ACOMWARE
ACOMWARE is a Czech-based full-service digital marketing and e-commerce consulting agency serving online retailers and consumer brands with PPC, SEO, email marketing, social media, creative, and digital media services across the Czech and Central European markets.
- Company typePrivate
- Founded2002
- HeadquartersPrague, Czechia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ACOMWARE does
ACOMWARE s.r.o. is a Czech-based full-service digital marketing and e-commerce consulting company founded in 2002 and headquartered in Prague 4 (Pankrác), operating as a wholly-owned subsidiary of MAFRA, a.s., a diversified Czech media conglomerate. The company delivers integrated digital marketing services across eight core modules — Creative (via Blueglue sub-brand), E-commerce Consulting, PPC Systems Management, Email Marketing, Digital Media, Social Media, SEO, and a Google CSS Program offering 20% savings on Google Shopping costs. ACOMWARE's technology stack is services-orchestration rather than proprietary IP: it bundles certified expertise on Google Ads, Google Marketing Platform, Seznam Sklik, Meta Business, Bloomreach (Gold Certified Partner — one of seven companies worldwide), Acoustic, Exponea, Maileon, and Mailgun to deliver multi-channel paid media, lifecycle, and analytics programs.
The business model is professional services plus pass-through media management: pricing is quote-based and negotiated per client, with multi-year contracts typical, volume discounts available for larger ad commitments, and revenue split across consulting retainers, PPC/RTB campaign management fees, email campaign execution, creative production, and SEO engagements. ACOMWARE serves enterprise Czech e-commerce and consumer brands — documented accounts include Europ Assistance, Sconto (furniture retail), Luxor (books), O2 (telecommunications), and Decathlon — alongside a long tail of mid-market online retailers, with the company reporting over 3,000 internet projects served since inception.
Customer acquisition blends direct enterprise sales with a content-and-event marketing engine: ACOMWARE publishes case studies and original research, runs the Eshopista conference (now in its 8th edition), hosts an annual Emailing conference, and delivers PPC/SEO/Email/Facebook/YouTube/PLA training workshops. The company employs 75+ specialists across performance, consulting, retention, email, creative, and programmatic functions, and its current stated revenue exceeds 1 billion CZK annually, marking its transition from performance-marketing specialist to full-service marketing partner.
ACOMWARE firmographics
Firmographics- Name
- ACOMWARE
- Legal name
- ACOMWARE s.r.o.
- Website
- https://acomware.cz
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ACOMWARE is a Czech-based full-service digital marketing and e-commerce consulting agency serving online retailers and consumer brands with PPC, SEO, email marketing, social media, creative, and digital media services across the Czech and Central European markets.
- Ownership category
- akta.pro rank
ACOMWARE industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- CRM Strategy & Consulting (BPAFAFAA)
- akta.pro secondary industries
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where ACOMWARE is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
ACOMWARE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Consulting Services: Advisory and consulting services for digital marketing strategy and e-commerce optimization.
- PPC/RTB Campaign Management: Management of pay-per-click and real-time bidding advertising campaigns with pricing based on agreed budgets.
- Email Marketing Services: Email campaign management and marketing automation services.
- Creative Services: Graphic and production services including creative development.
- SEO Services: Search engine optimization including website optimization and link building.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting packages |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
ACOMWARE product offering
Product offeringCore offering
ACOMWARE is a Czech consulting firm specializing in e-commerce and digital marketing. It sells and delivers PPC management, SEO, email marketing, social media management, creative services, and digital media solutions to businesses that need to grow and manage their online presence. The company was founded in 2002 and operates as a subsidiary of MAFRA a.s.
Product overview
ACOMWARE is a full-service digital marketing and e-commerce consulting company offering an integrated portfolio of services. The core offering includes eight main service modules: Creative (Kreativa), E-commerce Consulting, PPC Systems Management, E-mail Marketing, Digital Media, Social Media, SEO, and Google CSS Program. The company also operates a sub-brand, Blueglue, for creative services. Educational offerings include Eshopista (an annual e-commerce networking conference), workshops (YouTube, E-mail, PLA), and training programs (PPC, SEO, Facebook). The services work together as a comprehensive digital marketing ecosystem covering strategy, execution, and education.
Differentiator
Problem solved
Functional benefit
Brands
- Blueglue: Creative agency brand under ACOMWARE, offering creative storytelling and brand building services.
Products and services
- PPC Management
- SEO Services Search engine optimization services to improve organic visibility and rankings for e-commerce websites.
- Email Marketing Email marketing campaign planning, production, and execution to engage customers and drive e-commerce sales.
- Social Media Management Management of client social media presence, including content, community management, and paid social campaigns.
- Creative Services Production of creative assets (copy, design, campaign concepts) to support digital marketing activities for e-commerce clients.
