin.com/company/386

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxalis