HelpAge India Non Profit Organisation in India

What HelpAge India Non Profit Organisation in India does

HelpAge India is a New Delhi-headquartered non-profit organization founded in 1977 that delivers healthcare, agecare, livelihoods, and advocacy services to disadvantaged elders across India. Its core offerings include Mobile Healthcare Units (MHUs) providing doorstep primary healthcare, vision restoration through cataract surgeries, mental health and palliative care services, Elder Helplines for crisis intervention, Senior Care Homes for destitute elders, Active Ageing Centres, and Elder-Self-Help-Groups (ESHGs) for financial inclusion. The organization pairs a physical delivery infrastructure spanning state offices in 14+ states/UTs with digital channels including a Telehealth platform, a donation portal integrated with UPI, BBPS, and internet banking, and an online store.

The organization also runs the SAVE (Student Action for Value Education) programme, launched in 1979, which partners with 6,000+ schools to sensitize youth on elder needs, and a Disaster Response programme established in 1980 as the first of its kind among voluntary organizations. HelpAge India monetizes through individual donations (one-time and monthly), corporate CSR partnerships, online store sales, and international donations channeled via American Friends of HelpAge India (a US 501(c)(3) entity); donor contributions are eligible for tax exemption under Section 133 of the Indian Income Tax Act. The organization is governed by a Governing Body chaired by Kiran Karnik, with Rohit Prasad as CEO, and is the first and only Indian recipient of the UN Population Award (2020).

Strategically, HelpAge India has invested in thought leadership through national research reports on intergenerational bonds (INBO 2025) and climate-resilient ageing (2026), and has brought on Sharmila Tagore as Honorary Brand Ambassador to drive nationwide awareness campaigns including #GenerationsTogether and #SabKiDiwali. In 2025-26 it reports reaching 2,000,000 elders across healthcare, livelihood, and agecare programmes.

Name

HelpAge India Non Profit Organisation in India

Legal name

HelpAge India

Website

https://helpageindia.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

HelpAge India is a New Delhi-based non-profit founded in 1977 that delivers doorstep healthcare, agecare, livelihoods, and advocacy services to disadvantaged elders across 14+ Indian states, reaching 2 million elders annually through Mobile Healthcare Units, Senior Care Homes, and Elder-Self-Help-Groups.

Ownership category

akta.pro rank

Product category

Elder Care Nonprofit Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Elder care services
• Nonprofit healthcare
• Senior citizen welfare
• Community elder programmes
• Ageing advocacy

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Donations and Philanthropic Contributions: HelpAge India primarily operates through donations from individual donors, corporates, and international supporters. The organization offers one-time and monthly donation options with tax exemption benefits under Section 133 (erstwhile Section 80G) for Indian donors.
2. Corporate Social Responsibility (CSR) Funding: Partnerships with corporations for CSR programs, including digital literacy workshops, intergenerational engagement activities, and elder care initiatives.
3. Online Store: An online store selling products where proceeds support elder welfare programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

HelpAge India is a non-profit organisation that delivers integrated elder-care services — including doorstep primary healthcare through Mobile Healthcare Units, vision restoration, mental health and palliative care, Telehealth consultations, Elder Helplines, Senior Care Homes, Active Ageing Centres, physiocare, mobility aids, Elder-Self-Help-Groups for livelihood support, disaster response, and the SAVE school sensitisation programme — to disadvantaged older persons across India.

Product overview

HelpAge India operates as a comprehensive elder care nonprofit organisation offering an integrated portfolio of healthcare, agecare, livelihoods, and advocacy services. The core offerings include Mobile Healthcare Units (MHUs) delivering doorstep primary healthcare, vision restoration programmes, mental health support, and palliative care; Senior Care Homes and Active Ageing Centres providing residential and community-based care; Elder Helplines and Help Desks for crisis intervention and hospital navigation; Elder Self-Help Groups (ESHGs) building financial resilience with over one lakh members; and the SAVE programme working with over 6000 schools for intergenerational awareness. The organisation also conducts annual national research and advocates for elder rights policies. Services are delivered through branch offices across Indian states including Andhra Pradesh, Telangana, Bihar, Maharashtra, Punjab, Tamil Nadu, and others.