- Digital Media Digital media buying and planning services to place client advertising across digital channels, leveraging MAFRA group media properties.
Quantifiable outcome
- Client Sconto achieved 25x revenue growth in 7 years (from 80M to ~2B CZK)
- +2 more outcomes
Companies that use ACOMWARE
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
ACOMWARE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
ACOMWARE partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MAFRAcoreSister company within the MAFRA group. ACOMWARE is owned by MAFRA, a.s., which also provides some shared services and corporate resources.
- GooglecoreGoogle Partner status with certified expertise in Google Ads and Google Marketing Platform. Operates Google CSS Program offering 20% savings on Google Shopping.
- BloomreachcoreGold Certified Partner - one of only 7 companies worldwide with this certification for customer data and marketing automation expertise.
- Meta / FacebookcoreMeta Partner and Facebook Partner with certified advertising expertise across Meta platforms.
- Sklik (Seznam)coreSklik certification for Czech search advertising platform, key partner for domestic search marketing.
- HeurekacorePrice comparison platform partner for Czech e-commerce.
- APEKminorCzech E-commerce Association partnership.
- BluegluecoreCreative agency subsidiary providing creative services and storytelling for marketing campaigns. Blueglue won Bronze at Internet Effectiveness Awards 2022.
- O2coreO2, the largest Czech telecommunications operator, selected ACOMWARE to provide complete digital marketing services.
- ExponeacoreCustomer data platform and marketing automation used for advanced email and personalization services.
- AcousticcoreEnterprise email marketing platform for large-scale campaigns.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ACOMWARE competitors and assessment
Company assessmentBroad incumbents
- Dept Agency: European digital experience and marketing agency with established CEE presence; offers overlapping e-commerce, creative, and media services to enterprise clients at greater scale than ACOMWARE.
- Dentsu Creative: Global network offering full-service digital advertising, creative, and CRM/marketing transformation; broader geographic reach and scale than ACOMWARE makes it a relevant incumbent comparator for enterprise pitches.
- Publicis Groupe (Czech operations): Global advertising holding company with full-service digital and creative capabilities in Prague; competes for the same enterprise marketing budgets ACOMWARE targets through agency-of-record contracts.
- Wunderman / VML (Prague): Global creative, data, and technology network with a Prague office (formerly Wunderman); competes for enterprise clients like O2 and Decathlon against ACOMWARE with a much broader service portfolio.
Direct peers
- Effectix: Czech digital performance marketing agency offering PPC, SEO, social media, and analytics to e-commerce clients—directly comparable to ACOMWARE's mid-market e-commerce focus and Prague base.
- Marketup: Czech digital marketing agency specializing in performance marketing, e-commerce, and analytics for online retailers; competes head-to-head with ACOMWARE in the same Prague market and customer segment.
- Noticable: Czech digital agency focused on data-driven performance marketing and analytics for online retailers; similar service mix and CZ e-commerce target customers as ACOMWARE.
Others
- Heureka Group: Czech price-comparison and e-commerce platform; not a direct competitor but a partner ecosystem participant whose data and platform shape the e-commerce marketing environment ACOMWARE operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ACOMWARE social profiles
Digital presenceACOMWARE financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACOMWARE leadership team
Management profileNumber of profiles
ACOMWARE subsidiaries and ownership
Company hierarchySubsidiaries1 record
ACOMWARE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACOMWARE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACOMWARE
What does ACOMWARE do?
ACOMWARE is a Czech consulting firm specializing in e-commerce and digital marketing. It sells and delivers PPC management, SEO, email marketing, social media management, creative services, and digital media solutions to businesses that need to grow and manage their online presence. The company was founded in 2002 and operates as a subsidiary of MAFRA a.s.
Is ACOMWARE a public or private company?
ACOMWARE is a private company. It is classified as corporate owned and is currently operating.
When was ACOMWARE founded?
ACOMWARE was founded in 2002. It employs 51 to 100 people.
Where is ACOMWARE based?
ACOMWARE is headquartered in Prague, Czechia, in the Europe region.
How does ACOMWARE make money?
Five revenue lines are on record. Marketing Consulting Services are the primary driver. The others are PPC/RTB Campaign Management, email Marketing Services, creative Services and SEO Services.
Who are ACOMWARE's main competitors?
Broad incumbents on record are Dept Agency, Dentsu Creative, Publicis Groupe (Czech operations) and Wunderman / VML (Prague). Direct peers are Effectix, Marketup and Noticable. Heureka Group is listed as an others.
Does ACOMWARE have an API?
No public API is recorded for ACOMWARE.
What industry is ACOMWARE in?
ACOMWARE's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAA, CRM Strategy & Consulting, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 541810 and its SIC code is 7311.