Helpage Usa, Inc.
HelpAge USA is a Washington, D.C.-based nonprofit that, as a member of the HelpAge Global Network, delivers community-based humanitarian programs, mental health support (Friendship Bench DC), and Ukraine crisis response for older people worldwide.
- Company typePrivate
- Founded2021
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Helpage Usa, Inc. does
HelpAge USA, Inc. is a U.S. 501(c)(3) nonprofit organization headquartered at 2519 Connecticut Avenue NW in Washington, D.C., operating as a member of the HelpAge Global Network—a worldwide alliance of organizations working on aging issues across more than 80 countries. The organization advances the rights, well-being, and inclusion of older people (primarily aged 60 and over) through a portfolio of community-based programs and humanitarian response initiatives. Its core programs include Friendship Bench DC, which trains older adults as lay mental health counselors in Washington, D.C. Wards 7 and 8 using an adaptation of a Zimbabwean model; Community Safe Spaces in Ukraine (Lviv, Novoyavorivsk, Sambir, Drohobych) providing psychosocial support, peer counseling, and digital literacy training for displaced older people; broader Ukraine crisis response (home-based care, cash assistance, assistive devices); and advocacy verticals covering climate justice, older women, financial security, and voice and agency. Since February 2022, HelpAge and its network partners have reached more than 252,000 people in Ukraine alone.
The organization is led by President and CEO Cindy Cox-Roman and operates with a small staff of 1–10 employees, executing programmatic reach through a distributed network of local implementing partners including Amel Association International (Lebanon), HDC (South Sudan), Hospice Ethiopia, Ageing Nepal, MANEPO (Malawi), TESFA (Ethiopia), and others. Revenue comes from individual donations via the Kindful platform at preset tiers of $50–$1,000, foundation grants (notably $200,000 from the Robert Wood Johnson Foundation in 2024 and $100,000 from The Washington Home), corporate and institutional funders (NextFifty Initiative, Borchard Foundation, Agua Fund, RBC Foundation, GlobalGiving, Sisters of St. Joseph of Peace), and legacy/retirement gifts. The organization holds the Conrad N. Hilton Humanitarian Prize and has secured earned media coverage in NPR and AARP Bulletin. Financials are not publicly disclosed.
Helpage Usa, Inc. firmographics
Firmographics- Name
- Helpage Usa, Inc.
- Legal name
- HelpAge USA
- Website
- https://helpageusa.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HelpAge USA is a Washington, D.C.-based nonprofit that, as a member of the HelpAge Global Network, delivers community-based humanitarian programs, mental health support (Friendship Bench DC), and Ukraine crisis response for older people worldwide.
- Ownership category
- akta.pro rank
Helpage Usa, Inc. industry classification
Industry- Product category
- Humanitarian Services for Older Adults
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Emergency and Other Relief Services (624230), Social Advocacy Organizations (8133), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Refugee, Migration & Displacement Support (BPAGABAH)
- akta.pro secondary industries
- Cash Assistance & Social Safety Net Delivery for Displaced Populations (BPADAHAH), Refugee & Immigrant Support Services (BPAGAEAI), Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
Keywords
Where Helpage Usa, Inc. is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Helpage Usa, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: HelpAge USA raises funds from individual donors through its website and donation platform (Kindful), accepting cash donations at preset tiers ($50, $100, $250, $500, $1,000) and custom amounts. Donors can also give through workplace giving programs, legacy gifts (wills, trusts, beneficiary designations), and retirement plan/financial account/life insurance beneficiary designations.
- Foundation Grants: HelpAge USA receives grants from foundations including a $200,000 grant from the Robert Wood Johnson Foundation to expand Friendship Bench DC, a $100,000 contribution from The Washington Home, and grants from GlobalGiving for palliative care programming in Ukraine.
- Corporate and Institutional Funders: Support from corporate foundations and institutional funders including NextFifty Initiative, Sisters of St. Joseph of Peace, the Albert and Elaine Borchard Foundation, the Agua Fund, RBC Foundation, and others referenced in donor recognition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Cash donation - preset amounts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Helpage Usa, Inc. product offering
Product offeringCore offering
HelpAge USA, Inc. is a 501(c)(3) nonprofit humanitarian organization that advances the rights, well-being, and inclusion of older people through community-led humanitarian programs and advocacy. As a member of the HelpAge Global Network, it delivers programs including Friendship Bench DC (community-based mental health support), Community Safe Spaces in Ukraine, Ukraine crisis response, healthy aging, financial security, conflicts and disasters, voice and agency, climate justice, and older women initiatives.
