Sherpas TECH

What Sherpas TECH does

Sherpas TECH, s.r.o. is a Prague-based retention marketing consultancy founded in October 2019, serving Czech Republic and Slovakian e-commerce companies. The firm is led by CEO and co-founder Petr Cikán, who brings 20 years of e-commerce and marketing experience including six years heading the email department at Acomware, alongside business partner Luboš Plotěný. The company delivers four core service lines: email marketing analysis and strategy, retention marketing technology implementation (covering email, social, SMS, push notifications, onboarding, remarketing, and follow-up), CRM data engineering, and advanced customer analytics. Technical execution relies on a stack of best-of-breed third-party platforms — Maileon, Mailkit, Targito, Acoustic, Mailocator, Litmus, OneSignal, Looker Studio, and Funnel.io — integrated for multi-channel campaign execution and RFM segmentation.

The business operates on a quote-based professional services model with no publicly disclosed pricing, generating revenue through email marketing and retention strategy consulting, technology implementation projects, and retainer-based engagements. Its go-to-market is sales-led and direct, targeting Czech enterprise and mid-market e-commerce businesses via website contact forms, direct email and phone outreach, and in-person consultation at its Prague offices. Notable clients include Vodafone, Rock Point, IVT, Florea.cz, Alkohol.cz, and Tisknulevne.cz, with Florea.cz featured as a flagship case study demonstrating continuous growth in active customer database and email revenue since May 2020.

Sherpas TECH differentiates itself through the annual 'Studie e-mail marketingu v ČR', a proprietary benchmark study analyzing 600+ Czech e-shops and 25,000+ emails across nine industry verticals, published at studie.sherpas.tech. The firm combines this thought-leadership asset with active content marketing (21+ blog articles in 2025), recurring conference speaking engagements (EmailRestart, WebTop100, MastersGate, E-Business Forum, CRM Conference), and direct CEO-led client consultation. Disclosed client outcomes include 50%+ campaign performance improvement, 99.7% email deliverability rates, and rapid payback periods for implementation engagements.

Name

Sherpas TECH

Legal name

Sherpas TECH, s.r.o.

Website

https://sherpas.tech

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sherpas TECH is a Prague-based retention marketing consultancy serving Czech and Slovakian e-commerce companies with email marketing strategy, CRM data engineering, multi-channel technology implementation, and customer analytics, led by CEO Petr Cikán.

Ownership category

akta.pro rank

Product category

Email Marketing Consulting

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), Loyalty, Rewards & Retention Platforms (BPAFAFAH), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Email marketing services
• Retention marketing consulting
• E-commerce marketing
• CRM data engineering
• Marketing automation services

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Email Marketing & Retention Strategy Consulting: Professional services providing analysis and strategy for email marketing, implementation of marketing technologies, CRM data engineering, and advanced customer analytics. Services include professional email marketing audits, campaign execution, and retainer-based consulting.
2. Technology Implementation Services: Implementation of email marketing platforms (Maileon, Mailkit, Targito, Acoustic, etc.), CRM integrations, and marketing automation setups for e-commerce clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sherpas TECH provides professional consulting services for email marketing and retention marketing, targeting Czech e-commerce businesses. Their core offerings include email marketing analysis and strategy, implementation of retention marketing technologies (emailing, social, SMS, push notifications, onboarding, remarketing), CRM data engineering, and advanced customer analytics using RFM segmentation and dashboards. They bridge the gap between marketing strategy and technology execution, working with platforms such as Maileon, Targito, Mailkit, and Acoustic.

Product overview

Sherpas TECH is a Czech retention marketing and email marketing consultancy (s.r.o. company form) offering professional services rather than a SaaS product. Their core offerings comprise four service areas: (1) Email marketing analysis and strategy, (2) Retention marketing technology implementation (emailing, social, SMS, push, notifications, onboarding, remarketing, follow-up), (3) Data engineering in modern CRM systems, and (4) Advanced customer analytics. They position themselves as bridging technology and marketing for e-commerce clients, with a focus on deliverability, personalization, automation, segmentation, and data-driven decision making. The company is known for its annual 'Study of Email Marketing in the Czech Republic' (studie.sherpas.tech) analyzing hundreds of Czech e-shops.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Marketing Analysis and Strategy
• Retention Marketing Technology Implementation
• CRM Data Engineering
• Advanced Customer Analytics
• Studie e-mail marketingu v ČR (Czech Email Marketing Benchmark Study)

Quantifiable outcome

• Campaign performance improved by 50%+ compared to original state
• +4 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Catalyst Event Consortium (Evergreen, Hosted Network, One Little Seed, SherpaTech, Morphability, Xeneth, ISO365, Dijital Team)minorStrategic or Co-development Partner · 8 May 2026Sherpas TECH is listed as one of the nine member organizations in a channel-focused consortium launching the Catalyst event — a one-day sales pitch-free conference for Managed Service Providers in Australia, scheduled for June 3 in Sydney. The consortium plans to potentially expand the event to other Australian states. Sherpas TECH's role and level of involvement within the consortium is not detailed.

Scale indicators7 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Bloomreach: Global marketing automation, personalization and CDP platform that acquired Exponea (a Slovakia-originated e-commerce marketing platform). Competes in the same martech-for-e-commerce category but at vastly larger scale and with a self-service SaaS model rather than consulting delivery.
• Mailchimp: Long-established global email marketing platform (now Intuit) used widely by small and mid-market e-commerce businesses. Represents the broader incumbent option against which Sherpas TECH positions its bespoke, locally-tailored consulting and implementation services.
• Klaviyo: Global e-commerce-focused email and SMS marketing platform with deep Shopify/DTC integrations. Competes for the same Czech and CEE e-commerce retention budgets but with self-service tooling that increasingly substitutes for the consulting layer Sherpas TECH sells.

Regional players

• Exponea (legacy): Pre-acquisition Exponea was a CEE-originated customer data and marketing automation platform acquired by Bloomreach in 2021. Cited here as the historical regional peer that defined the 'platform + services' category for e-commerce retention in CEE before consolidation.
• Shopsys: Czech-headquartered open-source e-commerce platform serving CEE merchants. Sits adjacent to Sherpas TECH — both sell into Czech e-commerce buyers, though Shopsys provides storefront technology while Sherpas provides retention/marketing services on top of it.
• Dognet: Performance marketing and affiliate network with roots in Slovakia and the Czech Republic. Operates in the same CEE digital marketing ecosystem serving e-commerce clients, overlapping with Sherpas on customer base though not on email/CRM specialization.

Direct peers

• Acomware: Czech e-commerce marketing and email consultancy where Sherpas TECH's founder Petr Cikán previously led the email department for 6 years. Operates in the same niche serving Czech e-commerce clients with retention marketing, CRM and email strategy services, making it the closest direct competitor.

Emerging players

• Mailkit: Czech email marketing SaaS platform that Sherpas TECH uses for client implementations. Operates in the same Czech e-commerce email marketing space — Mailkit from the platform side, Sherpas from the consulting/integration side — making them adjacent partners and indirect competitors.
• Keboola: Czech data integration and analytics platform. Adjacent to Sherpas TECH's CRM data engineering and customer analytics services, both serving mid-market CEE companies trying to operationalize first-party customer data.
• Inveo: Czech e-commerce technology provider offering marketing automation, loyalty and personalization tooling. Operates in the same Czech e-commerce retention ecosystem from a software-product perspective rather than a consulting one.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sherpastech
• Facebookfacebook.com/SherpasTech
• LinkedInlinkedin.com/company/sherpas-tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherpas TECH