Differentiator

Problem solved

Functional benefit

Brands

• SAVE Programme: Student Action for Value Education programme launched in 1979 to sensitize young children towards elder needs, partnering with over 6000 schools.
• #GenerationsTogether
• #SabKiDiwali
• #WalkInMyShoes
• Project Sugamya
• Project Astitva
• Saans Project

Products and services

• Primary Healthcare (Mobile Healthcare Units)

Quantifiable outcome

• 2,000,000 elder lives transformed in 2025-26
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• SAVE Programme Partner Schools (6000+ schools)coreStrategic or Co-development Partner · 1 January 1979HelpAge India partners with over 6000 schools across India through its SAVE (Student Action for Value Education) programme launched in 1979. Students form SAVE Committees within their schools, engage in acts of kindness towards elders, and participate in fundraising activities. The programme aims to inculcate values of care and respect for elderly in schoolchildren while preparing them for their own old age.
• Sharmila TagoreflagshipGTM or Marketing PartnerRenowned actor and Padma Bhushan awardee Sharmila Tagore serves as Honorary Brand Ambassador for HelpAge India since October 2024. She launched the #GenerationsTogether campaign and #SabKiDiwali initiative, amplifying elder care messaging across India.
• State Government OfficescoreStrategic or Co-development PartnerHelpAge India operates through state-level offices in Andhra Pradesh & Telangana, Bihar & Jharkhand, Himachal Pradesh & Ladakh, Maharashtra & Goa, Punjab, Chandigarh, Haryana & J&K, Tamil Nadu & Puducherry, working with state governments on elder welfare programs.
• Partner Hospitals (Vision Restoration)coreImplementation/ SI/ Consulting PartnerHelpAge India partners with hospitals such as the one in Hubli for conducting free cataract surgeries and vision restoration procedures for disadvantaged elders identified through mobile eye camps.
• All India Retired Railway Men's Federation (AIRRF)coreStrategic or Co-development PartnerPartnership with AIRRF to conduct Digital Safety awareness sessions for retired railway employees across India, addressing online fraud, privacy breaches, and digital misinformation vulnerabilities among senior pensioners.
• American Friends of HelpAge IndiacoreChannel Partner/ Reseller/ DistributorUS-based entity enabling international donations with 100% tax exemption under 501(c)(3) for foreign citizens and NRIs, facilitating global support for HelpAge India's programs in India.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Smile Foundation: India-based non-profit working across health, education, and livelihood for under-served communities. Comparable as a pan-India NGO with CSR partnerships and an integrated service portfolio, though with a broader beneficiary base.
• Genesis Foundation: India-based non-profit focused on healthcare access for vulnerable populations. Partial overlap with HelpAge India's healthcare delivery mission and CSR-funded model.

Direct peers

• HelpAge USA: US-based affiliate enabling international donations to HelpAge India under 501(c)(3) status. Directly comparable as the international fundraising arm of the same elder-care mission.
• Agewell Foundation: Indian NGO offering elder helpline, counselling, legal aid, and livelihood support to senior citizens. Closely overlaps HelpAge India's agecare and advocacy services in India.
• Sneha Sandhya Age Care Foundation: Hyderabad-based non-profit operating a free-of-cost old age home and day-care services for destitute elders. Comparable in senior care home and elder welfare delivery model in India.
• Dignity Foundation: India-based non-profit providing active ageing programmes, helplines, and elder support services. Directly comparable in target beneficiaries and agecare service mix within India.
• HelpAge International: Global federation of which HelpAge India is a member; both focus on elder rights, healthcare, and advocacy for older people. Most directly comparable in mission, beneficiary base, and service portfolio.

Broad incumbents

• AARP: Large US-based organisation advocating for people 50+ on health, financial security, and policy. Comparable in elder-focused advocacy, healthcare access, and intergenerational programming at a much larger scale.
• National Council on Aging (NCOA): US national non-profit working on ageing issues including health, economic security, and elder wellbeing programmes. Comparable in elder-focused programme design and policy advocacy.

Regional players

• Tata Trusts Elder Care Initiatives: Indian philanthropic foundation funding elderly care, palliative care, and senior health programmes. Comparable in elder-focused health and social support within India, with significantly larger funding scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/helpageindia_
• YouTubeyoutube.com/user/HIAgecare
• Facebookfacebook.com/330760810293224
• LinkedInlinkedin.com/company/helpage-india
• Instagraminstagram.com/helpageindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about HelpAge India Non Profit Organisation in India