Product overview
HelpAge USA is a nonprofit humanitarian organization that advances the rights, well-being, and inclusion of older people worldwide. As part of the HelpAge Global Network, the organization does not offer a unified software product or platform, but rather provides a portfolio of community-based programs and services. Key offerings include Friendship Bench DC (a mental health support program), Community Safe Spaces in Ukraine (providing psychosocial support and services to displaced older people), Ukraine Crisis Response, Healthy Aging Programs, Financial Security Programs, Conflicts and Disasters Response, Voice and Agency initiatives, Climate Justice programs, and Older Women Programs. These programs work together to ensure older people have access to humanitarian assistance, healthcare, financial support, and community connection.
Differentiator
Problem solved
Functional benefit
Products and services
- Friendship Bench DC A community-based mental health program in Washington, D.C. Wards 7 and 8 that trains older adults ('Grandparents') to provide empathetic listening and problem-solving talk therapy to community members of all ages, adapted from the Friendship Bench model developed in Zimbabwe by Dr. Dixon Chibanda.
- Community Safe Spaces (Ukraine) Safe spaces operated in Ukrainian community centers (Lviv, Novoyavorivsk, Sambir, Drohobych) offering psychosocial support, group discussions, creative workshops, physical activities (aerobics), IT training, art therapy, peer-to-peer counseling groups, and referrals to health and social services for displaced and isolated older people.
- Ukraine Crisis Response Humanitarian assistance program providing home-based care, cash assistance, assistive products (wheelchairs, walkers, crutches, anti-bedsore mattresses), psychosocial support, palliative care, hygiene kits, and emergency aid to older Ukrainians affected by the ongoing conflict.
- Healthy Aging Programs Initiatives focused on promoting the health and well-being of older people through community-based interventions and support services.
- Financial Security Programs Programs ensuring older people have secure and adequate income through pensions, social protection, financial literacy training, and livelihood support.
- Conflicts and Disasters Response Humanitarian response programs addressing the needs of older people affected by conflicts and natural disasters globally, including Lebanon crisis response, South Sudan refugee support, and Venezuela earthquake response.
- Voice and Agency Programs empowering older people to advocate for their rights, participate in decision-making, and have their voices heard in policies and programs affecting their lives, including Older People's Associations and Older Citizen Monitoring.
- Climate Justice Initiatives addressing the disproportionate impact of climate change on older people and advocating for their inclusion in climate policies and responses.
- Older Women Programs Programs addressing the specific needs and challenges faced by older women, including gender-based discrimination and barriers to economic security.
Quantifiable outcome
- 252,000+ people reached since February 2022, including 40,500 in home-based care, 30,200 receiving cash assistance, 19,500 with assistive products, and 12,500 in Community Safe Spaces.
- +4 more outcomes
Companies that use Helpage Usa, Inc.
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Helpage Usa, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Helpage Usa, Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- HelpAge Global NetworkcoreHelpAge USA is a member of the HelpAge Global Network, a worldwide alliance of organizations working to advance the rights, well-being, and inclusion of older people. The network enables cross-country program learning, resource sharing, coordinated advocacy, and joint humanitarian response across more than 80 countries.
- HelpAge InternationalcoreParent organization of the HelpAge Global Network. HelpAge International leads global advocacy, conducts research, and coordinates humanitarian programming with national members including HelpAge USA.
- Washington Seniors Wellness CentercoreFirst host partner site for Friendship Bench DC, where the initial bench was launched in July 2024. The center serves as a primary community anchor for the mental health program in Washington, D.C.
- Ageing NepalcoreHelpAge network member in Nepal that runs Basic Literacy Classes for people aged 60 and over, including programs that taught Dhanamaya Khatiwoda to read, write, and use a mobile phone.
- Hospice EthiopiacoreLocal partner providing visiting nurse, social worker, and palliative care training for family caregivers of older people in Ethiopia, including support for Almaz and her daughter Kebebush.
- TESFA (Ethiopia)coreLocal partner in Ethiopia that, together with HelpAge, provides caregiver support and assistive devices for older people including Fikru, who received a caregiver and crutches through the partnership.
- Humanitarian and Development Consortium (HDC)coreHelpAge partner operating in South Sudan, delivering emergency and development programs through 350 staff/volunteers with annual funding of over $6 million USD. Supported by HelpAge International and Age International to provide cash assistance to older people.
- Amel Association InternationalcoreHelpAge global network partner in Lebanon responding to the 2026 humanitarian crisis by delivering hygiene and personal care items, basic medical support, and psychosocial support to displaced older people in overcrowded collective shelters and host communities.
- Center for Disaster Philanthropy (CDP)minorVisited Ukraine alongside HelpAge USA representatives to assess the situation of older people and efforts to support them, particularly at Community Safe Spaces in Lviv.
- Age InternationalcorePartner in the research and advocacy on adaptive and shock-responsive social protection (ASRSP) alongside HelpAge International, STOP Zambia, and MANEPO (Malawi Network of Older Persons).
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Helpage Usa, Inc. competitors and assessment
Company assessmentDirect peers
- Mercy Corps: Global humanitarian organization delivering emergency relief and development programs in fragile contexts. Comparable in cash assistance, conflict response, and multi-country programming model.
- AARP Foundation: The charitable arm of AARP focused on low-income older Americans, including food insecurity, social isolation, and workforce programs. Directly comparable to HelpAge USA in serving vulnerable older adults in the U.S. through community-based interventions.
- Age International: UK member of the HelpAge Global Network focused on older people in developing countries. Directly comparable in mission, programs (cash assistance, livelihoods, humanitarian response), and target beneficiary population.
- HelpAge International: The parent/lead entity of the HelpAge Global Network. Directly comparable as the coordinating body for HelpAge USA's programs; HelpAge USA is structurally a member affiliate of this larger organization.
- CARE: Major international humanitarian organization focused on women, girls, and vulnerable populations in crisis and poverty. Comparable in delivering humanitarian programming across Ukraine, South Sudan, and Lebanon with cash, health, and protection components.
- National Council on Aging: U.S. nonprofit focused on improving the health and economic security of older adults through community partnerships, advocacy, and programs. Comparable in advocacy-driven approach and direct-service programming for older Americans.
- Meals on Wheels America: National nonprofit supporting a network of programs that deliver meals and conduct wellness checks for homebound older adults. Directly comparable in mission to address social isolation and unmet daily needs among older Americans.
- International Rescue Committee: Major humanitarian NGO responding to the world's worst crises. Directly comparable in delivering humanitarian assistance (cash, health, protection) to crisis-affected populations, including displaced older people in Ukraine, Lebanon, and South Sudan.
Emerging players
- Direct Relief: Humanitarian aid organization delivering medical assistance and emergency response globally. Comparable in delivering humanitarian assistance (medical supplies, cash, health services) to vulnerable populations across multiple crisis contexts.
Broad incumbents
- AARP: The largest U.S. advocacy organization for older Americans (50+). Comparable to HelpAge USA in mission focus on aging Americans but operates at far larger scale, with broader policy advocacy, publications, and member services rather than humanitarian programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Helpage Usa, Inc. social profiles
Digital presenceHelpage Usa, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helpage Usa, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Helpage Usa, Inc. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helpage Usa, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helpage Usa, Inc.
What does Helpage Usa, Inc. do?
HelpAge USA, Inc. is a 501(c)(3) nonprofit humanitarian organization that advances the rights, well-being, and inclusion of older people through community-led humanitarian programs and advocacy. As a member of the HelpAge Global Network, it delivers programs including Friendship Bench DC (community-based mental health support), Community Safe Spaces in Ukraine, Ukraine crisis response, healthy aging, financial security, conflicts and disasters, voice and agency, climate justice, and older women initiatives.
Is Helpage Usa, Inc. a public or private company?
Helpage Usa, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Helpage Usa, Inc. founded?
Helpage Usa, Inc. was founded in 2021. It employs 1 to 10 people.
Where is Helpage Usa, Inc. based?
Helpage Usa, Inc. is headquartered in Washington, United States, in the North America region.
How does Helpage Usa, Inc. make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are foundation Grants and corporate and Institutional Funders.
Who are Helpage Usa, Inc.'s main competitors?
Direct peers on record are Mercy Corps, AARP Foundation, Age International, HelpAge International, CARE, National Council on Aging, Meals on Wheels America and International Rescue Committee. Direct Relief is listed as an emerging player. AARP is listed as a broad incumbent.
Does Helpage Usa, Inc. have an API?
No public API is recorded for Helpage Usa, Inc..
What industry is Helpage Usa, Inc. in?
Helpage Usa, Inc.'s product category is Humanitarian Services for Older Adults. Its primary akta.pro industry code is BPAGABAH, Refugee, Migration & Displacement Support, with a secondary code of BPADAHAH, Cash Assistance & Social Safety Net Delivery for Displaced Populations. Its NAICS code is 62412 and its SIC code is 8300.